A NEW START’S MARKET. Alcohol/Opiate addiction and the treatment of opioid/alcohol dependence has received increased attention in recent years due to the epidemic rise in the number of cases of opioid/ alcohol abuse, dependence, and overdose deaths in the United States. While there are many contributing factors, a client patient’s access to appropriate addiction treatment and affordability of treatment is now fertile ground to begin planting seeds for best practices. Federal, state and local governments are increasingly motivated to take vigorous actions to stem the availability of illegal opiates and illegitimately prescribed medication. This is only one step, however. Treatment centers, popping up everywhere, have the potential to provide a safe environment for client patients to understand themselves and to discover the wholeness of responsibility. In such a safe environment, treatment centers can make available a host of emotional and educational treatments to help addicted individuals learn to develop the maturation that evaded them until now. They can now understand their triggers, emotional weaknesses and to learn mental coping techniques, nutritional well-being, financial responsibility, and spiritual development. Treatment and managed care communities are now not only acceptable, they are the preferable solution to individuals and families touched by addiction, thus making it a vibrant market for success. Strategy/Branding presentation: February 13,2014
New Start’s Mission is two-fold: 1. Help client patient with the best treatment and support. 2. To advance the knowledge of addictive behavior on every level helping individuals and families understand how to live day to day in sobriety
A NewStart R e c l a i m
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A NewStart R e c l a i m
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A NewStart Strategy/Branding presentation: February 13,2014
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RATIONALE The designer’s goal was to create an icon that emphasized a difference and an equality at the same time (Patient/Provider) The hands help “each other” as equal partners. A more subtle element is the feeling of two birds in flight united as well
SYMBOLIC ELEMENT The Hands of Patient and Provider reaching out to each other with equality,
TYPEFACE • Century Gothic • Modern typeface shows strength • San Serif is fresh • Inviting
A NEW START
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TYPEOGRAPHY • All uppercase • Strong • Modern • Stable SYMBOLISM • Graphic hands helping each other to succeed.
STYLIZED Uppercase sans serif font for a strong yet open presence.
EMOTION • Strong Supportive Trustworthy COLORS • Green: represents perspective, growth, renewal and rebirth. • Orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.
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A NEW START A NEW START
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A NEW START
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Ryan Blivas Marketing Director
A NEW START
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ryan@anewstarttreatment.com Cell: 310.741.0787• Office: 800.426.1818 Fax: 310.287.1949
providing a pathway to a new life
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SYMBOLIC ELEMENT a winding path or body of water to an unknown destination
RATIONALE The designer wanted a professional, modern look, with an icon of a traveling pathway with it’s twists and turns towards a goal. TYPEFACE • Century Gothic (Bold/Regular) • Strong yet inviting • Light uplifting TYPEOGRAPHY • Upper and Lowercase • Innovative yet familiar • Strength • Intelligent
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STYLIZED Uppercase letters give a commanding and progressive “forward moving” presence. This is emphasize by italicizing the letters. The bolding of the words gives special empahsis on the meaning. The word “New” is given the most empahsis as it is the key element of the logo and oragnization
SYMBOLISM • The abstract pathway surrounded by the word “start” gives the feeling of support and a new pathway to follow EMOTION • Hope • Optimism COLORS • Orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. • Blue: represents trust, loyalty and confidence
Logo C SYMBOLIC ELEMENT The “Phoenix” In Greek mythology is a long-lived bird that is cyclically regenerated or reborn
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RATIONALE The designer wanted a departure from what is usually depicted as an icon for treatment centers. Younger demographics who compromise the greater percentage of the patients strongly relate to imagery that resembles a tattoo or gaming-like image. TYPEFACE • Impact Italic Stretch • Strong, dynamic, youthful TYPEOGRAPHY • Upper and Lower case • Leadership • Strength • Power
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STYLIZED The graphic stylize Phoenix is a dynamic image the has a younger demographic target which is relatable and appealing Uppercase and lower case italic letters give a commanding and progressive “forward moving” presence.
A NewStart
SYMBOLISM • An iconic phoenix image focused and grasping at a future EMOTION • Energetic • Optimistic COLORS • Red is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. Red is energizing. It excites the emotions and motivates us to take action. • Gray is the symbol for security, maturity and dependability. It connotes responsibility and conservative practicality.
Logo D
RATIONALE The designer’s goal was to create an abstract more graphic approach to the idea of taking flight and the “phoenix” symbol. This is meant to convey a progressive innovative feel.
SYMBOLIC ELEMENT highly stylized Phoenix with an emphasis on the wings of the bird with the feeling of taking flight
TYPEFACE • Century Gothic • Strength • Progressive TYPEOGRAPHY • Upper and Lowercase • Bold
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STYLIZED Uppercase and lowercase italic letters give a commanding and progressive “forward moving” presence. The red of the “phoenix” and the word “new” tie them together giving the feeling of “taking flight in a new direction”
A NewStart
SYMBOLISM • rebirth, taking flight, progressing to a goal EMOTION • Agressive • Strong • ocused COLORS • Red is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. Red is energizing. It excites the emotions and motivates us to take action. • Light Red stops the eye to provide reflection on the word “new”
Logo E San Serif letters give a progressive and strong feel The bold emphasis of the word “New” establishes it as the important word in the logo
A NEW S ART Providing a pathway to a better life
A NEW S ART SYMBOLIC ELEMENT The human “T” suggest a serene and powerful prsence
Providing a pathway to a better life
A NEW S ART Providing a pathway to a better life
RATIONALE The designer’s goal was to integrate the human figure as a letter into the logo symbolic of being part of the whole. TYPEFACE • Modern typeface shows strength • Bold/Regular Serif font for words New Start are substancial and serious • The combination feels Strong/Friendly TYPEOGRAPHY • Uppercase and Lowercase • Modern • Established • Stable SYMBOLISM • The is direct and subtle, recognizable as a Christlike pose while serving as the letter “T” EMOTION • Calm • Spiritually Confident COLORS • Yellow/Orange energetic, hopefull • Gray is the symbol for security, maturity and dependability. It connotes responsibility and conservative practicality.
Logo F
Logo F San Serif font brings a more modern feel at the same time evokes solidarity.
RATIONALE The designer wanted a clear, understandable identity of hope and serenity, focused on a new goal TYPEFACE • Modern typeface shows strength • Warm • Inviting TYPEOGRAPHY • All uppercasecase • Modern • Established • Stable SYMBOLISM • The icon represents a specific activity used to enahnce focus and inner strength and resilence as part of the healing process
SYMBOLIC ELEMENT Person practicing Yoga done in a fluid hand drawn way evokes a human element that is serene and hopeful
COLORS • Yellow/Orange energetic, hopeful • Gray is the symbol for security, maturity and dependability. It connotes responsibility and conservative practicality.
Logo F
Ryan Blivas Marketing Director
ryan@anewstarttreatment.com Cell: 310.741.0787• Office: 800.426.1818 Fax: 310.287.1949
providing a pathway to a new life
Logo H
Strategy/Branding presentation: February 13,2014
Logo H San Serif letters are modern and with a solid grounded feel
RATIONALE The designer wanted a triumphant pose with a strong, modern look. A “crossing the finish line” look TYPEFACE • Modern typeface shows strengtht TYPEOGRAPHY • Upper and Lower case • Modern • Established • Stable COLORS • Bright Blue: represents loyalty and confidence • Orange: radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.
SYMBOLIC ELEMENT Graphic icon depicts a human with triumphant up-raised arms as if it’s just crossed a finish line
Strategy/Branding presentation: February 13,2014
Logo H
Ryan Blivas Marketing Director
ryan@anewstarttreatment.com Cell: 310.741.0787• Office: 800.426.1818 Fax: 310.287.1949
Strategy/Branding presentation: February 13,2014
providing a pathway to a new life
Logo I SYMBOLIC ELEMENT A warm planet as the center of the experience and a pathway swath made out of the whole taking off in it’s own direction
RATIONALE The designer’s goal was to create an iconic, central symbol of strength and warmth (The Sun”) and a pathway leading off the “sun” into a new direction. TYPEFACE • Century Gothic • Modern typeface shows strength • San Serif is fresh • Inviting
A NewStart
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STYLIZED Uppercase and Lowercase sans serif font for a strong yet open presence The word “New” emphasized as the important element.
A NewStart
Strategy/Branding presentation: February 13,2014
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TYPEOGRAPHY • Uppercase and Lowercase • Strong • Modern • Stable EMOTION • Strong Supportive Trustworthy COLORS • Orange can represent energy, balance, warmth, enthusiasm • Yellow symbolizes joy, happiness, optimism, idealism