True utility ss2016 email

R

is a British design company that creates clever and original products that belong in people’s pockets, giving them minimalist practical solutions to everyday problems.

CLEVER THINGS FOR KEYRINGS POCKET TOOLS POCKET KNIVES POCKET FLASHLIGHTS WINDPROOF LIGHTERS Originality and practicality is the key to our brand - even our crystal clear presentation packaging is reusable. Whether you need to fix something, write something down, see in the dark, trim your nails, open a cold bottle of beer, or simply need some emergency cash – True Utility has a perfectly practical tool for you.

True Brands Ltd and the TRUE UTILITY brand are now a wholly owned subsidiary of the Alliance Sports Group (ASG), a large US corporation based in Texas. This year, ASG will ship over 10 million products in the USA to both mass retailers like Wal-Mart, Dicks Sporting Goods, Bass Pro Shop, Academy Sports etc. and to over 30,000 independent retailers. ASG will now represent True Utility branded products directly to all outlets across North America, and we here at True Brands Ltd will be proudly representing the iProtec range of high powered Flashlights and the Nebo bright ideas range of innovative lighting implements throughout the rest of the World.

https://www.youtube.com/user/trueutilitystore

https://www.facebook.com/trueutilityofficial

True Brands Ltd. Unit 2 Branksome Business Park. Bourne Valley Road. Poole. BH12 1DW. UK. www.trueutility.com

R

DAWG

POCKET TOOLS TU205

FLIGHT SAFE KEYRING MULTI TOOL

POCKET TOOLS

5 - 15

POCKET MULTI TOOLS

16 - 23

KEYRING ORGANISERS

24 - 25

POCKET FLASHLIGHTS

26 - 36

MULTI TOOLS

37 - 42

POCKET KNIVES

43 - 47

POCKET LIGHTERS

48 - 51

PACKAGING AND DISPLAYS

52 - 55

NEW 14 in 1 essential tool kit 'eats up' everyday chores

man's best friend

locks into p osition

'GRR

R'

REGISTERED DESIGN size: L83 X W25 X D9 mm material: black stainless steel body features: 2 x flat drivers, bottle opener, wire stripper/cutter, nail cleaner, file, rulers, 6 x spanners, carabiner clip, flight safe keyring multi tool

6x cm inches

05

POCKET TOOLS TU258

W NErelease

and extend with just one tug

Telescopic Pen

FIXR - The Carabiner Tool

THE BEST KEYRING PEN EVER!

20 TOOLS IN 1 - A REVOLUTION IN MULTI TOOLS

release and extend to a comfortable full size pen

magnetic lid secures pen to key ring

tel

esc

R

magnetic cap

c p en

ball point pen 3 spare refills included

PATENTED

06

opi

l

c es

te

op

ic

n

pe

3 spare refills included ba ll p oin t p en

size: L71 mm (closed) L140 mm (open) x D12 mm material: brushed stainless steel tubing, anodised aircraft grade aluminium body features: ball point pen, telescopic - extends to 100mm, 3 refills included (black ink), magnetic cap, V-clip keyring attachment built into the lid

1. quick release clip 2. bottle opener 3. cutting blade 4. L flat driver 5. M flat driver 6. S eyeglass driver 7. M Phillips driver 8. S Phillips driver 9. 14mm spanner/wrench 10. 12mm spanner/wrench 11. 10mm spanner/wrench 12. 8mm spanner/wrench 13. 6mm spanner/wrench 14. bicycle spoke wrench 15. measuring ruler 16. wire stripper 17. nail cleaner 18. box opener 19. pry bar 20. file

POCKET TOOLS TU200B

real leather pouch included

PATENTED

size: L83 X W25 X D9 mm 5x material: gold titanium coated disc, black stainless steel body, K5 carbon steel blade features: 20 essential tools including a quick release clip, body rotates and clicks into position to reveal tools

cm

07

CashStash

POCKET TOOLS TU241

NEVER RUN OUT OF MONEY AGAIN waterproof

BulletStash

POCKET TOOLS TU244

EMERGENCY MONEY ON YOUR KEYRING waterproof solid brass cash clip included

cash clip included

£/$/€

YOUR cash here R

£/$/€ PATENTED £/$/€

08

fits one note - any currency

size: L45 mm x W15 mm material: anodised aircraft grade aluminium, neoprene ‘o’ ring, stainless steel cash clip features: steel cash clip, waterproof ‘o’ ring, 20 mm split keyring attachment

fits one note - any currency PATENTED size: L46 mm x W13 mm material: solid brass, copper tip, stainless steel cash clip features: 357 magnum bullet fits one note of any currency, stash it away on your keyring, keyring included, cash clip included

£/$/€

09

TrollyDolly

POCKET TOOLS TU237

SHOPPING TROLLEY RELEASE TOOL

TwistickÂŽ

POCKET TOOLS TU248

THE SMALLEST CORKSCREW IN THE WORLD

releases shopping trolley without having to use a coin. stainless steel

flat screwdriver

R

bottle opener

push in and pull out to release trolley

10

size: L65 mm x D22 mm material: 422 grade stainless steel features: releases almost all shopping trolleys without needing a coin, bottle opener, flat head screwdriver

bar passes through centre creating a fully functional corkscrew PATENTED size: L66 mm x W9 mm material: 422 grade stainless steel features: full size teflon coated corkscrew helix, 4 mm stainless steel bar, quick release clip included

11

TelePen

POCKET TOOLS TU246

THE SMALLEST TELESCOPIC KEYRING PEN IN THE WORLD

StylusPen

POCKET TOOLS TU257B TU257W

TELESCOPIC KEYRING PEN AND TOUCH SCREEN STYLUS

release and extend with just one tug

sensitive stylus for all touchscreens integrated clip in lid integrated clip in lid

tel

esc t

R

poin l l a b

3 spare refills included

PATENTED

12

opi

c p en n pe

n c pe

opi lesc

te

ex

te

3 spare refills included xt

en

e

ba ll p oinrefills 3 spare t included pen

size: L50 mm (closed) L115 mm (open) x W5 mm material: stainless steel features: ball point pen, telescopic - opens to full length, 3 refills included (black ink), keyring attachment

ds

to

ne

o h t st i o w fu e z i ll siz ls l e u

nd f

g

tu

wi

th

on

et ug

3 spare refills sensitive stylus for included all touchscreens size: L87 mm (closed) L127 mm (open) x D7 mm material: stainless steel, comes in black and white features: keyring ball point pen, quick release clip in the cap, telescopic - opens to full length with one tug, 3 refills included (black ink), sensitive stylus for all touchscreens

13

EyeGlass

POCKET TOOLS TU234

DISCREET KEYRING MAGNIFYING GLASS discreetly fits on your keyring

MicroWhistle

POCKET TOOLS TU254

SMALL VERY LOUD WHISTLE

perfect for keeping on your keyring

5x magnification

R

small and very loud whistle

stainless steel 5x

14

size: L40 mm x W29 mm x D5 mm material: cast alloy body, glass lens features: 5x magnification lens, strong glass magnifier, keyring included

size: L55 mm x W8 mm x D8 mm material: fabricated in high grade food safe stainless steel features: small and very loud whistle, keyring included

15

MiniDriver

POCKET MULTI TOOLS TU231

THE SMALLEST SCREWDRIVER KIT IN THE WORLD

use coin or key for added torque

KeyTool®

POCKET MULTI TOOLS TU247

8 TOOLS IN ONE WRAPPED AROUND YOUR KEY wraps around your key barely notice it until you need it

quick release clip for easy access 4 screwdriver heads

R

use key for extra torque

PATENTED

16

magnetic bits

size: L60 mm x D10 mm material: chromium plated steel features: anti slip grooves on main body for better control, 4 drivers - standard and small Phillips + standard and small flat screwdrivers, quick release cleverclip included

PATENTED size: L50 mm x W20 mm material: 420 grade stainless steel features: bottle opener, eyeglass screwdriver, medium screwdriver, large screwdriver, nail file, finger nail cleaner, thread cutter, tweezers, quick release cleverclip

17

NailClip Kit

POCKET MULTI TOOLS TU215

CLEVERLY DESIGNED AND INCREDIBLY COMPACT

SlimClips

POCKET MULTI TOOLS TU236

THE SLIMMEST CLIPPERS IN THE WORLD

r keyring strong slimline nail clippers for you

sprung scissors, nail file and knife

super sharp nail clippers

super sharp nail clippers and file

R

fit discreetly on your keyring

PATENTED

18

size: L56 mm x W15 mm x D9 mm material: 422 grade stainless steel features: flick-out nail clippers, nail file, screwdriver, scissors, knife, keyring attachment

size: L55 mm x W12 mm material: 422 grade stainless steel features: patented strong nail clippers, coarse file, keyring attachment

19

MicroTool

POCKET MULTI TOOLS TU242

SMALL AND STRONG STAINLESS STEEL MULTI TOOL

Scarab

POCKET MULTI TOOLS TU204

A MODERN TAKE ON AN ANCIENT SHAPE

quick release clip

knife

Phillips screwdriver

file bottle opener screwdriver

R

scissors

20

knife

file and nail cleaner

size: L55 mm x W10 mm material: 422 grade stainless steel features: scissors, knife, bottle opener, screwdriver, file, nail cleaner, quick release clip

nail cleaner pliers and wire cutters

screwdriver

size: L50 x W35 x D7mm material: 422 grade stainless steel features: pliers, wire cutter, knife, screwdriver, Phillips screwdriver, nail file, finger nail cleaner

21

SciXors+®

POCKET MULTI TOOLS TU238

KEYRING SCISSOR MULTI TOOL

SporKnife

POCKET MULTI TOOLS TU201

SPOON – FORK – KNIFE – ALL IN ONE PERSONAL EATING TOOL carabiner

camping lunch box home travel serrated scissors

quick release pin

serrated edge

bottle opener

bottle opener

R

spoon

PATENTED

22

small and large screwdrivers

size: L78 mm x W18 mm x D11 mm material: 422 grade stainless steel features: sharp scissors and serrated scissors, bottle opener, small and large screwdrivers, quick release pin, keyring included

fork size: (closed) L101 mm x W45 mm (open) L162 mm x W45 mm material: stainless steel features: fork, spoon, serrated edge, bottle opener, locks for comfortable use, folds down to a compact size, quick release clip for attaching to belt, keyring, bag, etc

23

ShackleSet

KEYRING ORGANISERS TU230

STRONG & RELIABLE KEY & ACCESSORY ORGANISER

strong set of 2 les eel shack t s s s le n i sta

KeyRing System

KEYRING ORGANISERS TU245

ORGANISE YOUR KEYS & ACCESSORIES

4 quick release clips for accessories holds up to 5 keys flat and in order

R

ring great for secu accessories

24

size: big shackle - L88 mm x W35 mm small shackle - L40 mm x W20 mm material: 302 grade stainless steel features: 2 x shackle set, secure to belt, key loop, bag, etc. use for keys, car keys, accessories, USB, key light, etc.

size: clip - L26 mm x W13 mm / keyring - D28 mm / key shackle - L24 x W10 x D22 mm material: 316 marine grade stainless steel features: 4 x stainless steel quick release cleverclips, stainless steel key shackle, strong stainless steel keyring

4x

5x

=

10mm

25

NanoLite

POCKET FLASHLIGHTS TU285

THE SMALLEST FLASHLIGHT IN THE WORLD

LifeLite

POCKET FLASHLIGHTS TU288

RECHARGEABLE KEYRING FLASHLIGHT

attach to keyring or bag, giving you light whenever you need it

very powerful pocket flashlight

NEW

smaller than your door key

high - 30 lumens, 1 hour runtime low - 5 lumens, 5 hour runtime

R

only 36 x 7.5 mm and 5 grams

integrated rubber on/off button

comes with 3 sets of batteries 12x

4+

Lumens

26

size: L36 x D7.5mm material: solid brass with an electro plated silver finish features: twist on/off switch, led bulb brightness - 4 lumens, output 0.22 watt, water resistant, 12 x hearing aid batteries included - 3 full sets, spinning keyring attachment

USB rechargeable batteries included size: L56 mm x W20 mm x D6 mm material: chrome plated metal body, polycarbonate face features: 2 power modes: high - 30 lumens and 1 hour runtime, low - 5 lumens and 5 hour runtime, plug into any USB to charge, microUSB to USB charging cable included, water resistant

micro usb

27

SolarLite

POCKET FLASHLIGHTS TU309

JUST KEEPS ON SHINING

SideLite

POCKET FLASHLIGHTS TU310

SEE THINGS FROM A DIFFERENT ANGLE

stand vertically for hands free light

4 futuristic LED bulbs 3 bright white LEDs R

fully rechargeable button cell battery included 45

Lumens

28

.75W

1x

size: L57 mm x W29 mm x D11 mm material: high grade stainless steel cover plates, latest fast charge hard wearing solar panel features: solar powered LED keyring flashlight, 45 lumens, 0.75 watt, 3 LED bulbs, rechargeable button cell battery (NI-MH) included

retractable D-ring

runs on only 1 AAA battery

size: L73 mm x D20 mm material: aircraft grade aluminium features: 30 lumens, 1 watt, 2 hour runtime, recessed on/off button to avoid turning on in pocket, 4 LED bulbs, 1 AAA battery (not included), hidden D-ring to attach to keyring, stands on end for hands free light

30

Lumens

1W

100% 2 hrs

1x

29

LaserLite

POCKET FLASHLIGHTS TU211

LED TORCH & RED LASER BEAM

TinyTorch

POCKET FLASHLIGHTS TU284

COMPACT & POWERFUL 2 LED TORCH 2 ‘cats eyes’ LED bulbs on /off rubber tail button 50 hours runtime

powerful red laser

smiley face

D-clip keyring attachment

R

powerful LED flashlight

3 batteries included 3x

30

size: L72 mm x D13 mm material: solid brass body features: powerful led torch, CE certified 'Class 2' red laser 3 batteries included, pen clip, D-clip and keyring spinner included

batteries included size: L52 mm x D17 mm material: anodised aluminium, machine milled knurling for anti-slip grip features: 2 x 5mm LED bulbs, 8+ lumens, 50 hours runtime, on/off push button, 3 button cell batteries included

3x

8+

Lumens

100% 50hr

31

LockLite®

POCKET FLASHLIGHTS TU250

TURN YOUR KEY INTO A TORCH

StashLite

POCKET FLASHLIGHTS TU307

FLASHLIGHT AND SECRET STASH

light your lock at night holds one note of any currency

£/$/€ bright flashlight for your keyring

stash money, medicine, etc...

waterproof stash

R

YOUR key here

PATENTED 2x

32

batteries included

size: L26 mm x W27 mm x D11 mm material: 420 grade stainless steel features: bright white 5 mm led light, lasts for 100,000 + hours, spins on a keyring, tactile rubberised push button, 2x button cell batteries included, only 11 mm thick including the key

powerful LED pocket flashlight

cash clip and batteries included

size: L71 mm x D21 material: aircraft grade anodised aluminium, stainless steel cash-clip features: 1 watt, 25 lumens, 2 hour runtime, twist on/off light, high quality neoprene ‘O’ rings throughout, keyring spinner, 3 x batteries included, secret compartment in body, cash-clip included

1W

25

3x

Lumens

33

AngleLite Mini + Micro

POCKET FLASHLIGHTS TU286 TU287

KEYRING FLASHLIGHT AND HANDS FREE LIGHT powerful LED flashlight

AngleLite AA

POCKET FLASHLIGHTS TU308

DIRECTIONAL FLASHLIGHT WITH STRONG CLIP

3 button cell batteries included (micro)

1 Watt LED

30+ lumens lasts for over 8 hours

55 lumens

clip and shine

stand on end for hands free light

R

mini runs on only 1 AAA battery

strong D-clip attachment 1x

30+

Lumens

mini

34

.5W

100% 8hr

3x

micro

size mini: L84 mm x D18 mm, size micro: L65 mm x D18 mm material: anodised aircraft grade aluminium features micro: 0.5 watt, 30+ lumens, 8 hour runtime, on/off button, 3 x cell batteries included features mini: 0.5 watt, 30+ lumens, 8 hour runtime, on/off button, 1 AAA battery (not included)

runs on only 1 AA battery size: L93 mm x W27 mm x D22 mm material: aircraft grade aluminium features: powerful directional side light, on/off push button, 1 watt, 55 lumens, 4 hour runtime, D-ring attachment, 1 x AA battery (not included), strong pen clip included

100% 4 hrs

55

1x

Lumens

35

POCKET FLASHLIGHTS TU283

Compact MicroLite EXTREMELY BRIGHT KEY-RING FLASHLIGHT

MultiPlier POCKET PLIERS AND POCKET KNIFE

built in carabiner for quick release

3 LED pocket flashlight

MULTI TOOLS TU197

NEW

knife and serrated knife bottle opener

keyring spinner

R

flat screwdriver

batteries included .6W

36

100% 18+hr

3x AG13

size: L48 mm x D19 mm material: toughened aircraft grade machined aluminium finished in anodised silver features: twist on/off switch, 0.6 watt, 18+ hr runtime, water resistant, 3 x button cell batteries included, spinning keyring attachment

sprung pliers wire cutters

non locking knife UK legal carry

size closed: L78 x W33 x D13mm material: high quality stainless steel with detailed easy grip anodised aluminium cover plates features: sprung pliers and wire cutters, flat screwdriver, bottle opener, non locking (UK legal carry) knife, serrated knife, built in quick release carabiner

37

FrameWork Mini

MULTI TOOLS TU194

PACKED WITH EVERYDAY USEFUL TOOLS Phillips knife

ClipMulti

MULTI TOOLS TU196

'CLIP AND GO' MULTI TOOL

bottle opener can opener

built in clip

awl

bottle opener screwdriver

knife

file saw

R

strong pliers wire cutters 11x

38

screwdrivers

size: L75 mm x W35 mm x D15 mm material: stainless steel features: includes pliers, wire cutters, saw, knife, file, bottle opener, can opener, Phillips, small and medium screwdrivers, awl, keyring attachment

Phillips screwdriver strong pliers wire cutters size: L88 mm x W28 mm x D17 mm material: high quality stainless steel with anodised aluminium easy grip cover plates features: Phillips and flat edge screwdrivers, bottle opener, non-locking (uk legal carry) knife, pliers and wire cutters with a hidden integral spring mechanism

39

ClipStick

MULTI TOOLS TU198

ESSENTIAL MINI EVERYDAY CARRY

ClipTool

MULTI TOOLS TU192

THE ESSENTIAL CARABINER MULTI TOOL

keyring essentials screwdrivers bottle opener knife quick release clip

RR

bottle opener screwdriver

40

knife

scissors

non locking knife UK legal carry size: L90 mm x W18 mm x D14 mm material: high quality stainless steel with anodised aluminium easy grip cover plates features: tools tucked neatly into a 65 mm frame, super sharp scissors and knife, bottle opener, screwdriver, file and nail cleaner

strong pliers size: L84 mm x W30 mm material: 422 grade stainless steel, anodised aluminium features: pliers, file, knife, Phillips and flat edge screwdriver, bottle opener, quick release clip

41

MiniMulti

MULTI TOOLS TU195

A MINI MULTI TOOL BURSTING WITH ESSENTIALS

knife

screwdrivers

BARE

POCKET KNIVES TU580

ULTIMATE STRIPPED BACK MINIMALIST DESIGN

strong and light stainless steel knife

NEW

bottle opener scissors

ultra lightweight only 16 grams!

Phillips file saw

R

super sharp stainless steel blade

42

quick release locking pin keeps blade safely locked

pliers and wire cutters size: L76 mm x W38 mm x D16 mm material: high quality stainless steel with detailed easy grip cover plates features: large and medium flat screwdrivers, Phillips screwdrivers, scissors, saw, bottle opener, non locking (UK legal carry) knife, file, plus pliers and wire cutters

size closed: L55 mm x W11 mm, size open: L104 mm x W11 mm material: black titanium coated blade, 420 high grade stainless steel features: lock knife - blade remains safely locked when knife not is use, simply pull the quick release pin to release knife from keyring, attach to keyring or bag and release with just one tug

4cm

43

JackKnife

POCKET KNIVES TU576

ROBUST, TOUGH & SMALL KNIFE

belt clip

SmartKnife

POCKET KNIVES TU573

BE PREPARED WITH THIS POCKET KNIFE

screwdriver bottle opener

spanners cutter

super sharp stainless steel blade

quick release clip

R

super sharp knife

5cm

44

size: L75 mm x W33 mm material: fine sandblasted grade 420 stainless steel, wooden hand grip, black anodised aluminium frame features: lock knife, 5cm cutting edge, belt clip, ambidextrous

size: L90 mm x W33 mm material: fine sandblasted grade 420 stainless steel features: lock knife, 5.5cm cutting edge, belt clip, bottle opener, screwdriver, cutter, adjustable spanner (4 mm - 10 mm bolts)

5.5cm

45

SkeletonKnife

POCKET KNIVES TU571

LIGHT AND STRONG MINIMALIST KNIFE

BeerHunter

POCKET KNIVES TU577

HANDY BOTTLE OPENER & OCCASIONAL KNIFE

ergonomic grip blade stop

belt clip bottle opener

locking knife

R

locking knife

4cm

46

size: L63 mm x W24 mm x D6.5mm material: 420 grade stainless steel features: belt clip, abs plastic blade stop, keyring hole attachment

size: L65 mm x W39 mm material: fine sandblasted grade 420 stainless steel, scratch resistant anodised aluminium black body features: lock knife, 3cm cutting edge, keyring hole, bottle opener, ambidextrous

3cm

47

FireStash

POCKET LIGHTERS TU262

MINIATURE WATERPROOF LIGHTER

FireStash+

POCKET LIGHTERS TU264

WITH CLIP-LID AND FLAT BASE

waterproof

waterproof

keep on keyring

quick release clip built in lid

refillable

48

size: L45 mm x W15 mm x D15 mm material: dark chrome plated zinc alloy features: refillable lighter (supplied without lighter fluid), waterproof neoprene ‘O’ ring, 20mm split keyring attachment

size: L72 mm x W17 mm x D14 mm material: brushed zinc alloy features: quick release clip lid, attaches to keyring, belt, bag, etc. waterproof neoprene ‘O’ ring keeps lighter dry, stands upright on flat base, refillable with lighter fluid (supplied without lighter fluid)

FLUID

FLUID

R

refillable

49

POCKET LIGHTERS TU407

TurboJet® Lighter FireWire® POWERFUL WINDPROOF FLAME

Classic Lighter FireWire® ICONIC STYLE MEETS MODERN FUNCTION refillable with lighter gas no smelly petrol

windproof turbojet flame adjustable flame one handed opening mechanism

adjustable flame

piston hinged one handed opening lid

windproof turbojet flame

R

refillable with lighter gas

POCKET LIGHTERS TU460

1300°C

50

size: L70 mm x W35 mm x D25mm material: alloy body features: windproof flame, refillable, flame adjuster, 1300o, high altitude working valves

size: L58 mm x W36 mm x D13 mm material: alloy body features: windproof turbojet® flame, refillable with lighter gas, flame adjuster, works upside down, 1300o flame, piston hinged one handed opening lid, high altitude working valves

1300°C

61 51

HardCase Reusable Packaging

Tray Display With POS

EACH PRODUCT COMES IN A WEATHERPROOF HARDCASE

DISPLAY 1 OR 3 BEST SELLERS ON THEIR OWN!

All our products come in a versatile and weatherproof HardCase.

The HardCase is strong, durable, splashproof and most importantly, reusable.

Perfect for outdoor pursuits and protecting valuables from dust and moisture.

Adds value to each True Utility purchase.

True Utility products come in fast selling display trays (6 units). Simply add a product specific point of sale card* and watch the products sell!

HardCase size: H120 x W80 x D35mm

PACKAGING AND DISPLAYS

Better still, use our True Utility specially designed tray, which requires just 250mm x 320mm of retail space. This neat solution offers your customers a rotatable choice of any 3 of our best sellers, and is proving to deliver excellent sales results.

*3 Uses: Product POS, Out Of Stock Euro Hook Card, and Slat Wall Product POS. Product specific point of sale cards are available by request.

Euro Hook Display

Rotating Display

DISPLAY 6 OR 10 PRODUCTS

DISPLAY 16 AND 24 HOOK ROTATING DISPLAYS

This custom-built, freestanding display with euro-hooks showcases 6 or 10 True Utility products, enabling customers to individually pick and pay. Stock with a range of uniformly priced products and watch them fly off the hooks.

Display the most complete set of best selling True Utility products where customers can pick and pay. Great for impulse buying. Display the 24 hook stand on a purpose made freestanding plinth to create an eye-catching interactive shop display.

6 hook display size: H400 x W300 x D230mm

10 hook display size: H400 x W490 x D230mm

16 hook display size: H480 x D350 mm

PACKAGING AND DISPLAYS

24 hook display size: H640 x D350mm

plinth size: H975 x D400mm

WWW.TRUEUTILITY.COM