The infamous little black dress

As time passed and the roaring twenties were in full swing Chanel launched the little black dress in 1926; the dress was a signature look and was first exhibited on the front of American Vogue. The cover showcased a woman posing in a long -sleeved black dress belted to a low waist, styled with pumps, pears and a cloche. Vogue called it "Chanel's Ford” after Henry Ford’s insanely popular car at the time, not only was the dress as popular as the car but it was compared due to the colour as Henry Ford commented on it as being, “available in any color… so long as it’s black.”

The elegant garment was to revolutionise a woman's wardrobe. Chanel’s little black dress offered women more affordable means of fashion post world war and approaching the great depression.

.. “Thanks to me, they [non-wealthy] can walk around like millionaires.” – Coco Chanel, 20th Century.

The little black dress was just one of the pivotal moments in Chanel history, as it carried and signified the shift from the Edwardian lady to a style like Coco Chanel’s. The shift was phenomenal and her outlook on the way women should dress was nontraditional. Upon creating the little black dress Coco used a lighter jersey material, the dress was straight lined and free of any corsets and restrictive materials. Again, different from the conventional norms as wearing a dress with such simplicity in public would be saw as an act of horror, however, above all the colour black broke boundaries.