Marcens digital profile by Yasser Alhumaikani

Marketing, we sense Marcens Digital Profile - July 16, 2013

www.marcens.com

Years of Experience Understand The Market Excellent in Culture Love Discovering Thinking Out of The Box Sharing Knowledge Design Professionals

ÂŠ 2013 Marcens Agency www.marcens.com

About

MARCENS IS MARKETING PROFESSIONALS, SPECIALIST, EXPERTS AND INNOVATORS IN BUILDING AND DEVELOPING BRANDS

Marcens is a full service marketing agency specialized in bringing brands to life. In addition to creating and managing branding strategies, Marcens handles advertising and other forms of brand presence. Our local experience in the realm of branding combined with our global relations and our understanding of the regional culture, entitles us to be the most suited partner in carrying out the brand strategic initiatives. HISTORY

MISSION

STRATEGY

We started our journey in 2002 as a small private office with no name to serve clients in graphic design efforts. Then we startup our first business name “LogoFeel” in August 14, 2005 where we achieved a great experience in branding during which we have built a lot of commercial relations with customers inside and outside the Kingdom of Saudi Arabia. And thus qualified us to provide greater services and more comprehensive than just design, so that’s why we founded “Marcens” at 2012.

Marcens’s mission is to position its clients at a higher level than their competition, and help them achieve their business goals. Our approach stems from understanding the philosophy and the culture of our corporate clients and communicating it to the customers and, more importantly, the employees. We believe that brand development means growth, advancement, and enhancement. With a great passion to deliver enduring brand solutions to our clients , we go beyond the limits to find that special flavor, which makes our clients’ brands unique and desired.

Marcens’s branding approach combines the understanding of the business realities and creative insight. Our steps of work focus on many phases, and each phase must be shared with our client through work sessions, beginning with the case study and research as much as we can do about everything related to the business, industry, culture, customers, target markets, competitors, … etc. Then extract the creative ideas and discuss the possibilities for the flick features of the strategy and the message what we need to implementation the visual graphic design and what are the further actions to make this brand go live. Further, our team is always assembled to carry out project, and available for meeting, discussions, workshops and presentations through the project inline with the scope of services and timeline.

we go beyond the common sense ÂŠ 2013 Marcens Agency www.marcens.com

Capabilities

Marcens hired to produce a brand strategy or, more commonly, a brand identity, which can then be output via a branding campaign, which is a type of marketing campaign. Marcens creates branding materials that define who a company is to their customers, differentiate the company from competitors, and communicate the unique value the company provides. Marcens also gets into understanding the philosophy and culture of the company and communicating it to the customers and more importantly the employees. For this each and every communication point, office space is to be utilised.

BRAND DISCOVERY

VISUAL DESIGN

DIGITAL & WEBSITES

ART DIRECTION

• • • • •

Case Study Research & Insight Naming and Messaging Taglines and Slogans Copywriting & Storytelling

Design Strategy Brand Identity Packaging Design Branded Environments Brand Communication Guidelines

Digital Marketing Social Media Marketing Website Design & Development Interactive Design Mobile Apps

Signage & Tradeshow Printing & Packaging Media Production Photography Event Management

we come to your sense ÂŠ 2013 Marcens Agency www.marcens.com

Cliens

We are proud to work with some of the largest brands in and out of Saudi Arabia. A very important to be in the right path of success work, by understanding market needs and how to be adaptable with it by developing our service to provide and matching market needs. That’s why our clients come from all sectors including businesses and corporations, products, non-profit organisations and government agencies.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21.

Akar wa Amlak Company Alaskar Holding Group Alhokair Company Alkawthar Factory Almanie Holding Group Al Mohammadiyah Dates Factory Almutlaq Holding Company AlOula Company Alrimaya – Nashmiyah Al Senidi Company Alviero Martini Alwaleed Bin Talal Foundations Al Waqf Islamic Foundation – Arabic for All Program Al Wataniya Petrol Station and Company Aman Factory For Alarm Co. LTD (Amanco) Blue Pages Guide Boud Company Bursa Furniture City.W Dar Alriyadh Deals Company

22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42.

Department of Projects and Engineering Affairs – Ministry of Interior Down Syndrome Charitable Association (DSCA) Elm Company For Shabab & Alummah Magazine by 4shbab Forsan Foods Company and Factory HRH Prince Abdullah Bin Bandar Al Saud Jazira Petrochemical King Abdulaziz Center of National Dialogue (KACND) King Abdulaziz City for Science & Technology (KACST) King Fahd Medical City (KFMC) King Khalid Foundation (KKF) King Saud University (KSU) Kingdom Markets Advertising Newspaper Liter Petrol Stations Lusin Restaurant MADA Foundation Maram Seddiq Masheed Real Estate Melting Pot Restaurant Ministry of Culture and Information – Saudi TV & Radio (MOCI) Ministry of Interior (MOI)

43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60.

Mira Foods Company National Center for E-Learning & Distance Learning (ELC) National Power & Industry (NPISA) Princess Al Anoud Foundation for Youth Development (Warif) Resta Tex – Riyadh Real Estate Exhibition 13 Sadeed Financial Advisory Saudi Chemical Society (CHE) Saudi eHealth Conference Saudi Pan Kingdom (Sapac) Scaramouche Restaurant & Lounge Smart Infrastructure Company STC – Saudi Telecom Company – Saudi Data Success Steps Training Center Taqat Government Employment Program Tasnee The National Association for Drugs Prevention (Wiqayah) The Noodle House Restaurants Unique Pattern Factory

we do art that makes sense ÂŠ 2013 Marcens Agency www.marcens.com

Work

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Branding

Lusin - Armenian Cuisine

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Arabic Branding

MeltingPot Restaurant

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Art Direction

The Noodle House

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Branding

Scaramouche Restaurant & Lounge

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Art Direction

AlOula Company

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Corporate Identity

Elm Company

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Event Management

e-Health Conference

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Annual Report

AlWaleed Bin Talal Foundations

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Advertising Campaign

Almutlaq

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Corporate Profile

National Center for e-Learning and Distance Learning - ELC

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Branding

Forsan Groceria

ÂŠ 2013 Marcens Agency www.marcens.com

Work

Branding

Nashmiyah Vehicle

ÂŠ 2013 Marcens Agency www.marcens.com

Saudi Arabia

P.O.Box 40899 Riyadh 11511

Telephone: +966 (11) 472 1619

Email: info@marcens.com