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H.E.A.R.T. Looking Forward
Looking Forward
As the chamber enters into our new Strategic Plan H.E.A.R.T. we hope you will consider how you want to engage. The five pillars of focus for the next 5 years are:
H – Health and Wellbeing E – Education and Workforce
A – Advocacy R – Redevelopment T – Talent, Talent, Talent
Behind the scenes staff has been laser focused on implementing EOS,
entrepreneurial operating systems, to ensure we provide the highest quality
of support possible to our investors. Our team knows your chamber is
successful because we are committed to our core values, core focus, 10-
year target and marketing strategy. We’d like to share a little of our internal
story on achieving organizational health.
............................................................ Our hope is you will commit to engage in 2022. Engagement can look many different ways based on the company’s time, talent, and treasure. We encourage you to reach out and have a conversation with us on how best we can work together to make Longview the BEST place to live, work, and play.
In 2019 we began outlining our VTO, the vision/traction organizer. The following is the result:
–––––––––––––––––– CORE VALUES ––––––––––––––––––
Do the right thing
Treat everyone with care, respect, and thoughtfulness
Strive for excellence
Be forward thinking and proactive
––––––––––––––––––– CORE FOCUS ––––––––––––––––––
Purpose/Cause/Passion: Leading people & leading prosperity
• Our Niche: The business community of the Longview trade area
• 10-YEAR Targe: Be the catalytic leader for business & economic growth for the Gregg County area
–––––––––––––– MARKETING STRATEGY ––––––––––––––
Target Market/“The List”: The organizations with the greatest capacity to help support businesses.
• Three Uniques:
1. The power of our collective voice in influencing policy, decisions, and outcomes 2. Our connection to influencers at local, state, and national levels
3. Our ability to convene influencers to solve problems
• Proven Process: Catalyst, Convener, Champion
• Guarantee: Partner with us and give us 90 days to help you make a significant connection. If we don’t deliver, we will refund your money.
