LORENA ZAMORA
Lorena Zamora
About me
Lorena Zamora
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ID Redesign According to the Department of Motor Vehicles, a commercial driver’s license is issued according to Federal regulations that allows an individual to operate a commercial vehicle. My goal is to de-construct and re-construct all the information and image while simultaneously fusing the design element of dimension with dominant traits of my Zodiac sign, Aquarius. The dominant traits of an Aquarius include: Dominant traits of Aquarius: After some research and reflection, I found myself confounded with ideas for design. I initially wanted to sketch it out and be like yes, this is aesthetically awesome and call it a day, but the problem with the concepts of these sketches was that they were not synchronized with either with dimension, or with the dominant Aquarius traits. Therefore, I created a design hierarchy that systematically ceased to perpetuate the elements of a conventional driver’s license while reflecting ideologies of my character.
Design hierarchy: 1. Progressive 2. Rebellious 3. Dimension 4. Challenging 5. Entertaining Creative Challenging
Lorena Zamora
Challenge the Goal:
Aquarius Word Bank:
Use Rebellious ideologies to challenge the status quo and Redefine what we consider the pragmatic function of the
Witty
government issued ID
shock deviate
pragmatic: (adj.) advocating behavior that is dictated more by
rebellious
practical
aloof
consequences than by theory or dogma; involving
every day or practical business; of Defining the space:
or concerned with the
affairs of a state or community; (rare) interfering or meddlesome;
humanitarian
officious
kind-hearted psychology
interfere: (v) to come into opposition, as one thing with another, The first thought that popped into my head after thinking about the abstract symbolism of a license is the underlying political power and subordination established by a government piece of plastic. Although the establishment of documents like a state issued license provide systematic means of control, there is that weird underlying control issue that empowers some individuals to drive, while simultaneously throwing those who don’t have that privilege under the bus. By exploring the definition of a driver’s license I was already exploring ideologies that resonate with my zodiac sign, I realized that the product of this assignment would be like my visual political poem to challenge the status quo and shatter the conventions of the pragmatic function of the Federal issued identification.
Lorena Zamora
sociology
especially with the effector hampering action or procedure; to take part in the affairs of others; meddle
“live and let live” let everyone be themselves inventive organized progressive thinkers in search of wisdom
Dimension noun 1.Mathematics. a. a property of space; extension in a given direction: A straight line has one dimension, a parallelogram has two dimensions, and a parallelepiped has three dimensions. b. the generalization of this property to spaces with curvilinear extension, as the surface of a sphere. c. the generalization of this property to vector spaces and to Hilbert space. d. the generalization of this property to fractals, which can have dimensions that are noninteger real numbers. e. extension in time: Space-time has three dimensions of space and one of time.
Deep Sea Diving into Dominant traits of
Erraticism (n) erratic or eccentric person; (adj.) deviating
Aquarius:
from the usual or proper course in conduct or opinion;
Creative (adj) originality of thought, expression,etc. imaginative synonyms: resourceful, thoughtful, synthesis, complex, imagery: music sheets, splattered kinesthetic paint, water, Entertaining entertain (v) to hold the attention of pleasantly or agreeably; to have as a guest; provide food, lodging synonyms: amusing, diverting, hospitable, warm silly, playful, funny, goofy, extrovert, outspoken, animated imagery: actors, comedians, humorous, warm, christmas
Challenging (v) testing one’s ability, endurance;stimulating, interesting and thought-provoking, provocative,intriguing synonyms: growth, process, enlightenment, stressful, opportunity, imagery: stairs, left to right, a scale of musical notes on a staff Progressive (adj) “favoring or advocating progress, change, improvement or reform, as opposed to wishing to maintain things as they are especially in political matters; making progress toward better conditions, employing or advocating more enlightened or liberal ideas, new or experimental methods.� synonyms: evolution, building, increasing, improving, ambitious
eccentric. synonyms: detached, emotionless, outlier, Cowardice(n) lack of courage to face danger, difficulty, opposition, pain synonyms: fear, afraid, flow, Impracticality
Stimulating (v) to rouse to action or effor t as by encouragement or pressure; spur on; incite. synonyms: ignite, spark, encouraging, challenging, brainstorm, Rebelliousness (adj) defying or resisting some established authority, government, or tradition; insubordinate; inclined to rebel. unconventional, rulebreaker, unorthodox, red, edgy, outlier, black, che, mlk, political, charged, firecracker Coldness (www.dictionary.com and the Oxford Dictionary)
Independent (adj) not influenced or controlled by others in matters of opinion, conduct, etc.; thinking or acting for oneself synonyms: resourceful, self-sufficient, brave, bold, self-reliant, sovereign, individualistic Determined (adj) resolute, staunch synonyms: persistent, perseverance, driven, stubborn, earnest
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After some research and reflection, I found myself confounded
In a sea of design chaos, I went with my gut and chose the image of the crashing waves. At first glance I know one would think: oh I get it “Aquarius and water, duh!”, yes of course it’s a no brainer. However, I looked to literature and myself for other symbolic meanings of water. In greek mythology and in Mulan water is used as a mirror which can be beneficial for reflection, when balanced. Many protagonists in literature, like Hamlet, Homer from the Odyssey, and Carlitos from Bajo la misma Luna embarked on a journey that enabled their metamorphoses. Water is versatile, pragmatic, under appreciated, and essential for survival, like our fundamental rights. Instinctively there is usually a love and fear of water, if you have enough of it you can be creative: cook,
1. Progressive
clean, swim, bathe, etc, but if there is too much of it “te puede tragar la ola del mar”, the waves of the
2. Rebellious
ocean can swallow you whole.
3. Dimension 4. Challenging
Water is like the power of freedom and happiness, if you have it you can enjoy and indulge, without it
5. Entertaining
you can’t really progress, and if you have too much of it you’ll be consumed by it.
Lorena Zamora
I n s p i r at i o n Looking at Hokusai’s waves and reflecting on visits to Puerto Vallarta, and reflecting on these ideals inspired me to sort the information based on nominal information that represents my progressive persona and aspirations, my drivers that have influenced who I am, and the numerical gibberish which quantifies people’s existence and perpetuates control. I chose to use Georgia, a typeface with a serif, to add a physical weight in order to reflect the burden of numerical data, and sometimes to progressive terms to symbolize how unconsciously we run the risk of being swallowed by the waves; while using sans serif to be visual rebellion and liberation of the weight established with the conventions of the status quo. I played with opacity to explore the depth and dimension of waves, I love how even in utter silence you can hear the waves of typography crashing. I chose to use an aqua blue, C=70 M=15 Y=0 K=0 to be exact, because the aquarius humanitarian belief is to “live and let live”, while my ideologies can be progressive and rebellious they come from a place of empathy.
“The solution is in the problem” Being stuck made me look deeper.
So, I did. I found dots and lines that create patterns, a silhouette of a bear, texture, bar codes, thick lines and thought jackpot! Well there were advantages and disadvantages to this strategy I immediately wanted to play with all these elements that couldn’t harmonize the song I was creating, after hitting acreative block and meeting with a pro I tightened the creative the reigns. I learned that sometimes I get very excited about a project and want to rush the design process, when in reality by rushing myself I’m depriving myself of enjoying that process.
Lorena Zamora
On the back of the ID it says: “This license is issued as a license to drive a motor vehicle; it does not establish eligibility for employment voter registration or public benefits.” basically we have a physical document to validate the act driving, but other drivers for survival, such as: employment, voting registration, and public benefits are undocumented.
There is some weird type of irony in that we put so much power in the hands of ‘authority’ to exert power over something so mundane while people’s employment, rights, and public benefits are marginal. So my subtle way of challenging and entertaining this thought was to cut out the excess information and edit this par t to “establish public benefits”.
I laid out the text from the bottom right to the top right in a counter clockwise fashion, from quantitative gibberish to qualitative meaning.
As the text gets smaller, it also becomes more personal and individualized, the larger text reflects no personality and would only entertain a matrix like system of inky details.
I chose photo glossy paper so that the audience could see a a least a silhouette of themselves in a sliver of light.