SYDNEY
2021
SEASON
MESSAGE FROM THE CEO, TOM HARLEY PAGE 4
REVIEW
DECEMBER
OUR NEW HOME – SYDNEY SWANS HQ AND COMMUNITY CENTRE PAGE 34
2021 | ISSUE
SYDNEY SWANS AFLW: IT’S GAME ON! PAGE 40
51
S Y D N E Y S WA N S 2 0 2 1 S E A S O N R E V I E W
C O NTENT S 4
MESSAGE FROM THE CEO TOM HARLEY
34
OUR NEW HOME – SYDNEY SWANS HQ AND COMMUNITY CENTRE
2021 SEASON REVIEW ROUND BY ROUND
36
QBE SYDNEY SWANS ACADEMY – FUTURE LOOKS BRIGHT FOR RED AND WHITE
6 14
MESSAGE FROM THE SENIOR COACH JOHN LONGMIRE
38
2021 RECRUITS / FAREWELLS
16
2021 SEASON IN PICTURES
40
SYDNEY SWANS AFLW: IT’S GAME ON!
30
2021 CLUB CHAMPION PARKER JOINS BLOODS ELITE
44
2021 SEASON BY THE NUMBERS
32
OTHER AWARD WINNERS
44
2022 FIXTURE
OFFICIAL MAGAZINE OF THE SYDNEY SWANS DECEMBER
2021 | ISSUE
EDITOR Jonathon Monasso, Michelle Cooling DESIGNER Michael Blythe CONTRIBUTORS Jonathon Monasso, Michelle Cooling, Hayley Wilis, Tom Harley, John Longmire and Chris Smith PHOTOGRAPHS AFL Photos, Phil Hilyard ADVERTISING ENQUIRIES Jad Maserow: maserowj@sydneyswans.com.au
51
EXECUTIVE GENERAL MANAGER – FOOTBALL Charlie Gardiner EXECUTIVE GENERAL MANAGER – AFLW Kate Mahony EXECUTIVE GENERAL MANAGER – CONSUMER AND PRODUCT Natalie Fagg EXECUTIVE GENERAL MANAGER – MARKETING AND COMMUNICATIONS Loretta Johns EXECUTIVE GENERAL MANAGER – FINANCE Leigh Taylor
SYDNEY SWANS BOARD Andrew Pridham (Chairman), Brian Tyson, Rob Morgan, Greg Paramor, Andrew
CONTACT DETAILS
Ireland, Alexandra Goodfellow, Darren
Sydney Office
Steinberg, Leo Barry, Michael O’Loughlin,
SCG Light Tower 4, Driver Avenue,
Peter Ivany and Belinda Rowe
Moore Park, NSW, 2021
CHIEF EXECUTIVE OFFICER
PO Box 173, Paddington, NSW, 2021
Tom Harley CHIEF OPERATING OFFICER Drew Arthurson
Membership: (02) 9157 5020 swansmembership@sydneyswans.com.au Melbourne Office Lakeside Stadium, 31-33 Aughtie Drive,
Thanks to the players, staff, members and
Albert Park, VIC, 3206
corporate partners for assisting in the
Magazine enquiries and feedback
production of this publication.
swansmembership@sydneyswans.com.au
Co-captain Luke Parker led from the front in 2021, winning his third Bob Skilton Medal, full story on page 30.
M E S S AG E F R O M T H E C E O
TO M HARLE Y
I
t has been another extraordinary year for our club. For our members and fans. For everyone. While the year provided its share of challenges, it also provided much excitement. Our return to finals football capped off a strong and much improved home and away season. As John Longmire speaks about in his column, I think we all look back on season 2021 with great pride in how our team was able to perform in such unique, challenging circumstances. As bright as the future looks on the field, it is a similar tale off the field. At the onset of the Covid pandemic, our Chairman
Andrew Pridham outlined to our members our plan in the face of so much uncertainty. It focused on three key stages; SURVIVE, RESET, THRIVE. I am proud of the way the club has navigated through our survival and reset to this point. Following a significant financial loss in 2020, we have returned to profit in 2021 and importantly repaid all debts incurred to the AFL as a result of the impacts of the pandemic. We have re-enlivened the Sydney Swans HQ development at the Royal Hall of Industries in Moore Park. Construction is now underway on this incredible project to transform the Royal Hall of Industries into a world class
4 S Y D N E Y S W A N S 2021 SEASON REVIEW
training, administration and community centre. It has taken a true Bloods effort to bring the project back to life, but such is its importance to the future of the club, we were determined to find a way. When complete in late 2022, our new home will help us engage with Swans members and the community like never before. In August, we celebrated the news that the AFL Commission had granted the Swans an AFLW licence. Our AFLW team is less than 12 months away from taking the field in what will be a truly historic event. There is enormous excitement for our AFLW program and our fans are showing their support with more than 3000
AS BRIGHT AS THE FUTURE LOOKS ON THE FIELD, IT IS A SIMILAR TALE OFF THE FIELD. signing on as Foundation AFLW members. Our survival and our successful reset has been a team effort, but one absolutely led by our 50,144 members. The unwavering support of our members during these challenging times, has allowed us to rebound faster than we could ever have imagined. Now, after two seasons heavily impacted by the Covid-19 pandemic, we are looking ahead to 2022 with great optimism. We are ready to thrive.
The 2022 season shapes as one of the most important in Swans history, as we prepare for our new home and our new team. Importantly, we are also preparing to welcome our members back to the footy in 2022. We truly believe the Swans experience is better as member and it is a promise our team is committed to deliver on.
Friday night match against Geelong at the SCG. What a way to celebrate the start of the AFL season in Sydney. Wishing you all a safe holiday period and I look forward to seeing you back in the stands in 2022. Cheer, cheer TOM HARLEY
CEO, Sydney Swans
It all starts again with a big Sydney Derby at Accor Stadium on March 19 and continues into a blockbuster
S Y D N E Y S W A N S 2021 SEASON REVIEW 5
2021 SEASON REVIEW
R O UND BY R O UND RO UND 1 VS BRISBANE | SATURDAY MARCH 20, GABBA 14.10 (94)
The Sydney Swans kicked off the 2021 season with a 19.11 (125) to 14.10 (94) victory over the Brisbane Lions at the Gabba.
19.11 (125)
Debutants Errol Gulden (three goals and three assists from 19 touches), Logan McDonald (three goals) and Braeden Campbell (12
Disposals:
disposals) were major contributors, with
Mills 29, Lloyd 24,
Gulden picking up a Round 1 Rising Star
Parker 23, Hickey 23
nomination for his impressive effort. Callum Mills’ move to the midfield saw the
Goals:
23-year-old finish with 29 disposals and two
Heeney, McDonald,
goals in a best on ground display.
Gulden 3
RO UND 2 VS AD EL AID E | SATURDAY MARCH 27, S C G 18.13 (121)
Lance Franklin made an immediate impact in his return to the SCG, booting three goals to lead the Swans to a 33-point win over Adelaide.
11.22 (88)
The young Swans continued to impress with the club rewarded with a second straight AFL
Disposals:
Rising Star nomination after young defender
Kennedy 27, Lloyd 26,
Braeden Campbell was voted the Round 2
Campbell 25
nominee in the 18.13 (121) to 11.22 (88) victory. Errol Gulden starred again, gathering 22
Goals:
disposals, one goal and four assists.
Franklin 3, Heeney 3, Warner, McDonald, Hickey 2
RO UND 3 VS RI CHM O ND | SATURDAY APRIL 3, MC G 10.12 (72)
The Swans faced a test against reigning premiers Richmond on their home deck and passed with flying colours to claim a 45-point victory. A stunning eight-goal second quarter
17.15 (117)
propelled the young Swans to a 17.15 (117) to 10.12 (72) victory.
Disposals:
The Swans became the first club in the 28-
Mills 31, Florent 29,
year history of the AFL Rising Star Award to
Parker 29, Lloyd 29
claim a third consecutive nomination after
Goals:
The midfielder dominated against the Tigers
Papley 4, Wicks 3,
collecting 20 disposals, taking five marks,
Heeney, McDonald, Warner 2
Chad Warner was voted the Round 3 nominee.
laying five tackles, and kicking two memorable goals.
6 S Y D N E Y S W A N S 2021 SEASON REVIEW
2021 SEASON REVIEW
R O UND BY R O UND RO UND 4 VS E S SEND O N | THURSDAY APRIL 8, S C G 11.17 (83)
The Swans edged out Essendon in a Thursday night thriller, defeating the Bombers by three points at the SCG to claim a fourth straight victory.
12.8 (80)
Luke Parker was dominant in the midfield with 32 disposals and Lance Franklin kicked the
Disposals:
winning goal in the final minutes, his third of
Parker 32, Mills 25,
the night, to ensure the Swans took the points.
Lloyd 25 Goals: Franklin 3, Reid, McInerney 2
RO UND 5 VS GWS G IANT S | SATURDAY APRIL 17, S C G 10.9 (69)
It was final minute heartbreak in Sydney Derby XX. A last-minute Josh Kelly goal ended the Swans unbeaten start to the season, going down by two points to cross-town rivals the
9.17 (71)
GIANTS at the SCG in front of 33,541 fans, the largest SCG crowd of the season.
Disposals:
Lance Franklin finished with a five-goal haul
Lloyd 28, Dawson 23,
which saw him win the Brett Kirk Medal.
Parker 21 Goals: Franklin 5, Hayward 3, Papley 2
RO UND 6 VS G O LD C OAS T | SATURDAY APRIL 24, METRIC ON STADIUM 15.10 (100)
It was a game to forget on the Gold Coast in Round 6 as the Swans suffered a 40-point loss at the hands of to the Gold Coast Suns at Metricon Stadium.
9.6 (60)
Josh Kennedy (41) and Luke Parker (36) put in gutsy displays but the Swans were left to
Disposals:
regroup after the disappointing performance.
Kennedy 42, Parker 36, Lloyd 35, Mills 34 Goals: McLean 2
S Y D N E Y S W A N S 2021 SEASON REVIEW 7
2021 SEASON REVIEW
R O UND BY R O UND RO UND 7 VS G EELO N G | SATURDAY MAY 1, S C G 14.6 (90)
It was a Friday night footy at its best as the Swans snatched a 2-point victory over Geelong at the SCG.
12.16 (88)
Big man Hayden McLean returned a career best of four goals in the win, while new ruck recruit Tom Hickey continued his strong
Disposals:
start to the season with a best on ground
Florent 26, Lloyd 25,
performance.
Kennedy 22, Parker 22
A match-winning goal from Tom Papley set the SCG alight in the final minute and saw the
Goals:
Swans prevail 14.6 (90) to 12.16 (88).
McLean 4, Papley, Florent 2
RO UND 8 VS MELB O URNE | SATURDAY MAY 8, MC G 10.7 (67)
In a gallant display, the Swans fell just short against the top of the table Melbourne Demons, going down by nine-points at the MCG.
8.10 (58)
Goals were evenly spread , with Hayward kicking two majors, while Tom Hickey, Jake
Disposals:
Lloyd, Justin McInerney, Callum Sinclair and
Mills 33, Parker 32,
Tom Papley all hit the scoreboard in the see-
Lloyd 28
sawing match. The Swans midfield matched motors with one
Goals:
of the competitions best, with Luke Parker
Hayward 2
leading the the way with seven clearances to go with his 32 disposals.
RO UND 9 VS C O LLIN GWO O D | SATURDAY MAY 15, S C G 10.12 (72)
The Sydney Swans overcame a slow start to chase down Collingwood and claim an impressive 30-point victory.
5.12 (42)
Despite trailing by three goals at quarter time, they went on to kick six unanswered goals and run out eventual winners 10.12 (72) to 5.12 (42).
Disposals:
The young midfield led the fightback, with
Mills 28, Lloyd 28,
Callum Mills collecting 26 disposals, Justin
Parker 25
McInerney with 24 disposals and Co-captain
Goals:
Luke Parker finishing with 25 disposals. Isaac Heeney kicked three goals in his return from a
Heeney 3, Franklin,
week off and lively forward Tom Papley kicked
Papley 2
two.
8 S Y D N E Y S W A N S 2021 SEASON REVIEW
2021 SEASON REVIEW
R O UND BY R O UND RO UND 10 VS FREMANTLE | SATURDAY MAY 2 2, OP TUS STADIUM 12.14 (86)
Sydney went down in a two-point nailbiter against Fremantle at Optus Stadium. Lance Franklin threatened to steal the match
13.6 (84) Disposals: Dawson 31, Parker 29,
on countless occasions and kicked a season high six goals in a magnificent performance. However, Fremantle held on in the dying minutes, with Luke Ryan spoiling the Swans’ last forward entry.
Kennedy 28 Goals: Franklin 6, Papley 2
RO UND 11 VS CARLTO N | SUNDAY MAY 30, S C G 15.10 (100)
The Swans claimed a 22-point victory over Carlton at the SCG in the annual Marn Grook match. Isaac Heeney was awarded the Goodes-O’Loughlin Medal as best on ground
11.12 (78)
with 22 disposals and three goals. Tom Papley and Lance Franklin also kicked
Disposals
three goals, with Franklin’s haul including a
Lloyd 29, Cunningham
trademark showstopper from the cusp of the
27, Mills 25
50 metre arc. A dominant final term saw the Swans prevail
Goals:
15.10 (100) to 11.12 (78).
Heeney, Papley, Franklin 3, Hayward, Kennedy 2
RO UND 12 VS S T KILDA | SATURDAY JUNE 5, S C G 13.14 (92)
Sydney claimed a thrilling nine-point victory over St Kilda at the SCG, with the Round 12 fixture going down to the final minutes before the Swans secured the four points.
12.11 (83)
Hayward (3), Franklin (2), McDonald (2), Heeney (2) impressed in the forward line with multiple
Disposals:
goals, while while Parker and Lloyd led the
Parker, Lloyd 27, Mills 26
disposals with 27 each.
Goals: Hayward 3, Franklin, Heeney, McDonald 2
S Y D N E Y S W A N S 2021 SEASON REVIEW 9
2021 SEASON REVIEW
R O UND BY R O UND RO UND 13 VS HAW TH O RN | FRIDAY JUNE 11, S C G 7.9 (51)
The Sydney Swans suffered a 38-point loss to Hawthorn at the SCG in their Round 13 clash. Joel Amartey booted his first AFL goal and
14.5 (89)
Callum Mills had 33 disposals but the Hawks were too good in Friday night football.
Disposals: Mills 33, Lloyd 30, Rampe, Parker 29 Goals: Amartey 2
RO UND 15 VS P O R T AD EL AID E | SATURDAY JUNE 26, ADEL AIDE OVAL 12.9 (81)
A final quarter surge wasn’t enough as the Swans fell 10-points short against Port Adelaide at Adelaide Oval.
10.11 (71)
Trailing by 15 points at three-quarter time, the Swans came to life in the final term thanks to a three-goal haul from Lance Franklin but it
Disposals:
wouldn’t be enough, the Power hanging on to
Parker 34, Mills 30,
win 12.9 (81) to 10.11 (71).
Dawson 25 Goals: Franklin 4, Papley, Hayward 2
RO UND 16 VS WE S T C OAS T | SUNDAY JULY 4, GMHBA STADIUM 18.10 (118)
It was a day to remember in Geelong as the Swans made their ‘home away from home’ a memorable stay with a 92-point victory over West Coast.
3.8 (26)
Callum Mills (35 disposals) and Luke Parker (30 disposals) and Ollie Florent (28 disposals)
Disposals:
were dominant in the midfield as was Justin
Mills 35, Parker 30,
McInerney who received a second AFL Rising
Florent 28 Goals:
Star nomination for his performance. The forwards shared the goals around in the 18.10 (118) to 3.8 (26) result. Lance Franklin
Franklin, Heeney 3
booted three as did Isaac Heeney whilst Will
Papley, Gulden, Warner,
Hayward, Joel Amartey, Errol Gulden, Jordan
Wicks, Hayward,
Dawson and Tom Papley all finished with two
Dawson 2
majors.
10 S Y D N E Y S W A N S 2021 SEASON REVIEW
2021 SEASON REVIEW
R O UND BY R O UND RO UND 17 VS WE S TERN BULLD O G S | SUNDAY JULY 11, MARVEL STADIUM 18.12 (60)
Round 17 marked Swans Heritage Week, with the team sporting the traditional South Melbourne red-V strip, much to the delight of faithful Victorian members who turned out at
11.13 (79)
Marvel Stadium. The Swans registered an impressive 19-point
Disposals:
victory over the ladder-leaders, the Western
Lloyd 33, Mills 31,
Bulldogs.
Parker 27
Jake Lloyd (33 disposals) and Callum Mills (31) led the way in the 11.13 (79) to 8.12 (60) triumph
Goals:
as Jordan Dawson booted three goals.
Dawson 3, Hayward 2
RO UND 18 VS GWS G IANT S | SUNDAY JULY 18, METRIC ON STADIUM 11.6 (72)
The Swans started Sydney Derby XXI on the Gold Coast slowly, trailing by 35 points early in the second quarter but came to life in the second term.
15.8 (98)
Lance Franklin’s four goals helped in the stunning come-from-behind 26-point
Disposals:
victory, in a fixture where eight players were
Parker 31, Kennedy 30,
unavailable due to coronavirus protocols.
Hewett 30
Tom Papley finished with four majors while Luke Parker was judged best on ground and
Goals:
claimed his third Brett Kirk Medal with 31
Franklin 4, Papley,
disposals.
Wicks, McInerney 2
RO UND 19 VS FREMANTLE | SUNDAY JULY 25, METRIC ON STADIUM 14.14 (98)
The victories on the Gold Coast continued in Round 19 as Sydney claimed a fourth straight win with a 40-point win over Fremantle at Metricon Stadium.
8.10 (58)
Isaac Heeney kicked five goals and had 22 disposals while Luke Parker kicked two majors.
Disposals:
Josh Kennedy led from the front with 34
Kennedy 34, Lloyd 32,
disposals, seven tackles and seven clearances.
Parker 30
Heeney added to his five-goal hual with a
Goals:
spectacular mark of the year contender, flying high over a Fremantle defender.
Heeney 5, Franklin, Parker 2
S Y D N E Y S W A N S 2021 SEASON REVIEW 11
2021 SEASON REVIEW
R O UND BY R O UND RO UND 20 VS E S SEND O N | SUNDAY AU GUST 1, MC G 16.6 (102)
The Swans were preparing for a Saturday showdown with Essendon on the Gold Coast before Covid emerged in the Sunshine State and forced both teams into a last minute
17.7 (109)
reschedule. It was a Sunday shootout at the MCG as the
Disposals:
Swans defeated Essendon by seven points in
Mills 33, McInerney 28,
a high scoring affair.
Lloyd 27
Tom Papley ran riot, kicking four goals, while Callum Mills (33 disposals, 12 marks) and Luke
Goals:
Parker (26 disposals) were the drivers in the
Papley 4, Franklin,
midfield in the 17.7 (109) to 16.6 (102) win.
Hayward, Parker 2
RO UND 21 VS S T KILDA | SATURDAY AU GUST 7, MARVEL STADIUM 14.9 (93)
The Saints got the better of the Swans in a high-pressure contest, Sydney going down by 29 points at Marvel Stadium in Round 21.
10.4 (64)
Luke Parker and Jake LLoyd both gathered 30 disposals while Errol Gulden, Jordan Dawson, Tom Papley, and Will Hayward all kicked two
Disposals:
majors, in the 14.9 (93) to 10.4 (64) loss.
Parker, Lloyd 30, Kennedy 24 Goals: Hayward, Gulden, Dawson 2
ROUND 22 VS NORTH MELBOURNE | SATURDAY AUGUST 14, MARVEL STADIUM 12.5 (77)
The Swans held off a late comeback by the Kangaroos to secure a 14-point victory over North Melbourne at Marvel Stadium. The Swans burst out of the blocks then held firm
13.13 (91)
through the North’s second-half surge to prevail 13.13 (91) to 12.5 (77).
Disposals:
Luke Parker and Josh Kennedy (25 disposals
Hewett 28, Cunningham
apiece) and George Hewett (28 touches) were
26, Kennedy, Parker 25
typically dangerous around the stoppages
Goals:
suffering a season ending ankle injury.
while Nick Blakey also impressed before
Hayward 3, Papley 2
12 S Y D N E Y S W A N S 2021 SEASON REVIEW
2021 SEASON REVIEW
R O UND BY R O UND RO UND 23 VS G O LD C OAS T | SATURDAY AU GUST 21, MARVEL STADIUM 21.10 (136)
Sydney finished the regular season in style with a crushing 87-point win over Gold Coast at Marvel Stadium.
6.13 (49)
Jake Lloyd topped the disposals with 36, Jordan Dawson had 33 and Justin McInerney 29. Fresh off a week’s rest, Lance Franklin
Disposals:
kicked six goals to equal his best haul of the
Lloyd 36, Dawson 33,
season.
McInerney 29
Isaac Heeney and Tom Papley also kicked three goals each as the Swans triumphed.
Goals: Franklin 6, Heeney, Papley 3, McLean, Wicks 2
EF 1 VS GWS G IANT S | SATURDAY 28 AU GUST, UTAS STADIUM 10.13 (73)
The Swans season came to heartbreaking conclusion at UTAS Stadium in Launceston in the first week of finals, with a 1-point loss to the Giants. Despite the Giants having the game
11.8 (74)
on their terms for the first three quarters, the Bloods spirit was on show, with a gritty
Disposals: Parker 34, Heeney 21, Lloyd 21
fightback. The Swans had their chances in the final term but could not convert and they came up short in the 11.8 (74) to 10.13 (73) contest. Swans forward Isaac Heeney was the spark for
Goals:
the Swans, gathering 21 disposals and booting
Heeney 4, Franklin 3,
two of his four goals to open the fourth
Papley 2, Bell 1
quarter, while midfielder Luke Parker was the game’s leading ball-winner with 34 disposals and eight clearances.
2021 STATS LEADERS G OAL S
KI CKS
HAND BALL S
MARKS
Lance Franklin 51
Jake Lloyd 404
Luke Parker 343
Jordan Dawson 126
Tom Papley 43
Jordan Dawson 354
Josh Kennedy 285
Jake Lloyd 124
Isaac Heeney 36
Luke Parker 298
Callum Mills 238
Dane Rampe 123
Will Hayward 28
Oliver Florent 273
George Hewett 216
Isaac Heeney 119
Sam Wicks 17
Callum Mills 256
Jake Lloyd 210
Justin McInerney 113
S Y D N E Y S W A N S 2021 SEASON REVIEW 13
M E S S AG E F R O M T H E S E N I O R C OAC H
J O HN LO N G MIRE
T
he 2021 season certainly threw everything at us.
On June 22, we packed up and left Sydney with the Covid outbreak escalating. What we expected might be a couple of weeks on the road, turned into a two-month long tour, with stints on the Gold Coast, in Adelaide, Melbourne and Tasmania. While bitterly disappointed with how we bowed out in Tasmania against GWS, it is a season I look back on with pride. Despite all the challenges that came our way, we were able to return to finals football after winning 15 games. Throughout the season our group showed great resilience. As we found in 2020, the experience of life on the road, with all its unpredictability, brought the group closer together. I have no doubt we saw that on the field, and the Round 18 game against GWS, played on the Gold Coast, was probably the best example of that. Thirty minutes before the bounce of the ball, three of our players were forced into quarantine and with
just minute’s notice, Dylan Stephens, James Rowbottom and Ben Ronke suited up as their replacements. To be able to come from nearly six goals down in the second quarter and win that game was a credit to all our players and staff. It was a special win, full of Bloods spirit. Throughout this magazine, you will be able to look back at the many positives from the season we will take forward into 2022. One of those positives was the performance of our captains Luke Parker, Josh Kennedy and Dane Rampe and all our leaders who drove the standards of the group and embraced the challenges thrown their way. Luke’s achievement to win his third Bob Skilton Medal was outstanding. It was his fifth consecutive top-3 finish in the Club Champion and a testament to his hard work and professionalism. After signing a new longterm deal with the club, Luke is determined to drive this group forward and set the standards for all those young players we saw emerge in 2021.
Among that young group are the four players who were all rewarded with Rising Star nominations in 2021 – Errol Gulden, Braden Campbell, Chad Warner and Justin McInerney. As footy demands, we very quickly turn our attention to how we can improve again for next season. Our preseason has kicked off and I’ve been really pleased with the level of enthusiasm from the group. Our new players, including ruckman Peter Ladhams - who we acquired during the trade period - and new recruits from the draft Matt Roberts and Lachie Rankin have settled in really well. They will be joined by our West Australian recruits Angus Sheldrick and Corey Warner after the Christmas break. As a footy club – like our members and so many others in the community - we have had some unique challenges thrown our way over the last two seasons. The support we have had from our members has been extraordinary. No matter where we have been or where we have played, we have felt the support of all 50,144 of our members. While we have embraced our time away on the road during the Covid pandemic, there is nothing quite like the playing in front of big, red and white crowds. We can’t wait to see all our members back at the footy in 2022. Wishing you all a happy and safe festive season. Thank you for your support. JOHN LONGMIRE
Senior Coach 14 S Y D N E Y S W A N S 2021 SEASON REVIEW
S Y D N E Y S W A N S 2021 SEASON REVIEW 15
2021 SEASON IN PICTURES
The SCG at its best for Sydney Derby XX. Image: Phil Hillyard
16 S Y D N E Y S W A N S 2021 SEASON REVIEW
S Y D N E Y S W A N S 2021 SEASON REVIEW 17
2021 SEASON IN PICTURES
‘That culture the Bloods, that’s what it’s all about’. A huge show from Swans members and fans at the MCG and they had plenty to cheer about, the Swans upsetting the reigning premiers in Round 3. Image: AFL Photos
Chad Warner is embraced by teammates after a
An instant cult hero after one season in the red
memorable running goal against Richmond in Round
and white. Tom Hickey celebrates a goal against
3 at the MCG. Image: AFL Photos
the Adelaide Crows in Round 2. Image: AFL Photos
18 S Y D N E Y S W A N S 2021 SEASON REVIEW
That debut feeling. Errol Gulden celebrates one of three goals in his Round 1 debut against the Brisbane Lions at the Gabba. Image: AFL Photos
Co-captain Dane Rampe celebrates the 3-point win over the Bombers at the SCG in Round 4. Image: AFL Photos
S Y D N E Y S W A N S 2021 SEASON REVIEW 19
2021 SEASON IN PICTURES
Co-captain and 2021 Club Champion Luke Parker in full flight. Image: AFL Photos
20 S Y D N E Y S W A N S 2021 SEASON REVIEW
A memorable night at the SCG. Tom Papley kicking the winner and celebrating in style in Round 7 against Geelong. Image: AFL Photos
A star on the rise, Justin McInerney celebrates a goal from a tight angle against Geelong in Round 7. Image: AFL Photos
S Y D N E Y S W A N S 2021 SEASON REVIEW 21
2021 SEASON IN PICTURES
Plenty of cheer! Covid-19 protocols meant the team sang the song with plenty of vocal support from the home crowd in the SCG stands. Image: AFL Photos
Isaac Heeney celebrates a goal. Image: AFL Photos
22 S Y D N E Y S W A N S 2021 SEASON REVIEW
Poetry in motion. Lance Franklin kicks for goal in the Marn Grook game against Carlton. Image: AFL Photos
As Happy as a Harry! A club favourite, Harry Cunningham, is chaired off for his 150th match. Image: AFL Photos
S Y D N E Y S W A N S 2021 SEASON REVIEW 23
2021 SEASON IN PICTURES
Fans enjoying a victory at the SCG. Image: Phil Hillyard
The Bloods. Luke Parker leads the side out in the heritage guernsey which was worn to celebrate the club’s South Melbourne heritage. Image: AFL Photos
24 S Y D N E Y S W A N S 2021 SEASON REVIEW
A fan for life. The feel good story for the season was little Etta Mason who was captured on the Channel 7 broadcast with the match ball from an Isaac Heeney shot on goal. She had to give that ball back but the club made sure she had a Sherrin back in her hand by Monday. Image: Phil Hillyard
S Y D N E Y S W A N S 2021 SEASON REVIEW 25
2021 SEASON IN PICTURES
Lance Franklin wearing the Pride Guernsey that the club wore for the first time in the 6th annual Pride Game against St.Kilda in Round 12. Image: Michael Willson
26 S Y D N E Y S W A N S 2021 SEASON REVIEW
Tom Papley celebrating a goal as only Tom Papley can in the Marn Grook game in Round 11. Image Phil Hillyard
S Y D N E Y S W A N S 2021 SEASON REVIEW 27
28 S Y D N E Y S W A N S 2021 SEASON REVIEW
Save up to 10%* on your next flight Get ready to rediscover the world with the World’s Best Airline. We are pleased to offer Sydney Swans members an exclusive offer valid for travel to incredible destinations worldwide, including the United Kingdom, Greece, Spain, Italy and many more. Simply enter the promo code GOSWANS when you book your next journey with us at qatarairways.com. Book by 31 March 2022 for travel from 1 February 2022 to 31 October 2022. *Terms and conditions apply.
S Y D N E Y S W A N S 2021 SEASON REVIEW 29
JOINS BLOODS ELITE S
ydney Swans co-captain Luke Parker claimed the Bob Skilton Medal in season 2021, crowned the Sydney Swans Club Champion for the third time. Parker (543 votes) edged out 2020 Bob Skilton medallist Jake Lloyd (504 votes) who claimed the Adam Goodes Trophy for second place while Jordan Dawson finished with 502 votes to win the Peter Bedford Trophy. After winning the award in 2014, 2017 and now 2021, Parker joined an illustrious group of club legends including Adam Goodes, Josh Kennedy and Gerard Healy, as a threetime winner of the award. Parker played all 23 games of the season, averaging 28 disposals and on nine occasions collected more than 30 disposals, including 34 in the Elimination Final against GWS.
The 29-year old said he was honoured to win the Bob Skilton medal for a third time, and reflected on the incredible journey of the 2021 season. “It’s bittersweet to receive the award after our disappointment in the Elimination Final, but I look back at the memories and the highlights from this year and I couldn’t be more grateful for those moments that the people at this club bring, it just makes football and life enjoyable,” Parker said. After another whirlwind season, with much of it on the road again, Parker reflected on how the side got through the challenges thrown their way. “Some of the wins we had this season were incredible,” Parker said. “Whether it was coming from behind or when unfortunately, some of the boys got put into
quarantine and the way the group handled that situation, it just puts a smile on your face. We have made some special relationships this year and we will continue to build on that and there’s no doubt we will continue to grow.” Parker, who will go into his twelfth season in 2022 thanked Swans members and fans for their support this season and said they had much to look forward to with an exciting breed of Swans developing nicely. “It’s been incredible to see the jump we made in the last 12 months. We’ve seen guys take their game to another level, while the first years have come in and had immediate impact,” Parker said. “I can’t thank our members and fans enough. To only get a handful of games at home where they were able to see us live but we still felt the love from all corners of the country, they rode the ups and downs and we can’t thank them enough for their ongoing support.” In his third season as coCaptain, Parker said he had relished working with the team’s emerging talent and his role in the develoipment of the young talent is not lost on him. “I love seeing blokes grow, I look at Rowy (James Rowbottom), Chad (Warner), Errol (Gulden) and Braeden (Campbell), knowing I was in that position and the growth
30 S Y D N E Y S W A N S 2021 SEASON REVIEW
IT’S BEEN INCREDIBLE TO SEE THE JUMP WE MADE IN THE LAST 12 MONTHS. WE’VE SEEN GUYS TAKE THEIR GAME TO ANOTHER LEVEL.
and expertise that Adam Goodes, Jude Bolton and Jarrad McVeigh gave me when I was first at the club,” Parker said. “They helped me get to the level I am at now and I just want to help these young guys along the way and make them become the best player they can possibly be.” Parker credited the leadership group for maintaining the team’s focus through the relocations and reshuffled schedules of the 2021 season. “It can go two ways. You can look at the hand you’ve been dealt and complain about it and waste your energy on it, or you can embrace it for what it is and that’s the way myself, Ramps (Dane Rampe), Joey (Josh Kennedy) and Horse (John Longmire) have tried to instil into the group. We just wanted to roll with the punches, enjoy the opportunities we have. At the end of the day we’ve got our health and that’s most important.” “We’ve had some special moments that you would only get from spending so much time together in the hub. It’s been unfortunate to be away from home for so long, but I think the way the club has embraced this year just shows the calibre of people here is incredible, and the characteristics the club and players show make it an enjoyable place to be around.”
2 0 2 1 AWA R D W I N N ER S
PAUL KELLY PLAYER’S PLAYER
BARRY ROUND BEST CLUBMAN AWARD
DENNIS CARROL AWARD, MOST IMPROVED
LUKE PARKER
COLIN O’RIORDAN
JUSTIN MCINERNEY
S
A
A
eason 2021 saw cocaptain Luke Parker win his third Paul Kelly Player’s Player award. Parker is known for the high standards he sets and like the awards’ namesake is hard, ferocious and fierce competitor who leads by example for the rest of the playing group and on receving the award at the end of the season credited his teammates for making him the player he is today. “This is the reason you play, you run out for your mates, you play for them” Parker said. “You want to be someone that your teammates love playing with, so to be recognised as that player is a proud moment. I have loved leading this group through the highs and lows of the 2021 season. Every year I fall more and more in love with this group, and I am truly grateful to play the game I love alongside them.”
n exceptional person and teammate who is always caring of players and staff, Irishman Colin O’Riordan this year was awarded the Barry Round Best Clubman Award. Season 2021 saw him play in his first AFL final while also finishing runner-up in the VFL Player of the Year. Recognised for his efforts both on and off the field, O’Riordan says he simply enjoys just coming to the club each day. “I rock up every day and try to do my best and improve the club in every way I can, and do it with a smile on my face,” O’Riordan said. “It’s no secret how much I love the place, so to win this award means a lot to me. I just try to put my best foot forward, it’s a massive honour to be recognised for this from the coaches and players alike.”
32 S Y D N E Y S W A N S 2021 SEASON REVIEW
fter injury hampered his 2020 season, Justin McInerney played 21 of 23 games this season for a breakout year to be awarded the Dennis Carrol Award for Most Improved. After beginning the season on the wing, McInerney was shifted to the half back line where he added plenty of value to the defensive six. The 21-year old earned a second AFL Rising Star nomination this season and finished fourth overall in this award. His passion, excitement, contest work, ability to break the lines and run and carry ensures he has a bright future ahead. “I am pleased with my progress this year, particularly because I had a limited preseason. I’m looking forward to getting a full pre-season under my belt and hopefully taking my game to another level in 2022,” McInerney said.
2 0 2 1 AWA R D W I N N ER S
RISING STAR AWARD
VFL PLAYER OF THE YEAR
VFL SQUAD PLAYER OF THE YEAR
ERROL GULDEN
LEWIS TAYLOR
ADAM GULDEN
Q
I
A
BE Sydney Swans Academy product Errol Gulden had a stellar first season, making his debut in Round 1 and didn’t look back. He impressed with his willingness to learn, work rate at training and in games and his composure under pressure. In his debut season he played 18 games, kicked 14 goals and had 17 goal assists. Alongside winning the club’s Rising Star award, Gulden picked up an AFL Rising Star Award nomination in Round 1 and finished fifth in the overall count. “It’s great recognition for the year. I had a goal to reach 10 games and I surpassed that so I’m really proud of my first year.” Gulden said. “I think part of the reason I was able to string some good footy together was because I took it one week at a time, as cliché as that sounds. I never got too ahead of myself, I stayed in the moment and focused on my role each week.”
n his third year at the club, Lewis Taylor was a standout performer for the Swans VFL side, averaging 30 disposals and a goal each game. Taylor put together a consistent season and was also commended for his drive and encouragement of the younger players. “The year has had it’s challenges, but we had good fun and worked hard so we have a lot to be proud of,” Taylor said. “So many players impressed this year, and particularly given our fixture was all over the place it was great to see everyone turn up each week for each other. It will be great to return in 2022 and hopefully have a consistent season of footy, because I know we have a lot more to give and a lot more potential.”
dam Gulden was the inaugural Captain of the VFL team and in every game he delivered consistency on the field while his passion to drive others around him was a standout amongst his team. Gulden was a key contributor in connecting the VFL listed players with the AFL listed players.
2021 CLUB CHAMPION LEADERBOARD #
VOTES
PLAYER
1
543
Luke Parker
2
504
3
502
4 5
BOB SKILTON MEDAL
Jake Lloyd
ADAM GOODES TROPHY
Jordan Dawson
PETER BEDFORD TROPHY
481
Tom Papley
475
Callum Mills
S Y D N E Y S W A N S 2021 SEASON REVIEW 33
SYD NE Y SWANS H Q AND C O MMUNIT Y CENTRE
I
n October 2018, the Sydney Swans announced that it had secured a long-term lease of one of Sydney’s most iconic buildings; the Royal Hall of Industries (RHI). Located in Driver Avenue, just a few hundred metres from the SCG, the RHI would become New South Wales’ premier sports training and administration facility and a vibrant community hub. In April 2020 the project was put on hold, reflecting the considerable uncertainty relating to the COVID-19 pandemic. However, the challenges presented to the RHI development by a global pandemic have been no match to the determination and vision of the many people committed to transforming the RHI into
what will be an iconic sporting and community hub of global scale. Channelling the never say die Bloods spirit, and with thanks to the significant support of the New South Wales Government and the Sydney Swans Foundation, the Club are delighted to reignite this exciting project. It is the most significant project undertaken by the Swans since the move to Sydney in 1982 and provides a long-term home for the club’s men’s, women’s and academy programs, all within a drop punt of the SCG at the Moore Park precinct. With completion planned for late 2022 the RHI will be transformed into a state- ofthe-art high-performance sport and community facility
34 S Y D N E Y S W A N S 2021 SEASON REVIEW
for our players, coaches and staff, as well as the QBE Sydney Swans Youth Girls and Youth Boys Academies. With the successful licence of a Sydney Swans AFL team for season 2022/23, the new facility will be a hub for our incoming AFLW team. Equal access and equal importance. The inaugural Sydney Swans AFLW team will train alongside the AFL team, and hundreds of aspiring young girls and boys engaged in the QBE Academy programs. One club under one roof. The club’s new headquarters will be much more than a training facility. It will be a meeting place that will allow the club to interact and engage with our people and communities on a daily basis.
...C O MIN G L ATE 202 2
Meaningful community connection is fundamental to the Sydney Swans story, our growth and our future. Maximising the public interaction and access to this proposed facility is critical to success.
along with the Clontarf Academy, will be headquartered in the building and utilise the facilities to expand their programs. There will also be a Red Cross Blood Bank, a new café, retail outlet and a Swans museum for fans to enjoy.
The GO Foundation, the Indigenous education and mentoring organisation founded by Swans’ champions Adam Goodes and Michael O’Loughlin,
The club’s new headquarters will be a place where we welcome all our people, and the community, in a way that has never been possible before. The open foyer will allow our members and fans insight into the behind-the- scenes workings of the club, while the plaza directly outside the building will be open to the public every day.
IT IS THE MOST SIGNIFICANT PROJECT UNDERTAKEN BY THE SWANS SINCE THE MOVE TO SYDNEY IN 1982.
It will be the space for a dedicated fan zone, and a vibrant pre and post-game meeting place for all our supporters. The club is looking forward to welcoming members and fans back to the SCG for season 2022 so next time you are on Driver Avenue, take a look at the Royal Hall of Industries. Opened to great fanfare in 1913, it is one of Sydney’s most loved buildings. Its deep red brickwork and white trimmed windows make it the perfect home for the Sydney Swans community. For more information on the Swans HQ project visit sydneyswans.com.au. Members can donate to the project via the Sydney Swans Foundation.
S Y D N E Y S W A N S 2021 SEASON REVIEW 35
By Chris Smith – Head of Academy Football
T
he QBE Sydney Swans Academy kicked goals both on and off the field in 2021, despite another Covidinterrupted season.
to see each and every girl and boy commit to their individual based training, showing discipline and application in testing times.
The year got off to a memorable start in February when history was made as the QBE Sydney Swans Academy senior female teams ran out in the red and white for the first time. The Academy’s newly formed Under 17 and Under 19 teams took on the GWS GIANTS Academy and performed incredibly well against their cross-town rivals. The Under 19s also enjoyed a strong performance on the road, defeating the previously undefeated Geelong Falcons in Victoria.
July was a special month for the female athletes in the QBE Sydney Swans Academy with their path to AFLW becoming clear with the announcement that the Swans would enter the AFLW competition in season seven in 2022/23.
Unfortunately the season was once again put to a standstill due to the Covid-19 outbreak in Sydney however the Academy staff worked hard to stay connected to Academy players during the lockdown and were impressed
Many of the Academy athletes will get the chance to participate in the AFL’s inaugural Women’s Summer series in February 2022, in what will be the first opportunity to showcase their talent. The program is already seeing some of the athletes start to shine, and many are expected to have careers in the red and white as the club’s presence in the AFLW competition draws nearer. During the suspension of the QBE Sydney Swans Academy Program, head coaches and
36 S Y D N E Y S W A N S 2021 SEASON REVIEW
staff also worked hard to enhance and improve the Academy program for 2022 and beyond. The QBE Sydney Swans Academy has now been in operation for 10 years and undergone enormous growth in that time. The participation numbers have increased from 450 players in 2011, to 756 in 2021. In exciting times for AFL in New South Wales and the program, the most growth has occurred in the past four years. In 2018, the Academy had eight different age groups, from under 11 to under 18, and all Academy members were male. In 2022, there will be 18 groups of players, nine male and nine female, ranging from Under-11 to Under-19. The club is incredibly proud of the Academy’s achievements over the past decade. Underpinned by the incredible support from the Academy community, the
programs have trained and developed thousands of young athletes and played a vital role in helping to create a strong AFL culture in NSW. From a high performance perspective it was incredibly rewarding for all involved in the Academy program to see a larger proportion of the senior team in 2021 made up of Academy alumni. Nick Blakey, Errol Gulden, Braeden Campbell, Sam Wicks and James Bell all performed strongly for the Sydney Swans in season 2021. At some stages throughout the course of the season, the club had eight Academy graduates playing in the senior team at any one time. With strong foundations in place, now is the time for the club to sharpen the focus on talent development objectives, including elite talent outcomes for the Swans men’s and women’s AFL programs. From 2022, the Academy will place greater emphasis
THE QBE SYDNEY SWANS ACADEMY HAS NOW BEEN IN OPERATION FOR 10 YEARS AND UNDERGONE ENORMOUS GROWTH IN THAT TIME. on developing players who strongly aspire to be part of state and national representative programs, and who demonstrate the potential to play at the elite levels, and ultimately be drafted into the AFL and AFLW. To facilitate this change, the tough decision was made to reduce overall numbers of participants by approximately 25%. Importantly, this reduction in numbers will enable the club to provide more targeted, individual, and effective player development.
Whilst the Academy understands these changes will result in disappointment for those young footballers who do not progress through the selection process, the club strongly believes this step was necessary for the Academy to continue to provide broad opportunities for boys and girls across multiple age groups. Importantly, it will enable the club to offer programs that will maximise talent outcomes for our participants, and the Sydney Swans AFL and AFLW teams.
S Y D N E Y S W A N S 2021 SEASON REVIEW 37
N E W S WA N S
The Sydney Swans have welcomed a handful of new and exciting draftees after the 2021 AFL Draft in November and have also welcomed ruckman Peter Ladhams who joined the club in the 2021 AFL Trade period.
ANGUS SHELDRICK PICK 18, 2021 AFL DRAFT
Eighteen-year-old Sheldrick is a competitive, powerful, contested ball winning inside midfielder who played a leading role at Colts level with Claremont in 2021, winning the best
Club: Claremont, WA
and fairest.
DOB: 07/11/2003
In the WAFL Colts Grand Final, Sheldrick was a
Height: 179cm
standout gathering 27 disposals and booting
Weight: 88kg
two goals. He is also great a leader and is set
Position: Midfielder
to thrive in the AFL environment.
MATTHEW ROBERTS PICK 34, 2021 AFL DRAFT
A hard-working midfielder with an ability to play forward, Roberts is known for his quality football IQ and having a keen eye for goal. Consistently hitting the scoreboard with
Club: South Adelaide, SA
his accurate left boot, he is also revered for
DOB: 31/07/2003
his hard work ethic and competitive nature,
Height: 183cm
while also proving to be tough in the contest
Weight: 81kg Position: Midfielder/forward
with an ability to play outside. Thriving in all competitions he’s played, including SANFL League and SANFL Reserves, he also represented South Australia at consecutive Under 16 National Championships.
COREY WARNER PICK 40, 2021 AFL DRAFT
A hybrid midfielder who can play both inside and out, Warner provides explosive bursts in and around the contest and is known for playing with high intensity from start to finish.
Club: East Fremantle, WA
With strong two-way running and impressive
DOB: 07/10/2003
athletic ability, Warner was a standout at the
Height: 182cm
draft combine, showing his elite running ability
Weight: 74kg Position: Midfielder
38 S Y D N E Y S W A N S 2021 SEASON REVIEW
with an an electric 2km time trial (6:20). He is the brother of Chad, who was drafted to the Swans in 2019.
LACHLAN RANKIN PICK 58, 2021 AFL DRAFT
A versatile prospect with clean hands and silky skills, Rankin has earned countless representative honours during his junior development, including Vic Metro Under 16 and
Club: Oakleigh Chargers, VIC
under 19 representation.
DOB: 05/02/2003
With top-end decision-making, Rankin has
Height: 182cm
shown a strong ability to play outside and is
Weight: 68kg
capable of playing as a running half-back.
Position: Utility
PETER LADHAMS AFL TRADE PERIOD Ruckman Peter Ladhams joined the Swans from Port Adelaide in the AFL Trade Period. The 23-year old has shown great versatility to play in the ruck and up forward in his 32 AFL Games since making his debut in 2019. He stands at 202cm but is very mobile and will look to work on his craft with Swans ruck coach Dean Cox, a man who redefined the ruck in the modern game. Ladhams played 17 matches with Port Adelaide in 2021, including the qualifying and preliminary finals.
2 0 2 1 FA R E W E LL S In 2021 we farewelled the following players and thank them for their contribution to the football club. We wish them the all the best for the future.
KAIDEN BRAND
GEORGE HEWETT
2020-2021
2014-2021
5 games
120 games
MALACHY CARRUTHERS
SAM GRAY 2020-2021
2021
7 games
JORDAN DAWSON
MATTHEW LING
2016-2021
2018-2021
64 games
4 games S Y D N E Y S W A N S 2021 SEASON REVIEW 39
F
or nearly 150 years, the Sydney Swans have been forging a rich history through the men’s team.
“We didn’t find it acceptable to play them on a small, poor suburban ground. When we do it, we want to do it properly!”
From August 12th, 2021, a new chapter in the club’s history officially began when the Sydney Swans were granted a licence for entry in the seventh AFLW season with Sydney Swans Chairman Andrew Pridham declaring it a ‘landmark day for the club.’
Fast forward four years and the club is primed to introduce an AFLW team next year with just under 300 girls in the QBE Sydney Swans Academy program and a brand new, world class facility to house the next generation of female athletes currently being built.
From season 2022/23, the Swans will be one of four new teams to enter the AFLW, completing the national 18-team competition.
Construction is underway for the new Sydney Swans HQ and Community Centre at the Royal Hall of Industries in Moore Park, which will see the men’s, women’s and QBE Sydney Swans Academy programs all under the one roof.
Sydney Swans Executive General ManagerProduct and Consumer, Natalie Fagg, was part of the team that spearheaded the AFLW bid and was thrilled the AFL Commission had recognised the club’s strong submission. “Our licence into the AFLW competition is wonderful news for all Swans members, fans and our entire red and white community,” she said. “One of the key points in our submission was the opportunity AFLW provides for our fans to have a year-round connection to the Swans. When the AFL competition concludes in September, our AFLW team will be preparing to take field. “For our fans, it means more Swans matches and more memorable days at the footy.” The result of a successful bid came on the back of many years of hard work to have the club in a position to apply for a licence after making the difficult decision to not bid for a licence in the early years of the competition. Sydney Swans former Chief Executive Officer, Andrew Ireland said that not applying for a licence was one of the ‘toughest calls he has had to make’ in his career but ultimately it came down to the lack of professional facilities to house a Swans women’s side when the original bidding process occurred. “We currently don’t have any room to fit a women’s team in the facility we have,” Ireland said back in 2017. 40 S Y D N E Y S W A N S 2021 SEASON REVIEW
“As we introduce a second elite team, we are committed to a one club approach, providing the best, integrated environment we can for both our men’s and women’s teams,” Sydney Swans Chairman Andrew Pridham said when the project was reignited this year. Alongside the major development of a high-performance facility, the club has also established and grown the QBE Sydney Swans Youth Girls Academy program, a crucial pathway system for local talent. The program began in 2017 and has grown to have just under 300 athletes from Under 11 to Under 19 programs in 2021. Testimony to the program’s success and another piece to add to the club’s milestones came this year with two QBE Sydney Swans Academy players drafted in the AFLW Draft: Under 19 Captain Jess Doyle and Georgie Fowler. Earlier in the year, another slice of history as the Top End Academy Under 17 and Under 19 teams played in an Academy series which saw the Swans register an historic win on the road against a highly fancied Geelong outfit. There were also victories against cross-town rivals, the GWS GIANTS which saw the emergence of future stars. This series also prompted the alteration of some off-field folklore. As a proud and inclusive club and to reflect the direction
OUR LICENCE INTO THE AFLW COMPETITION IS WONDERFUL NEWS FOR ALL SWANS MEMBERS, FANS AND OUR ENTIRE RED AND WHITE COMMUNITY. the club is going, a small but important change to the club song was implemented. The second last line of the club song was changed to ‘While OUR Loyal Swans are marching, onwards to victory’ – an important change which our QBE Sydney Swans Academy girls’ teams and men’s teams proudly sang following their victories in season 2021. With the debut of a Sydney Swans AFLW team less than 12 months away, preparations are well underway across the club for the inaugural season. The club recently made their first official key AFLW appointment with Kate Mahony named the Executive General Manager - AFLW. Mahony, who joins the club from NSW Institute of Sport, brings extensive experience as a leader in high performance sport at national and international level and has held numerous leadership roles in women’s sport.
“It is a really unique opportunity to be there from the start and set the foundations for an elite, high performing AFLW program,” Mahony said after her appointment. “I am passionate about women’s sport and incredibly excited for the challenge of helping build an AFLW program and culture that supports athletes reach their potential and perform at their very best. “AFLW has been a game changer for women’s sport and there is clearly great excitement building around the Swans inaugural AFLW season. We want to build a successful team that inspires the next generation of female footballers and athletes in New South Wales.” “There is plenty of work to be done before that first game and I am very much looking forward to getting started,” she said. The countdown is well and truly on.
Kate Mahony, Executive General Manager - AFLW
S Y D N E Y S W A N S 2021 SEASON REVIEW 41
S Y D N E Y S WA N S A F LW
IT ’S G AME O N!
T
he ‘AFLW: IT’S GAME ON!’ campaign was executed across the club’s social media channels prior to the AFLW bidding process and showcased a wide range of people supporting a Sydney Swans AFLW team. Sydney Swans fan and Australian Women’s Cricket Team Captain Meg Lanning, Sydney Swans ambassador Lynne McGranger, Olympic steeplechaser Genevieve Gregson, corporate partners, local grassroots players and a few familiar faces in former players, Brett Kirk and Michael O’Loughlin and their daughters all put their support behind the club’s bid. The campaign garnered overwhelming support from the club’s members and fans as well as our corporate and government partners. The support has continued
since the club was granted entry into AFLW and foundation memberships have gone on sale and it is clear that the Swans community is ready to be part of AFLW. “Within weeks of launching our AFLW foundation memberships, we have had more than 3000 fans sign up, many of them new to the club,” Sydney Swans CEO Tom Harley said. “Right across the Swans community, there is great excitement about our journey into AFLW, from our members, fans, players, staff and corporate partners, the momentum is really building.” “We can’t wait to be part of it,” he said.
42 S Y D N E Y S W A N S 2021 SEASON REVIEW
Thousands of new listings every day.
S Y D N E Y S W A N S 2021 SEASON REVIEW 43
2021 SEASON
BY THE NUMBERS
50,144
HOME GROUNDS SCG
MEMBERS
METRICON STADIUM
33,541
MARVEL STADIUM
GMHBA STADIUM
LARGEST SCG CROWD - SYDNEY DERBY XX
HUB 2.0
71
121
NIGHTS ON THE ROAD
PEOPLE IN THE HUB
5,394
1,056
MEMBERS HAD THEIR SAY VIA SURVEYS
MEMBERS DONATED THEIR 2021 MEMBERSHIP PACKS TO SYDNEY SWANS CHARITIES
24,172 34,471 MEMBER AND FAN EMAILS RESPONDED TO
MEMBERS WERE ASSISTED WITH ENQUIRIES OVER THE PHONE
1.25M
51
LIKES OF OUR TIK TOK VIDEOS
GOALS KICKED BY LANCE FRANKLIN IN 2021
642K
17
PEOPLE FOLLOWING SYDNEY SWANS SOCIAL MEDIA CHANNELS
BROWNLOW MEDAL VOTES POLLED BY CALLUM MILLS
2.1M
2022/23
VIEWS OF ARTICLES ON SYDNEYSWANS.COM.AU
THE SEASON THE SWANS WILL ENTER THE AFLW COMPETITION
44 S Y D N E Y S W A N S 2021 SEASON REVIEW
FOR YOUR SUPPORT THIS SEASON
M E M B E R S H I P. S Y D N E Y S W A N S . C O M . A U
RO U ND 1 V GWS GIANTS
RO U ND 13 -
SAT, MARCH 19, 5:10PM
-
A C C O R S TA D I U M
-
RO U ND 2 V G E E L O N G C AT S
RO U ND 14 V PORT ADEL AIDE
FRI, MARCH 25, 7:50PM
TBC
SCG
A D E L A I D E O VA L
RO U ND 3 V WESTERN BULLDOGS
RO U ND 15 V ST KILDA
THUR, MARCH 31, 7:20PM
TBC
M A R V E L S TA D I U M
SCG
RO U ND 4 V NORTH MELBOURNE
RO U ND 16 V ESSENDON
SAT, APRIL 9, 1:45PM
TBC
SCG
MCG
RO U ND 5 V WEST COAST EAGLES
RO U ND 17 V WESTERN BULLDOGS
FRI, APRIL 15, 5:40PM
TBC
O P T U S S TA D I U M
SCG
RO U ND 6 V H AW T H O R N
RO U ND 18 V FREMANTLE
MON, APRIL 25, 12:30PM
TBC
U TA S S TA D I U M
O P T U S S TA D I U M
RO U ND 7 V BRISBANE LIONS
RO U ND 19 V ADEL AIDE CROWS
SUN, MAY 1, 4:40PM
TBC
SCG
SCG
RO U ND 8 V GOLD COAST SUNS
RO U ND 20 V GWS GIANTS
SAT, MAY 7, 1:45PM
TBC
SCG
SCG
RO U ND 9 V ESSENDON
RO U ND 21 V NORTH MELBOURNE
SAT, MAY 14, 7:25PM
TBC
SCG
M A R V E L S TA D I U M
RO U ND 10 V C A R LT O N
RO U ND 2 2 V COLLINGWOOD
TBC
TBC
M A R V E L S TA D I U M
SCG
RO U ND 11 V RICHMOND
RO U ND 23 V ST KILDA
TBC
TBC
SCG
RO U ND 12 V MELBOURNE
TBC MCG
46 S Y D N E Y S W A N S 2021 SEASON REVIEW
M A R V E L S TA D I U M
AIA FOR YOUR LIFE, HEALTH AND WELLBEING We are committed to making a difference in people’s lives and strive to help our customers live healthier, longer and better lives, by encouraging positive lifestyle change. Because the healthy choices you make today, add up to a better tomorrow.
Join AIA Health and get up to $400* Sydney Swans membership credit You’ll also receive access to AIA Vitality, a sciencebacked health and wellbeing program that encourages you to take small steps towards a healthier you. Get rewarded for making healthy choices and earn up to $760 in e-Gift cards each membership year.
Visit aiahealth.com.au/sydneyswans or call 1800 AFL AIA *T&Cs apply.
OFFICIAL LIFE, HEALTH AND WELLBEING PARTNER OF THE SYDNEY SWANS *T&Cs apply.
S Y D N E Y S W A N S 2021 SEASON REVIEW 47
T-Roc and T-Cross The small SUVs you’ll just want Bursting with character and confidence to match. These small SUVs are packed with the latest tech, style and versatility to boot. When they look this good, you’ll want one in every colour.
Visit
Volkswagen.com.au
