N E W B U S I N E S S

Andrea Morell

Name of company: Andrea Morell

Type of business: Independent artist

Location: Croatia

How long has the company been running?

The company was founded in October 2022 and is at the early stages with the debut collection being released in January 2023

To celebrate the opening, we have released an interactive POD collection, the first of its kind

Where did the idea come from?

We live in a fast-paced world where quantity is often more valued than quality We shop for mass produced clothes and originality is almost hard to catch The Morell brand is here to challenge that way of thinking and making clothes We still believe in original thinkers

Currently, how many people work for the business?

The brand is still a one person show but excited to grow in the upcoming year

What are your company values?

The Morell brand stands for diversity, strangeness, and resistance to modern standards and norms Which is why there is ohm in the logo, as it is the SI derived unit of electrical resistance. We challenge fashion and always look for ways to innovate and bring positive change Our goal is to create more originality in the fashion industry by bringing back the values of unique and handmade pieces, custom designs, and made-tomeasure clothing available to all

What advice would you give to someone who wants to start a business?

Don't overthink it Just start you'll figure it out along the way

Where do you hope the company will be in 5 years time?

Wow! I would love to see it impacting the fashion industry in a positive way, merging art and fashion and expanding to a global market

Makeup Artist: Saša Knežević @lilmee makeup

Fashion Designer/Model: Andrea Morell @morell andrea

Photographer: Zlatko Srbelj @zlatkos photography

Model: Latica Cameron @lateeshamia