LOGA N CI T Y C OUNCIL
Sponsorship Opportunities
FA S T FAC T S
• The City of Logan is home to more than 314,000 people from 217 different cultural backgrounds. • We’re a growing city: our population is increasing by 2.2% a year.
• Our city is regionally connected, located between Brisbane, the Gold Coast, Ipswich and Redlands. • Our 70 suburbs cover 957 square kilometres. • 70% of our city is rural, semi-rural or conservation land.
Welcome
The City of Logan is one of the fastest-growing cities in Australia, and our 2018 events line-up reflects and celebrates our community’s diversity, energy and creativity. Over the past two years, we’ve reinvigorated our events calendar, introducing a world-class pop-up food truck festival and citywide children’s festival, as well as attracting major draw card personalities to our signature events.
There’s never been a better time to partner with the City of Logan. Talk to our friendly and professional sponsorship team about ways we can collaborate to deliver something truly special for the City of Logan – and showcase your brand to our residents and businesses. I look forward to working with you in 2018.
Our city is in an era of transformation, and the community is embracing that change. Our people want high calibre community events that rival those of anywhere else in Australia, while still retaining that uniquely vibrant Logan flavour. Logan residents want to be a part of community life in new and exciting ways, and they’re supporting our events in ever-increasing numbers. The Eats and Beats pop-up food truck festival alone draws 5,000 people every month.
Mayor Luke Smith, City of Logan
Eats and Beats pop-up food truck festival This is undoubtedly our most iconic event, staged each month at various locations across the city. In less than three years, Eats and Beats has become a staple for foodies and music fans across the region. Each event attracts on average 5,000 families from the local area plus visitors from outside the city. Attendees enjoy live music, children’s activities and other entertainment. Individual food vendors bring their own loyal followings – and provide invaluable promotional support through their own social media and promotional activities.
W HE N On the last Friday of most months, 5pm–9pm WHO All ages W HE RE Various locations across the City of Logan AT T E NDA N C E Average 5,000+ (per event)
City of Logan ImagiNation Children’s Festival This unique children’s festival was created and staged in the City of Logan for the first time in 2016, with 3,000 children attending more than 140 free or low-cost events in the September school holidays. Events ranged from a hugely popular mud party, circus classes, Pokemon and picnics, to movies, swimming and story time. The festival brought together people from across Logan, celebrated childhood and deepened a sense of belonging for those involved. Our community loved it, and anticipation is high for the 2018 festival. With over 150 free to low-cost events, this is a wonderful opportunity to connect with young families and children.
W HE N 22 September – 7 October 2018 WHO Children aged 0–12 years W HE RE Various venues across the city (Council’s libraries, parks and art gallery, parks, tourism operators, shopping centres and community organisations) AT T E NDA N C E 3,000+ children (and their families)
Logan Eco Action Festival This annual interactive and educational event is a fun community festival that empowers people to make a positive change for the environment. Back by popular demand, Costa Georgiadis from Gardening Australia (ABC) and Costa’s Garden Odyssey (SBS) will return to LEAF 2018. Bringing his special brand of conservation with practical ways to embrace and protect the environment that resonates with the broad community. A number of dedicated ‘zones’ offer both children’s activities and adult education classes. Connect with the community and present your brand as a city leader in environmental sustainability.
W HE N Sunday 27 May 2018, 10am–3pm WHO All ages W HE RE Griffith University, Meadowbrook AT T E NDA N C E 9,000
Logan Loves – Volunteers Breakfast Each year the City of Logan recognises the hundreds of wonderful community volunteers who truly make a difference to our City. The morning features a tasty breakfast and live entertainment, and is much loved by our community. Exclusive opportunities include sponsoring gifts for volunteers, entertainment or catering. Partner with the city to recognise our valued community members and unsung heros.
W HE N Saturday 21 April 2018, 8am–10am WHO Community volunteers W HE RE Logan Metro Sports Centre AT T E NDA N C E 600
Logan Loves – Seniors Expo
Another of our hugely popular community celebrations, this expo is all about connecting our seniors with the wealth of lifestyle and social opportunities available in the City of Logan. The day also features high profile entertainment, with previous performances by popular Australian entertainers such as singer Rhonda Birchmore and Denise Drysdale. This popular event provides attendees with lasting memories, information and enjoyment. Local clubs, groups and organisations run activities, workshops and host stalls, with a focus on health, arts and culture, the local community and the environment. This is an excellent way to connect your brand with our community’s Seniors.
W HE N Tuesday 21 August 2018, 9am–3pm WHO Seniors W HE RE Logan Entertainment Centre AT T E NDA N C E 2,000+
AUDI CE N T RE SPRINGWO OD 2018
City of Logan Sports Awards
LO G A N: T HE H O ME O F S P O R T IN G E XC E L L E N C E In addition to positioning ourselves as a major economic player in the region, we’re also now becoming synonymous with sporting excellence. The City of Logan enjoys a close association with major sporting brands including Brisbane Roar, Brisbane Lions, Brisbane Broncos and Brisbane Bullets. We also punch above our weight in the sporting arena, producing national sporting stars for the NRL, professional boxing, Olympic swimming, international motor cross, international ice skating and professional basketball.
These high profile awards showcase the best of our city’s talent and promote and celebrate the role sport plays in the wider community. It’s a chance for our sporting community to come together and to connect with our elite athletes. The awards have seen some of the biggest names in sport grace the stage including Wally Lewis, Darren Lockyer and Shane Webke (NRL), Steven Bradbury (track speed skater), Ian Healy (cricket) and Layne Beachley (surfing). Previous Sportsperson of the Year winners include Alex Leapai, Corey Parker, Jessica Watt-Hine, Israel Folau, Tanya Beths, Sarsha Huntington and Trae Williams. Audi Centre Springwood has secured naming rights to the event until 2018. Elite award category sponsorships are still available for: Sportsman, Sportswoman, Youth (female and male), Administrator, Sports Event, Organisation, Coach, Veteran, Official, Team and Elite Sportsperson with a Disability. (Note: last year’s sponsors have first option to secure their sponsorship again.)
W HE N Thursday 13 October 2018, 6.30pm–10.30pm WHO Logan’s sporting community and sporting elite W HE RE Logan Metro Sports Centre E X P O S U RE This event attracts widespread media coverage (with journalists from a range of networks and outlets attending). AT T E NDA N C E 600+
Ignite Youth Careers Expo
Our city is young (31% of our population are under 20), and we’re committed to helping school leavers discover options for the future – whether it’s study or joining the workforce straight out of school. This expo offers a highly engaging environment where our young people network, explore their career or education options, gather information and firm up their goals. It’s an excellent opportunity to showcase your brand to Millennials and play an active role in promoting career pathways to our youth.
W HE N Tuesday 24 July 2018 WHO Students from City of Logan and Redland City schools W HE RE Logan Metro Sports Centre AT T E NDA N C E 2,000+
YOUTH CAREERS EXPO
City of Logan Christmas Carols
This is the largest single event in the City of Logan Events Calendar with over 7000 attending in 2017. Logan’s annual Christmas celebration engages high profile performers. Aria Award winner Samantha Jade, The Voice Kids winner Alexa Curtis and the popular Paw Patrol Character show all featured in 2017. Thousands of locals come together for this fun, free, family-centric event that also features children’s activities, food trucks and merchandise stalls. Hugely popular with the Logan community, there are a number of opportunities for your brand to engage positively with attendees, leaving a lasting memory for the festive season.
W HE N 15 December 2018, 4pm–9.30pm WHO Community (all ages) W HE RE Griffith University AT T E NDA N C E 7,000+
Partner with the Mayor C I T Y O F LO G A N B U D GE T BRE A K FA S T Mayor Luke Smith will present the 2018/19 Logan City Council Budget to local business and industry leaders at this increasingly popular breakfast event in June. Last year’s key speaker was former Prime Minister John Howard. This year’s event will have similar high profile speakers and tickets are expected to sell fast. The event is an exceptional opportunity to connect with Logan’s leading economic contributors and business leaders.
WHEN Tuesday 26 June 2018, 7am– 9am
M AYO R ’ S C HRIS T M A S L U N C H A great way to round out a busy year, the Mayor’s Christmas Lunch connects grassroots community members and business leaders from a wide range of sectors with key decision-makers. Join more than 600 guests in celebrating an Australian-style Christmas packed with fun and live entertainment. This event is held in conjunction with the Mayor’s Christmas Toy Appeal.
WHEN Friday 7 December 2018, 11.30am–2.30pm WHO
WHO
Business and industry, community leaders
Business and industry
WHERE
WHERE
Logan Metro Sports Centre
Logan Metro Sports Centre
AT T E N DA N C E
AT T E N DA N C E
600+
600 (venue capacity)
L F O O GA Y T N I C
MAYOR’S BALL
PA R T NE R W I T H T HE M AYO R
WHEN
M AYO R ’ S G A L A B A L L
Saturday 17 March 2018, 6.30pm–10.30pm
This is the inaugural gala event for Mayor Luke Smith. A glamorous black-tie evening, it will attract a diverse audience of community and business leaders. The event will be Logan’s premiere social and networking event of the year and raise funds for the Mayor’s Charity Trust. Sponsorship of the Mayor’s Gala Ball will help establish and maintain your organisation’s reputation as a socially responsible corporate citizen, presents excellent corporate networking opportunities, and enables your organisation to assist in raising funds for the Mayor’s Charitable Trust. The Mayor’s Charitable Trust aims to work in partnership with corporate leaders, community groups and individual benefactors to support charities and organisations in genuine need of assistance, effecting positive change and progress in the City of Logan.
WHO Community leaders WHERE Logan Metro Sports Centre AT T E N DA N C E 600+
We’ll connect you with our community When you partner with the City of Logan as a major sponsor, we’ll connect you – and your brand – with one of the fastest growing and most dynamic communities in Australia. We offer direct communication channels that we know work.
O U R LO G A N M AG A ZINE This is our flagship corporate publication, addressed and directly delivered to every household and 7,000 local businesses, 10 times a year. It’s a fresh, modern publication featuring a wide range of human interest and lifestyle stories, and Council news. It’s a glossy, 32-page magazine that arrives in letterboxes inside a protective plastic wrap.
115,000 households
•
7,000 local businesses
• major outlets around the city (including shopping centres). Our community tells us that, for the majority of residents, Our Logan magazine is the number one source of information about Council events, programs and services: • 71.3% of survey respondents of urban residents (compared to 58% who rely on the Albert and Logan News) • 60.4% of rural residents (less than 1% behind the very popular Jimboomba times).
RE ACH
WHO
City of Logan and Logan City Council page
• 20,000 followers
Highly engaged audience – mostly local.
Visit Logan page
• 8,000 followers
• Weekly post reach of more than 100,000
• Weekly post reach of 15,000 Eats and Beats pop-up food truck festival
Our Logan magazine is the only publication delivered to every household in the City of Logan. It’s provided free to: •
FA C E B O O K PA G E S
• 12,000 followers
Council is consistently active on social media and has built a number of strong online brands. Our communications are segmented to allow our audiences to have a more meaningful and streamlined communication with Council. Facebook continues to be our strongest platform. We also effectively use Twitter and YouTube, and we’re exploring options like Snapchat to form even stronger connections with our younger residents. We also have a range of other facility, program or event-specific Facebook pages, all of which provide additional opportunities to connect with target audiences. Pages include: •
Pets of Logan
•
Logan Entertainment Centre
•
Laurie Lawrence Aqualogan Swim School
• inSports.
Highly engaged audience who regularly comment on and share posts (these followers attend the monthly festival).
• Monthly reach 10,000
S O C I A L ME D I A P L AT F O RMS
Locals and visitors interested in events and attractions in Logan.
C O RP O R AT E W E B SI T E S We have inward and outward facing websites, which are equally well used by our community: For our residents and local businesses: •
Logan City Council
•
Logan Office of Economic Development
125,000 page visits per month (57,000 on average are new visitors) For visitors and tourists: •
Visit Logan
7,500 visitors a month (5,600 on average are new) We also have dedicated facilities websites for the popular Logan Entertainment Centre and Logan Leisure Centres.
What’s in it for you
S P O NS O R S HIP PAC K AGE IN C L U SI O NS
• Hospitality benefits
• Highly visible signage at event key vantage points
• The opportunity to distribute promotional material at events
• Naming rights (where available)
• Where appropriate, the opportunity to provide a special offer or prize
• Recognition as a sponsor in promotional material that may include: • advertising and/or inserts in the Our Logan magazine, worth up to $5,500
• Potential media coverage: Council will use its relationships with local media to profile your sponsorship in media releases and other communications
• event and program branding on Council’s social platforms
• Exclusive promotional opportunities are also available for individual events.
• social media campaigns • giveaways and promotional activities • recognition in promotional banners on Council websites
IN T E RE S T E D ? We’ll work to find the best sponsorship fit for you. C O N TA C T Karen Tattersall Sponsorship and Relationship Development P 07 3412 5176 M 0421 588 687 E karentattersall@logan.qld.gov.au
It’s an exciting time to partner with the City of Logan