London alexander Lululemon Project

LULULEMON FW 2014

MENSWEAR RUN COLLECTION

!!!!!!!!!LULULEMON!FW!2014!MENSWEAR!RUNNING!PROJECT! ! ! !Name:!London!Alexander! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Date:!Jan.17/2014! !

Theme:! !

Contemporary!Technical!Basics! !

Updating!classic!styles!with!technical!fabrics,!and!performance!features!without! losing!stylish!silhouettes.!! !

Mood:! !

Focusing!on!a!darker!west!coast!inspired!running!aesthetic,!with!contrast! achromatic!industrial!prints!symbolizing!our!urban!surroundings.! !

Colours:! !

Deep,!inky!tones!from!green!through!indigo,!combined!with!shades!of!black!and! grey.!! !

Inspirations:! !

LClassic!Sportswear!Pieces! !

LHybrid!Silhouettes!! !!

LUpper!Scale!Street!Wear!! !

LWest!Coast!Lifestyle! !

LModern!Living! !

LConcrete!Architecture! ! ! ! ! ! ! !

Look #1

Look #2

2 way water resistant YKK zipper ykk water resistant zipper with chafe resistant feature lululemon branded woven label

Look #1

waterproof, windproof, breathable 5 panel

lululemon branded woven label environmental micro fleece, with wicking armpit gusset (chito sante raglan sleeves for maximum fabric) mobility

armpit ventilation eylet holes invisible zipper hidden storage pocket

Look #2

polyester ribbed collar chafe resistant zipper feature water resistant zipper, with zipper garage

rulu fabric

freedom sleeves for maximum mobility reflective garment feature for night running articulated sleeves for maximum mobility

thumb hole for easy layering adjustable sideseam zippers for mobility, comfort adjustment, and airflow

poly/cotton/spandex 2’’x2’’ ribbing

gusset to reduce crotch strain, Poly chito interlcok fabric: -anti-bacterioal -clean and hygienic -odor resistant -non-toxic -pilling resistant -breathable -fast drying -moisture management and wicking -soft hand

adjustable cuff, with watch window underneath cuff strap

patch pockets cargo pocckets with industrial snap for storing valuables

hidden stash pocket on outseam single welt pockets with reinforced bartacks and hidded snap to secure the storage of valuables

articulated knees for maximum mobility

signature positioning of lululemon printed label

outseam zippers for fit adjustment

front bound pockets

reflective garment feature (dark grey)

Areas of use: Jackets and trousers for highly aerobic activities such as running or skate skiing. Also ideal for air permeable use in hybrid garments. light weight – Highly elastic – Water repellent – High level of comfort Dintex Bonded Interlock Fabric: WaterProof/Windproof/Breathable

Swift Fabric

gusset to reduce crotch strain, luxstreme fabric

articulated knees for maximum mobility

ribbed gusset on hem inseam for easy access and comfort

signature positioning of lululemon printed label

Look #2 Hybrid Bomber Jacket

GARMENT BACK

Ventilation feature with zipper

Draw Cord design Styles with this feature: -look #2 bottoms Swift Pant -look #4 bottoms performance jogger -look #5 bottoms Lue’s jogger eyelets holes

compartment opening with bartack secured ends

WB

two hole sincher

Look #3

Look #4

chafe resistant zipper guard

lululemon branded woven label

3 panel hood laser venting in hood for airflow

3 panel hood

Asymetrical ykk water resistant zipper, two way

sleeve stash pocket

Lululemon signature reflective Reason: In constructin a parallel line mens an object is coming towards you, an X means an object is going away from you. Possibly a good branding technique.

Look #3

elastic drawcord

Look #4 ykk water resistant zippers with zipper hoods

cool best mesh armpit gusset, anti wicking fabric

cool best mesh armpit gusset, anti wicking fabric

Polartec® Power Stretch® Fleece freedom sleeves for maximum mobility

articulated sleeves for maximum mobility

articulated sleeves for maximum mobility

lululemon branded woven label

flat locked front pocket pouch 2x2’’ poly/cotton ribbing sideseam label

topstitched inseam pockets

gusset to reduce crotch strain, Poly chito interlcok fabric: -anti-bacterioal -clean and hygienic -odor resistant -non-toxic -pilling resistant -breathable -fast drying -moisture management and wicking -soft hand

lululemon printed logo in traditional position Ykk aquaguard guard waterproof zipper

• • • • • • • •

Breathable Wind and water repellent Permanent elasticity Hard wearing and durable Moisture Transport functional fibres Fast drying High level of comfort

gusset to reduce crotch strain, chito sante extreme fabric:

2x2’’ poly/cotton ribbing

ykk water resistant zippers with zipper hoods

Luon™ 70% cotton/ 30% polyester

-anti-bacterioal -clean and hygienic -odor resistant -non-toxic -pilling resistant -breathable -fast drying

2’’x2’’ rib cuff

Lululemon signature reflective Reason: In constructin a parallel line mens an object is coming towards you, an X means an object is going away from you. Possibly a good branding technique.

Knee Articulation side view Look #4 Performance Jogger *featured on all the pant bottoms*

Drawcord with sincher and storage compartment on WB

Look #5

Look #6

Merino Blend Jersey, 48% wool, 48% polyester, 4% nylon moisture wicking classic beanie

Look#5

all weather conditions breathable odour resistant moisture management comfort next to the skin stretch & recovery st natural fibre

woven lululemom branded hem label

Look #6

cool best mesh armpit gusset, anti wicking fabric

Draw Cord to adjust fit

flat lock seams woven lululemom branded hem label

raglan sleeves for mobility

articulated sleeves for maximum mobility

Updated Kangaroo Pocket

hidden stash pocket for ipods, credit cards, keys etc.

thumb hole for easy layering

YKK water resistant zippers, with zipper hood

lululemon printed logo in traditional position

Bartacks to increase pocket strength

poly/spandex jersey bound cuffs

reversed cover stitched front pockets

Articulated knee seams for maximum mobility

Luon™

Chito* Midweight Compression Fabric 79% poly, 21% spandex moisture wicking, anti-backterial properties

lululemon printed logo in traditional position

ribbed cuffs

gusset to reduce crotch strain, cool best mesh

gusset to reduce crotch strain, Poly chito interlcok fabric: -anti-bacterioal -clean and hygienic -odor resistant -non-toxic -pilling resistant -breathable -fast drying -moisture management and wicking -soft hand

Lululemon signature reflective Reason: In constructin a parallel line mens an object is coming towards you, an X means an object is going away from you. Possibly a good branding technique.

Basic properties: – Very high breathability and air permeability – Small pack volume, extremely light weight – Highly elastic – Water repellent – High level of comfort

Lululemon signature WB card storage pocket Garment Back

Look #6 Signal Tights

Reflective X design

Featured on the follwing styles: -Look #3 Top Asymetrical Hoodie (shoulder) -Look #4 Bottoms Performance Jogger --Look #6 Signal Tights

Look #7

ribbed moisture wicking classic beanie lululemon branded logo on back of shoulder raglan sleeve for maximum mobility

small sleeve storage cargo pocket

Look #7 chafe resistant zipper garage

storage pocket for ipod, keys, credit cards etc.

two piece sleeve to follow arms natural arm curve

articulated sleeves for maximum mobility Ykk aquaguard guard waterproof zipper

adjustable cuff strap

single welt pockets with ykk water resistant zippers side seam woven label

Areas of use: Jackets and pants for high-movement types of outdoor sports.

• • • • •

Cool Best Fabric Heavy Wicking Pique

Breathable Wind and water repellent Permanent elasticity Hard wearing and durable Moisture Transport

articulated knee seams for maximum mobility and performance

adjustable sideseam zippers for mobility, comfort adjustment, and airflow

zipper stopped 5’’ before hemline to increase running mobility

Chito* Midweight Compression Fabric 79% poly, 21% spandex moisture wicking, anti-backterial properties

lululemon branded logo on back of calf

Look #7 Cross Over Rain Mac

GARMENT BACK

Ventilation feature with zipper

Look #7 Concept Tights

Leg Seam Design

Look #8

Look #9

moisture wicking classic beanie

superfine merino wool jersey all weather conditions breathable odour resistant moisture management comfort next to the skin stretch & recovery st natural fibre

raglan sleeves for mobility

raglan sleeve for mobility

superfine merino wool jersey

self bound neckline

self bound neckline

flat lock seam

LOOK #9

LOOK #8

front bound pockets

shirt tail front and back hemline for a more flattering appeal shirt tail front and back hemline for a more flattering appeal

flat lock seam

Larger quad and thigh area for layering shorts

flat lock seamed front patch pockets

woven lululemom branded hem label

lululemon branded woven hem label

side seam stash pocket

lululemon branded outseam label gusset to reduce crotch strain, chito sante extreme fabric:

Luon™ over the knee length for comfort

signature positioning of lululemon printed label

larger leg and hem opening for freedom of movement

gusset to reduce crotch strain, chito sante extreme fabric: -anti-bacterioal -clean and hygienic -odor resistant -non-toxic -pilling resistant -breathable -fast drying

Luon™

outseam zippers for fit adjustment

articulated knees for maximum mobility

fitted calf and ankle to increase circulation and keep warmth in

-anti-bacterioal -clean and hygienic -odor resistant -non-toxic -pilling resistant -breathable -fast drying

Tropic Jade Pantone19-5217

Estate Blue Pantone 19-4024

Lead Pantone 19-3803

Black Pantone 4 C

Inspiration Images

Garments)Breakdown) )

Look)#1)Top) ) Name:)Compound)Fleece) ) Purpose:)Running)fleece) ) Reason)for)design:)Hybrid)version)of)the)classic)fleece)outdoors)running)top.)

Updated)the)classic)fleece)with)environmental)micro)fleece,)and)used)Lululemons) signature)Rulu)fabric)for)the)performance)aspect.)Subtle)reflective)features)make)it) safe)to)run)at)night.) ) Look)#1)Bottoms) ) Name:)Water)Proof)Running)Pant) ) Purpose:)All)weather,)durable)running)pant) ) Reason)for)design:)Living)on)the)west)coast)we)never)know)what)kind)of)weather)to) expect.)I)designed)this)pant)to)be)worn)outdoors)to)stand)up)against)rain)and)wind) without)giving)up)breathability.)Wicking)fabric)was)added)in)key)areas)to)limit) sweat)build)up.) ) Look)#2)Top) ) Name:)Hybrid)Bomber)Jacket) ) Purpose:)Running/To)&)From) ) Reason)for)design:)Took)a)classic)bomber)jacket)and)updated)it)into)a)running)piece.)

Ventilation)features,)fabric,)and)pattern)construction)choice)make)this)jacket)ideal) for)cold/wet)outdoor)runs.)This)jacket)can)also)be)worn)casually)without)looking) like)core)workout)gear.)Subtle)reflective)features)make)it)safe)to)run)at)night.) ) ) ) ) ) ) ) ) )

Look)#2)Bottoms) ) Name:)Tapered)Swift)Pant) ) Purpose:)Running/training) ) Reason)for)design:)Tapered)running)pant)with)technical)features)ideal)for)running) and)training)in.) ) Look)#2)Hat) ) Name:)AllSweather)Running)Hat) ) Purpose:)running/to)and)from) ) Reason)for)design:)Run)in)style.)Ideal)for)running)in)the)rain)and)keeping)out)the) wind.)The)technical)dintex)fabric)keeps)the)elements)out)while)the)cool)best)wicking) interior)band)removes)the)sweat)on)your)runs.)) ) Look)#3)Top)) ) Name:)Asymmetrical)Tech)Fleece)Hoodie) ) Purpose:)Outdoors)Running/Post)Workout/)To)and)From)) ) Reason)for)design:)Technical)running)fleece)that)looks)goods)and)has)all)the) properties)you)need)when)breaking)a)sweat)outside.)Signature)Reflective)X)design) on)shoulder)for)nighttime)runs.) ) Look)#3)Bottoms) ) Name:)All)weather)Running)Short)) ) Reason)for)design:))Living)on)the)west)coast)we)never)know)what)kind)of)weather)to) expect.)I)designed)this)short)to)be)worn)outdoors)to)stand)up)against)rain)and)wind) without)giving)up)breathability.)Wicking)fabric)was)added)in)key)areas)to)limit) sweat)build)up.) ) Look)#4)Top) ) Name:)Hybrid)Hoodie) ) Purpose:)Running/Gym/To)and)From) )

Reason)for)design:)A)staple)item)every)guy)should)have)in)his)wardrobe.)I)took)a) traditional)zip)up)hoodie)and)geared)it)to)run/work)out)in.)Has)all)the)technical) features)needed)to)keep)you)comfortable)during)a)run/workout.) ) ) ) ) ) ) ) ) ) Look)#4)Bottoms) ) Name:)Performance)Jogger) ) Purpose:)Running/Gym/To)and)From) ) Reason)for)design:)Took)the)classic)jogger)pant)and)gave)it)a)technical)make)over.)

Stylish)fit)with)all)the)characteristics)needed)for)running,)and)working)out)in.) ) ) Look)#5)Top) ) Name:)Hybrid)Crew)Sweater) ) Purpose:)Running/Gym/To)and)From) ) Reason)for)design:)Reason)for)design:)A)staple)item)every)guy)should)have)in)his) wardrobe.)I)took)a)traditional)crew)sweater)and)geared)it)to)run/work)out)in.)Has)all) the)technical)features)needed)to)keep)you)comfortable)during)a)run/workout.) ) Look)#5)Bottoms) ) Name:)Lue’s)Jogger)) ) Purpose:)Running/Gym/)To)and)From) ) Reason)for)design:)Reason)for)design:)A)staple)item)every)guy)should)have)in)his) wardrobe.)I)took)a)traditional)cotton)jogger)and)geared)it)to)run/work)out)in.)Has)all) the)technical)features)needed)to)keep)you)comfortable)during)a)run/workout.)The) stylish)silhouette)makes)it)suitable)to)leave)the)house)and)not)look)like)a)bum.) ) Look)#6)Top) ) Name:)Light)Weight)Hoodie)

) Reason)for)design:)Reason)for)design:)A)staple)item)every)guy)should)have)in)his) wardrobe.)I)took)a)classic)lightweight)hoodie)and)geared)it)to)run/work)out)in.)Has) all)the)technical)features)needed)to)keep)you)comfortable)during)a)run/workout.)

The)luxurious)merino)wool)fabric)makes)it)perfect)for)casual/weekend)wear.) ) ) ) ) ) ) ) Look)#6)Shorts) ) Purpose:)Running/Gym/)To)and)From) ) Name:)Aeroshell)Shorts) ) Reason)for)design:)Shorts)that)can)be)worn)on)indoor)and)outdoor)runs.)State)of)the) art)aeroshell)technology)makes)this)a)great)all)around)short)to)own.) ) Look)#6)Tights) ) Name:)Signal)Tights) ) Purpose:)Running) ) Reason)for)design:)Compression)tights)to)prevent)chafing)and)rashes,)and)postS

exercise)to)ease)muscle)stiffness)and)quicken)recovery)time.)They)also) provide)warmth)without)weight.)Signature)lululemon)parallel)and)X)reflective) design)for)nighttime)runs.) ) Reflective)X)Story:)In)construction)a)reflective)parallel)line)means)an) object)is)coming)towards)you,)and)an)X)means)the)object)is)moving)away) from)you.) ) Look)#7)Top) ) Name:)Cross)over)Rain)Mac) ) Purpose:)Running/)To)and)From) ) Reason)for)design:))Inspired)by)the)traditional)work)mac.))I)challenged)myself)to) develop)a)performance)based)timeless)jacket)silhouette)that)can)be)worn)on)outdoor) runs,)and)in)the)office.)

) Look)#7)Beanie) ) Name:)Tech)Beanie) ) Purpose:)Running/To)and)From) ) Reason)for)design:)A)staple)item)for)men)of)all)ages.)Added)wicking)technology)to) this)classic)item)so)it)can)be)worn)runs)or)casually)out)and)about.)) ) ) ) Look)#7)Shorts) ) Name:)Primary)Shorts) ) Purpose:)Running/Gym) ) Reason)for)design:)Basic)shorts)inspired)by)a)classic)100%)polyester)gym)short.)

Updated)with)cool)best)mesh)fabric)for)all)the)performance)you)need)in)a)go)to)price) point)gym)short.)) ) ) Look)#)7)Tights) ) Name:)Concept)Tights) ) Purpose:)Running) ) Reason)for)design:)Compression)tights)to)prevent)chafing)and)rashes,)and)postS

exercise)to)ease)muscle)stiffness)and)quicken)recovery)time.)They)also) provide)warmth)without)weight.)New)approach)to)knee)articulated)seams.) ) ) Look)#8)Top) ) Name:)Merino)Wool)TSshirt) ) Purpose:)Running/Gym/To)and)From) ) Reason:)Staple)item)for)men.)Functional)natural)based)running)shirt)that)can) also)be)worn)outside)of)the)gym.) ) Look)#8)Bottoms)

) Name:)Freedom)Shorts) ) Purpose:)Running/Yoga) ) Reason)for)design:)Designed)for)comfort)and)easy)movement.))For)the)man) who)wants)a)more)casual)relaxed)short)with)all)the)properties)expected)in)a) running)short.)This)relaxed)short)is)also)perfect)for)yoga)classes)giving)you)all) the)movement)you)need.) ) ) Look)#9)Top) ) Name:)Merino)Baseball)TSshirt) ) Purpose:)Running/Gym/To)and)From) ) Reason)for)design:)Staple)item)for)men.)Functional)natural)based)running)shirt)

that)can)also)be)worn)outside)of)the)gym.) ) ) Look)#9)Bottoms) ) Name:)AllSInSOne)Training)pant) ) Purpose:)Running/Gym) ) Reason)for)design:)This)highly)versatile)pant)can)be)worn)on)runs,)pre,)and) post)workouts.)The)larger)quad)and)thigh)section)makes)it)easier)to)layer) shorts)underneath)when)you)are)at)the)gym)or)layering)up)for)an)outdoor)run.)

The)tight)calf)and)ankle)area)increases)warm)up,)circulation)and)recovery) time)when)breaking)a)sweat.)These)pants)come)with)a)basic)pair)of)shorts) inside.)And)is)sold)as)one)unit.)The)waistband)feature)has)two)eyelet)holes)for) the)shorts)draw)cord)underneath)to)be)pulled)through)and)tied)on)the)outside) of)the)pant.)This)will)draw)cord)bulk.)) ) ) Look)#9)Beanie) ) Name:)Tech)Beanie) ) Purpose:)Running/To)and)From) )

Reason)for)design:)A)staple)item)for)men)of)all)ages.)Added)wicking)technology)to) this)classic)item)so)it)can)be)worn)runs)or)casually)out)and)about.)) ) ) ) ) ) ) ) ) ) ) )