A new cutting edge, first class tool to sell Longview! nowlongview.com

LEADING PEOPLE. LEADING PROSPERITY.

A PUBLICATION OF THE LONGVIEW CHAMBER OF COMMERCE SEPTEMBER - OCTOBER 2020 VOL. 3 NO. 5

President’s Message

THREE NEW PRODUCTS to HELP Businesses Recruit & Retain Talent!

LongviewNOW! Relocation Toolkit

I am excited to announce the launch of our new Talent Tool Kit which includes a relocation website, video, and our new VIRTUAL interactive relocation magazine LongviewNOW!

Talent attraction and retention continues to be at the top of most conversations when our team asks investors, “what keeps you up at night?” Companies are looking for cutting edge, first class tools to use when selling Longview. That is why we are launching our LongviewNOW! tool kit. Currently, there are three (3) pieces in the LongviewNOW! toolkit: website, video, and magazine.

The toolkit is focused on telling our why: • Why we love living in Longview? • How can I get connected? • What is it like living in Longview?

Conversations began after an InterCity trip to Waco to build a site focused on our quality of life to attract and retain talent. That is when M. Robert’s Digital entered the picture. They had already begun working on the Chamber’s new website. The amount of information historically kept on the website made it clunky and difficult to use. By keeping the Chamber’s website focused on our “Why, How, and What” this allowed us to begin working on LongviewNOW! Working with the creative Forbes&Butler, a logo was designed reflecting the energy and freshness we wished to convey. The site officially launched on Friday, August 21st. Before the reveal, several companies from across the community provided critical input on what they believed needed to be included. Another big thank you goes to Conterra Networks! Keith Lloyd and Tracy Vincent approached the Chamber about how to best promote ALL events hosted by area organizations. Again, thanks to M. Roberts Digital, we were able to build on their event calendar. The event calendar will be an exciting piece to the website! Users can easily enter their information for submission. The best news is the same calendar is used for @PLAY and The Longview-News Journal! Another benefit of working with M. Roberts Digital is the website not only has great content, but it utilizes targeted keywords which drives visitor engagement. By the end of October, the website will feature a video showcasing our great outdoors and quality of life. The video is being produced by Tye Jackson Pictures. Companies will have access to the video to use as part of their recruitment strategy.

To complement the website and video is a new interactive magazine which will become the virtual front door of the Chamber to attract talent to the Longview area. LongviewNOW! will be designed by Encore Multimedia, and they will produce a professional feature piece that will be available on the NEW official relocation website www.nowlongview.com as well as the Chamber website. The magazine/guide will be in an E-book form and published on the ISSUU platform. Two editions will be published annually and marketed utilizing targeted Google Ads, Facebook ads, and programmatic advertising. A terrific feature will be on the landing page of LongviewNOW! Visitors to the site will be able to enter their information and instantly download the magazine or have it emailed to them.

Both issues will have a follow-up feature for individuals seeking to move to the area. Benefits include increased interaction with content, advertisers can include rich content with videos, hyperlinks, and/or QR codes, instantaneous access, portable and convenient, global presence, costefficient, digital analytics to help us better understand user behavior and usage statistics, sustainability, and ease of use! Plus, a great benefit to advertisers is contact information collected will be emailed to advertisers at NO additional charge.

Talent attraction and retention of employees is important to our companies and that is why we want to provide tools to help YOU be successful.

Kelly Hall

President/CEO