Chanel after Coco

After Coco Chanel’s passing, Karl Lagerfield stepped up as creative director at Chanel, the brand had become ‘boring and bougiee’ and Lagerfield reinvented in the brand and enjoyed proving fashion critics wrong. His work was heavily comparable to Coco’s as he looked at the past for inspiration, he had Coco’s work to reinvent. Lagerfield focussed on the Chanel classics’, the tweed suits, the little black dress, the quilting, etc. Not only did he keep Coco’s legacy alive, but he also gave Chanel a new lease of life by developing the double-C logo we see everywhere and have grown to long for. Lagerfield was also the creative director at Fendi for most of his time at Chanel and worked closely with other brands he implemented the little black dress throughout; each piece signified the Chanel era, Coco’s beliefs, ethos and her tiresome work. Lagerfield’s love for the little black dress was prevalent. “One is never over-dressed or underdressed with a Little Black Dress" – Karl Lagerfield.