LNME
OP-ED
DATA-DRIVEN INSIGHTS IMPROVE SUPPLY CHAIN DECISIONS Gib Basset, Director of Solutions Marketing, Supply Chain, Alteryx shares how data-driven insights can mitigate supply chain risks
T
he supply chain and logistics sector is one that’s defined by change… and yet is also highly dependent on consistency and stability. While, on a micro-scale, roadblocks, diversions, and traffic delays are known challenges on any route, success often comes down to the experience of the driver, the quality of the information they have available to make route adjustments, and the timeliness of just how quickly that information reaches them. 38 | LOGISTICS NEWS ME | JUNE 2022
Data-driven insights have been the lifeblood of the supply chain sector for decades, with hard-won knowledge used to make strategic decisions. Today, data is the navigator for this journey. Once gathered, processed, and analysed, it can get you to where you need to be while mitigating risk. Access to right information Supply chain activities directly impact each part of the customer journey – from anticipating and influencing demand to responding and fulfilling that demand and retaining and growing the business.
Without the right information at the right time, that disruption can rapidly pile up. Commerce and customer loyalty is, naturally, experience-led. Broken supply chain processes, comparatively, also break the positive customer experience that businesses need to thrive. Aeroplanes are reportedly off course at least 90% of the time due to weather conditions, turbulence, and other factors. They are kept on track through hundreds of tiny data-informed adjustments – one degree at a time. But what happens when those microadjustments are no longer sufficient? Just as these micro-adjustments are key en route, so too are they key across the supply chain journey. Quality data insights can help steer the whole customer engagement life-cycle and keep the journey on track - from automating production, warehouse, and logistic tracking, to delivering progress updates to the customer. Recognising and undertaking these micro-adjustments is vital in foreseeing and reacting to unanticipated disruption. WWW.CBNME.COM
