Concept > Start up: brainstorming

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Sustainable because of shortage materials Respectful of the old ways of material Traditional True to roots Durable clothing Hard life Mountain life Colourful Lots of prints Handmade Superstition Religious Believe in myths

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Mix of different styles Started in Jamaice Beginning in 1950’s Former slave communities Punk influences Semi hipster Popular in 1990’s in U.S. Later in Latin America Raggae influences Cropped skinny jeans Suspenders Black and white checkered

Upcoming area Bijlmer Arena Ajax 1970’s/1980’s Bijlmerramp Rasiscm Fairly new build Flat buildings All te same (look wise) Multicultural Inspiring Young talent Cheap housing


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