concept development
LORENA CANALES MORALES
pHASE 2:
INDEX
2.1 Sketch evaluations / second round sketches... 1,2,3,4 2.2 brainstorming... 5,6,7,8,9 2.3 brainstorming evaluations... 10, 11,12 2.4 define ideal product... 13,14 2.5 refined sketches... 16 2.6 sketch models... 17,18,19 2.7 concept evaluations- design direction.. 20,21 2.8 concept refinement sketches and sketch models... 22,23 2.9 final concept presentation rendering... 24
sketch evaluations 2.1
feedback
|ˈfēdˌbak|
noun
information about reactions to a product,
1
a person's performance of a task, etc., used as a basis for improvement.
• 2 the
feedback
modification or control of a process or system by its results or effects, e.g., in a biochemical pathway or behavioral response.
See also negative feedback , positive feedback
.
after the first round of sketches, opinions are in and modification on the way. Sometimes, you need more than the first impression to come through with your ideas.
ONE
more feedback
The comments I got after my first round of sketches were the following: - Needs to be more practical than a piece of furniture that handles with power outlets and chords; let’s not make the consumer buy something they might already have. -Shapes are very square and could be more organic like energy itself. -Designs in general look very safe (as in not taking risks with my concepts). With these comments I have to agree with all of them. The first comment about making it more practical and pulling away from furniture to make something more practical. I believe this makes complete sense and though it would be interesting to see all of these things come together and be thought out (power shortage, house environment, home office), making something that anyone can purchase has its obvious advantages.
sketch evaluations and second round sketches 2.1
sketch evaluations and second round sketches 2.1
The second comment sparked a concept I had never thought of, because I was too busy with thinking with home office organization, hence the “squareness”. This concept was the idea- very obvious- of what energy looks like. I asked myself the question, What does energy look like? What is an icon of electricity? How do I relate to energy on a daily basis? Where does energy come from? And finally, I do believe I was being safe with my designs and I’m sure that the feedback I got from the first round of sketches, sparked my thought process into thinking different things and making other connections.
two
Taking all of these points into consideration, I made my second round of sketches.
three
sketch evaluations and second round sketches 2.1
ENERGY FREQUENCY CONCEPT
POWERLINE CONCEPT
four
sketch evaluations and second round sketches 2.1
ENERGY POST CONCEPT
MANS BEST FRIEND CONCEPT
brainstorming 2.2
robot SOLUTIMONS
IDEAS
AKE SENSE
GENERATION SEVERAL TECHNIQUES
brainstorming POURING RAIN GENIOUS
FUN
NO MISTAKES TOOL
SPARKING CREATIVITY
five
A STORM IN YOUR BRAIN BREAK PARADIGMS
The technique that we used consisted in 2 phases: 1) Word association The first thing we did was make a list of all the words that come to our mind with power strip. After this we made a list with all the positive characteristics about it and finally a list of all the negative .
brainstorming 2.2
brainstorming 2.2
2) Sketching This phase consisted on two round of sketching quick ideas for the power strip. After sketching we pinned up our drawings and gave a quick explanation of our concept. Power Strip Related concepts: energy, fire, tangled, surge protector, organization, space, pretty, floor, heat, overload, appliances, electrocution, switches, phantom loads, resistance, circuit breaker, vampire, electronics Pros: expandable, extension, safety, killswitch, compact, shazzam, 3 instead of 2, versatility, surge protector, space, available outlets.
six
Cons: tangled, ugly, electrocution, wrong switch orientation, switch accomodation too close together, awkward accessibility, getting low, power shortage, not knowing the power limit.
seven
brainstorming 2.2
eight
brainstorming 2.2
nine
brainstorming 2.2
brainstorming evaluations 2.3
a neon pink
power strip that would hold up to
1000 appliances and
would serve me cofees like a tall half-skinny half-1 percent extra hot split quad shot (two shots decaf, two shots regular) latte with whip and give me free massages on fridays only-
oHhh and It would be a robot, with 9 wheels and could climb up mount everest...
wait,
what were we talking about? yeah, that kind of situation could arise from a very productive brainstorming session, and like anything, it need a good editing session,
ten
though we might still secretly want it to be a robot too.
I made concepts in to directions: the very iconic powerline and a more abstract form of where can you get energy.
brainstorming evaluations 2.3
The brainstorming session helped me play with more ideas for my product in aspects of form, however I am very passionate about the powerline concept and believe that it has a strong message and pressence.
eleven
brainstorming evaluations 2.3
twelve
POWERLINE CONCEPT
ABSTRACT CONCEPT
brainstorming evaluations 2.3
define ideal product 2.4
ideal |īˈdē(ə)l|
adjective
1 satisfying one's conception of what is perfect; most suitable . 2 [ attrib. ] existing only in the imagination;
desirable or perfect.
thriteen
kNOWING THE STRENGTHS OF THE PRODUCTS THAT ALREADY EXIST IN THE MARKET WILL HELP US MODEL OUR PRODUCT WITH FEATURES THAT ARE DESIRABLE TO THE PUBLIC AND LEARNING FROM THE FLAWS AND SHORTCOMINGS OF THE PRODUCTS WILL GIVE US AN ADVANTAGE.
IDEAL PRODUCT TABLE
FUN
EXISTING
TECHNICAL FUNCTION
BAD The interaction with most is plain and simple.
SOME ARE FUN.
Some furniture have a sytem integrated, but the rest are not thinking INTEGRATE TO THE about the ENVIRONMENT. circumstances.
Generic looking are cheap, and designed are more expensive.
Some even have USB SHOULD DO MORE SOME MANAGE oulets, as well THAN MANAGE ETHERNET AND PHONE as ethernet, and POWER OUTLETS LINES AS WELL. phone lines. THE MAJORITY DON'T CORD MANAGEMENT HAVE Oversized chargers and transformers take up more than one socket space.
ENOUGH SPACE FOR THE MAJORITY DON'T OVERSIZED TAKE THIS INTO CONSIDERATION. CHARGERS. 6 outlets
PRODUCTION FUNCTION
GOOD
PLUG FLEXIBILITY ECO-CONSCIOUS ANOTHER (cardboard,wood, stone) MADE AT HOME OR NEEDS LESS INFRACSTRUCTURE
6-24 outlets ECO-CONSCIOUS
Some even Too many outlets tend have USB to nest overloads. oulets, as well as ethernet, and phone lines. save money and energy
PLASTIC ASSEMBLED IN FACTORIES
fourteen
aes-cult prac-phys
HUMAN FUNCTION
eco-socio
IDEAL
define ideal product 2.4
define ideal product 2.4
refined sketches 2.5
using past comments and suggestionS
AND CHOOSING THE
STRONGEST CONCEPT I CONTINUED THE
fiftteen
EXPLORATORY SYSTEM
sixteen
sketch models 2.6
proporti
ons
man scale
hu
construction, volume
weight m s aterial
seventeen
sketch models hELP US relate with our cONCEPTS IN a physical way, thus realizing new things about our products.
eighteen
sketch models 2.6
nineteen
sketch models 2.6
concept evaluation- design direction 2.7
the story behind the product___ the ideation___ the concept__
what we want our consumer to feel___ how will our design read__
what will it mean___
default settings___
what are our
twenty
red__ all metal___ style___ what message do we want to get across__ do we have a message___
The powerline strip means to ainms to remind us that energy comes from a complex system that allows for us to comfortably plug in appliances at our will. Using the iconic silhouette of a powerline as the basis for the power strip, we raise the raise the multiple outlets from the ground to a more comfortable height where to plug in our electronics.
concept evaluation- design direction 2.7
We tend to forget where does electricity come from. We might even take it for granted and neglect all the system that runs behind the energy outlet that sits in our walls.
twenty-one
concept evaluation- design direction 2.7
this stage in the process will
address the last details
concept refinement sketches and sketch models 2.8
Bearing in mind our design direction,
twenty-two
in terms of function and form, using both models and sketches .
twenty-three
concept refinement sketches and sketch models 2.8
refined sketches 2.5
twenty-three
concept refinement sketches and sketch models 2.8