Volume 6 Issues 1 , 2 & 3, 2020/21
WANT TO SUCCEED IN THE POST-COVID WORLD? LEARN
TO ZOOM OUT!
HOW TO HIRE VIRTUALLY & AVOID TOXIC EMPLOYEES
10 TIPS FOR GROWING A UK BUSINESS WHAT FOCUS REALLY MEANS
APPRENTICE SERIES 10 WINNER MARK WRIGHT ON DRIVING SALES IN UNCERTAIN TIMES
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CONTENTS COVER STORY
Mark Wright On How Business Owners Can Drive Sales in Difficult and Restrictive Times: Pages 20-23
Business Development
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WANT TO SUCCEED IN THE POST-COVID WORLD? LEARN TO ZOOM OUT!
W
hen threatened, human beings automatically focus intently on the danger. This amazing ability to ‘zoom in’ is why you’re here. It kept your ancestors alive while others weren’t so lucky. By Greg Orme
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Business Development
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Business Development
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Human Resources
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REMOTE WORK: HOW TO HIRE VIRTUALLY & AVOID TOXIC EMPLOYEES
W
ith the capital in a period ofsocial distancing, remote working and hiring can be slightly tricky. However, when Frederic de Ryckman de Betz set up Attic SelfStorage in 2006 he vowed to ensure a healthy, nurturing culture. He built his business so that it could run with the staffon site or by working remotely, as customers can access their storage units without any help. In light ofrecent events, Frederic sheds light on how businesses can adapt to working remotely, and also how to interview for new staffvirtually to avoid toxic employees.
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Human Resources
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Your corporate culture should be built around the customer
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Business Development
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HOW CORONAVIRUS MAY MAKE OR BREAK SMEs
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he Coronavirus pandemic has changed online behaviours significantly and possibly permanently for both consumers and businesses. People have been forced to access information, interact and purchase online, and the longer this continues the more likely these are to become habits. By Santtu Kottila
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Business Development
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Psychological Targeting
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HOW CAMBRIDGE ANALYTICA INDUCED FEAR OF PSYCHOLOGICAL TARGETING
P
sychological targeting is the practice ofextracting psychological profiles ofpeople from the digital footprints they leave (e.g. their Facebook Likes, Tweets or Google searches) in order to influence their attitudes, emotions or behaviours through psychologically-informed interventions. By Sandra Matz
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Psychological Targeting
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Psychological Targeting
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DIGITAL MARKETING
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MEASURING DIGITAL MARKETING WITH GOOGLE ANALYTICS
J
ess Shailes, MD ofThe Ideal Marketing Company, regularly runs seminars on how to use Google Analytics to demonstrate value and improve ROI. Here she shares her tips on how to unlock Google Analytics’ valuable data.
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DIGITAL MARKETING
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DIGITAL MARKETING
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Business Development
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GEARING UP: CONSIDERATIONS FOR FAST-GROWING BUSINESSES
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Business Development
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Business Development
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Cover: Mark Wright
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HOW BUSINESS OWNERS CAN
Let’s be honest, unless you manufacture or distribute PPE, the last year has been a challenging one for businesses nationwide. Reports that the UK is in a bad financial state won’t help morale, but it’s important to remember that any national lockdown forcing shops, hotels, restaurants, car dealerships and manufacturers to close would plummet any economy into despair. By Mark Wright
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Cover: Mark Wright
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Put concern aside and start fighting for survival
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Cover: Mark Wright
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Those who dig their heels in and push for growth will survive
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Cover: Mark Wright
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Ifyou don’t have a dedicated sales rep, find one
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Business Development
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10 TIPS FOR GROWING A UK BUSINESS TODAY Businesses are much easier to start than to grow. In the UK, 9 out of10 startups survive the first year in business, but five years on, only four out often will still be trading. While starting a business may be easy, the complexities ofscale are real and can be hard to overcome. By Violeta Martin
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Business Development
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Business Development
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Health
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HOW CARE DISRUPTOR ELDER BROKE THE MOULD
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Health
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When you're disrupting a market with such an ingrained bias towards the status quo, it's always difficult
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Health
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Institutional care is a direct descendant ofthe Victorian poor house
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Health
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The combination of proprietary technology and the prospect ofa nationally recognised brand made Elder a compelling investment
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Property
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10 TIPS FOR LONDON SME'S LOOKING FOR OFFICE SPACE
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Property
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Women in Business
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FROM DRAGON’S DEN TO VENTURE CAPITAL: HOW TO ATTRACT THE RIGHT INVESTMENT After deciding to leave a career in investment banking, Rimi Thapar founded LoveRaw in 2013, with a start-up budget of£600. Just four years later, Rimi was presented with a £50,000 investment offer by Deborah Meaden on BBC series Dragons' Den. Not willing to part with 30% ofher business, Rimi stuck to her guns and turned down the investment.
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Women in Business
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Women in Business
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THE ART OF STORYTELLING:
FROM CORPORATE HEAD TO STARTUP Bree Verity is a Journalist, Change Management Consultant and Executive Coach. She’s a mother oftwo and Founder ofthe startup, ARC storytelling. With that, it’s justified to ask the clichéd question, how does she do it?
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Women in Business
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Personal Development
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Against All Odds
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Personal Development
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Business Development
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WHY COLLABORATION AND TRUST
Everything about how we work and where we work has changed. By Isobel Rimmer
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Business Development
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Business Development
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Personal Development
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WHAT FOCUS REALLY MEANS: LEARNING FROM...BILL GATES, WARREN BUFFETT & STEVE JOBS
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Personal Development
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Personal Development
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Business Development
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SUCCESS COMES FROM FOCUSING ON OPPORTUNITIES NOT PROBLEMS
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Business Development
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Diversity
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5 Top Tips for being a great ally (Part 1)
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Diversity
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Personal Finance
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THE IMPORTANCE OF MEDIATION IN MODERN-DAY DIVORCE
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he effects ofa bad divorce can not only be emotionally distressing for both individuals involved, but the impact it can have on both children and finances can be devastating. By Victoria Walker
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Personal Finance
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