lorena zamora design portfolio
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about me
I’m a San Franciscan native, who loves dancing, activism, and design.
OOppeenn 2
Open Open Open
Op
en Op en
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Lorena Zamora V i s u a l C o m m u n i c at i o n s C o n ta c t I n f o X (4 1 5) 3 1 0 - 9 5 7 9 X Lzamora201@gmail.com
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Skills Used Research Development Writing Presentation Sketching Photoshop Illustrator InDesign
mi mercadito
App Design
p r o b l e m s tat e m e n t
Disenfranchised, less technologically savvy dominant Spanish speakers, ages 35 and up, who do not traditionally have immediate access to formal health care networks, face multiple barriers when seeking information regarding health coverage.
va l u e s tat e m e n t
To facilitate rapid, accurate, real-time health information, and feedback in which electronic processes, systems, and technologies in order to improve and allocate health coverage information to disenfranchised spanish-speakers in a more efďŹ cient, accessible, and cost-effective manner. 6
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key research
Latinos are the least likely to have health insurance and the most likely to encounter barriers to health care access. Barriers: • lack of health care access • lack of English-proficiency • nationality & acculturation • attitudes & beliefs about illnesses • & medical professions
44% of Latino immigrants who have lived in the United States for more than 10 years consider themselves less comfortable speaking English
“When Latino patients do receive health care, they are less likely to receive empathy, establish rapport, and participate in the decision-making process—issues magnified in patients with limited English proficiency.”
Derose KP, Baker DW. Limited English proficiency and Latinos’ use of physician services. Med Care Res Rev. 2000;57(1):76---91. Schur CL, Albers LA. Language, sociodemographics, and health care use of Hispanic adults. J Health Care Poor Underserved. 1996;7(2):140---158. 8
k e y r e s e a r c h : l i t e r at u r e r e v i e w
Highly vulnerable demographic • more disease prone ~ •
Educational attainment &
less likely to receive health care ~
income
rates of health insurance
• less exposed to health information via media • less likely to TRUST given health information from media 9
defining s t r at e g y
To facilitate the electronic processes, systems, and technologies used to deliver health coverage information and stimulate conversation amongst patients, caregivers, and health care providers.
user needs
We want users to make the best decision regarding their healthcare coverage. to be able to compare and contrast options which they’ve checked out online, to consult with experts, family, and friends in to make the best decision to fulfill their needs. 10
Users are curious of what type of health coverage they should have.
At some point, before they speak to a representative they want to do some research on their own, or after they meet with a representative they want to confirmthat the information given was accurate... but they face an information OVERLOAD
The Mi Mercadito App helps users develop research skills, consult with family, friends, and experts to get questions answered.
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Clarity
Accessibility
Design Drivers Usability 12
Affordability
Mi Mercadito app will help communicate National, State and Local legislation changes to different levels of the socio ecological model in order to easily communicate information to individuals.
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wireframes LOGOMARK
LOGOMARK
Crear su cuenta
Bienvenidos
LOGOMARK
Entre Contrasena
Nombre Apellido Edad Zipcode Ingresos # de personas en su hogar contrasena contrasena Ensename mi contrasena
Apuntame GRATIS!
Welcome users to the app
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Allows users to enter personal information to determine if the person is eligible for government assistance.
Allows users to select 4 digit password for app to ensure security and privacy in regards to Social security number and financial information.
LOGOMARK
LOGOMARK Individuo y familia
Ver planes
Individuo y familia
Plan #1 HMO
Plan #2 HMO
LOGOMARK
Compartir Informacion
Negocio Pequeno
texto
Medical
Allows users to select health coverage plan.
User can send text meggage to family, friends, advisor, to get advice on a health plan at both of their best convenience.
Users can send text meggage to family, friends, advisor, to get advice on a health plan at both of their best convenience.
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wireframes LOGOMARK
Numero
LOGOMARK
Su mensaje fue mandado
Mensaje
audio
Imagen
completado
Plan Individuo #1
#2
User can send text meggage to family, friends, advisor, to get advice on a health plan at both of their best convenience.
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Informs the user that their message has been sent, and provides a auditory reward for completing a task.
Flow d i ag r a m
Homepage
About us
Resources
HealthCare Plans
Workshops
Join us
individual
calendar
medicaid/ Medical mission
philosophy support
events
workshop
Medicare Plans
videos print
covered through employer small business plans
news
positions
training
employee volunteer intern
online
in person
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Skills Used
HTML/CSS Responsive Design Web Design Web Development Research Development Writing Presentation Sketching Photoshop Illustrator
inessence dance co
Web Design
p r o b l e m s tat e m e n t
The objective of this project is to invite people to promote the Bay Area’s bachata dance team, InEssence Dance Company.
va l u e s tat e m e n t
To facilitate rapid, accurate, real-time health information, in order to establish an efďŹ cient, accessible, and cost-effective manner.
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i n s p i r at i o n research
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I immersed myself into the dance community by participating in dance classes, workshops, performances, and festivals. The music, the dancing, the people, and the energy are the key elements that define InEssence Dance Co.’s sassy, urban, and sensual style.
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research
The director’s of InEssence Dance Co. wanted a modern, yet urban feel for the site
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flowchart
Design a website that promotes InEssence Dance Co. by featuring past and futre classes, workshops, events, and performances in the Bay Area.
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about page
features videos performances, biographies, and pictures of the Director’s of In Essence Dance Company.
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classes page
features videos, direct access to directional maps, pictures, and a contact form. 33
Skills Used Presentation Collaboration Sketching Printing Illustrator InDesign Photoshop Acrobat
d r u n k o r dy i n g?
Campus Campaign p r o b l e m s tat e m e n t
The objective of this campaign is to support in the Alcohol Responsibility Task Force at SF State in their mission to promote alcohol awareness amongst college students.
va l u e s tat e m e n t
To educate college students on safe practices regarding alcohol consumption, so that students can understand
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Research
About 1 in 4 college students report academic consequences from drinking, including missing class, falling behind in class, doing poorly on exams or papers, and receiving lower grades overall.
Phase 1
The Alcohol Responsibility Task Force at SF State launched its first campaign in student dorm rooms at SF State to identify the signs of alcohol poisoning.
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i n s p i r at i o n : p h a s e 2
Inspired by the “How are you feeling today?” magnets, jack-o-lanterns and mobile emojis, I went for an illustrative “pop” culture representation so that SF State students can identify what alcohol poisoning looks and feels.
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FPO Add Sketches
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Phase 2
In October, the Alcohol Responsibility Task Force Committee promoted a Halloween campaign to visually inform SF State students how to identify the signs of alcohol poisoining.
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Phase 3
In collbaboration Alcohol Responsibility Task, the idea for the spring campaign was to reframe the cognitive process in which SF State students identify alcohol consumption in moderation versus alcohol abuse.
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I n s p i r at o n : P h a s e 4
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phase 4
In the midst of anticipating finals, graduation, and summer fun, The Alcohol Responsibility Task Force requested a design that empowers SF State students on alcohol education regarding drinking in moderation.
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Skills Used Presentation Sketching Printing Illustrator Photoshop Acrobat
L’A Q u a
Typography p r o b l e m s tat e m e n t
Government agencies in the United States set a standard for convention in which society identifies people without actually being a personal reflection of the essence of who people are.
va l u e s tat e m e n t
To redefine my identity based on my California Driver’s License using two key elements: dimension and dominant traits of my Zodiac sign.
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redifining identity
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research
Dimension
noun 1.Mathematics. a. a property of space; extension in a given direction: A straight line has one dimension, a parallelogram has two dimensions, and a parallelepiped has three dimensions. b. the generalization of this property to spaces with curvilinear extension, as the surface of a sphere.
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c. the generalization of this property to vector spaces and to Hilbert space. d. the generalization of this property to fractals, which can have dimensions that are noninteger real numbers. e. extension in time: Space-time has three dimensions of space and one of time.
According to the Department of Motor Vehicles, a commercial driver’s license is issued according to Federal regulations that allows an individual to operate a commercial vehicle.
Dominant traits of Aquarius • Creative • Challenging • Entertaining • Progressive • Stimulating • Independent • Determined • Rebelliousness • Coldness • Erraticism • Cowardice
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deep sea diving: dominant traits of Aquarius Creative (adj) originality of thought, expression,etc. imaginative synonyms: resourceful, thoughtful, synthesis, complex, imagery: music sheets, splattered kinesthetic paint, water,
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Challenging (v) testing one’s ability, endurance;stimulating, interesting and thought-provoking, provocative,int Entertaining entertain (v) to hold the attention of pleasantly riguing or agreeably; to have as a guest; synonyms: growth, process, enlightenment, stressful, provide food, lodging opportunity, synonyms: amusing, diverting, hospitable, warm silly, playful, imagery: stairs, left to right, a scale of musical notes on a staff funny, goofy, extrovert, outspoken, animated Progressive (adj) “favoring or imagery: actors, comedians, advocating progress, change, humorous, warm, christmas improvement or reform, as opposed to wishing to maintain things as they are especially in political matters; making progress toward better conditions, employing or advocating more enlightened or liberal ideas, new or experimental methods.� synonyms: evolution, building, increasing, improving, ambitious
Independent (adj) not influenced or controlled by others in matters of opinion, conduct, etc.; thinking or acting for oneself synonyms: resourceful, self-sufficient, brave, bold, self-reliant, sovereign, individualistic Determined (adj) resolute, staunch synonyms: persistent, perseverance, driven, stubborn, earnest
Erraticism (n) erratic or eccentric person; (adj.) deviating from the usual or proper course in conduct or opinion; eccentric. synonyms: detached, emotionless, outlier, Cowardice(n) lack of courage to face danger, difficulty, opposition, pain synonyms: fear, afraid, flow, Impracticality
Stimulating (v) to rouse to action or effort as by encouragement or pressure; spur on; incite. synonyms: ignite, spark, encouraging, challenging, brainstorm,
Rebelliousness (adj) defying or resisting some established authority, government, or tradition; insubordinate; inclined to rebel. unconventional, rulebreaker, unorthodox, red, edgy, outlier, black, che, mlk, political, charged, firecracker Coldness (www.dictionary.com and the Oxford Dictionary)
Aquarius Word Bank: Witty shock deviate rebellious aloof humanitarian kind-hearted psychology sociology “live and let live� let everyone be themselves inventive organized progressive thinkers in search of wisdom
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i n s p i r at i o n
As an aquarius, I’ve always been drawn to the mystique of waves. The duality of serenity in calm waves, versus the gradual progression of rising waves about to crash! Hokusai’s waves, scrutinized the CA Driver’s License to create a rebellious wave of typography to capture the essence of what it means to be an aquarius.
Hokusai’s Waves
Imgage from CA driver’s License! Yes! It’s really there
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a lt e r n a t i v e d e s i g n s
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Skills Used Research Development Presentation Sketching Printing Illustrator Photoshop Acrobat
walk i n o u r h eel s
Infographic Poster p r o b l e m s tat e m e n t
Inspired by the national event, Walk a Mile in Her Shoes, the International Men’s March to Stop Rape, Sexual Assault & Gender Violence, “Walk in Our Heels” aims to raise awareness in the community about the serious causes, effects and remediations of rape, sexual assault and gender violence.
va l u e s tat e m e n t
To spark awareness amongst college students and invigorate action against sexual assault.
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Men can stop violence
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Colors CMYK C=83 M=74 Y=1 K=o RGB: R=69 G=87 B=184 HEX: 4557A4
CMYK C=0 M=56 Y=92 K=o RGB: R=246 G=137 B=45 HEX: F6892D
CMYK C=33 M=0 Y=97 K=o RGB: R=212G= B=62 HEX: B8D438
CMYK C=0 M=0 Y=0 K=o RGB: R=255 G=255 B=255 HEX: FFFFFF
CMYK C=0 M=97 Y=19 K=o RGB: R=237 G=30 B=122 HEX: ED1E7A
CMYK C=0 M=0 Y=0 K=100 RGB: R=35 G=31 B=732 HEX: 231F20
CMYK C=15 M=0 Y=13 K=o RGB: R=214 G=236 B=224 HEX: D6ECE0
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Ty p o g r a p h y Bl a c kJa c k A BC D EFGH IJKLMNOPQR S TU V WXYZ a bc d e fgh i jkl m n op r s t u vwx yz 0 123 45 6789 0 Amatic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01 234567890 Futura ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoprstuvwxyz 012 3 45 678 9 0 61
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Skills Used Research Development Presentation Sketching Printing Illustrator Acrobat
w o r l d a i d s d ay
Memorial Poster p r o b l e m s tat e m e n t
The objective of this project is to support the Counseling and Psychological Department at SF State, in opening up the conversation about AIDS while simultaneously commemorating lossed loved ones on World AIDS Day.
va l u e s tat e m e n t
To spark awareness amongst college students and invigorate action against sexual assault.
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Not a faceless disease
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Skills Used Research Development Presentation Sketching Printing Illustrator Photoshop Acrobat
the hunting ground
Documentary Poster p r o b l e m s tat e m e n t
The goal of this project is to design promote the Indie documentary, The Hunting Ground, which provides agency to the victims of sexual assault in college campuses across the nation.
va l u e s tat e m e n t
To spark awareness amongst college students and invigorate action against sexual assault.
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Spark Awareness.
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! u o y k n a Th
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Lorena Zamora V i s u a l C o m m u n i c at i o n s X X
(4 1 5) 3 1 0 - 9 5 7 9
Lzamora201@gmail.com