Official Regional Brand Style Guide
Table of Contents Logos
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3
Logo Usage
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6
Fonts
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8
Colors
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10
What Not to Do
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12
Part II:
Usage
The Primary Logo The Primary Logo for Big Brothers Big Sisters of Muskingum, Guernsey, Morgan, and Noble Counties is just that: the official logo of the organization, created based on guidelines set by BBBS of America. The primary logo is to only appear in either the official purple, black, or white colors as seen in this guide. Applications for the primary logo may include but is not limited to: billboards, business cards, letterheads, promotional graphics, etc. If used, this form of the logo must be left-aligned on the document it is applied to. Any usage of the primary logo that does not follow the requirements laid out within this guide is prohibited.
The Secondary Logo Like the primary logo, the secondary logo can be used in place of the primary wherever the primary does not look visually appealing. Similarly, the secondary must only be applied in either the official purple, black, or white variations as seen in this guide. Unlike the primary logo, the secondary logo is squarer in layout and, therefore, is more flexible in use. However, when used, the secondary logo is primarily used for layouts where the logo is front and center on the document and can be used for business cards, official letters and other documents, and graphics. Any usage of the secondary logo that does not follow the requirements within this guide is prohibited.
The Partial Logo Unlike the primary and secondary logos, the partial logo is mainly to be used for online usage, such as social media profile pictures and as the featured image for any potential web post (if needed). The partial logo can be used as a watermark for any official documents such as letters sent from Big Brothers Big Sisters given its simplistic nature. Any usage of the partial logo that does not follow the requirements within this guide is prohibited.
Part I:
Logos
Logos on Light Backgrounds of Muskingum, Guernsey, Morgan, and Noble Counties Primary Logo
Secondary Logo
Partial Logo
Primary Logo - Black
Secondary Logo - Black
Partial Logo - Black
Logos on Colored Backgrounds
Primary Logo
Secondary Logo
Partial Logo
Primary Logo - Black
Secondary Logo - Black
Partial Logo - Black
Part III:
Fonts
For logos, headlines, and graphics:
Myriad Pro Bold Condensed Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!#$&*() For documents and other body text:
Georgia Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!#$&*() *May only be used in black*
Purple Primary Color
RGB: 102/0/153
CMYK: 75/100/0/1
Blue Secondary Color
RGB: 0/136/206 CMYK: 81/37/0/0
Black
Alternate Color RGB: 0/0/0
CMYK: 75/68/67/90
Green Secondary Color
RGB: 105/189/39 CMYK: 63/0/100/0
Part V:
What Not To Do
How NOT to use the logos of Big Brothers Big Sisters: *Do not stretch logos out of proportion vertically or horizontally
YES
NO
NO
*Do not re-color any of the logos to anything other than purple or black
YES
NO
NO
YES
NO
*Do not alter the center heart of the logo
NO
YES
NO
of Muskingum, Guernsey, Morgan, and Noble Counties 4 North 7th Street, Zanesville, OH 43701 740-453-7300 2017. Property of Big Brothers Big Sisters of Muskingum, Guernsey, Morgan, and Noble Counties