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is a British design company that creates clever and original products that belong in people’s pockets, giving them minimalist practical solutions to everyday problems. CLEVER THINGS FOR KEYRINGS POCKET TOOLS POCKET KNIVES POCKET FLASHLIGHTS WINDPROOF LIGHTERS Originality and practicality is the key to our brand - even our crystal clear presentation packaging is reusable. Whether you need to fix something, write something down, see in the dark, trim your nails, open a cold bottle of beer, or simply need some emergency cash – True Utility has a perfectly practical tool for you. True Brands Ltd and the TRUE UTILITY brand are now a wholly owned subsidiary of the Alliance Sports Group (ASG), a large US corporation based in Texas. This year, ASG will ship over 10 million products in the USA to both mass retailers like Wal-Mart, Dicks Sporting Goods, Bass Pro Shop, Academy Sports etc. and to over 30,000 independent retailers. ASG will now represent True Utility branded products directly to all outlets across North America, and we here at True Brands Ltd will be proudly representing the iProtec range of high powered Flashlights and the Nebo bright ideas range of innovative lighting implements throughout the rest of the World.
https://www.youtube.com/user/trueutilitystore
https://www.facebook.com/trueutilityofficial
True Brands Ltd. Unit 2 Branksome Business Park. Bourne Valley Road. Poole. BH12 1DW. UK. www.trueutility.com
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DAWG
POCKET TOOLS TU205
FLIGHT SAFE KEYRING MULTI TOOL
POCKET TOOLS
5 - 15
POCKET MULTI TOOLS
16 - 23
KEYRING ORGANISERS
24 - 25
POCKET FLASHLIGHTS
26 - 36
MULTI TOOLS
37 - 42
POCKET KNIVES
43 - 47
POCKET LIGHTERS
48 - 51
PACKAGING AND DISPLAYS
52 - 55
NEW 14 in 1 essential tool kit 'eats up' everyday chores
man's best friend
locks into p osition
'GRR
R'
REGISTERED DESIGN size: L83 X W25 X D9 mm material: black stainless steel body features: 2 x flat drivers, bottle opener, wire stripper/cutter, nail cleaner, file, rulers, 6 x spanners, carabiner clip, flight safe keyring multi tool
6x cm inches
05
POCKET TOOLS TU258
W NErelease
and extend with just one tug
Telescopic Pen
FIXR - The Carabiner Tool
THE BEST KEYRING PEN EVER!
20 TOOLS IN 1 - A REVOLUTION IN MULTI TOOLS
release and extend to a comfortable full size pen
magnetic lid secures pen to key ring
tel
esc
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magnetic cap
c p en
ball point pen 3 spare refills included
PATENTED
06
opi
l
c es
te
op
ic
n
pe
3 spare refills included ba ll p oin t p en
size: L71 mm (closed) L140 mm (open) x D12 mm material: brushed stainless steel tubing, anodised aircraft grade aluminium body features: ball point pen, telescopic - extends to 100mm, 3 refills included (black ink), magnetic cap, V-clip keyring attachment built into the lid
1. quick release clip 2. bottle opener 3. cutting blade 4. L flat driver 5. M flat driver 6. S eyeglass driver 7. M Phillips driver 8. S Phillips driver 9. 14mm spanner/wrench 10. 12mm spanner/wrench 11. 10mm spanner/wrench 12. 8mm spanner/wrench 13. 6mm spanner/wrench 14. bicycle spoke wrench 15. measuring ruler 16. wire stripper 17. nail cleaner 18. box opener 19. pry bar 20. file
POCKET TOOLS TU200B
real leather pouch included
PATENTED
size: L83 X W25 X D9 mm 5x material: gold titanium coated disc, black stainless steel body, K5 carbon steel blade features: 20 essential tools including a quick release clip, body rotates and clicks into position to reveal tools
cm
07
CashStash
POCKET TOOLS TU241
NEVER RUN OUT OF MONEY AGAIN waterproof
BulletStash
POCKET TOOLS TU244
EMERGENCY MONEY ON YOUR KEYRING waterproof solid brass cash clip included
cash clip included
£/$/€
YOUR cash here R
£/$/€ PATENTED £/$/€
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fits one note - any currency
size: L45 mm x W15 mm material: anodised aircraft grade aluminium, neoprene ‘o’ ring, stainless steel cash clip features: steel cash clip, waterproof ‘o’ ring, 20 mm split keyring attachment
fits one note - any currency PATENTED size: L46 mm x W13 mm material: solid brass, copper tip, stainless steel cash clip features: 357 magnum bullet fits one note of any currency, stash it away on your keyring, keyring included, cash clip included
£/$/€
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TrollyDolly
POCKET TOOLS TU237
SHOPPING TROLLEY RELEASE TOOL
TwistickÂŽ
POCKET TOOLS TU248
THE SMALLEST CORKSCREW IN THE WORLD
releases shopping trolley without having to use a coin. stainless steel
flat screwdriver
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bottle opener
push in and pull out to release trolley
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size: L65 mm x D22 mm material: 422 grade stainless steel features: releases almost all shopping trolleys without needing a coin, bottle opener, flat head screwdriver
bar passes through centre creating a fully functional corkscrew PATENTED size: L66 mm x W9 mm material: 422 grade stainless steel features: full size teflon coated corkscrew helix, 4 mm stainless steel bar, quick release clip included
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TelePen
POCKET TOOLS TU246
THE SMALLEST TELESCOPIC KEYRING PEN IN THE WORLD
StylusPen
POCKET TOOLS TU257B TU257W
TELESCOPIC KEYRING PEN AND TOUCH SCREEN STYLUS
release and extend with just one tug
sensitive stylus for all touchscreens integrated clip in lid integrated clip in lid
tel
esc t
R
poin l l a b
3 spare refills included
PATENTED
12
opi
c p en n pe
n c pe
opi lesc
te
ex
te
3 spare refills included xt
en
e
ba ll p oinrefills 3 spare t included pen
size: L50 mm (closed) L115 mm (open) x W5 mm material: stainless steel features: ball point pen, telescopic - opens to full length, 3 refills included (black ink), keyring attachment
ds
to
ne
o h t st i o w fu e z i ll siz ls l e u
nd f
g
tu
wi
th
on
et ug
3 spare refills sensitive stylus for included all touchscreens size: L87 mm (closed) L127 mm (open) x D7 mm material: stainless steel, comes in black and white features: keyring ball point pen, quick release clip in the cap, telescopic - opens to full length with one tug, 3 refills included (black ink), sensitive stylus for all touchscreens
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EyeGlass
POCKET TOOLS TU234
DISCREET KEYRING MAGNIFYING GLASS discreetly fits on your keyring
MicroWhistle
POCKET TOOLS TU254
SMALL VERY LOUD WHISTLE
perfect for keeping on your keyring
5x magnification
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small and very loud whistle
stainless steel 5x
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size: L40 mm x W29 mm x D5 mm material: cast alloy body, glass lens features: 5x magnification lens, strong glass magnifier, keyring included
size: L55 mm x W8 mm x D8 mm material: fabricated in high grade food safe stainless steel features: small and very loud whistle, keyring included
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MiniDriver
POCKET MULTI TOOLS TU231
THE SMALLEST SCREWDRIVER KIT IN THE WORLD
use coin or key for added torque
KeyTool®
POCKET MULTI TOOLS TU247
8 TOOLS IN ONE WRAPPED AROUND YOUR KEY wraps around your key barely notice it until you need it
quick release clip for easy access 4 screwdriver heads
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use key for extra torque
PATENTED
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magnetic bits
size: L60 mm x D10 mm material: chromium plated steel features: anti slip grooves on main body for better control, 4 drivers - standard and small Phillips + standard and small flat screwdrivers, quick release cleverclip included
PATENTED size: L50 mm x W20 mm material: 420 grade stainless steel features: bottle opener, eyeglass screwdriver, medium screwdriver, large screwdriver, nail file, finger nail cleaner, thread cutter, tweezers, quick release cleverclip
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NailClip Kit
POCKET MULTI TOOLS TU215
CLEVERLY DESIGNED AND INCREDIBLY COMPACT
SlimClips
POCKET MULTI TOOLS TU236
THE SLIMMEST CLIPPERS IN THE WORLD
r keyring strong slimline nail clippers for you
sprung scissors, nail file and knife
super sharp nail clippers
super sharp nail clippers and file
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fit discreetly on your keyring
PATENTED
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size: L56 mm x W15 mm x D9 mm material: 422 grade stainless steel features: flick-out nail clippers, nail file, screwdriver, scissors, knife, keyring attachment
size: L55 mm x W12 mm material: 422 grade stainless steel features: patented strong nail clippers, coarse file, keyring attachment
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MicroTool
POCKET MULTI TOOLS TU242
SMALL AND STRONG STAINLESS STEEL MULTI TOOL
Scarab
POCKET MULTI TOOLS TU204
A MODERN TAKE ON AN ANCIENT SHAPE
quick release clip
knife
Phillips screwdriver
file bottle opener screwdriver
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scissors
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knife
file and nail cleaner
size: L55 mm x W10 mm material: 422 grade stainless steel features: scissors, knife, bottle opener, screwdriver, file, nail cleaner, quick release clip
nail cleaner pliers and wire cutters
screwdriver
size: L50 x W35 x D7mm material: 422 grade stainless steel features: pliers, wire cutter, knife, screwdriver, Phillips screwdriver, nail file, finger nail cleaner
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SciXors+®
POCKET MULTI TOOLS TU238
KEYRING SCISSOR MULTI TOOL
SporKnife
POCKET MULTI TOOLS TU201
SPOON – FORK – KNIFE – ALL IN ONE PERSONAL EATING TOOL carabiner
camping lunch box home travel serrated scissors
quick release pin
serrated edge
bottle opener
bottle opener
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spoon
PATENTED
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small and large screwdrivers
size: L78 mm x W18 mm x D11 mm material: 422 grade stainless steel features: sharp scissors and serrated scissors, bottle opener, small and large screwdrivers, quick release pin, keyring included
fork size: (closed) L101 mm x W45 mm (open) L162 mm x W45 mm material: stainless steel features: fork, spoon, serrated edge, bottle opener, locks for comfortable use, folds down to a compact size, quick release clip for attaching to belt, keyring, bag, etc
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ShackleSet
KEYRING ORGANISERS TU230
STRONG & RELIABLE KEY & ACCESSORY ORGANISER
strong set of 2 les eel shack t s s s le n i sta
KeyRing System
KEYRING ORGANISERS TU245
ORGANISE YOUR KEYS & ACCESSORIES
4 quick release clips for accessories holds up to 5 keys flat and in order
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ring great for secu accessories
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size: big shackle - L88 mm x W35 mm small shackle - L40 mm x W20 mm material: 302 grade stainless steel features: 2 x shackle set, secure to belt, key loop, bag, etc. use for keys, car keys, accessories, USB, key light, etc.
size: clip - L26 mm x W13 mm / keyring - D28 mm / key shackle - L24 x W10 x D22 mm material: 316 marine grade stainless steel features: 4 x stainless steel quick release cleverclips, stainless steel key shackle, strong stainless steel keyring
4x
5x
=
10mm
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NanoLite
POCKET FLASHLIGHTS TU285
THE SMALLEST FLASHLIGHT IN THE WORLD
LifeLite
POCKET FLASHLIGHTS TU288
RECHARGEABLE KEYRING FLASHLIGHT
attach to keyring or bag, giving you light whenever you need it
very powerful pocket flashlight
NEW
smaller than your door key
high - 30 lumens, 1 hour runtime low - 5 lumens, 5 hour runtime
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only 36 x 7.5 mm and 5 grams
integrated rubber on/off button
comes with 3 sets of batteries 12x
4+
Lumens
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size: L36 x D7.5mm material: solid brass with an electro plated silver finish features: twist on/off switch, led bulb brightness - 4 lumens, output 0.22 watt, water resistant, 12 x hearing aid batteries included - 3 full sets, spinning keyring attachment
USB rechargeable batteries included size: L56 mm x W20 mm x D6 mm material: chrome plated metal body, polycarbonate face features: 2 power modes: high - 30 lumens and 1 hour runtime, low - 5 lumens and 5 hour runtime, plug into any USB to charge, microUSB to USB charging cable included, water resistant
micro usb
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SolarLite
POCKET FLASHLIGHTS TU309
JUST KEEPS ON SHINING
SideLite
POCKET FLASHLIGHTS TU310
SEE THINGS FROM A DIFFERENT ANGLE
stand vertically for hands free light
4 futuristic LED bulbs 3 bright white LEDs R
fully rechargeable button cell battery included 45
Lumens
28
.75W
1x
size: L57 mm x W29 mm x D11 mm material: high grade stainless steel cover plates, latest fast charge hard wearing solar panel features: solar powered LED keyring flashlight, 45 lumens, 0.75 watt, 3 LED bulbs, rechargeable button cell battery (NI-MH) included
retractable D-ring
runs on only 1 AAA battery
size: L73 mm x D20 mm material: aircraft grade aluminium features: 30 lumens, 1 watt, 2 hour runtime, recessed on/off button to avoid turning on in pocket, 4 LED bulbs, 1 AAA battery (not included), hidden D-ring to attach to keyring, stands on end for hands free light
30
Lumens
1W
100% 2 hrs
1x
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LaserLite
POCKET FLASHLIGHTS TU211
LED TORCH & RED LASER BEAM
TinyTorch
POCKET FLASHLIGHTS TU284
COMPACT & POWERFUL 2 LED TORCH 2 ‘cats eyes’ LED bulbs on /off rubber tail button 50 hours runtime
powerful red laser
smiley face
D-clip keyring attachment
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powerful LED flashlight
3 batteries included 3x
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size: L72 mm x D13 mm material: solid brass body features: powerful led torch, CE certified 'Class 2' red laser 3 batteries included, pen clip, D-clip and keyring spinner included
batteries included size: L52 mm x D17 mm material: anodised aluminium, machine milled knurling for anti-slip grip features: 2 x 5mm LED bulbs, 8+ lumens, 50 hours runtime, on/off push button, 3 button cell batteries included
3x
8+
Lumens
100% 50hr
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LockLite®
POCKET FLASHLIGHTS TU250
TURN YOUR KEY INTO A TORCH
StashLite
POCKET FLASHLIGHTS TU307
FLASHLIGHT AND SECRET STASH
light your lock at night holds one note of any currency
£/$/€ bright flashlight for your keyring
stash money, medicine, etc...
waterproof stash
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YOUR key here
PATENTED 2x
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batteries included
size: L26 mm x W27 mm x D11 mm material: 420 grade stainless steel features: bright white 5 mm led light, lasts for 100,000 + hours, spins on a keyring, tactile rubberised push button, 2x button cell batteries included, only 11 mm thick including the key
powerful LED pocket flashlight
cash clip and batteries included
size: L71 mm x D21 material: aircraft grade anodised aluminium, stainless steel cash-clip features: 1 watt, 25 lumens, 2 hour runtime, twist on/off light, high quality neoprene ‘O’ rings throughout, keyring spinner, 3 x batteries included, secret compartment in body, cash-clip included
1W
25
3x
Lumens
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AngleLite Mini + Micro
POCKET FLASHLIGHTS TU286 TU287
KEYRING FLASHLIGHT AND HANDS FREE LIGHT powerful LED flashlight
AngleLite AA
POCKET FLASHLIGHTS TU308
DIRECTIONAL FLASHLIGHT WITH STRONG CLIP
3 button cell batteries included (micro)
1 Watt LED
30+ lumens lasts for over 8 hours
55 lumens
clip and shine
stand on end for hands free light
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mini runs on only 1 AAA battery
strong D-clip attachment 1x
30+
Lumens
mini
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.5W
100% 8hr
3x
micro
size mini: L84 mm x D18 mm, size micro: L65 mm x D18 mm material: anodised aircraft grade aluminium features micro: 0.5 watt, 30+ lumens, 8 hour runtime, on/off button, 3 x cell batteries included features mini: 0.5 watt, 30+ lumens, 8 hour runtime, on/off button, 1 AAA battery (not included)
runs on only 1 AA battery size: L93 mm x W27 mm x D22 mm material: aircraft grade aluminium features: powerful directional side light, on/off push button, 1 watt, 55 lumens, 4 hour runtime, D-ring attachment, 1 x AA battery (not included), strong pen clip included
100% 4 hrs
55
1x
Lumens
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POCKET FLASHLIGHTS TU283
Compact MicroLite EXTREMELY BRIGHT KEY-RING FLASHLIGHT
MultiPlier POCKET PLIERS AND POCKET KNIFE
built in carabiner for quick release
3 LED pocket flashlight
MULTI TOOLS TU197
NEW
knife and serrated knife bottle opener
keyring spinner
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flat screwdriver
batteries included .6W
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100% 18+hr
3x AG13
size: L48 mm x D19 mm material: toughened aircraft grade machined aluminium finished in anodised silver features: twist on/off switch, 0.6 watt, 18+ hr runtime, water resistant, 3 x button cell batteries included, spinning keyring attachment
sprung pliers wire cutters
non locking knife UK legal carry
size closed: L78 x W33 x D13mm material: high quality stainless steel with detailed easy grip anodised aluminium cover plates features: sprung pliers and wire cutters, flat screwdriver, bottle opener, non locking (UK legal carry) knife, serrated knife, built in quick release carabiner
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FrameWork Mini
MULTI TOOLS TU194
PACKED WITH EVERYDAY USEFUL TOOLS Phillips knife
ClipMulti
MULTI TOOLS TU196
'CLIP AND GO' MULTI TOOL
bottle opener can opener
built in clip
awl
bottle opener screwdriver
knife
file saw
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strong pliers wire cutters 11x
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screwdrivers
size: L75 mm x W35 mm x D15 mm material: stainless steel features: includes pliers, wire cutters, saw, knife, file, bottle opener, can opener, Phillips, small and medium screwdrivers, awl, keyring attachment
Phillips screwdriver strong pliers wire cutters size: L88 mm x W28 mm x D17 mm material: high quality stainless steel with anodised aluminium easy grip cover plates features: Phillips and flat edge screwdrivers, bottle opener, non-locking (uk legal carry) knife, pliers and wire cutters with a hidden integral spring mechanism
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ClipStick
MULTI TOOLS TU198
ESSENTIAL MINI EVERYDAY CARRY
ClipTool
MULTI TOOLS TU192
THE ESSENTIAL CARABINER MULTI TOOL
keyring essentials screwdrivers bottle opener knife quick release clip
RR
bottle opener screwdriver
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knife
scissors
non locking knife UK legal carry size: L90 mm x W18 mm x D14 mm material: high quality stainless steel with anodised aluminium easy grip cover plates features: tools tucked neatly into a 65 mm frame, super sharp scissors and knife, bottle opener, screwdriver, file and nail cleaner
strong pliers size: L84 mm x W30 mm material: 422 grade stainless steel, anodised aluminium features: pliers, file, knife, Phillips and flat edge screwdriver, bottle opener, quick release clip
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MiniMulti
MULTI TOOLS TU195
A MINI MULTI TOOL BURSTING WITH ESSENTIALS
knife
screwdrivers
BARE
POCKET KNIVES TU580
ULTIMATE STRIPPED BACK MINIMALIST DESIGN
strong and light stainless steel knife
NEW
bottle opener scissors
ultra lightweight only 16 grams!
Phillips file saw
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super sharp stainless steel blade
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quick release locking pin keeps blade safely locked
pliers and wire cutters size: L76 mm x W38 mm x D16 mm material: high quality stainless steel with detailed easy grip cover plates features: large and medium flat screwdrivers, Phillips screwdrivers, scissors, saw, bottle opener, non locking (UK legal carry) knife, file, plus pliers and wire cutters
size closed: L55 mm x W11 mm, size open: L104 mm x W11 mm material: black titanium coated blade, 420 high grade stainless steel features: lock knife - blade remains safely locked when knife not is use, simply pull the quick release pin to release knife from keyring, attach to keyring or bag and release with just one tug
4cm
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JackKnife
POCKET KNIVES TU576
ROBUST, TOUGH & SMALL KNIFE
belt clip
SmartKnife
POCKET KNIVES TU573
BE PREPARED WITH THIS POCKET KNIFE
screwdriver bottle opener
spanners cutter
super sharp stainless steel blade
quick release clip
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super sharp knife
5cm
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size: L75 mm x W33 mm material: fine sandblasted grade 420 stainless steel, wooden hand grip, black anodised aluminium frame features: lock knife, 5cm cutting edge, belt clip, ambidextrous
size: L90 mm x W33 mm material: fine sandblasted grade 420 stainless steel features: lock knife, 5.5cm cutting edge, belt clip, bottle opener, screwdriver, cutter, adjustable spanner (4 mm - 10 mm bolts)
5.5cm
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SkeletonKnife
POCKET KNIVES TU571
LIGHT AND STRONG MINIMALIST KNIFE
BeerHunter
POCKET KNIVES TU577
HANDY BOTTLE OPENER & OCCASIONAL KNIFE
ergonomic grip blade stop
belt clip bottle opener
locking knife
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locking knife
4cm
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size: L63 mm x W24 mm x D6.5mm material: 420 grade stainless steel features: belt clip, abs plastic blade stop, keyring hole attachment
size: L65 mm x W39 mm material: fine sandblasted grade 420 stainless steel, scratch resistant anodised aluminium black body features: lock knife, 3cm cutting edge, keyring hole, bottle opener, ambidextrous
3cm
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FireStash
POCKET LIGHTERS TU262
MINIATURE WATERPROOF LIGHTER
FireStash+
POCKET LIGHTERS TU264
WITH CLIP-LID AND FLAT BASE
waterproof
waterproof
keep on keyring
quick release clip built in lid
refillable
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size: L45 mm x W15 mm x D15 mm material: dark chrome plated zinc alloy features: refillable lighter (supplied without lighter fluid), waterproof neoprene ‘O’ ring, 20mm split keyring attachment
size: L72 mm x W17 mm x D14 mm material: brushed zinc alloy features: quick release clip lid, attaches to keyring, belt, bag, etc. waterproof neoprene ‘O’ ring keeps lighter dry, stands upright on flat base, refillable with lighter fluid (supplied without lighter fluid)
FLUID
FLUID
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refillable
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POCKET LIGHTERS TU407
TurboJet® Lighter FireWire® POWERFUL WINDPROOF FLAME
Classic Lighter FireWire® ICONIC STYLE MEETS MODERN FUNCTION refillable with lighter gas no smelly petrol
windproof turbojet flame adjustable flame one handed opening mechanism
adjustable flame
piston hinged one handed opening lid
windproof turbojet flame
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refillable with lighter gas
POCKET LIGHTERS TU460
1300°C
50
size: L70 mm x W35 mm x D25mm material: alloy body features: windproof flame, refillable, flame adjuster, 1300o, high altitude working valves
size: L58 mm x W36 mm x D13 mm material: alloy body features: windproof turbojet® flame, refillable with lighter gas, flame adjuster, works upside down, 1300o flame, piston hinged one handed opening lid, high altitude working valves
1300°C
61 51
HardCase Reusable Packaging
Tray Display With POS
EACH PRODUCT COMES IN A WEATHERPROOF HARDCASE
DISPLAY 1 OR 3 BEST SELLERS ON THEIR OWN!
All our products come in a versatile and weatherproof HardCase. The HardCase is strong, durable, splashproof and most importantly, reusable. Perfect for outdoor pursuits and protecting valuables from dust and moisture. Adds value to each True Utility purchase.
True Utility products come in fast selling display trays (6 units). Simply add a product specific point of sale card* and watch the products sell!
HardCase size: H120 x W80 x D35mm
PACKAGING AND DISPLAYS
Better still, use our True Utility specially designed tray, which requires just 250mm x 320mm of retail space. This neat solution offers your customers a rotatable choice of any 3 of our best sellers, and is proving to deliver excellent sales results.
*3 Uses: Product POS, Out Of Stock Euro Hook Card, and Slat Wall Product POS. Product specific point of sale cards are available by request.
Euro Hook Display
Rotating Display
DISPLAY 6 OR 10 PRODUCTS
DISPLAY 16 AND 24 HOOK ROTATING DISPLAYS
This custom-built, freestanding display with euro-hooks showcases 6 or 10 True Utility products, enabling customers to individually pick and pay. Stock with a range of uniformly priced products and watch them fly off the hooks.
Display the most complete set of best selling True Utility products where customers can pick and pay. Great for impulse buying. Display the 24 hook stand on a purpose made freestanding plinth to create an eye-catching interactive shop display.
6 hook display size: H400 x W300 x D230mm
10 hook display size: H400 x W490 x D230mm
16 hook display size: H480 x D350 mm
PACKAGING AND DISPLAYS
24 hook display size: H640 x D350mm
plinth size: H975 x D400mm
WWW.TRUEUTILITY.COM