Numa solglasögon by Jonas Keterlins

Protection | Reliability | Performance

ÂŠ 2012 Numa Sport Optics

Numa Sport & Tactical Eyewear Sajk Nordic Kontakt: Stefan Andersson | info@sajknordic.com www.sajknordic.com

ÂŠ 2012 Numa Sport Optics

Table of Contents • • • • •

The Numa Story Numa Technology Numa’s Market Segments Product Point-of-Sale & Packaging

The Numa Story Numa Sport Optics was founded by a Special Forces soldier and triathlete who saw that all of his gear was rugged and tough except for his sunglasses. Numa was created to fill that need and to set a new standard for rugged and dependable high quality sunglasses. ÂŠ 2012 Numa Sport Optics

Frame Technology: Tough-Flex™ Extreme Sport, Motorcycle and Tactical Use

(Eyewear weights range from 23 to 31 grams)

Frame Technology: Lite-Flexâ&#x201E;˘ Endurance Athletes (marathon, triathlon)

(Eyewear weights range from 19 to 24 grams)

ÂŠ 2012 Numa Sport Optics

Lens Technology: Features OpticShield™ Multi-Layer Lens

Lens Technology: Mandarose® Eye-Soothing High Contrast Lens •

• •

Eliminates eye fatigue common to yellow and orange high-contrast lenses. Included in every 3-lens kit Transmission Management: blended tints Light create double dip in visible light transmission. As a result: 1)

Coming Soon: Mandarose® Polarized Photochromatic Lens Eye-Soothing High-Contrast Polarized Dark-toDarker Lens (20%  12% LT)

Highcontrast Eyesoothing effect

Lens Key Message Points • • • • • •

100% UV Protection Polarized and nonInterchangeable Optically perfect, decentered Impact-resistant Multi-layer coatings on all plano & Rx eyewear: • Anti-scratch NumaPlate™ Hard Coat • Anti-smudge Easy-clean™ Hydrophobic • Glare-reducing Anti-reflective © 2012 Numa Sport Optics

Numa Differentiators Reliability • Flexibility Toughness  Reliability • Proven in the battlefields of Iraq & Afghanistan and by Olympic athletes and triathletes

Optics & Impact Protection • All frames exceed ANSI 80.3 standards • All Tactical Series frames exceed ANSI z87.1 standards (optical and mil-spec high-velocity impact protection requirements). Even under severe impact conditions, the lens will not be penetrated or dislodged from the frame. © 2012 Numa Sport Optics

Market Segment: Military • Currently selling through shops that serve military bases and through international distributors • US Distributors: – American Tactical (ATI) to law enforcement – Outdoor Tactical Enterprises (OTE) to military

Market Segment: Fishing & Hunting Distributors • VRX Fishing • HD Outdoors

Market Segment: Eye Care Practices (ECP) • ECP is typically around 15% of sales for performance sunwear companies • The ECP channel serves sport, military/L.E., and hunting & fishing segments and benefits from brand growth across all segments • ECP Market: Frames, Digital Lenses © 2010 Numa©Sport 2012Optics Numa- Sport Confidential Optics

A Proven Product: Testimonials From the Field I have been a wilderness instructor for 10 years…. I’ve subjected my Numas to a lot of abuse, and they withstood it all. I’ve never seen anything like them... They are simply the best glasses that I have encountered to date. I have been using them for over a year now, and I recommend them to everybody. – Thom Schuchaski, Outward Bound, Education Through Adventure

I love my Numa ‘Point’ sunglasses…. A .45 caliber slug ricocheted back off a steel target and hit me square in the left lens. My Numas saved my eye, which would have cost me my career in aviation. – Craig Fishel, pilot and competitive sport shooter

If you could see what your sunglasses have endured! I left them on top of my Humvee that was traveling 40mph. My buddy saw them fly off my vehicle, stopped and picked them up. Only cosmetic damage to the frames. The lenses are still great. –Sgt. Charles N. Frangis, United States Marine Corps, Al Anbar, Iraq

“NUMAS SAVED MY EYES” - Baghdad bombing testimonial “The red liquid that looks like Coolaid on the floor is actually blood from the 135+ dead. I am thankful that I was wearing my Point Ballistic Numas at the time.

The debris came from all over the place. It was horrible. My hearing is somewhat gone, my insides still hurt – but my eyes are intact, and that is a good day for me. … the lenses only took some mean scratches but did no break... WOW!” © 2012 Numa Sport Optics

National Exposure from Scott Martin, national bass-fishing champion

Reaching 50 million fishing enthusiasts in 2011 via “The Scott Martin Challenge” TV show.

National Exposure: Endorsed by Steven Seagal

TV & Film exposure ÂŠ 2012 Numa Sport Optics

International Exposure: Official Partner of the Australian Baseball League

Bringing American eye protection to the American pastime down under. ÂŠ 2012 Numa Sport Optics

Endorsed by through-hiker Justin “Trauma” Lichter

“I hike thousands of miles each year and I burn through gear on the trail. I carry very little, so all my equipment has to be top quality, tough and lightweight. I never experienced sunglasses that felt this light and comfortable or that held up this well or lasted this long until I started wearing Numa in January 2008. This is the best sunglass I have experienced on the trail.” – Justin “Trauma” Lichter (www.justinlichter.com) © 2012 Numa Sport Optics

Numa in the Field

Numa, Built for speed GEORGIA, USA MONTANA, HIGH PLAINS

ATACAMA DESERT, CHILE

Numa, Sand or Snow

ICELAND

ABU DhABI

US SKI & MOUNTAINEERIN G TEAM

NEGEV DESERT, Israel

Texas national guard

Numa, Hot or Cold Italian UN Forces, Iraq

Mt washington, Minus 78^ f

Us army, cold weather survival course Us FORCES, IRAQ

ÂŠ 2012 Numa Sport Optics

Numa in the Field COLORADO ROCKIES, USA ROBIN BENINCASA, PROJECT ATHENA, SOUTHERN CALIFORNIA

Form and Function Fashion week, nyc

Numa eyewear is not just for soldiers and Olympic athletes. Our blend of form and function makes Numa attractive as sport chic as well. MISS UNIVERSE PAGEANT

ÂŠ 2012 Numa Sport Optics

Numa Eyewear

ÂŠ 2012 Numa Sport Optics

Seagal Signature Edition Numa Reflex

Steven Seagal signature edition Stealth black/ 2-lens kit with Copper and Mandarose lenses

ÂŠ 2012 Numa Sport Optics

Scott Martin Signature Edition: Chuck Ballistic • Stealth Black/ Polarized Copper • Scott Martin is one of the best-known names in bass fishing, and the winner of the prestigious Forrest Wood Cup in 2011

Jules Denel Signature edition Chuck • 2-tone Black and Orange/ Polarized with Purple Mirror

Jules Denel, France’s #1 ranked windsurfer

Chuck • 2-tone Coral Pink and Coral Orange/ Polarized Grey

RealTree camouflage and Mandarose™ Hunting/Shooting/Driving lens

Numa Tactical: Chisel • Metallic Pink/ Polarized Copper • Stealth Black/ Polarized Copper

Numa Tactical: Point • Alpine White/ Polarized Copper with Purple Mirror • Stealth Black/ Cat.4 Polarized Copper w/ Green Mirror

Polarized Sport Glasses Shark

Sparta

Stealth Black/ Polarized Copper

Gunmetal Grey/ Polarized Copper

LoPro Stealth Black/ Polarized Smoke ÂŠ 2012 Numa Sport Optics

Numa Sport: Rider • Metallic Orange •Black frame

Numa Sport Ultra-light: Flash Key Points • Super-light 20.8 grams! • Adjustable nose-pads • Tac-Rubber arms and nose

Flash: Australian Baseball League “Cavalry” Edition

Beth Newell, #1 Female Cyclist in USA Signature Edition Flash

ÂŠ 2012 Numa Sport Optics

Numa Sport Ultra-light: Whip Super light: only 19.3 grams!

“One-Clik™” lens cartridge, ez change system

Adjustable nose-pads Adjustable/removable ear-hooks

Whip – color/lens variations Metallic Red front with Fire lens

Metallic Blue front with Ice lens

Metallic pink arms w/ white front, with Mandarose™ lens

28-piece Floor Display This is the first version of our new floor display. We will be adding a lockable door. Other Numa displays are for inside display cases (6-pc) and for countertop (12-pc).

ÂŠ 2012 Numa Sport Optics

12-pc Countertop Display View 1

Lockable, with mirror

Integrated brochure rack

ÂŠ 2012 Numa Sport Optics

Packaging

ÂŠ 2012 Numa Sport Optics

Quick Reference Guide

ÂŠ 2012 Numa Sport Optics