“The first step to getting the things you want out of life is this: Decide what you want�
Company Profile
LogoFeel is one of eminent professional branding companies. We carefully make a professional branding building & developing, serving corporate and its brands, product, events, advertising and promotion campaigns for all identity artwork starting from logo, theme, stationery, profile, package, prints, website, layout, decoration, interactive applications and the end of smallest applications, using modern visual design techniques, creative concept, message, new ideas, photography and general art direction. We launched in 2002, using small business environment to serve our customers via all graphic design methods. In August 2005, we choose “LogoFeel� as a brand name that association with our new strategy starting work as a website office interested in logo design.
In the beginning of 2010, we completely change our business plan, includes the dimensions and large aimed at promoting the brand that based specially in Saudi market to achieve the ambitions set to provide a comprehensive service and integrated with the extensive experience and multiply different strategy than before. Today, we are proud of where we are, we offer our comprehensive concept for the arts industry, brand and identity, with more than 8-Years history of experience and breakthrough solutions that solve our customers' most pressing challenges. LogoFeel brand has become a guarantee of quality to its customers and shareholders alike.
Our Vision Building & developing a professional branding & identity for corporate, events, brands, products, campaigns, and any other business. Our Mission Conduct researches and studies via modern methods and techniques used in the arts of brand building and development of identity to develop our performance in providing the best results for our clients, and to disseminate this culture specially in Saudi markets. Our Values Creativity, experience, culture and creative thought. We believe that a professional branding has a magic sense to affects people feeling their creative business.
Our Brand
We choose LogoFeel name because we believe that professional logo has a magic sense& own feeling which affects people to feel their corporate, product, or event. Designing our logo based on all the concepts and goals that we set in our plan. "LF" letters comes as leafs, and "O" letter comes like a sensitive seed; the small core of beautiful tree that gives a beautiful fruits. Inspiration Professional Branding, Style, Feeling, Sense, Refresh, Success, Differentiate, Development, Promotion, Changing, Improving, Modernization, Establishing, Innovation, Specialization, Singularity, Leadership, Progress, Revival, Loving, Belonging, Highness, Priding, Correlation, Integration, Production, Impressive, Catching, Attraction
Green Color Green means life, feeling, exciting, clear, no secrets, refreshing, comfortable, relaxation, easy, simplicity, beauty, nature, original, spring, planets, tree, leafs, garden, production, success results, increase, growth, be better, gain, grow up, activity, go, never stop, keep moving, run, rush, power, energy, adventure, fearless, courage, breeze, nourishment.
Black Color Black is the color's father, strong, elegance, success, nights, watchfulness, eyes, graduation, ink, books words, roads & streets, cougar, oil, veil, virtue.
Our Staff These are the key personnel who will be responsible for completion of the project, as well as other personnel involved in the project. Our Strategy in work is: “No one can whistle a symphony. It takes a whole orchestra to play it."
Graphic Designer
Web Designer
Layout Designer
Flash Designer
Public Relation
Art Director
Creative Director
Photographer
Illustrator
Executive Manager
Account Manager
Marketing
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Our Steps of Work
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Step1: Studying & Research Study as much we can about everything that touches the client's organization. We ask many questions and make sure to listen to the answers. All kind of information is collected: exiting materials; competitive research; past results and future objectives. One could say we stir up a lot of dust. Step2: Concept & Ideas The project now comes into clear focus. The message is sharp, the strategy is bulletproof, and the concept and scope of work to be done as well as the plan to get there are well defined. As the dust settles, the discovery begins. In this step we collaborate, brainstorm, and test everyone's theories and ideas. After gathering everything we've learned, we hone in on the salient and discarding. It's where we uncover what the client is really after. Step3: Visual Graphic Design The project comes to life. Graphics are created and optimized, functionality is programmed and tested, and copy is written and polished. All the pieces are assembled to form a whole that executes the client's vision. We produce a number of mockup designs, each exploring a different approach to the task at hand. Client input is vital at this stage as we work through several iterations culminating with a final design selection and the client's approval.
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Our Services We carefully make a professional branding building & developing, serving corporate and its brands, products, events, advertising and promotion campaigns for all identity artwork starting from logo, theme, stationery, profile, package, prints, website, layout, decoration, interactive applications and the end of smallest applications, using modern visual design techniques, creative concept, message, new ideas, photography and general art direction.
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Branding Logo Design Identity Design Business Stationery Package Design Brand Usage Guidelines Theme Design Graphic Design Print Design Corporate Brochure Annual Report Layout Design Character Artwork Design Exhibition Design Advertising Promotion Campaign Magazine & Newsletter Interactive Applications Decoration Web Design Photography Art Direction
Why Branding ? B
rand is a distinguishing name and/or symbol intended to identify a corporate, product or producer. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called integrated marketing. The word "brand" is derived from the Old Norse brandr, meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. Around 1900, James Walter Thompson published a house ad explaining trademark advertising. This was an early commercial explanation of what we now know as branding. Companies soon adopted slogans, mascots, and jingles which began to appear on radio and early
BRAND MediMarket
television. By the 1940s, manufacturers began to recognize the way in which consumers were developing relationships with their brands in a social / psychological / anthropological sense. From there, manufacturers quickly learned to build their brand's identity and personality, such as youthfulness, fun or luxury. This began the practice we now know as "branding" today, where the consumers buy "the brand" instead of the product. This trend continued to the 1980s, and is now quantified in concepts such as brand value and brand equity. Naomi Klein has described this development as "brand equity mania". In 1988, for example, Philip Morris purchased Kraft for six times what the company was worth on paper; it was felt that what they really purchased was its brand name. Marlboro Friday: April 2, 1993 - marked by
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LogoFeel today becomes one of eminent creative arts ; specializes in studio , logo design, print branding , event design ,design , and web design .packaging 2002, the We launched in idea in that time was to make a logo for small business by choosing one of many .packages of options
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some as the death of the brand - the day Philip Morris declared that they were to cut the price of Marlboro cigarettes by 20%, in order to compete with bargain cigarettes. Marlboro cigarettes were notorious at the time for their heavy advertising campaigns, and well-nuanced brand image. In response to the announcement Wall Street stocks nose-dived for a large number of 'branded' companies: Heinz, Coca Cola, Quaker Oats, and PepsiCo. Many thought the event signaled the beginning of a trend towards "brand blindness", questioning the power of "brand value".
B
rand design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Today, there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms people see are recognized without a name. It is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it. Currently, the usage of both images (ideograms) and the company name (logotype) to emphasize the name instead of the supporting graphic portion and making it unique, by it non-formulaic construction via the desiginal use of its letters, colors and any additional graphic elements. Ideograms (icons, signs, and emblems) may be more effective than a written name (logotype), especially for logos being translated into many alphabets; for instance, a name in the Arabic language would be of little help in most European markets. An ideogram would keep the general
LogoFeel today becomes one of eminent creative arts ; specializes in studio , logo design, print branding , event design ,design , and web design .packaging 2002, the We launched in idea in that time was to make a logo for small business by choosing one of many .packages of options
Daring arts for Darling clients
proprietary nature of the product in both markets. In non-profit areas, the Red Cross (which goes by Red Crescent in Muslim countries) is an example of an extremely well known emblem which does not need an accompanying name. Branding aims to facilitate cross-language marketing. The Coca-Cola logo can be identified in any language because of the standard color and the well-known "ribbon wave" design. Some countries have logos, e.g. Spain, Italy, Turkey and The Islands of The Bahamas, that identify them in marketing their country solely for tourism purposes. Such logos often are used by countries whose tourism sector makes up a large portion of their economy.
I
dentity or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded
company, organization, product or service. The brand owner will seek to bridge the gap between the brand image and the brand identity. The Brand identity is what the owner wants to communicate to its potential consumers. However, over time, a products brand identity may acquire (evolve), gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers. Therefore, brand associations become handy to check the consumer's perception of the brand. Brand identity needs to focus on authentic qualities - real characteristics of the value and brand promise being provided and sustained by organizational and/or production characteristics. The brand name is quite often used interchangeably within "brand", although it is more correctly used to specifically denote written or spoken linguistic
elements of any product. In this context a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services.
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ffective brand names build a connection between the brand personalities as it is perceived by the target audience and the actual product/service. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration. Advertising spokespersons have also become part of some brands, for example: Mr. Whipple of Charmin toilet tissue and Tony the Tiger of Kellogg's. The brand name should be conceptually on target with the product/service (what the company stands for). Furthermore, the brand name should be on target with the brand demographic. Typically, sustainable brand names are easy to remember, transcend trends and have positive connotations. Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.
Brand names come in many styles. • A few include: Acronym: A name made of initials such as UPS or IBM. • Descriptive: Names that describe a product benefit or function like Whole Foods or Airbus. • Alliteration and Rhyme: Names that are fun to stay and stick in your mind like Reeses Pieces or Dunkin Donuts. • Evocative: Names that evoke a relevant vivid image like Amazon or Crest. • Neologisms: Completely made up words like Wii or Kodak. • Foreign Word: Adoption of a word from another language like Volvo or Samsung. • Founders Names: Using the names of real people like Hewlett-Packard or Disney. • Geography: Many brands are named for regions and landmarks like Cisco and Fuji Film. • Personification: Many brands take their names from myth like Nike or from the minds of ad execs like Betty Crocker.
Our Success Partners 2010
2008
• Almutlaq Holding Company
• KACST
• Mira Foods Company
• PKI
• Riyadh Chamber of commerce &
Industry - Blue Pages • SMFEX
• Lusin Restaurant
• Saudi Electricity Company (SEC)
• Al-Elm Company
• City.W
• Mawten
• Al-Rassam Factory
• Wiki Arabi
• Elaph
• MASA
• Saudi e-Health Conference 2010
• Busra
• The Centennial Fund
• Riyadh Real-Estate Exhibition 13
• Najras - KSU
• Au.K
• SUFEX
• Al-Tayar
• Waseel
• SIREC
• ETRC - KACST
• Dulux
• SCN
• NBRC - KACST
• Nayar
• Sharq Ghernata
• Nahawi
• Alamodi Company
• Wadi Event
• Masheed
• Weqayah
• Rawmanah
• Malaffat
• Jazirah Horizons
• King Saud University (KSU)
• CHE
• Haif Center
• Tawasul
• MADA
• Samba Bank
• National Center for E-Learning
• Smart Infrastructure
• Wade3ah Corner
• Come Trade
• ib
• Kingdom Markets
• Alhukair Group
• Pencil
• Food Plaza
& Distance Learning (ELC) 2009 • Alwaqf - Arabic for All • Alinama Bank • King Abdulaziz Center of National Dialogue (KACND) • Super • By2Byte • Adanile • Alaa • Sadeed Financial Advisory • Akar Wa Amlak Comapny • Alsubaiey
• 11-A
• Bridgestone
• Basmat Shabab
• Change Makers
• Rotana
• EWE
• Forsan Groceria
• 23 TV Channel
• Forsan Foods Company
• Al-Saqr Iron Factory
• Adex Group
• Aryaheyah • Ummah & 4 Shabab Magazine
2007 • Department of Projects (DPEA) • Saudi Vehicles Periodic • Jeddah Chamber of commerce & Industry - Blue Pages
2006 • Coffee Meeting • National Power & Industry
(NPISA)
• Saudi Railway (SAR)
• Islamic Art Org
• Alwataniya Petrol
• Add Engineering
• Elezeh
• AlAskar Holding Group
• Jazirah Petrochemical
• Shmou Magazine
• Mawajed
• Smart Future
• Direct Solutions
• Almohammadiyah Dates
• Klam Kbeer
• Tasnee
• Al-Mashrek
• SASCO
• Wa3i
• STC
• New Horizons
• Rajhi Bank
• Hekmah Channel
• DSCA
• Khaldyah Towers
• Raja Tower
• PC Center
• Richy
• Techno Se
• Riyadh Athath Factory
• MediMarker
• Nashmyah - Alrimaya
• Manga World
• AlveroMartini
• Watanyah Cement
• Ministry of Health
• Innovation Aspects
• Naharat
• ME Office
• Nejad
• The Capital Group
• Prince Sultan Cardiac Center
• Sands Horizons
• Lip Care
• Media Dimensions
• Dreams
• Saudi TV
• Arab Medical Dar
• Naseh
• Vision
• Maha Mag
• Sapac – Saudi Pan Kingdom
• Lefen
• Kental
• Ramco
• Doven
• Deals
• Dar Alriyadh
•
• Amanco Factory
2005 • Vs • Hadramot International Bank HIB • Safa Coffee
• Annaba • Al-Faisal Media M2 • Coffee Square • Tech Now • Liter Petrol Stations
2004 • Alkawthar Factory • Compu Art • MTE • Success Steps • Loloah • Spazio • Vector Art 2003 • Medad • Compu.Dr • KFMC • Span.Re • Future Manager Program • Technical & Vocational Training Corporation • Saudi Post • Gloma • Arabian Est 2002 • International Business Fist
Our Creative Works
ﳎـﻠﺔ ﺍﳌــﻬــﺎ Maha Magazine
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286 Projects 224 Customers 86 Branding 697 Logos 85 Print Artwork 48 Packages 31 Event Identities 39 Websites
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