Fashion Business

Fashion Business

Garment Analysis Report

4 Report Proper In order to fully understand the quality of a garment, you have to completely evaluate all of the necessary components before being able to justify its price. By comparing and contrasting the zipper structure, seam quality and lining of three women’s dresses, one is able to successfully identify and place each garment into its own category based on construction.

The first garment examined is a career appropriate, size two, eight gore jumper with a removable belt by Issac Mizrahi for Target. Purchased for $45.00, it has a manufacturers cost of $11.25. My goal is to try to defend the price of this dress by justifying its quality. First I take a look at whether the garment adheres to the Textile Fiber Products Identification Act [TFPIA]. In order to do this you have to check the tag for fiber content, the manufacturer, and the country of origin. If all of these are listed, then it is safe to say that the garment has met the correct standards. This dress has all three; fiber content of the shell is 50% rayon, 30% wool, and 20% polyester while the lining is a full 100% polyester. The manufacturer is listed as Target and the country of origin is clearly stated as Vietnam. In order to be of respectable quality this dress must also meet the Care Labeling Rules Act, which requires that clear care instructions be printed somewhere on the garment. Target has done so, suggesting the wearer “remove the belt before dry cleaning.� Its Registered Identification Number is also clearly visible, 17730, which means this garment meets all of its requirements. The skirt of the dress has a total of eight gores which are all individually locked into place, separately overlocked and then pressed open in order to create butterfly seams- which we will see throughout the

5 garment. The neckline of the dress is a deep scoop with binding made of the lining double top stitched all around the edge of the facing. This binding can also be found at the armcyes. The reason why this dress has armyces instead of armholes is because instead of being sleeveless, it has an addition of cap sleeves. The binding can be found around the top of the sleeve, which is attached to the armcye with a lock stitch. Around the entirety of the armcye there is also fusible interfacing in order to prevent any pulling or stretching.

Next to be inspected is the zipper, which in this case is invisible with the required hook and eye. It is approximately 18 inches in length, and locked stitched into place. The end of the zipper is stitched into the seam allowance in the lining, and there is no rippling at the bottom tab where the edge is tacked into place. This means the zipper is nicely finished. The teeth and tape materials are suitable for the apparel design, and its length is right for ease in wearing/ using the garment. This dress has no buttons, but it does have a hook and eye closure at the point right above the zipper on the inside of neckline. While there are no pockets or other details on this product there are two carriers on the side of the dress, for the use of a belt, either the one that came with the garment or one of your own. The blouse and the skirt are connected at the natural waistline, as is typically the case for dresses, however there are no darts on this product. The lining, which is 100% polyester is a deep purple and attached to the shell by two crochet hooks, and additionally tacked to the shell at the waistline. The lining is overall slightly bigger than the shell, and has matching seams. The construction in the lining of a dress is always exactly the same as the shell, however in this case the seams of the gores are not butterflied but instead overlocked, locked and then pressed to the side. The hem is

6 approximately ! inch wide and top stitched into place. At the neckline the lining is sandwiched into the binding in order to prevent pulling. The seams at the waistline are overlocked, pressed up and top stitched into place, while the side seams are all butterflied open, meaning they have been locked into place, separately overlocked and then pressed open. This dress also has two princess seams that follow the bust line and connect at the waistline to the skirts gores, these seams are butterflied open as well. Two identical seams can be found on the back of the dress - starting at the neckline, connecting at the waistline and then continuing [as seen on the front] into the gores. These two seams are butterflied open as well dividing the back of the dress into four separate “ panels� with the invisible zipper down the middle. The hem is rolled approximately 1 ! inches and then blind hemmed into place for ease in tailoring. Overall the garment fits nicely and follows the natural curve of the bust thanks to the princess seams. However, there is a slight draw across the bust in the direction of the armcyes. The skirt flares out at the waistline to create a classic silhouette and has an even sweep. The side seams appear to be straight, and there is no need for a slit or vent due to the easy stride provided by the gores. The only problem would be found with the minor pull across the bust. The dress is easily worth the price I paid, especially because it is Isaac Mizrahi for Target. It is fully lined and for the most part fits nicely. All the seams are properly finished and the hem allows for tailoring, the removable belt is also a plus. I would give this garment an overall score of eight out of ten.

Garment number two qualifies as a casual dress appropriate for ages twenty-five and up, and was purchased at Anthropolgie. It’s a size small and is designed by one of

7 their house brands. It cost $68.00 with a manufacturers cost of $17.00. It’s a warm coco colored shift, with two epaulets at the shoulders, a gathered drawstring waistband, and two cargo pockets. The Registered Identification Number is clear, 66170 and because this garment is also authorized for sale in Canada, its Canadian Identification Number is listed as well, 32054. It appears to meet the Textile Fiber Products Identification Act’s standards, listing a fiber content of 51% Cotton, 49% Tencel, and a lining of 100% Acetate. Its country of origin is China, and it has been manufactured by Urban Outfittersthe parent company of Anthropolgie. This garment also follows the Care Labeling Rule Act, with instructions to “machine wash cold with like colors, use only non-chlorine bleach as needed, tumble dry low, remove promptly medium iron as needed, iron on reverse side, may be dry cleaned.” The neckline on this garment is a small “v” with decorative topstitching starting in the front, and scooping lower in the back. The selffabric is also used all around the inside of the neckline for hanger appeal, and surrounds the armholes in order to prevent stretching, the edges are folded over and top stitched down. The next features to evaluate are the pockets, zipper, buttons and lining. This garment is fully lined, and much like the first dress it is made of 100% acetate. The black and white pinstripes add a fun, flirty feel to this menswear inspired dress. As required the lining is slightly larger than the shell and is made up of the same construction as the dress itself. It is overlocked to the waistband seam at the gathering, and has a hem of approximately " of an inch top stitched into place, with an addition of a decorative zigzag edging stitch. The waistline is an important aspect of this garment due to the fact

8 that it is the sole creation of it’s silhouette, keeping this dress from just being a boring brown sack. The waistline is made up of gathering sewn into the midriff drawstring.

Gathering is the largest straight stitch most machines can make, and is used to create a casing where approximately 2 inches of elastic is hidden ,in order to create stretch and give. The waistband also has a tie that is threaded through that same casing- which has been created out of the self. The result is a three inch gathered waistband with a two-inch ribbon for a tie. The overlock stitch is used to secure the inside seams into place. The lining is then sandwiched into the self at the neckline and armholes. This dress has a total of two pockets, both cargos with the addition of two 20 ligne bronze shank buttons as closures. The pocket bags in this case are made out of the self, with edges that are rolled and topstitched down. The top flap of the pocket is lined with the same material as the dress is lined with, top stitched around the edges, with the buttonhole in the center. This is not the only place on this garment that buttons can be found, there is an addition of two more 20 ligne buttons on the shoulder epaulets, which are lined, top stitched and then sandwiched into the shoulder seams- which gives this dress a military inspired feel. The epaulets cover the shoulder seams, which is the point at which the double shoulder darts start from, and eventually taper out. There is no zipper to evaluate, this garment is meant to be pulled on over your head, and because of the stretchy, gathered waistline- is easily done. Two panels make up the core of the skirt and they both come together at the center back, the seam they create is then overlocked, locked and the pressed to the side in order to avoid bulk. The side seams of the self are all finished in the same way. The hem of the dress is rolled approximately 2 inches with an addition of a ! inch of hem tape that is top

9 stitched to the edge and then blind hemmed to the self. Overall the fit runs big, and this dress offers no real shape and does nothing for the female figure. For a shift it meets the minimum requirements of being loose and boxy and there is no pull and the balance is good. The side seams appear to be straight and there is little to no unevenness in the sweep of the skirt. The neckline is comfortable, but the “v” is not stabilized and tends to fall open. It’s a good thing I purchased this dress on sale because there is no way it was worth its original price. The lining is done nicely though, and is possibly the most attractive part of the dress. The seams all appear to be quickly finished because they are just pressed back. I would give this garment a six out of ten.

The last garment to evaluate is “ my choice.” It is a size four, black shift by Taylor. RN number 67473, purchased at Von Maur for $158.00, with a manufactures cost of $39.50. Its textured fabric is elegant yet understated, allowing the center front to be the focal point. Here you will find two jewel encrusted openings approximately six inches apart, with ribbon emerging from both in order to meet in the middle to be tied.

While this a beautiful garment on the hanger it can’t be truly evaluated until the seams, lining and overall construction is examined. The first element checked is whether or not this dress meets TFPIA standards, by listing is fiber content as 40% polyester, 27% rayon, 11% wool and a lining of 100% polyester it has met one of the requirements. It also lists its manufacturer as Taylor, and its country of origin as China- therefore passing its first test. On the tag attached to the inside seam its care instructions are listed as “ cover trim prior to dry cleaning, dry clean only do not allow alcohol based products such as hair spray, deodorant, or perfume to contact rhinestones,” which means this

10 garment has also met the requirements of the Care Labeling Rules Act. So far so good.

Next item to evaluate is the zipper, which in this case is invisible and approximately 19 inches in length. The required hook and eye is present- located at the top of the zipper-at the neckline as a form of secure closure. Where the zipper ends there is a back center seam that continues on, all the way to the hem, presumably locked, overlocked and then pressed to the side. This garment’s silhouette is created by the addition of princess seams, two in the front that follow the bust line all the way down the curve of the body to the hem. These seams are also found on the back of the garment, starting from the middle of the armhole and hugging the back of the body all the way down. Top stitching adds detail, and can be found along each of these seams as well. Without putting this dress on its construction seems to be tailored for a women’s body. Turing the garment inside out, there is no crochet hooks attaching the lining to the self; instead the lining is fully sewn into the self, at the hem, side seams and neckline. The self-fabric is also all around the neckline of the dress for hanger appeal, as well as lining the edges of the two armholes.

While this may add to the comfort and ease in wear of this dress, it does not aid in the evaluation of the seams- considering they are all hidden underneath the secure lining. My best bet is to use what I have learned about seams, and feel my way around the inside of this garment. I can tell by the bulk that the seam where the lining is attached to the hem is overlocked, locked and the pressed to the side, while the side seams feel smoother and I would guess are butterflied- overlocked, locked and then pressed open. The hem is rolled and approximately 1/2 in wide- this is where the lining is sandwiched, so it is difficult to tell how the hem is finished. The seams are bulky throughout the entirely of the dress and

11 I am unimpressed, however a redeeming quality may be the detail at the empire waist.

Upon closer inspection it is actually a tromp l’oeil, it appears that the ribbon goes all the way around the dress and comes back to tie in the center, when in actuality the ribbon is sewn into the closure- starting right at the edge of the opening and top stitched into place.

The rhinestone detail is then quickly hand stitched on to the garment to add detail. While the construction of this dress gives the illusion it would fit like a glove, once on the model it disappoints. The fabric puffs out at the hips, which is very unflattering on anyone. The neckline is too high and uncomfortable, definitely not worth the high price I paid. The balance is fine, as well as the sweep but there is no slit or vent so that walking in this dress is really uncomfortable. At the shoulder seams there is the added convenience of lingerie straps, but they are placed awkwardly, not concealing the bra properly. In the end this dress was way too expensive for the way it looked once on the body, its unfortunate because it seemed to have all the qualities sought after in a perfect garment, but due to the bulky seams and the unflattering fit I would have to give this dress a four out of ten.

In the end these in-depth garment analyses and comparisons have helped further my understanding of what it takes to be in the fashion business. This is beneficial in many ways especially considering that one day in the future my career in the industry will require adequate knowledge of how to purchase, justify and merchandise garments for the employing company. I feel I am now on my way to becoming sufficiently prepared.

Designer Report: Diane Von Furstenberg

The iconic wrap dress that outfitted an entire generation with its flattering cut and 100% silk jersey was considered a dream come true. Not only was it designed to be wearable, but also comfortable for women of any size, no wonder it inspired numerous knock-offs. The credit belongs solely to its creator, Diane von Furstenberg who revolutionized women’s wear in the 1970s, and then again with her inspiring comeback in the late ‘90s.

Born in Brussels, Belgium in 1946 to a mother who survived the Holocaust, von Furstenberg was originally Diane Halfin. In the beginning her mind was far away from fashion, she attended the University of Geneva, Switzerland where she studied economics- possibly the farthest thing away from where she would eventually end up. At school she met Egon von Furstenberg, an Austro-Italian prince who she quickly wed after an accidental pregnancy in 1969. The pair soon moved to New York City, where Diane continued to reside even after the birth of her two children, Alexandre and Tatiana. She had been dubbed Princess Diane of Furstenberg when she was married and to this day still remains a princess at heart, even though she and Egon split after a brief three years of marriage.

Despite romantic turmoil and two young children, von Furstenberg launched her very first wrap dress in 1972, at a time when women’s fashion definitely needed an update. The design behind the dress was thought to be a groundbreaking concept; it allowed women the freedom to look good while still being able to function in the workplace. It was initiated during a time when women were really embracing their sexual freedom and von Furstenberg was said to have been inspired by sex as well saying

“ they’re easy to put on and easy to take off, and they’ve got zips so they’re noiseless in transition.” The wrap style was considered to be a form of liberation in fashion, it was comfortable yet body hugging. Made of silk jersey its fabric was slinky and sensual, perfect for the every day women who still wanted to look feminine. Considered to be a mixture between the ancient Greek toga, and the Japanese kimono it took on the form of traditional American sportswear because of the way it “wrapped.” It had a classic, fundamental form and came in new colors and fabrics that hadn’t before been marketedbright, bold, and synthetic.

An example of Diane’s signature wrap dress[ metmuseum.com]

Her career path was a little rocky however, and dubbed the fashion “ queen” of the 1970s by winning the hearts of the New York City “Studio 54” set- one would not

have expected a more than 3 year design hiatus. The market had been flooded with wrap dresses, therefore, decreasing demand because of the complete saturation. The market for the dresses had skyrocketed during their debut in the ‘70s, but then crashed in the ‘80s.

This momentary pause created demand though, and Diane came back strong in the 1990s, designing for a new generation of women. With the reinvented wrap dress, von Furstenberg continued where she left off, on her way to complete global “ take over”. She and her family provided the money for the re-start up, with a goal to fill a niche not yet attended to in the fashion industry. Today the business is private and family owned with 155 employees, of which 97% are women. The company’s debt was paid off in 2003, and their first year’s profit was over $73 million dollars.

Her second marriage to music mogul Barry Diller in 2003 has seemed to only further her career. They have a happy family and grandchildren as well as a thriving business. Von Furstenberg is still an extremely busy woman as president of the Council of Fashion Designers of American since 2006, an enormous job with many responsibilities and perks alike. The DVF brand has over 22 retail boutiques and a bridge line available at most department stores. In 2005, she won the lifetime achievement award from the CFD, and is an active board member of Vital Voices- which supports women leaders and entrepreneurs, much like her. Still residing in New York City, she is a proud member or the meatpacking district community and also has a hand in supporting the redeveloping of the historical Highline railway. The question is, what hasn’t Diane von Furstenberg accomplished?

von Furstenberg & family at a fashion event [inside.dvf.com]

Diane von Furstenberg was made famous by her wrap dress which she reportedly sold over 5 million of in just 5 years, but that doesn’t mean she stopped designing because of her seemingly easy success. Recently she has created a modern take on her old style, and designed a “ wrap blouse” which can be purchased for under $300.00. What else is new though? For decades von Furstenberg has made dressing fashionably simple for working women, making it easy to effortlessly look polished and well dressed with a quick knot at the waist. “I got into fashion almost by accident, inspired to create the pieces I wanted, but couldn't find, in my own wardrobe. From my original 1970s’ knit wrap dress, to my new 1990s' stretch “sock dress," I believe in marrying fashion and function, chice style and easy comfort, maximum impact and minimum fuss.” Says Furstenberg, and fashionistas alike can’t help but thank her.

As a way to showcase von Furstenberg’s accomplishments, Vogue reported on her recently opened Shanghai exhibit entitled “ Journey of a Dress.” The article was published online at Vogue.com on April 6, 2011 and details von Furstenberg’s career, the

progression of her wrap dress as well as a numerous amount of artist tributes to the designer, including work done by Andy Warhol. The exhibit starts with pieces designed in the ‘60s and works it way up until today. It takes up over 25,000 square feet of the Pace Gallery in Beijing and includes advertisements of past collections, artwork, photographs, and videos. Von Furstenberg has been said to be excited, “she loves china, and hopes to empower the women there.”

Von Furstenberg stands in front of her “ Journey of a Dress” exhibit [todayinstyle.wordpress]

You might think that due to her popularity, Diane von Furstenberg’s garments would be outrageously expensive, however they are reasonably priced and can be purchased at anywhere between $265.00 and $900.00 at there most expensive. Most however cost between $365-695.00. Her products can be bought online at DVF.com or at any of her boutiques across the nation and oversees. Many of her dresses can be found at high-end department stores like Nordstrom, or Barney’s as well. Buyers have to be especially careful when they buy any DVF products online however considering they are commonly knocked off, and replicated because the wrap dress is such a famous and popular style.

Overstock.com and eBay are common places to search for von Furstenberg’s designs, but are not always the real deal. Other stores offer similar looks but can be more affordable, mass market retail stores like H&M, Forever 21, and American Eagle usually sell a type of wrap dress alongside more expensive chains like BCBG, and DKNY. The reason why the original DVF wrap dress is the price it is, is due to the fact that the quality of the products is much higher than anything less expensive. According to the designer herself, “ quality is something that is well made and that will last.” You can be sure that if you buy a Diane von Furstenberg you will be getting something that will last forever.

The current layout of the DVF.com homepage [dvf.com]

Because she is the leader of one of America’s most successful fashion houses, its no surprise von Furstenberg’s demographic is considerably wider than other designers. I am clearly not the only one that finds her chic, feminine and yet still professional designs, completely mesmerizing. Not only are they wearable but they also have a flirty flair to them that I especially like in my clothing. Apparently so do celebrities like Gwyneth Paltrow, Madonna, Jade Jagger, Kylie Minogue, and style writer Plum Sykes. However,

von Furstenberg is not exclusively available just for the famous. The average working woman is also a fan, because her designs are accessible and available, consistent and credible. Everyone looks good in a DVF wrap dress, women of all ages, all shapes and sizes, for most any occasion.

Isabella Blow

Stylist Memo

STYLING PRINCIPLES IN FASHION MEMO To: From: Date: Subject:

Lisa Lenoir, Head Stylist Logan Janik, Stylist October 2, 2012 Isabella Blow Icon Pull

The firecracker that was Isabella Delves Blow, was born in Broughton, England in 1958 to a wealthy, yet unhappy family. Before she became the eccentric fashion icon she is remembered as, Isabella endured a painful childhood, starting with the sudden death of her little brother and ending with her parent’s bitter divorce. Blow, who later became known for her ostentatious and sometimes illogical fashion sense, refused to let her past stop her from succeeding. She became a world-renowned fashion editor, with a strong penchant for discovering new talent- designers and models alike. Isabella Blow bombarded the world with her avante garde, over the top hats, and vivaciously red lips. She was a genius and notoriously untamable, taking the industry by storm.

A spitfire of a woman marred by deep wounds that never seemed to heal, Blow’s story is one of imagination, unforgettable style, and a great pair of stilettos.

History Overview As soon as she graduated from high school, Blow immediately moved to a flat in London where she made ends meet by working whatever odd jobs she could, until she left for New York City in 1979. She studied at Columbia University, with a specific interest in ancient Chinese art. It wasn’t long before she became friends with the likes of Andy Warhol and Roy Lichtenstein. In 1980, Blow spent a quick stint in Texas, working for Guy Laroche, but soon returned to NYC where she was introduced to Anna Wintour, who at the time was creative director at Vogue.

Isabella soon became her assistant, flourishing in the position. By 1986, she was ready to head out on her own again, moving back to London where she worked for Michael Roberts, the fashion editor of Tatler.

It was during this time that Blow discovered fashion design student Philip Treacy. She immediately fell in love with his hats, and from that moment on was rarely ever seen without one. She also is credited for discovering Alexander McQueen, rumored to have bought his entire graduate fashion show collection for 5,000 Euros. Not stopping there, Blow began supporting him, helping him become successful in every way she could. In addition to designers, she is also known for discovering models, including, Honor Fraser and Stella Tennant. “ I feel like a pig that is looking for truffles, I’m looking everywhere. No matter where they are, I’ll find them.”

She said. Unfortunately, Isabella Blow’s exciting life was cut short, and after many attempts at suicide throughout her 48 years, killed herself after ingesting a poisonous weed killer in 2007.

Signature Look Isabella was known for absurdity and impracticality when it came to fashion. “I loved coming to the office,” said Anna Wintour of Blow’s style. “I never knew what to expect. One day she’d be a maharaja, the next day a punk, and then she’d turn up as a corporate secretary in a proper little suit and gloves.” Blow had the ability to harness the elaborate, and was ceaselessly unmatched in

2 her talent. She herself would never be caught leaving the house without a Philip Treacy hat, a bright red lip, the highest of heels, and an eccentric yet always impeccable outfit. Isabella is now remembered and revered not only for the way she dressed but also for her seemingly unquenchable zest for the bizarre and the ornate. Isabella “lived her life as a story, one that she frequently made up on the fly. It made for captivating conversation, but also made it tricky to know where the truth ended and her fantasy began.” Said author Lauren Goldstein Crowe in her biography on the stylist, “ Isabella Blow: A Life in Fashion.”

Photo Shoot Pull For an Isabella Blow inspired photo shoot, the focus will be on dramatic accessories paired with luxurious gowns. For the location, we will be shooting at an urban laundry mat; in order to pay homage to the juxtaposition that Blow was an expert at. I can’t think of a location that would pose more of a contrast. The model will be impeccably and outlandishly coiffed, in the midst of a glaringly off the wall location. I will be pulling from the Fall/Winter 2012 collections of Elisa Palomino, Alexander McQueen, Martin Margiela, John Galliano and Dans La.Vie. Blow was a one of a kind, and in order to evoke that same feel, I will be looking to a number of the fashion masters.

Dozens of heel-less shoes by one of Blow’s favorite designers, Norita Tatehana will be on hand, as well as racks full of a dazzling mini dresses that look more like sculptures than garments. The look would not be complete without ruby red lips, dramatic black liner, false lashes and a stunning hat. Phillip Treacy wows with his Fall/Winter 2012 collection, and the shoot would not be complete without a large selection of his creations to choose from.

Recommendations There couldn’t be a better candidate for the Macy’s styling pull. Isabella Blow was the epitome of high fashion. By pushing boundaries with her radical styling she took the world of couture into her own hands and made it whatever she wanted it to be. Fashion, for Isabella Blow, consisted of much more than just than something to wear, it was a way of life that she accessorized to the fullest until the day she died.

Resources: "Autumn/Winter 2012-13." Vogue UK. N.p., n.d. Web. 25 Sept. 2012 <http://www.vogue.co.uk/fashion/autumn-winter-2012>.

Schwab, Isabel. "Illicit Millinery." The New Republic. N.p., 18 Nov. 2010. Web. 25 Sept. 2012. <http://www.tnr.com/book/review/illicit-millinery-isabella-blow>.

Strzemien, Anya. "Isabella Blow: Alexander McQueen's Muse And Mentor Also Died By Suicide (PHOTOS)." The Huffington Post. TheHuffingtonPost.com, 12 Feb. 2010. Web. 25 Sept.

2012. http://www.huffingtonpost.com/2010/02/12/isabella-blow-alexander-m_n_460805.html

Mockup Magazine Articles

Fashion Forward trends. beauty. industry.

Logan Janik Publications

Pretty in Pastels Spring is here, and with it comes Easter egg hues for the eyes, lips and nails. The cosmetics industry predicts a playful pastel season, as designers such as Yves Saint Laurent send their models down the runway in candy colored lip-gloss and eye shadow, that nicely compliments the warmer skin tones of spring.

This new trend in the industry may seem difficult to pull off. It may bring back memories of playing dress up in your moms ‘80s wardrobe with lime green eyeliner and flamingo pink rouge to match.

However the key to pulling this off is to pick just one color to play with. For example, choose an Estee Lauder duo-tone eye pencil and watch your peepers pop as you line the top with a soft blue and the bottom with an emerald green. Experiment with isolating one feature at a time; try a hint of shimmer or a muted jewel tone.

Make your lips kissable with new takes on florals. Revlon and OPI both are relatively affordable and offer their products in these new must have shades.

This season, embrace your girly side and don’t be afraid to have fun with it. If you are afraid of intense color, the experts such as Val Garland of YSL’s makeup line, suggest pairing a lime eyeliner with a swipe of a softer taupe on the lid, that way you can embrace spring’s hottest makeup trend comfortably.

Entry #1 W Magazine March 2011

Food for thought

The appeal is in the color. The candy apple red promising the sweet taste of cherry, the electric yellow that yields a lemon tang. We admire it in our rainbow flavored Jelly Bellies and in our Sponge Bob shaped macaroni and cheese. But what actual ingredient changes the muted colors of everyday groceries into a kaleidoscope of purple fruit roll ups and pink frosted pop tarts? The answer is artificial food dye, and it may not be as friendly as we think.This March 2011, the federal government is for the first time debating whether or not foods containing artificial coloring should be required to have a warning on their label. The reason behind this debate is the potential link between food dye and bad behavior in children.

However, no need to fear immediate changes in your supermarket. Any action that may be taken is far off, because the F.D.A has to discuss pros and cons with its experts before any major steps are taken.At least the government is starting to pay attention to a possible connection. Scientists argue about a potential link stating that the diet of a child plays an insignificant role in their behavior.

But it remains a valid point that while most kids are unaffected by the chemicals, those who already have behavior problems could experience an increase. It has been over thirty years since the FDA has had to investigate food dye toxicity, and scientists are quick to dismiss a reaction to the dye, comparing it to a food allergy. However, the FDA insists that products that contain common allergens such as peanuts have a warning label, so food made with artificial coloring should be next on the list.

Nothing will be done until more in-depth studies are completed, until then, if you are worried about your children, check the label for artificial coloring on their dinosaur fruit snacks and cartoon cereal before you reach the check out line.

Entry #2 The New York Times 3.29.11

Now that the snow is gone, who says it has to take all the white with it? This Spring, top to bottom, head to toe, trend spotters are predicting white in all of it’s purified glory to make a come back- not in the form of an icy blizzard, but instead on the runways.

This new color- or rather lack their of is being shown at Calvin Klein, Dolce & Gabbana and Carolina Herrera. Not intended to symbolize purity or any other cliché stigma but rather to show confidence, it’s a breath of fresh air bringing with it the possibility of sunshine and tanned skin.

White provides women another way to portray her mood, not necessarily by wearing a vibrant color but instead by the absence of shadow. It can be tailored or flirty, clean cut or romantic.

White Out

A take on this season’s hottest trend

No matter how you wear it, it makes a statement. The cost of your pieces are of little importance, considering most all stores offer a selection of clothing in white ranging from eggshell to coconut from freshly laundered cotton to a crisp starched linen. It’s important to individualize your look with this trend however, because other wise it can get monotonous and boring, what separates one white tee from the next?

Your sparkling personality of course.

OR a sense of eccentricity. Pair it with a splash of color- a beaded turquoise sandal, lots of platinum bracelets or an oversized floppy hat and big sunglasses. You’ll look fresh and up to date, yet never pretentious.

You can play up the modernity of the white on white or add a vintage flair- this look can go so many ways, eyelet with a worn jean jacket and flip-flops for a lunch date, or a comfortable jersey tunic and bohemian inspired headband on a summer coffee run. Change it up.

This trend is not meant to be obsessed upon, but rather embraced and mixed into your already fashionable wardrobe. This is date night and beach babe all rolled into one fabulous outfit. Who says white has to represent innocence anyways?

Entry #3 Vogue, March 2011

Orange you glad?

Must haves for this season Entry #4 vogue.com 3.20.11 Lets talk for a minute about how great we all are going to look this spring. The season is bringing with it hot fashion trends that all women will look great in. No too short shorts, or belly baring tank tops, but actual grown-up clothes. Yes. We are talking jackets. Not the heavy down NorthFace that we just thankfully packed away for next year, but think blazer styles in tweeds and leathers.

Proenza Schouler and Jil Sander's were one of the first few designers to embrace this trend. Sending gorgeous models down the runways in creamy button down styles, with a hit of boyish tailoring. Pair it with a fitted pencil skirt and heels for the office or a pair of skinny leather cigarette pants for a night out. Stella McCartney has spearheaded this trend taking it to the next level with some smart tailoring that flatters all figures.

Chanel of course has also modernized their classic tweed suit jacket to fit this trend and is a must have for a Sunday brunch.If you’re feeling a little bit more rebellious after shedding the heavy knit layers of winter, try on Burberry’s biker styles. Paired with your favorite new wedges and you’ve created a perfect juxtaposition of rebel chic.

Not only will you have a great staple to keep you warm after the summer sun goes down, but the neutral jackets will compliment the other seasonal trend- tangerine. I am just as sick as the next girl of muted blah colors. I’m coming out of hibernation in style.

Bright oranges have been seen on everyone on the runways. Not corals or pinks, but sunny Tropicana colors. They compliment a tan- which hopefully we will all soon have, and looks wonderful with sun enhanced highlights. If you’re slightly apprehensive of this outrageous color try pairing it with a contrasting color, maybe a soft pink or even an outspoken turquoise to offset the tang. Gold accessories are a definite must when adding this color to your wardrobe; a pair of Tory Burch strappy sandals look great with a sexy shirtdress.

If this is too bold of a statement for you though, try a fun bag as an accent or a pair of cute sunglasses for the beach. Try a pop of orange in a frilly tank top underneath one of this seasons must have jackets- go ahead embrace two trends at once.

I spy… chic trends spotted in home goods & fashion…

Once a week I find myself among the crowded racks of Anthropologie's sale room. Ok, you caught me red handed, I'm addicted to this store. Not only am I in love with the outrageous window designs and atmosphere, but the clothes and home décor are to die for.

This is one of the few remaining stores that offer its customers more than just clothing. Apart from department stores such as Macy’s, it is hard to find a place to shop for candles, rugs and heels at the same time. However, I'm in luck because as I scan the racks for printed cardigans and corduroy blazers, I find trends that are easily carried over from curtains to clothing. Who would of guessed I could find a bedspread to match my pajamas…

Anthropologie offers it’s customers a new kind of shopping experience.

There’s apparent cross overs between the soft and hard merchandise. As I shopped, three specific trends caught my eye, color, texture and pattern. These were shown in both home wares as well as clothing items.

For texture, romance ruled. I spotted lace everywhere. From the candle holders to the curtains, to the tops. Most of the items sold were white and delicate. The dress I found was extremely intricate and had three rows of eyelet lace crossing the body. The candle holder was intricate with its broken egg shell design and the curtains had a vintage feel with creamy stripes.

Color was everywhere! From stunning purples, to cherry reds, and sun kissed yellows.

However it was the aqua marine hues that took my breath away. In a summer inspired silk tank top complete with bow, and a fun circular chair cushion with a tropical motif.

Floral patterns were also a common denominator this season. They shouted at me from the cozy throw rugs, to the stylish sundresses, and the embroidered bedspreads. While they differed in color or design slightly they all shared a common theme of intricate patterns, welcoming spring.

I spy with my little eye something for every part of a fashionista’s life. From decorating her kitchen, to outfitting her couch as well as her self, Antrhopologie is the place to shop for not only current trends, but trends done well in all elements that make up a lifestyle.

Entry #5 Anthropologie 3.30.11

Texture

Color

Pattern

Found: Trends spotted at Anthropologie everywhere

Blue in trend spotters color palettes

The trends spotted at Anthropologie…

•Lace- texture •Floral- pattern •Blue Curacao- color Entry #6 Elle.com 4.1.11

White lace on the runway

…Were also spotted elsewhere!

Floral patterns found in Elle magazine

Color & Fabric Trend Watch A journey to the ocean was taken this spring with colors and fabrics. Fashionistas are predicting light reflecting, breezy blues, as well as a warmer palette of faded grays and lavenders. Think of sea grass and broken seashells when shopping for your spring wardrobe. Tan skin is complimented nicely with a yellowy green tunic and white skinnies.

Thanks to cotton, linen and wool blends, we will be able to look good while staying cool at the same time.

This season, look for fabrics imported from Spain, India and Hong Kong.They are preparing to ship over checkered cottons, twills, and lightweight linens.

Along with the warmer weather the breeze is also blowing in contemporary sportswear fabrics in the same beachy colors.

Soft and sunny, neutrals are looking fresher than ever. Similar to last spring, nautical patterns are still in, and are expected to show up in fun seersuckers and oxfords with sailor stripes and details.

Along with your neutrals donâ&#x20AC;&#x2122;t be afraid to introduce some pastel berry and citrus colors into your wardrobe. Think lemonade yellow and Georgia peach pink.

Floral patterns are really popular,be selective and choose motifs in softer tones.

When buying brights, hit a high note with lime sorbet or and icy blue, rather than neon shades. Fabrics in these colors can be found in silky satins that reflect the late April sunshine, as well as detailed weaves or honeycombs.

As a sort of juxtaposition,trend spotters are also suggesting a west coast color palette as well, with colors that shout instead of whispers. Think the jewel tones of winter with an edge. Reds and purples create shades of grape and plum. Outshine the warmer weather in brilliant blues and oranges. The hemlines will rise as the temperature does,so pick warm tones in fitted jerseys, cottons and polyester blends.

Donâ&#x20AC;&#x2122;t be afraid to incorporate your favorite jean shorts of lightweight denim into your spring wardrobe, as in addition to all your new pieces. Blue jeans will add a familiar, comfortable aspect to your closet that pairs well with a raspberry sorbet colored tank, and a breezy cotton cardigan.

Entry #7 textile world.com 3.28.11

Visual displays

Gap

Entry #10 Anthropologie &Gap 4.12.11

Anthropologie

Window displays are an extremely important part of a shopping experience. They can make or break whether a passerby decides to go into a store, or keep walking right by it. The best window displays capture your attention in a split second, something about the way the clothes hang on the mannequin, or the colors of the backdrop should lure you in. The clothes displayed aren’t always the most fashionable, or the most trendy but if the way they are displayed is intriguing, it could lead to sales that the store might other wise not make. Above are snapshots of my recent trips to the Gap and Anthropolgie, they both are using different artistic elements in order to be visually appealing. Which store would you rather go in? The art of visual displays is similar to the whole “inner beauty” idea, however in this case the outside might be more attractive than what is on sale on the inside. Don’t let the displays fool you, sometimes the cutest things in the store are the ones hanging in the window.