THIS MODULE INVESTIGATES THE IDEA OF COLONISATION ON MARS, AS FAST FASHION INTERRUPTS OUR EARTH’S NATURAL EMBODIMENT AND MOVES US TO MORE UNSTABLE MEANS OF LIVING WE MUST PREPARE TO TAKE THE LEAP AND RELOCATE TO MARS. THE CHANGE WILL INTERRUPT FASHION AS WE KNOW IT, AS I RESEARCHED FURTHER INTO THE MOVE AND THE CHANGES WE WILL SEE, I HAVE BEEN ABLE TO PREDICT OUR FUTURE AND HOW WE WILL BE LIVING ON MARS. A FEW QUESTIONS I ASKED MYSELF INITIALLY WERE “HOW WILL WE ADAPT TO A CHANGE IN ENVIRONMENT?” “HOW CAN WE KEEP UP WITH THE EVERCHANGING TRENDS IN A MORE SUSTAINABLE WAY AFTER THE ERADICATION OF FAST FASHION?” “HOW CAN WE ENCOURAGE THE LESS ENCOURAGED TO CUT THEIR BAD HABITS OUT?” MY INVESTIGATIONS BEGAN AS I DUG INTO THE PROGRESS WE HAVE ALREADY MADE ON EARTH AND HOW THE FUTURE OF THE FASHION HAD BEEN PREDICTED BY DIFFERENT MAINSTREAM MEDIA MEDIUMS AND FASHION DESIGNERS.
I BEGAN LOOKING IN TO HOW THE FASHION INDUSTRY HAS EVOLVED AS TECHNOLOGY HAS PROGRESSED, DIGITAL FASHION IS THE CREATION OF CLOTHING VIA COMPUTER TECHNOLOGIES AND 3D SOFTWARE. DIGITAL FASHION DESIGNERS COMBINE TECHNOLOGY AND COUTURE. NOT ONLY IS DIGITAL FASHION MOVING WITH THE TIMES IT IS MUCH MORE SUSTAINABLE. DIGITAL FASHION OFFERS CLOTHING WITHOUT PRODUCTION, POLLUTION, WASTE OF MATERIALS AND FASHION SHOWS WITHOUT THE TRAVEL. THE FABRICANT ARE A WORLD-RENOWNED DIGITAL FASHION, THAT ARE WORKING TOWARDS “A DIGITAL, NEVER PHYSICAL” FASHION INDUSTRY, THEIR WEBSITE STATES THAT THEY WASTE NOTHING BUT DATA AND EXPLOIT NOTHING BUT THEIR IMAGINATION. INITIALLY I ASKED MYSELF “WHY AND HOW?” AND “WHAT WAS THE IMPORTANCE?”. THE ANSWER WAS AND IS EXTREMELY OBVIOUS, WE AS HUMANS HAVE RUINED OUR HABITAT, WE ARE NOW LIVING IN A WORLD WHERE VANITY OVERRIDES SURVIVAL, AND SOCIAL MEDIA OVERRIDES REALITY.
THE FABRICANT ARE ONE OF MANY WHOSE AIMS ARE TO ENSURE WE ARE LIVING AND SPENDING SUSTAINABLY, THEY HAVE ACKNOWLEDGED THAT AS QUICKLY AS TIME PASSES SO DO TRENDS AND WITH THE PRESSURE OF SOCIAL MEDIA THE YOUNGER GENERATIONS ARE BEING RAISED IN A SOCIETY WHERE YOU ARE LOOKED DOWN UPON IF YOU AREN’T BUYING IN TO NEW TRENDS EACH SEASON, THIS LEADS TO CLOTHING BEING THROWN IN LANDFILL AFTER LITTLE TO NO WEAR. THE FABRICANT SPECIALISE IN CREATING DIGICOUTURE THAT COULD BE USED AND TRADED IN VIRTUAL REALITIES. THEIR AIMS ARE TO BECOME A DIGITAL FASHION HOUSE LEADING THE FASHION INDUSTRY TOWARDS A NEW SECTOR OF DIGITAL ONLY CLOTHING MEANING GARMENTS CAN BE VIRTUALLY WORN AND POSTED ON SOCIAL MEDIA PLATFORMS, SKIPPING OUT THE PRODUCTION, AIR MILES AND LANDFILL. THE COMPANY IS FULL OF CREATIVES ENVISIONING A FUTURE WHERE FASHION TRANSCENDS THE PHYSICAL BODY, AND OUR DIGITAL IDENTITIES INVADE DAILY LIFE AND BECOMES THE NORM. THEY AIM TO BE ‘LEADERS IN THE MOVEMENT’, SHOWING THE WORLD THAT OUR WARDROBES CAN EXIST BEING DIGITAL AND NOT PHYSICAL.
THE FABRICANT HAVE ALREADY MADE WAVES IN THE INDUSTRY AND HAVE COLLABORATED WITH MANY OF WORLDWIDE BRANDS. ONE BREAK THROUGH COLLABORATION WAS WITH SPORTWEAR BRAND UNDER ARMOUR, ‘INTERNAL SALES + DIGITAL CATALOGUE + DIGITAL SHOWROOM’. THE FABRICANT PARTNERED TO CREATE PHOTO-REAL SEASONAL DIGITAL CATALOGUES FOR THEIR UPCOMING COLLECTIONS FOR THE BRANDS INTERNAL COMMUNICATIONS AND GLOBAL SALES MEETINGS, THIS METHODOLOGY ALLOWED THE GARMENTS TO BE SHOWN IN HYPER REAL 3D. THE 3D VISUALS CREATED HIGHER ENGAGEMENT WHILST SIGNIFICANTLY REDUCING TIME AND MATERIALS. THIS WAY NEW WAY OF WORKING MEANT THAT THERE WAS NO NEED FOR FLIGHTS OR CROSSING THE BORDER, MEANING THE BRAND COULD WORK PROMPTLY AND MORE SUSTAINABLY.
THE DIGITAL FASHION HOUSE CREATED THE WORLD’S FIRST DIGITALONLY DRESS, THEY COLLABORATED WITH WITH ARTIST JOHANNA JASKOWSKA. THE DRESS WAS NAMED ‘IRIDESCENCE’ AND SOLD ON THE BLOCKCHAIN FOR $9500, IT REPRESENTS A LANDMARK MOMENT IN DIGITAL ONLY FASHION. AS IT’S THE FIRST OF ITS KIND, IT IS DESCRIBED AS ‘TRACEABLE, TRADEABLE AND A COLLECTIBLE PIECE OF DIGITAL ART’.
AFTER LOOKING INTO THE CURRENT DIGITAL FASHION MARKET, I BEGAN TO LOOK AT HISTORIC MEDIA CH SPECIFICALLY FASHION. ARGUABLY ONE OF THE MOST ICONIC FILMS TO DATE THE 1995 ‘CLUELESS’, TH INTELLIGENCE AND HOW IT CAN BE APPLIED TO THE FASHION INDUSTRY. IN THE FAMOUS SCENE FASHION HER 90S COMPUTER MIXES AND MATCHES HER GARMENTS AND THEN TURNS TO HER REVOLVING CLOSET PREDICTION IS FINALLY A REALITY, THE NEW DIGITAL WARDROBE APP ‘WHERING’ ESSENTIALLY PLAYS TH TO BE MUCH MORE SUSTAINABLE WITH YOUR WARDROBE, IT WILL REMIND YOU OF THE GARMENTS PUSH REPEATEDLY WEAR YOUR CLOTHING. THE WARDROBE ALSO SUGGESTS NEW OUTFIT COMBINATIONS USI BRANDS, AND UPDATING YOU ON THE ENVIRONMENTAL IMPACT ON YOUR WARDROBE. FOUNDER AND CEO B YOU’VE MADE IN THE PAST AND SUGGEST NEW LOOKS FOR YOU, WE ALSO HELP YOU SHOP LESS AND SHO WILL SERVE YOU WELL – HIGH-QUALITY, LONG-LASTING INVESTMENT PIECES. WE WANT TO CHANGE THA
HANNELS AND HOW THEY PREDICTED OUR FUTURE, AND MORE HE FASHION PHENOMENON, BEGAN TO DELVE INTO ARTIFICIAL N ICON CHER HAS A VIRTUAL CLOSET CHOOSING HER OUTFITS, T TO GRAB THE PIECES. OVER 25 YEARS LATER AND THE FILMS HE ROLE OF YOUR PERSONAL STYLIST WHILST ALLOWING YOU HED TO THE BACK OF YOUR WARDROBE TO ENCOURAGE YOU TO ING SUSTAINABLE MEANS OF FASHION, USING ECO-FRIENDLY BIANCA RANGECROFT TOLD VOGUE; “WE LEARN FROM OUTFITS OP SMARTER BY IDENTIFYING CERTAIN PIECES THAT WE THINK AT BROKEN, THROWAWAY CULTURE.”
I BEGAN TO DELVE INTO MAINSTREAM MEDIA AND MAGAZINE SHOOTS, STELLA MAXWELL FOR HARPER’S BAZAAR ENCAPSULATED THE IDEA OF FUTURE HIGH FASHION. TITLED “THE FASHION OF TOMORROWLAND”, THE SHOOT FOCUSES ON SPACE-AGE SILHOUETTES AND HIGH-TECH METALLICS THAN “MAKE UP THE FASHION OF THE FUTURE” PHOTOGRAPHED BY MARIANO VIVANCO THE SHOOT IS MADE UP BY ELEVEN IMAGES ALL OF WHICH HAVE STRUCTURE AND A NARRATIVE, EACH IMAGE TELLS A STORY OF A NEW ERA, A NEW LIFESTYLE AND NEW TECH. IT PRESENTS A NEW LEASE OF LIFE, ONE WHICH IS MUCH CLEANER, MINIMAL, AND HIGH TECH. THIS SHOOT ENCAPSULATED THE MARKET LEVEL FOR MY TREND, THE LUXURY MARKET LEVEL, THIS ALLOWED ME TO CONSTRUCT A CONSUMER PROFILE WITH EASE AND INCORPORATE THIS INTO MY TREND.
I THEN BEGAN TO DELVE IN TO FASHION DESIGNERS BOTH HISTORIC AND CURRENT TO SEE HOW THEY PREDICTED AND ADAPTED TO THE FUTURE OF FASHION. FIRSTLY, I BEGAN TO LOOK A HISTORIC DESIGNER PIERRE CARDIN ARGUABLY THE MOST FAMOUS DESIGNER OF THE SPACE AGE FASHION ERA. CARDIN DESCRIBED AS AN ‘INNOVATIVE DESIGNER’ PLAYED WITH GEOMETRIC SHAPES AND NEW FABRICS WITHIN HIS SPACE AGE DESIGNS. “THE CLOTHES THAT I PREFER ARE THOSE I INVENT FOR A LIFE THAT DOESN’T EXIST YET – THE WORLD OF TOMORROW.” SAID CARDIN. THE DESIGNER THREW HIMSELF INTO SPACE AGE FASHION IN THE LATE 1950S AND THRIVED ON BRIGHTLY COLOURED PLASTIC, VINYL, AND NEON. TAKING THE INDUSTRY BY STORM CARDIN HAS BEEN LABELLED AS INFLUENTIAL AS CHRISTIAN DIOR AND COCO CHANEL, ALTHOUGH A LESS POPULAR NAME THE DESIGNER HAD A LASTING INFLUENCE ON FASHION AS WE KNOW IT. HIS FIRST COUTURE COLLECTION WAS EXHIBITED IN 1953,
MOST FAMOUS FOR HIS BUBBLE DRESS – CARDIN’S TAKE ON DIOR’S 1950S NIPPED IN WAIST AND FULL SKIRT WITH A GATHERED HEM. HE EXPERIMENTED WITH SHAPES AND PRESENTED HIS GARMENTS IN UNUSUAL WAYS, DEVIATING FROM THE SOCIAL NORMS MEANT THAT CARDIN WAS DESCRIBED AS THE REBELLION, HIS RADICAL DESIGNS CAUGHT THE EYE OF THE YOUNGER GENERATION AND HIS UNISEX ANDROGYNY ENTWINED WITH THE 1960S YOUTH CULTURE. STARTING OUT AS A COSTUME DESIGNER FOR THEATRE AND STAGE THIS REFLECTED THROUGH HIS EXHIBITIONS, CARDIN’S SETS CORRELATED HEAVILY TO THE DESIGNS ALMOST TELLING A STORY, HIS EXHIBITIONS CONSTRUCTED A NARRATIVE ONE THAT WOULD CARRY OVER FOR GENERATIONS. THE STORYTELLING ALLOWED US TO GRASP HIS CONCEPT ON THE FUTURE OF NOT ONLY THE FASHION INDUSTRY BUT THE WAY WE WILL LIVE, TO CONCEPTUALISE HIS DESIGNS CARDIN VISITED NASA HEADQUARTERS WHERE HE WAS ABLE TO DELVE INTO THE IDEA OF SPACE AND WHAT FASHION WOULD BE LIKE IN SPACE.
I CONTINUED TO LOOK FURTHER INTO DIFFERENT DESIGNERS AND THEIR TAKE ON SPACE THIERRY MUGLER INTRODUCED SPACE AGE FASHION IN A MUCH MORE MUTED TO PASTEL LIKE WHILST KEEPING THE SHARP EDGES AND DOMINEERING SHAPES. ALTH COLOURS WERE USED OVER FORTY YEARS AGO, WE ARE BEGGING TO SEE MUTED CO BACK ON TO THE RUNWAY, UPCOMING AND CONTEMPORARY DESIGNERS HAVE BEGU PRODUCE CLOTHING WITH EARTHY, MUTED TONES RUNNING THROUGH. DESCRIBED AS T OF THE SPACE-AGE GODDESS, MUGLER TRANSFORMED WOMEN BY TRANSFORMING ‘SUPERHERO GLAM STARS.’ THROUGHOUT HIS CAREER HE HAS REINVENTED SOME O LOOKS BY DRESSING STARS REINVENTED VINTAGE PIECES. ONE OF THE MOST FAMOU OF THIS IS HIS WORK WITH ARTIST CARDI B WHOM HE DRESSED IN HIS 1995 “BIRT GOWN FOR THE 2019 GRAMMYS. MUGLER’S COLOURS INFLUENCED MY TREND AS THE DIFFERED FROM THE STEREOTYPICAL SPACE AGE COLOURS, THEY CREATED .
AGE FASHION, ONES, ALMOST HOUGH THESE OLOURS CREEP UN TO SOLELY THE DESIGNER G THEM IN TO OF HIS OLDER US EXAMPLES TH OF VENUS’ E MUTED HUES
I INVESTIGATED WIDER AS SPECIFICALLY PHOTOGRAPHE LA’CHAPPELLE, HIS STYLE OF AS HYPER-SATURATED, THEAT COMBINATION OF ART HISTOR CULTURE. HIS WORK HEAVILY WORKS TOWARDS TELLING A “TOUCH THEIR HEARTS”. HIS BECAME VASTLY POPULAR ON SOCIAL MEDIA INFLUENCE ME FASHION PHOTO SHOOTS WITH MANIPULATE HIS WORK THIS TIMES AND WHAT THE CURREN
SPECTS OF THE INDUSTRY, ERS. I LOOKED INTO DAVID WORK HAS BEEN DESCRIBED TRICAL, SURREALISTIC AND A RY AND CONTEMPORARY POP FOCUSES ON SET DESIGN, HE STORY AND HIS OWN WORDS CELEBRITY FASHION SHOOTS N SOCIAL MEDIA, HIS HEAVY EANS HE CAN COMBINE HIGH H TECHNOLOGY TO DIGITALLY CORRELATE TO THE MOVING NT CONSUMER WANTS.
AFTER UNDERPINNING ALL MY RESEARCH, I BEGAN TO DEVELOP MY TREND, MY TREND IS CALLED ‘A ONEWAY TRIP TO MARS’ A SIMPLE BUT MEANINGFUL NAME THAT EFFORTLESSLY AND IMMEDIATELY ENFORCES THE IDEA OF A NEW REALITY, IT PUSHES THE FACT THAT LIFE ON EARTH IS NO MORE AND WITH IMMEDIACY WE HAVE TO MAKE THE MOVE. I PREDOMINANTLY TOOK FORWARD MY RESEARCH AND KNOWLEDGE ON DIGITAL FASHION AS IT ALLOWED ME TO LOOK AT THE REALISTIC FUTURE OF THE FASHION INDUSTRY. I THEN COMBINED MY RESEARCH AND MY DEMOGRAPHIC THIS ALLOWED ME TO SOLIDIFY MY TREND AND CREATE A CONCEPT THAT WAS UNUSUAL, INNOVATIVE, EXCITING BUT ALSO REALISTIC.
‘A ONE WAY TRIP TO MARS’ THE CONCEPT OF ONE SIZE FITS ALL OUTERWEAR, ACTING AS A UNIFORM. THE ONE-TIME INVESTMENTS HAVE DIGITAL SCREENS EMBEDDED, EACH SEASON THE STYLE ALTERNATES, WITH DIFFERENT COLOUR WAYS, AND GRAPHICS. THIS CREATION COMBINES DIGITAL FASHION, SUSTAINABILITY, ON TREND PIECES, AND PRACTICALITY ANSWERING TWO OF THE MOST IMPORTANT QUESTIONS “HOW WILL WE ADAPT TO A CHANGE IN ENVIRONMENT?” AND HOW CAN WE KEEP UP WITH THE EVERCHANGING TRENDS IN A MORE SUSTAINABLE WAY?” THE OUTERWEAR COMBINES TECHNOLOGY WITH FASHION, THE MAJOR TAKES OFF WITHIN THE DIGITAL FASHION INDUSTRY ALLOWED ME TO INTRODUCE THE IDEA WITH EASE AND INCORPORATE REALISTIC DESIGN MEASURES WHILST ENSUREING CONSUMERS ARE PROTECTED IN THE UNKNOWN.
TECHNOLOGY A ONE WAY TRIP TO MARS COMBINES TECHNOLOGY WITH FASHION, MUCH LIKE DIGITAL FASHION IT INTRODUCES A NEW LEASE OF IDENTITY THROUGH MODERN DAY TECHNOLOGY. THE CONSUMER LIVING ON MARS HAS THEIR WHOLE LIFE DIGITALISED AND FASHION IS JUST THE NEXT STEP, A ONE WAY TRIP TO MARS INTRODUCES INNOVATIVE DESIGNS IN TO GARMENTS WITH DIGITAL SCREENS EMBEDDED PHYSICAL GARMENTS TO PROMOTE SUSTAINABILITY. ON EARTH INCORPORATING FASHION INTO TECHNOLOGY HAS ALLOWED SOCIAL MEDIA TO BLOSSOM, BUT ALSO DESTRUCT OUR EARTH AS FAST FASHION HAS BECOME AND AFFORDABLE WAY TO KEEP UP WITH PRESSURES THAT SOCIAL MEDIA HAS BROUGHT.
TECHNOLOGY
INNOVATIVE WHAT MAKES A ONE WAY TRIP TO MARS INNOVATIVE? A ONE WAY TRIP TO MARS IS INNOVATIVE, THE LIFESTYLE AND PRODUCTS WITHIN THIS TREND SURROUND TECHNOLOGY AND DIGITALISATION. A CONCEPT THAT’S NEVER BEEN SEEN BEFORE IT’S ALMOST REVOLUTIONARY AS IT COMBINES MODERN DAY TECH WITH PHYSICAL SUSTAINABLE FASHION, INCORPORATING TECH TO PHYSICAL GARMENTS REQUIRES BREAKTHROUGH TECHNOLOGY CONNECTING THE CONSUMER TO THE CONCEPT WHILST KEEPING UP WITH TRENDS.
INNOVATIVE
SUSTAINABLE HOW IS ‘A ONE WAY TRIP TO MARS’ SUSTAINABLE? THE OUTERWEAR IS A ONE-TIME PURCHASE WHEREBY THE EMBEDDED SCREEN CHANGES SEASON BY SEASON, TREND BY TREND. THIS CONCEPT MEANS LESS CLOTHING IS BOUGHT BY CONSUMERS WHICH IN TURN MEANS LESS WASTE WILL BE GENERATED. IT’S BREAKS UNHEALTHY BUYING HABITS, AND REINFORCES THE IDEA OF INVESTING IN CLOTHING AS OPPOSE TO JUST BUYING ALTHOUGH A LOT MORE EXPENSIVE TO PURCHASE THE LONGEVITY AND QUALITY OF THE GARMENT .
SUSTAINABLE
FUTURE THE TREND CAPTURES A SECOND CHANCE AT SURVIVAL, IT MAPS OUT A NEW WAY OF LIVING ONE IMMERSED IN HIGH TECH AND SUSTAINABLE LIVING, IT FOCUSES ON DIGITALISATION WITHIN GARMENTS. THE IDEA OF A ONE-TIME INVESTMENT TO SAVE THE PLANET, OFFER PROTECTION, WARMTH AND KEEP UP WITH THE EVOLVING TRENDS ENCAPSULATES THE FORTHCOMING NORM.
FUTURE
UNIFORM
THE OUTWEAR IS UNIVERSAL, ACTING AS A UNIFORM TO REGAIN LIVELIHOOD AND A SECOND CHANCE AT SURVIVAL. “UNIFORM, NOUN, DRESS OF A DISTINCTIVE DESIGN OR FASHION WORN BY MEMBERS OF A PARTICULAR GROUP AND SERVING AS A MEANS OF IDENTIFICATION.”
UNIFORM
ANDROGYNOUS THE TREND/GARMENT IS COMPLETELY GENDER FLUID; IT ALLOWS THE CONSUMER TO CUSTOMISE THE GARMENT AS THEY GO WITH DIGITALISATION.
ANDROGYNOUS
TRENDS WITH SOCIAL MEDIA AT THE FOREFRONT OF GENERATION ALPHA’S MINDS THEY ARE MET WITH THE IMMENSE PRESSURE OF KEEPING UP WITH TRENDS, AS THEY KEEP UP WITH TRENDS THEY GO FURTHER UP THE HIERARCHY ON SOCIAL MEDIA. THE DIGITAL SCREENS ALLOW DIFFERENT PATTERNS/ COLOURWAYS/BRANDS MEANING AS THE TRENDS EVOLVE THE GARMENTS KEEP UP WITH THIS.
TRENDS
CHIC THE MINIMAL STYLE THROUGHOUT A ONE WAY TRIP TO MARS GIVES A VERY ELEGANT AND CLEAN FEEL, IT SHOWS ADAPTATION TO TRENDS AND KEEPING UP WITH THE EVOLVING FASHION INDUSTRY.
CHIC
HIGH FASHION THE EMBEDDED GARMENTS, AND SLEEK DESIGNS FIT IN TO THE LUXURY MARKET LEVEL. THE CHICNESS OF THE TREND, THE HUES AND THE WEARABILITY CONVEY ELEMENTS OF HIGH FASHION COINCIDING WITH THE TARGET MARKET AND PRICE POINT.
HIGH FASHION
PRACTICALITY HOW IS PRACTICALITY AT THE CORE OF THE TREND?
THE OUTWEAR IS DESIGNED FOR THE RELOCATION WHICH MEANS NEW CLIMATES, NEW CHALLENGES, AND UNCERTAINTY THEREFORE THE JACKET IS TO BE MADE FROM THICK, WARM SUSTAINABLE FABRIC THAT IS DURABLE AND LONG-LASTING. THIS PROTECTS THE BODY WHILST KEEPING YOU WARM IN THE MEANTIME, THE DURABLE AND LONG-LASTING FABRIC CORRELATES TO THE IDEA OF SUSTAINABILITY WHEREBY HIGH-QUALITY GARMENTS ARE WORN CONSISTENTLY WITH NO GARMENT WASTED.
PRACTICALITY
MARKET LEVE
A ONE WAY TRIP TO MARS IS SITUATED IN THE LUXURY MARKET LEVEL, I HAV LEVEL DUE TO ITS INNOVATIVE DESIGN AND PRACTICALITY IT’S ALMOST EX WHO VALUE QUALITY OF QUANTITY AND HAVE A PASSION FOR HOW WE CAN VARIOUS DIFFERENT SECTORS TO ALMOST CREATE A ‘SMART LIFESTYLE’ FOR TRIP TO MARS BEING WITHIN FASHION.
LIFE ON MARS IN 2040 IS TO BE CHIC, DIGITALISED AND CONSUMERS CLOTHIN DIGITAL FASHION IS AN EXTREMELY PROFITABLE MARKET, ONE WHICH IS EXTR ONLY THE WEALTHY CAN BUY IN TO.
THE TRENDS THE FINAL ‘PRODUCT’ IS DESIGNED TO LAST A LIFETIME, AND T SUSTAINABILITY WITH A HIGH PRICE POINT IT FURTHER PUSHES INTO THE LUX
EL
VE CHOSEN THIS MARKET XCLUSIVE TO CONSUMERS N PUSH DIGITALISATION IN R OURSELVES, A ONE WAY
NG ARE TO BE DIGITALISED, REMELY EXCLUSIVE WHICH
TO CREATE SECURITY AND XURY MARKET LEVEL.
THE CONSUMER FOR A ONE WAY TRIP TO MARS IS TO BE AN OPEN-MINDED, WELL-EDUCATED AND TECH SAVVY INDIVIDUAL. THEY HAVE A KEEN EYE FOR DIGITAL FASHION, THEIR LOVE FOR DIGITAL FASHION IS TO COME FROM ITS PUSH FOR SUSTAINABILITY AND SAFER MEANS OF FASHION, THEY STEER CLEAR OF FAST FASHION AND INVEST IN GARMENTS AS OPPOSED TO SIMPLY BUYING FOR THE SAKE OF BUYING. THEY ARE A PART OF GENERATION ALPHA, BETWEEN THE AGES OF 2430 AND HAVE A LARGE DISPOSABLE INCOME, A ONE WAY TRIP TO MARS IS SITUATED IN THE LUXURY MARKET THE CONSUMER WILL BUY IN TO LUXURY FASHION AND VALUE QUALITY OVER QUANTITY. THEIR LOVE FOR INVESTMENT IS DEEPER THAN JUST FASHION THEIR INTERESTS ARE PIQUED IN THE EVER-EVOLVING WORLD OF BUSINESS. LIVING IN THE CAPITAL CITIES THEY ARE SURROUNDED BY TRENDS, POLLUTION, AND OPPORTUNITIES. THEIR INTERESTS WILL BE IN SOCIAL MEDIA, CHANGE AND FASHION MEANING THEY ARE RATHER EXCITED FOR THE MOVE.
A ONE WAY TRIP TO MARS CONVEYS LU HUES THROUGHOUT, OFFERING NUDE COLOURS THROUGHOUT STEER CLE SPACE AGE COLOUR PALLETS AND OF WITH MARS MORE. AS MENTIONED OFFERED ME A LOT OF INSPIRATIO HUES RESONATED WITH MY CONCEP THE TREND AND END
UXURY AND EXUDES WARMER E AND BURGUNDY TONES, THE EAR OF THE STEREOTYPICAL FFER COMFORT, RESONATING D IN THE PREFACE MUGLER ON, HIS SOFTER AND MUTED PT OFFERING A CHIC FEEL TO D PRODUCT.
DIGITAL SKETCH
TO DIG DEEPER INTO THE TREND, I DECIDED TO CREATE A SKETCH TO HELP ENCAPSULATE HOW FASHION WILL BE INCORPORATED INTO OUR DIGITALISED LIFE. THE OUTWEAR COLLECTION HAS MULTIPLE DESIGNS HOWEVER THE KEY PIECE BEING A BOMBER JACKET, THE DESIGN CHOICE IS VERY CURRENT BUT TIMELESS CORRELATING TO THE CONSUMERS’ NEEDS AND WANTS, INTRODUCING A GARMENT THAT IS IN LINE WITH THE CURRENT STREETWEAR HYPE BUT ALSO HAS CONTINUED TO MAKE A ‘FASHION COME BACK’ THROUGH GENERATIONS COMBINES TIMELESSNESS WITH THE AGE WE ARE STEPPING IN TO. DIGITAL TECHNOLOGIES ARE ON THE RISE AND ARE PROVING THEY ARE HERE TO STAY, AS SOME FASHION HOUSES AS MENTIONED EARLIER ARE CREATING COMPLETELY DIGITAL GARMENTS HOWEVER MY TREND INCORPORATES DIGITAL FASHION INTO PHYSICAL GARMENTS THIS ALLOWS PRACTICALITY. MY TREND FOCUSES HEAVILY ON PRACTICALITY THE RELOCATION MEANS NEW CLIMATES, NEW CHALLENGES, AND UNCERTAINTY THEREFORE THE JACKET IS TO BE MADE FROM THICK, WARM SUSTAINABLE FABRIC THAT IS DURABLE AND LONG-LASTING. THIS PROTECTS THE BODY WHILST KEEPING YOU WARM IN THE MEANTIME, THE DURABLE AND LONG-LASTING FABRIC CORRELATES TO THE IDEA OF SUSTAINABILITY WHEREBY HIGH-QUALITY GARMENTS ARE WORN CONSISTENTLY WITH NO WASTE. THE DIGITAL SCREEN IS PLACED ON THE BACK OF THE JACKET AND ON THE LEFT-HAND SIDE OF THE FRONT THIS KEEPS THE DESIGN RELAXED AND EFFORTLESSLY COOL. EACH SEASON THE STYLE ALTERNATES, AGAIN KEEPING UP WITH THE EVER-EVOLVING TRENDS BUT VIA A ONE-TIME PURCHASE THIS ALLOWS THE JACKET TO BE WORN CONTINUOUSLY WITHOUT EVER DATING THIS WILL DETER CONSUMERS FROM PURCHASING CHEAPER GARMENTS TO KEEP UP WITH SOCIAL MEDIA TRENDS.
IN CONCLUSION A ONE WAY TRIP TO ENCAPSULATE A DIGITALISED AND ENVIRONMENT, IT HAS ALLOWED ME ANY ENVIRONMENT, AND GIVE OURSE
DIGITALISATION, SUSTAINABILITY, AN TALS OF A ONE W
O MARS ALLOWED ME TO EXPLORE AND SMART WAY OF LIVING IN A FOREIGN TO DISCOVER HOW WE COULD ADAPT TO ELVES A SECOND CHANCE AT SURVIVAL.
ND PRACTICALITY ARE THE FUNDAMENWAY TRIP TO MARS.
Fig 1 https://www.irishtimes.com/life-and-style/fashion/virtual-fashion-clothing-that-grows-on-your-skin-and-outfits-that-exist-only-on-screen-1.4615076 Fig 2 https://www.thefabricant.com Fig 3 https://www.harpersbazaar.com/uk/fashion/what-to-wear/a36228188/whering-app/ Fig 4, 5 https://www.harpersbazaar.com/fashion/photography/g13149830/tomorrowland-fashion/ Fig 6 https://www.pinterest.co.uk/pin/615093261610068805/ Fig 7 https://www.pinterest.co.uk/pin/297519119135538012/ Fig 8 https://www.pinterest.co.uk/pin/467037423839685303/ Fig 9 https://www.pinterest.co.uk/pin/14144186319354103/ Fig 10 https://www.instagram.com/david_lachapelle/?hl=en Figure 11 https://www.thefabricant.com Figure 12 https://showstudio.com/news/meet-the-digital-brand-democratising-the-fashion-system Figure 13, 14 https://www.burberryplc.com/en/news/corporate/2020/burberry-launches--reburberry-edit--made-from-innovative-materia.html Figure 15 https://www.vogue.in/fashion/content/how-the-rise-of-hyper-real-digital-fashion-can-change-the-future Figure 16 https://thepangaia.com Figure 17 https://www.dazeddigital.com/fashion/article/51147/1/harry-styles-vogue-december-cover-dress-gender-fluid-gucci-tyler-mitchell Figure 18 https://www.pinterest.co.uk/pin/514958538646899041/ Figure 19 https://www.elle.com/fashion/celebrity-style/g26029/kim-kardashian-style/ Figure 20 https://www.pinterest.co.uk/pin/508484614177873156/ Figure 21 https://www.pinterest.co.uk/pin/303430093645727377/
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