HURT Collaborates with the Bentley Group and Pure Derry for new ‘Dry N Out’ Campaign

HURT - Have Your Tomorrows has launched a new partnership with Pure Derry and the Bentley Group to promote the ‘Dry N Out’ campaign which started in January and will run for a year. The three organisations recently developed a video campaign for Alcohol Awareness Week at the beginning of July. The video and the ‘Dry N Out’ initiative aims to address peer pressure within groups related to alcohol consumption and eliminate the stigma associated with non-drinking while promoting inclusive socialising, irrespective of beverage choices. The campaign features a powerful video with local figures such as professional boxer Connor ‘The Kid’ Coyle, local band Lavengro, Laura Kelly, and Chantelle O’Hagan, conveying a strong message - Quit the Beer Pressure.

The campaign’s core is a compelling video that addresses the pervasive issue of peer pressure within groups when it comes to alcohol consumption. The video challenges individuals to reconsider their attitudes towards non-drinking peers and encourages inclusive socialisation without judgment based on beverage choices. By creating an accepting and respectful environment, the ‘Dry N Out’ campaign seeks to foster positive social dynamics.

Through HURT’S collaboration with the Bentley Group, a prominent restaurant and bar chain in the city with seven sites, and Pure Derry, the organisation aims to cultivate a culture of understanding and inclusivity, where no one feels pressured to conform.

“HURT is pleased to support this campaign, as it aligns with our mission to promote health and well-being”, said Leanne Doherty, Business Development and Social Enterprise Manager from HURT. “When I thought of the idea, I thought it would be risky - an addiction charity -partnering with a bar and restaurant chain. But the guys at the Bentley Group loved the concept and came on board straight away.”

For more information on the ‘Hurts Dry N Out’ campaign, visit www.hurtni.org