Official WLOH Brand Style Guide
Table of Contents Logo Usage
PAGE
3
Logos
PAGE
6
Fonts
PAGE
8
Colors
PAGE
10
Part One:
LOGO USAGE
The Primary Logo
The primary logo for WLOH - The Wolf is the official logo of the station, used to represent each location represented under the WLOH brand. The primary blue-and-green primary logo was created to be used on any given background, thereby making it versatile in its use. Multiple versions of the black-and-white variant have been created in orderfro the logo to be visible depending on the background it is used on. The primary logo is to only appear in either the official blue and green color , black and white, or grayscale color schemes as seen in this guide. Applications for the primary logo may include but is not limited to: billboards, business cards, sales documents, promotional graphics, etc. Any usage of the primary logo that does not follow the requirements laid out within this guide is prohibited.
Part Two:
THE LOGOS
Logo on Different Backgrounds Primary Color Applications
Grayscale Applications
Logo on Different Backgrounds (Cont.)
Black and White Logo Variations
Part Three:
THE FONTS
For logos, headlines, and graphics:
Kankin Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!() For documents and other body text:
Rockwell Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!#$&*() *Rockwell may take the place of Kankin in some cases as Kankin may not include some punctuation or special characters*
Part Four:
THE COLORS
River Blue Primary Color
Neon Green Secondary Color
RGB: 13/27/125 CMYK: 100/97/18/12
RGB: 33/206/72 CMYK: 71/0/99/0
Midnight Black Alternate Color RGB: 0/0/0 CMYK: 75/68/67/90
Wolf Gray
Alternate Color RGB: 128/128/128 CMYK: 52/43/43/8