Season 2024 saw the club celebrate a significant milestone, 150 years of the South Melbourne / Sydney Swans Football Club.
The milestone was marked through an array for events and initiatives across the season. Celebrations began at Opening Round with a reunion of some of the biggest names in the club’s history and a special pregame ceremony on the SCG. The AFL team wore a limited edition 150 th Year Guernsey for the Opening Round match. The guernsey was launched the week prior at a special event where Sydney Swans members had the opportunity to purchase the guernsey before the official unveiling.
A highlight of the year was having the club’s greatest player, Bloods Legend Bob
Skilton, visit the team at training in Melbourne. It had been several years since 86-year old Skilton had seen the AFL team in person and was a lovely moment as he and fellow Team of the Century member John Heriot connected with the current playing group and staff.
The club’s birthday on June 19 was marked by a celebration to reflect on 150 years since that historic meeting in 1874 at Temperance Hall in South Melbourne when the club was born. Sydney Swans greats and Premiership players Jude Bolton, Ryan O’Keefe, Brett Kirk, Heath Grundy and Nick Smith joined in the celebrations with players, board members and staff at Sydney Swans HQ.
Sydney Swans staff also took to the streets across the
Harbour City with a special 150 th birthday social media treasure hunt, which was also replicated in Melbourne later in the year.
A special 150 year mural was also launched at the South Melbourne markets in May. Bloods Legend Peter Bedford and No. 1 ticket holder Bec Skilton were on hand for the launch.
The mural in Bloods heartland was a project between the club and the City of Port Phillip Council. It represents the club’s history over a significant period and features a selection of key figures from the club’s South Melbourne days.
The mural was designed and painted by Indigenous artist Jesse Wright, also known as Jeswri. Jeswri also
designed a special commemorative 150 th ball, which travelled across the country as part of the celebrations, being photographed with former players, ambassadors, members and fans.
Our AFLW team also celebrated the milestone year by playing back-to-back games in Melbourne and wearing the famous red V guernsey for the first time.
Other events to mark the milestone across the year included the Swans Hall of Fame as well as member celebration events in Sydney and Melbourne. The spirit of our South Melbourne connection was on full display at Melbourne Fan Day presented by Volkswagen with over 4000 people turning up in their red and white. Special 150-year merchandise drops and a Sydney Swans version of Monopoly rounded out the commemorative items, and no doubt some of those items will be found under Christmas trees this December.
Here’s to the next 150 years of the Bloods…
The words “Take the baton” adorn the wall of the gym at Sydney Swans HQ. It’s symbolic of teamwork and connection, and the passing of leadership from one generation to the next. It’s intentional. And it’s the Swans way. So, it was no coincidence that John Longmire described his handover to Dean Cox as the passing of the baton –and now it’s time for Dean to take the baton and run.
John departs the role as the Sydney Swans’ longest serving coach, having been at the helm for 333 games, including the 2012 Premiership. He informed the club of his decision to hand over the reins in November, setting in motion the club’s next coaching transition.
Of his decision John said: “I always had a dream of making sure that I’d be able to hand the club over in as good a position as I could possibly do it. I was fortunate under Paul Roos to take the reins of a pretty good club. I also want to thank Richard Colless and Andrew Ireland – they played a big part in that.
“I always thought that this would be my last contract at the Sydney Swans. I was fortunate this year to see the progression of the team play some of the best football we’ve ever seen at this footy club. We were playing in front of sold-out crowds every week. Membership was going berserk. The feeling at the SCG was enormous. I said to Tom (Harley) at that point, I’m not sure whether I can get through to the end of next year.
“I really appreciate the time that Andrew (Pridham) and Tom gave me to think it through and to think what’s best for myself and for the football club going forward. Whilst my head was trying to talk myself into going to the end of next year, my gut was saying that’s about enough. It’s time to rest, time to reflect on what I’ve been a part of to this point in time and reenergise.
“I want to thank our members who have been absolutely fantastic. So supportive of myself and the team, and so enthusiastic. This year was
another level at the SCG –I’ve never seen anything like it. It was so exciting. I want to thank those people who were able to support us for so long. Hopefully we’ve given a bit back and given how we enjoy the ride as well.”
Significantly, this isn’t goodbye, as John will remain in the red and white to take up a new challenge as the Executive Director of Club Performance. He will be responsible for implementing strategies across all parts of the business, to ensure the club remains a leader in highperformance.
As one door closes, another opens – with a familiar face making an entry.
Dean Cox comes into the role after seven years at the Swans. It means he understands the culture, the history, and the connection that permeates from our players to staff to the stands. He is already respected and admired by staff and players alike. And importantly, he’s ready.
“Seven years ago, when I arrived – as an enemy for so many years – to be a part of the family now and to have the ability to be able to move forward as an organisation, I’m forever grateful for. I understand it’s a huge responsibility, one I’m looking forward to and will do my best way possible,” Dean said.
“To John, to have a coach or to be involved in an organisation for so long and to have an impact like you have had is profound. I’ve been fortunate enough to see that firsthand.
“You’ve left a huge footprint on this organisation and will continue to do so. From a coaching point of view, you’ve been an amazing mentor, a great friend and hopefully I can continue to make you proud of this football club and this playing group.”
Already under Dean’s guidance our playing group has hit the ground running this preseason, looking to improve each day. It’s a group with six fresh faces recruited through the drafts, and it’s a group hungry for success.
In Dean’s recent letter to members, he said he intends to do things a little differently –and he believes the team is capable of some wonderful things. There’s excitement in the air – let’s enjoy it together.
Sydney Swans longest-serving coach 2012 Premiership Coach Senior Coach 2011-2024
Assistant Coach 2002-2010
Coached 333 games (208-3-122) winning percentage of 63 per cent
12 Finals Series as senior coach
5 Grand Final appearances 2012, 2014, 2016, 2022 and 2024
AFLCA Coach of the Year 2012, 2014
It’s fair to say season 2024 didn’t go the way we wanted it to.
We didn’t have a lot of luck early on. Unfortunately, we copped some significant injuries to key players which put us behind the eight ball from the outset and from there we seemed to be chasing the season.The condensed fixture and some close losses also didn’t go our way – but I do feel we grew a lot as a group and learnt a lot about ourselves along the way.
Brenna Tarrant had an outstanding season in defence and was rewarded with her first All Australian selection. Sofia Hurley took her game to a new level in the midfield and was rewarded with her first AFLW Club Champion award –I congratulate both of them on fantastic individual seasons.
Wins against Collingwood to open the season, and a big win over West Coast to finish
the season were the clear highlights. These two games in particular showed what we can do as a group and could be a good springboard to 2025.
As a group, however, ultimately finishing the season in 15th place on the ladder after the three wins is not where we want to be as a football team. We will strive in the off season to not only make our list better, but to improve on what we already have at our disposal.
I thank the members and fans who continue to get behind our AFLW program so passionately – some of the crowds at our home games were truly fantastic. We are very lucky to have such a wonderful supporter base here at the Swans. To those who joined as members, we are immensely grateful. By supporting the women’s team through membership, you are helping grow the game and giving our team the best possible chance to succeed.
So it’s onwards and upwards to season 2025. I have so much faith in this group that they can achieve success.
Let’s get to work.
Thank you
Scott Gowans AFLW Senior Coach, Sydney
Swans
Season 2024 will go down in the history books of our football club as one that brought much joy, new records, some fantastic new initiatives, and significant change. I’m immensely proud of our club and incredibly grateful to you, our members, for your unwavering support.
First and foremost, I want to acknowledge John Longmire and his enormous contribution to our club over 22 years. He leaves the role of senior coach as the longest serving coach in our club’s 150-year history. It’s an incredible effort and a testament to his dedication, passion, and leadership that has enabled our club to enjoy sustained success.
Like others who have worked with John, I have been reflecting on his impact – especially his impact on me. We shared so much over the past decade – wins, losses, debutants, records. But it is the life lessons learned that have been the most profound. The importance of standing for something with compassion and conviction. I owe him a huge debt of gratitude and wish him, Shelley, Tom, Billy and Sahara all the best for the next their next chapter in red and white.
John made the decision that now is the time to pass the baton, and he is passing it to very capable hands.
Dean Cox has been part of our coaching team for the past seven years. He is respected as someone who drives high standards while encouraging and empowering those around him. Dean and his family Kerry, Isabella and Charlotte have been steadfast in their commitment to Sydney the city and we are thrilled to have someone of Dean’s calibre transition into the senior coaching role of our men’s team.
I would also like to acknowledge our other senior coach, Scott Gowans, who led the club through a challenging third season in the AFLW. This season we were hampered by injuries
A MESSAGE FROM THE CEO
while inclement weather impacted crowds, but each week the team put itself in a position to compete. It’s been wonderful to watch the growth of players like Sofia Hurley and Brenna Tarrant, with Brenna being rewarded with All Australian selection and Sofia being named Club Champion. We know the team will look a little different next season, and I’m sure, like me, you’re excited to see them continue to grow.
It would be remiss not to mention the last Saturday in September – a day that was filled with so much hope but didn’t go our way. To get to a Grand Final takes an enormous whole-ofclub effort, and while we are all devastated by the result, I can assure you that we have been forensically analysing how we can get better. This requires support and interrogation in equal measures. I am confident we are managing that balance.
In our 150th year we achieved record crowds and record membership, passing 75,000 for the first time in our club’s history. It was a mammoth effort to get there, but get there we did, achieving a benchmark we had been striving for since resetting out of the pandemic. We also delivered a football festival in West Arnhem Land, launched a post-graduate course in partnership UNSW, and recently launched a first of its kind documentary on TikTok to tell the stories of young athletes in our QBE Sydney Swans Academy.
We will take a moment to celebrate those achievements before looking ahead to 2025 with excitement and hope, as well as the promise of celebrations as we mark 20 years since the 2005 premiership. Once again, the season will begin with Opening Round and we will open ours against Hawthorn on Friday, March 7 at the SCG. I look forward to seeing you there.
Tom Harley CEO, Sydney Swans
Phil Hillyard, one of Australia’s best professional sports photographers, has covered over 30 seasons of AFL and captured countless iconic sports moments behind the lens. Here’s some of his best pics from Season 2024.
Welcome to Marn Grook. Sydney Swans AFLW sister duo Cynthia and Lexi Hamilton photographed at Maroubra Beach in this year’s AFLW Indigenous guernsey designed by Lua Pellegrini.
Take the Baton. John Longmire and Dean Cox seal the coaching changeover with a handshake alongside Sydney Swans Chairman Andrew Pridham.
The SCG roars. A sold out SCG witnesses one of the great finals games, as the Sydney Swans come from behind to defeat GWS in a thrilling qualifying final.
One for the history books.
in the Qualifying Final against GWS.
Best mates. Great mates Chad Warner and Errol Gulden celebrate a goal.
Isaac Heeney celebrates his incredible goal which levelled scores
1874-2024.
Guernsey presentation night on Sydney Harbour as the club marks the start of its 150th year.
One of the kids. John Longmire shares a laugh with Will Hayward and Tom Papley at training at the SCG.
Red and White legacy. Jake Lloyd, Chad Warner and James Rowbottom wearing South Melbourne and Sydney Swans guernseys to commemorate 150 years.
Box Office. Isaac Heeney celebrates a goal in one of many electrifying performances across season 2024.
Make some noise. Luke Parker celebrates with fans after the Swans Qualifying Final win over GWS at the SCG.
Sun sets on stellar career. Sam Reid photographed on Diggers Beach in Coffs Harbour before later announcing his retirement from AFL.
Cross-town rivals.
The always lively Tom Papley shares some words with GWS player Conor Idun ahead of another heated Sydney Derby.
Milestone man. Dane Rampe is photographed ahead of his 250th game in September.
Club Champion Sofia Hurley.
The entertainer. Isaac Heeney celebrates with Sydney Swans fans at the SCG after kicking a goal.
Sunset over the SCG, R20 v Western Bulldogs.
Engine Room.
All-Australian midfielders Errol Gulden, Isaac Heeney and Chad Warner pose at the SCG ahead of the 2024 AFL Finals series.
As we celebrate 150 years of the South Melbourne > Sydney Swans, work is underway to develop the museum, which will be the final jewel in the crown of our new home at Sydney Swans HQ.
The museum will tell the story of the club’s formative years from 1874 through to the VFL era, the move to Sydney, and the stories of today.
Visitors will be able to read more on our Hall of Fame greats, watch footage from famed matches, and see the guernseys, boots, balls, and medals that have become part of Swans folklore.
The museum project is being proudly funded by the Sydney Swans Foundation and support is still required to complete the build. To donate to the Sydney Swans Foundation and help bring this important project to life, visit our campaign page
HEENEY SOARS TO NEW HEIGHTS IN 2024
Sydney Swans star Isaac Heeney has capped off a career-best season, winning the Bob Skilton Medal as the Sydney Swans Club Champion for 2024.
It was a trio of All-Australians who led the votes with Heeney finishing ahead of Errol Gulden and Chad Warner, who finished second and third respectively.
Heeney, Gulden and Warner were a dominant force for most of the season, with all three finishing high in the 2024 Brownlow Medal count, leading the Sydney Swans to the minor premiership, and ultimately, another Grand Final appearance.
Heeney, a QBE Sydney Swans Academy athlete, played in 24 games for the Swans this year, averaging 25 disposals and almost two goals per game in his first full season in the midfield. He polled 28 votes in
the Brownlow Medal.
The 28-year-old arguably saved his best match of the season until the Qualifying Final against cross-town rivals GWS. In that match he collected 30 disposals, seven clearances, three goals and a spectacular mark.
Sydney Swans coach John Longmire said Heeney is a deserved winner.
“Isaac’s hard running, stoppage work and ability to finish off was as good as anyone in the competition this year,” Longmire said.
“The things we really loved about him were his hardness in the contest and his ability to lift at key moments. We as coaches marvelled at the number of times we saw him help out teammates off the ball.
“Isaac is also genuinely tough.
As we saw in the back end of the season, we admired his ability to play under physical duress.”
Heeney said it was a great honour to win the Bob Skilton Medal for the first time in his
career.
“It’s been an incredible year, it’s been the most fun I’ve had,” Heeney said.
“Horse had faith in me to jump in the midfield and just play my game, and obviously that comes off the back of a decent pre-season too.
“Horse just said play your game as long as it’s team focus first, and I was able to do that and play with confidence. It’s been really fun.”
Errol Gulden took home the Adam Goodes Trophy after finishing second in the count. Also a graduate of the QBE
Sydney Swans Academy, Gulden was at his consistent best in 2024, averaging 27 disposals per game and earning another selection in the All-Australian team, making it two years in a row.
Chad Warner was awarded the Peter Bedford Trophy after finishing third. Warner earned his first All-Australian blazer in 2024 and averaged almost 24 disposals and two goals per game.
OTHER AWARD WINNERS:
PAUL KELLY PLAYER’S PLAYER: ISAAC HEENEY
PAUL ROOS BEST PLAYER IN THE FINALS: ISAAC HEENEY
BARRY ROUND BEST CLUBMAN AWARD: JAMES ROWBOTTOM
DENNIS CARROLL AWARD FOR MOST IMPROVED: JUSTIN MCINERNEY
RISING STAR AWARD: MATTHEW ROBERTS
VFL PLAYER OF THE YEAR: CALEB MITCHELL
VFL SQUAD PLAYER OF THE YEAR: BEN EDWARDS
THE FINISHING ORDER FOR THE 2024 BOB SKILTON MEDAL:
1. ISAAC HEENEY (956 VOTES)
2. ERROL GULDEN (888 VOTES)
3. CHAD WARNER (813 VOTES)
4. BRODIE GRUNDY (750 VOTES)
5. NICK BLAKEY (648 VOTES)
6. JAMES ROWBOTTOM (639 VOTES)
7. OLIVER FLORENT (628 VOTES)
8. JAMES JORDON (622 VOTES)
9. JAKE LLOYD (605 VOTES)
SOFIA SHINES IN SEASON 2024
Sydney Swans young gun Sofia Hurley has capped off a breakout 2024 season, winning her first Sydney Swans Club Champion award.
The 20-year-old played in all 11 games for the Swans in 2024, averaging 20 disposals and seven tackles a game after spending more time in the midfield.
Hurley took out the Club Champion award ahead of co-captain Lucy McEvoy and midfielder Laura Gardiner who finished second and third respectively.
Hurley said she is honoured to win the Club Champion award for the first time.
“I was certainly not expecting it,” said Hurley.
“It’s definitely rewarding, but everyone in this room puts in so much work and I can’t say I put in anymore work
than anyone else. I just love playing with these girls and I’m grateful for that.
“I’m fortunate that I have been able to play at the Swans since its inception and I’ve loved it. I love the club, and I really appreciate being here.
“Thanks to my family, and of course thankyou to everyone involved in the program and all the girls.”
McEvoy claimed second place in the Club Champion after yet another extremely consistent season, largely in defence. The co-captain also played in 11 games in 2024 averaging 15 disposals and four marks per game.
Running machine Gardiner finished third in the award after again racking up huge numbers in the midfield. She averaged 29 disposals in her nine games for the season along with five clearances and six tackles per game.
AFLW Senior Coach Scott Gowans congratulated all three on fantastic seasons.
“Sofia has played in every game across our three seasons and has become an integral member of our team,” said Gowans.
“Her season was simply outstanding, and this accolade is well deserved.”
Of McEvoy and Gardiner Gowans said: “Lucy led from the front all season after becoming our sole on-field leader after Round 1. It was the best season of her career.
“Meanwhile, despite missing a couple of games through injury, Laura was still able to have an amazing year on field. She averaged 29 disposals a game which is remarkable in AFLW, and she just seems to be getting better and better.
“I congratulate Sofia, Lucy and Laura for their enormous contribution in 2024.”
OTHER AWARDS ON THE NIGHT INCLUDE:
PLAYERS’ PLAYER: SOFIA HURLEY
BEST CLUB PERSON: ALANA WOODWARD
RISING STAR: SARAH GRUNDEN
THE FINISHING ORDER FOR THE 2024 SYDNEY SWANS CLUB CHAMPION:
1. SOFIA HURLEY (370 VOTES)
2. LUCY MCEVOY (283 VOTES)
3. LAURA GARDINER (258 VOTES)
4. TANYA KENNEDY (191 VOTES)
5. CYNTHIA HAMILTON
8.
(175 VOTES)
6. ALICE MITCHELL (168 VOTES)
7. MONTANA HAM (134 VOTES)
BRENNA TARRANT (132 VOTES)
9. ELLA HEADS (109 VOTES)
10. REBECCA PRIVITELLI / ALEXIA HAMILTON (99 VOTES)
PAUL ROOS AND FOUR FAVOURITES HONOURED
This was a special year for our football club, marking 150 years of the red and white. So, it was only fitting that some of our modern champions had the honour of pulling on the velvet jacket.
As part of a special event held at Sydney’s W Hotel, Premiership coach Paul Roos was elevated to Bloods Champion and 2012 Premiership players Jarrad McVeigh, Nick Smith, Heath Grundy and Kieren Jack were inducted into the Swans Hall of Fame.
Paul Roos played 356 VFL/ AFL games in total for Fitzroy (269 games) and the Sydney Swans (87 games) and coached the club from 20022010, during which time he led the Swans to the droughtbreaking 2005 Premiership, proudly declaring “Here it is!”.
Jarrad McVeigh was drafted to the Swans as pick 5 in the 2002 draft and went on to play 325 games including the 2012 Premiership, where he held the cup aloft as cocaptain. McVeigh was named All-Australian in 2013 and Sydney Swans Club Champion in 2008 and 2013.
Nick Smith was known for his resilience and tenacity in his 211 games for the Sydney Swans. The 2012
Premiership player and 2014 All Australian was initially taken in the rookie draft but grew to become one of the most popular members of the Swans team.
Heath Grundy was drafted from South Australia in 2005 and went on to become one of the most important key defenders in Swans history. He played 256 games in the red and white, including the 2012 Premiership, and formed a great defensive group alongside the likes of Ted Richards and Martin Mattner.
Kieren Jack played 256 AFL games after initially being taken in the 2005 rookie draft. The left footer was cocaptain of the club from 20132016, was named Sydney
Swans Club Champion in 2010, and played a pivotal role in the 2012 Premiership success.
Seven current and former staff members were also celebrated on the night by being awarded Life Membership for their service to the club. They include former coach Rodney Eade, Recruitment and List Strategy Manager Kinnear Beatson, Acting Executive GM of AFLW Amanda Turner, Executive GM of Consumer and Product Natalie Fagg, Membership
Operations Manager Anita Murphy, former Director Robert Pascoe and former Director Bill McCartney.
Meanwhile former player David Murphy was presented with the John Yates Award for his contribution to developing the game of AFL in NSW.
Meanwhile, three items were added to the Swans Heritage List. They include the Sydney Swans new home at the iconic Royal Hall of Industries, the Basil Sellers Richard Colless Centre, the club’s
first AFLW team which joined the competition in 2022, and the club’s largest ever homeand-away crowd when 72,393 people turned out in Round 21, 2003 to watch the Swans take on Collingwood at what was then called Stadium Australia.
IT WAS ANOTHER BIG YEAR OF COMMUNITY INVOLVEMENT IN 2024 FOR THE SYDNEY SWANS.
RALLY FOR REDKITE
The Sydney Swans have been on Redkite’s team for 24 years, supporting children and families affected by childhood cancer through various initiatives, highlighted by our annual Swans Redkite Day.
This year the theme was ‘Rally for Redkite’ with rally towels handed out at the SCG for Redkite Day as the Swans took on Gold Coast in Round 6.
In the lead up to Redkite Day, 14-year-old Swans fan from Raymond Terrace (just outside of Newcastle), Mackenzie Papworth and her family, alongside Redkite CEO Monique Keighery, were guests
at Swans training.
Mackenzie and her family have faced some incredibly difficult times over the last few years. Not only have they faced a family cancer diagnosis once, but twice. Her family is just one of the hundreds that Redkite help each year and their story shows the importance of Redkite Day as the club raises funds for the incredible work Redkite does.
‘The Swannies’ auction, portraits drawn by Redkite children and their families also returned this year. For 2024, as we celebrated 150 years, there were also portraits of Swans greats alongside current players and these were auctioned off to add to the Redkite Day donation tally which reached close to $35,000 raised.
AFL and AFLW Players also visited the Royal Children’s Hospital in Randwick several times throughout the season and took part in Redkite’s music therapy sessions. 2025
is set to be a big year as the club celebrates 25 years with Redkite and Redkite celebrate 25 years of music therapy with the Royal Children’s Hospital in Randwick.
LOTS OF SOCKS
We once again welcomed our friends at Down Syndrome NSW to a training session to celebrate World Down Syndrome Day. The team trained in a variety of crazy socks, to support the organisation’s Lots of Socks campaign, which this year featured some Swans red and white socks for the first time. The club works with Down Syndrome NSW as part of the disability empowerment pillar of our Diversity Action Plan, employing a staff member in each of the men’s and women’s programs as part of the partnership.
CUNNINGHAM A FINALIST FOR JIM STYNES AWARD
For the third time Harry
Cunningham was named a finalist for the award, which is presented to the player who has best demonstrated the values of late Melbourne champion and former Demons’ President, Jim Stynes. From their commitment to helping others and making a difference in the community, to the way they represent the game on and off the field, this award goes to the heart of the sport.
Cunningham has been a strong supporter and ambassador for Redkite for over a decade. During this time the veteran defender has been the face of Sydney’s Redkite Day, made regular ward visits, has supported Redkite’s music therapy program and helped campaign for numerous fundraising activities to help families facing childhood cancer.
Cunningham was first introduced to Redkite by former Swans player Rhyce Shaw in a visit to the Royal Children’s Hospital in Randwick, where he was deeply impacted by the work they do. Over a decade later, Cunningham is a constant presence in the Redkite community, having built strong relationships with Redkite
Staff and Matt Ralph, the music therapist at the Royal Children’s Hospital.
SPREADING OUR WINGS ACROSS NSW
As AFL participation numbers continue to rise across New South Wales, Sydney Swans players saw plenty of future talent during club and school visits this season. From the Hills, to the Shire, North Sydney and the Eastern Suburbs, we spread our wings across Sydney to put plenty of smiles on faces and encourage the next generation of Swans. The AFL and AFLW teams also ventured north to Coffs Harbour, the AFL for a community pre-season camp and the AFLW played the first ever AFLW fixture in the region. During the time spent there, players and staff visited local tourism activities, hosted junior clinics and trained and played out of C.ex Coffs International Stadium.
ALL SMILES
AT ‘KICK THE HABIT’ FOOTY FESTIVAL
Visitors to the Top End might notice a little more red and white amongst the community after we embarked on the first year of a threeyear commitment to tackle Indigenous smoking.
A contingent of staff and players visited Jabiru, Maningrida and Ji-Balbal, making connections and sharing experiences that have had a profound impact on our
staff and athletes, as we hope they have on people in those communities.
Activities included visits to schools, aged care facilities, and homelands, as well as AFL clinics for the community.
The centrepiece of the visit was a three-day smoke-free football festival in Maningrida, to promote important health messages about smoking.
First Nations peoples in the Northern Territory have among the highest rates of smoking in Australia, especially across the Jabiru – Tiwi region in West
Arnhem Land, where the town of Maningrida is located.
We had a terrific turnout of both competitors and spectators over the three days of the ‘Kick the Habit’ festival and look forward to building on that interest over the next two years.
Bloods Champion Michael O’Loughlin, one of 21 First Nations players to represent the Swans, said he was incredibly proud to take part in a once-in-a-lifetime event.
“It has been pretty special,” O’Loughlin said. “You can
see the reactions from the community, and we’ve got a huge number who have come from surrounding parts of Maningrida who have joined in.
“There have been a number of great lessons that have been learned from the community and certainly from our staff and players.
“It has been an absolute pleasure to be here (and it’s) a once-in-a-lifetime opportunity to come to a place like this.”
The football festival simply wouldn’t have been possible without the many people who have contributed to this project. We are incredibly grateful for everyone’s generosity, whether it be with their time, resources, or donations.
A special thank you to Mala’la Health, the ADF, the team at Tackling Indigenous Smoking, the West Arnhem Regional Council, NjaMarleya, Bawinanga Aboriginal Corporation, and our own Jarred Hodges, whose work was crucial in bringing everything together.
THE JOURNEY THROUGH THE QBE SYDNEY SWANS
ACADEMY IN 2024 HAS BEEN ONE OF SIGNIFICANT MILESTONES, DRIVEN BY HARD WORK AND CONTINUOUS GROWTH.
Season 2024 has showcased the incredible achievements of nearly 750 athletes, stretching from Coffs Harbour, through Sydney, and down to the Illawarra region.
One of the highlights has been the ongoing success of the Top End Academy. Competing
in the Coates League, these young athletes faced off against some of the best talent in the country. The Under 18 male and female teams displayed outstanding skill and determination while proudly representing the red and white. The dedication of the Top End Academy athletes is truly commendable, as they commit to three-hour training sessions twice a week over a 6-to9-month program at Swans HQ. This level of commitment requires extraordinary sacrifice from both athletes and their families, especially those travelling from the regions.
We’ve seen fantastic talent emerge, particularly with Emma Juneja and Joel Cochran, who proudly represent the Academy in the AFLW and AFL National Academies. The commitment to female representation continues to shine, with nine female athletes representing New South Wales in the Allies
campaign, alongside five male players. This year has been especially rewarding, with highlights such as Holly Cooper signing with the AFLW Sydney Swans. Imogen Brown also joined Richmond as a replacement player and has since returned to Sydney after securing a place on the Swans list during the 2024 AFLW Trade period. Amelia Martin also saw her dream achieved after being selected by the Swans at pick 56 in the recent AFLW Draft. Both Amelia and Imogen were members of the club’s inaugural Youth Girls program in 2018 and it’s just reward for their talent and dedication to the program. The Academy also had an AFL draftee with Joel Cochran selected at pick 47 by Collingwood in the 2024 AFL National Draft. These successes showcase the Academy’s significant impact within New South Wales and the National AFL landscape.
The QBE Sydney Swans Academy celebrated remarkable achievements in the Under 16 competition. The Under 16 male team secured their first-ever National Development Championship title with an undefeated season, culminating in a victory over Tasmania. Conrad Blackwell-Smith received the MVP for Sydney Swans Academy and Guy Jenkin and Aidan McCartney were named in the 2024 Under 16 All Australian team. Adding to this success, Ashleigh Barlow from the Under 16 female squad was named both the Sydney Swans Academy MVP and a 2024 All Australian player.
This year also marked the induction of the inaugural Basil Sellers Scholars, a group of exceptional young men and women selected for their talent, dedication, and potential. Their hard work serves as a powerful testament to Basil Sellers’ personal investment in their futures. As a support and mentor, Basil’s unwavering belief in their abilities inspires each scholar to strive for excellence, knowing that he is cheering them on with immense pride.
The talent assessment
process has been another season highlight, with nearly 900 athletes tested through the Open Athlete and Talent Assessment sessions, ensuring we consistently identify and nurture the best talent in the Sydney Swans’ region.
During the September school holidays, we had the exciting opportunity to compete against the GWS Giants Academy in Albury in the annual Super 24 Series. Over three days of footy played in stunning conditions, these young athletes showcased their skills and teamwork, enhancing their status as some of the most talented players aged 13 to 15 years in New South Wales. A huge thank you goes out to the Academy athletes and families for making this a fantastic event.
This year we also launched the “Young Bloods” TikTok documentary series, offering an engaging glimpse into the lives of eight Academy athletes. The first of its kind project aims to connect fans and inspire young athletes to keep playing sport. To watch the series, go to @youngbloodsafl on TikTok.
Finally, we would like to extend
our heartfelt gratitude to the Academy coaches, staff, players, and families for their unwavering dedication. Your support and commitment make all the difference in creating a nurturing and successful environment for Academy athletes.
As we celebrate the achievements of 2024, the QBE Sydney Swans Academy stands as a testament to a thriving AFL community. Together, we are laying the foundation for the next generation of talent, passionate about the game and ready to carry the Swans’ legacy forward. Here’s to an even more incredible 2025 year ahead!
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Gardiner, Kennedy, Smith, Hurley, Privitelli, C. Hamilton
Season 2024 saw some big milestones, headlined by Dane Rampe’s 250th game and Isaac Heeney’s 200th which coincided with the Preliminary Final against Port Adelaide at the SCG.
Club favourite Harry Cunningham also played his 200th game for the Swans while Brodie Grundy also reached the milestone in red and white after 10 years at Collingwood and one season each at Melbourne and Sydney.
Will Hayward and Ollie Florent celebrated their 150th games and became Life Members of the club, while Robbie Fox notched up his century, celebrating game 100 in July, and Joel Amartey hit his first milestone with 50 games.
Two AFLW stalwarts, co-captain Lucy McEvoy and the ever-reliable Rebecca Privitelli also registered significant milestones this season, playing their 50th game. Privitelli reached the milestone after eight seasons in the competition (Carlton, GWS and Sydney) and McEvoy, in her sixth season after 34 games at Carlton before joining Sydney.
A familiar face will be at the helm of our reserves team next season, with Jarrad McVeigh moving to the role of VFL Head Coach, taking over from Damian Truslove.
After two seasons with the club, Truslove has returned to Victoria for family reasons.
McVeigh has spent the past five years as an assistant coach of our AFL team, after retiring from a career spanning 325 games in the red and white over 16 years, including the 2012 premiership.
He inherits a team that finished the season 13th on the ladder, with 8 wins, 9 losses, and a draw from 18 home-and-away games.
While the side may have missed the finals, it showed dominance and form to match it with the best teams at times this year, doubling the number of wins from the previous season.
In his second season on Sydney’s list, Caleb Mitchell was extremely consistent for the VFL side, playing 16 games across half-back and in the midfield, earning himself the Swans’ VFL Player of the Year Award.
The 20-year-old made his senior AFL debut against Richmond in Round 3 at the MCG.
Ben Edwards claimed the VFL Development Squad Player of the Year, playing in 16 games and averaging 21 disposals a game.
Defender Aaron Francis’s consistent form in 2024 was also rewarded with selection the 2024 Smithy’s VFL Team of the Year, the only Swan to be selected in the side at the completion of the season.
Francis, who has been resigned by the club as a rookie, played in 14 matches this season, averaging 20.1
disposals, 8.9 intercepts and 7.1 marks each game, while also hitting the scoreboard for three majors.
His strong form in the reserves saw the defender called up to the senior side for five games in 2024, where he contributed to victories in Rounds 9, 10, 11, and 24.
Joel Hamiling, who was also re-signed to a rookie contract, made the switch to the forward line and was the side’s leading goal scorer with 31, ahead of Peter Ladhams (16) and Jacob Konstanty (14).
PARKER AND REID FAREWELL SWANS
In 2024 we said goodbye to two 2012 Premiership players Luke Parker and Sam Reid who have both made an incredible mark on the football club.
Parker played 293 games for the Swans since being drafted in 2010. He was a member of the 2012 Premiership side, a three-time Bob Skilton medallist as Club Champion, All-Australian in 2016 and a five-time Brett Kirk medallist.
Parker was co-captain of the club from 2019 to 2023 and has also won the Brett Kirk Medal five times as beston-ground in the Sydney Derby. He has also played in a remarkable 26 finals games.
The 31-year-old said he has loved his time in Sydney.
“Coming to Sydney as a 19-year-old completely changed my life. Sydney became my home, I met my wife Kate here and the Swans became our family,” Parker said.
“The decision to part ways with the club after 14 years has been an extremely difficult choice, one I thought I’d never have to make. My most valued memories have been forged here, alongside a group of teammates who have become like brothers, and with fans who have shown me more love than I could have ever imagined deserving.
“I can’t thank the supporters and members enough for supporting me through this year and the journey over 14 years, you guys are what makes it special.
“I leave this club with nothing but gratitude of what I have been able to do and to hear how I have been able to help this club and lead this club is such a special thing and a bond I will have these guys forever. It goes beyond the field, I have life long mates once this career is done.
“I never thought my journey would take this path but you never know what the universe has in store for you. I have another journey that I will take now, but I know that the Swans family will always be home.”
Coach John Longmire said Parker will go down as a champion of the Bloods.
“Parks has been an absolute pleasure to coach since he walked into this club all those years ago,” Longmire said.
“He has been one of the hardest and most competitive players we’ve had and his resilience and ability to keep backing up, time after time, was something I always admired.
“His footy CV is up there with some of the all-time greats. He is a Premiership player, three time best and fairest and is as a Swans champion and fan favourite.”
WATCH LUKE AND SAM’S FAREWELL INTERVIEW AT THE 2024 CLUB CHAMPION HERE
Parker’s good friend and fellow 2012 Premiership player Sam Reid called time on his career, announcing his retirement from football in July after sustaining a hamstring injury.
The 2012 Premiership player had 15 seasons at the top level, notching up 181 games
and 183 goals in the red and white.
Drafted with pick 38 in the 2009 draft from the Wangaratta Rovers, Reid made his debut in Round 22, 2010 against the Brisbane Lions. He quickly became known for his versatility, athleticism, and contested marking ability, earning the 2011 Sydney Swans Rising Star Award. The following year Reid cemented his name in Sydney’s record books as part of the 2012 Premiership side.
The 32-year-old said he is proud of his career with the Swans.
“I have called the Sydney Swans home for the past 15 seasons and I’m so grateful for the time I have had here at the club,” Reid said.
“Since arriving from Victoria all those years ago I’ve grown up from a 17-year-old school kid to now having a wife and two kids of my own. The club has looked after me and my family so well and I can’t thank them enough for the opportunity I’ve been given.
“I will look back with so many great memories of playing here – the people I’ve been able to work with have been incredible and a big reason why I lasted 15 years. Of course, the 2012 Premiership sticks out in my mind as the footballing highlight.
“I want to say thank you to the entire football club, the players past and present, the coaching staff, and of course all the Swans members who have supported me along the journey.”
The club also farewelled Cooper Vickery, Harry Arnold and Jaiden Magor.
Sydney Swans Executive GM Football – AFL, Leon Cameron, wished the three players the very best.
“It’s always an extremely tough time of the year when we have to make difficult list decisions, and this season is no different,” Cameron said.
“Cooper, Harry and Jaiden have all made excellent contributions to the Swans in their own ways, we are extremely grateful for the hard work they have put in since arriving at the club.
“On behalf of everyone at the Sydney Swans, I wish all three boys the very best for their futures.”
LOCHLAND LEAVES LEGACY ON
AFLW
Sydney Swans forward Brooke Lochland retired at the end of the 2024 season after an impressive nine seasons in the game.
The 33-year old former Swans co-captain, All-Australian and 2018 Western Bulldogs premiership player retired with one of the great AFLW honour rolls, having played 64 games across two clubs - 35 for Western Bulldogs and 29 for the Sydney Swans.
Drafted to the Western Bulldogs at pick 53 in the 2016 National Draft, Lochland made her debut for the Bulldogs in Round 1 in 2017.
Just a year later in 2018 she became an All-Australian and Premiership player as well as the league’s leading goalkicker. That same year she kicked seven goals in one game, the most by an AFLW player in a single match, a record that still currently stands.
It was in mid-2022 when Lochland decided to start a
new chapter and move to the harbour city. She became the first marquee player to join the Sydney Swans from an interstate team when the club gained entry into the AFLW competition for Season 7 and made an immediate impact at the club on and off the field. A born leader, Lochland was an inaugural Sydney Swans cocaptain and the club’s leading goalkicker in 2022.
An emotional Lochland said she it was a carrer she is “incredibly grateful for.”
“Never did this six year old who went to Auskick with the boys in her Bombers jumper with her childhood hero James Hird #5 on the back ever think that she would be drafted to an AFL club one day,” Lochland said.
“I am grateful to the Western Bulldogs who gave me the opportunity to live out my dream. And then my move to Sydney, it was one of the best decisions I’ve made and I am one of the lucky ones to say that I’ve been able to play for this great club full of wonderful people & supported by the best fans in the world.
“I stand here knowing that I’ve
given my heart and soul to two clubs over nine seasons and to be able to leave the game as a premiership player is something that no one can ever take away from me.
Fellow 2022 Sydney Swans AFLW leadership team member Alana Woodward also announced her retirement after sustaining an ACL injury.
Woodward begun her AFLW career at Richmond, heading to St Kilda after two seasons, before joining the Sydney Swans in 2022.
Her experience and natural leadership skills have been recognised consistently in her time at the Swans, awarded the Best Club Person in 2022 and 2024 at the club’s AFLW Club Champion.
Alongside Lochland and Woodward, Hayley Bullas also called time on her six-year AFLW career. 28-year old Bullas arrived in the Harbour City in 2023 having played 30 AFLW games for West Coast across four seasons. Her first year in the red and white didn’t go to plan as she missed the entire season with a knee reconstruction but made an impact off the field with her
attitude and standards. Despite the setback, Bullas recovered to play seven games for the Swans in 2024 and retires with a total of 37 games.
The club also farewelled eight inaugural AFLW players: Lauren Szigeti, Lisa Steane, Aimee Whelan, Paige Sheppard, Eliza Vale, Ella Heads, Bella Smith and Montana Beruldsen.
Szigeti, a renowned leader, joined the Swans in 2022 as co-captain while Steane also joined Szigeti in the 2022 leadership group.
Heads, a former QBE Sydney Swans Academy athlete leaves the club to join Port Adelaide while Bella Smith (Fremantle) and Montana Beruldsen (Richmond) also departed the club during the 2024 AFLW Trade Period.
Sydney Swans AFLW Senior Coach – Scott Gowans, wished all players the very best.
“As always, this time of the football season is extremely difficult and unfortunately tough decisions have to be made,” Gowans said.
“On behalf of everyone in the AFLW program and the wider club, I wish all players the very best for their futures.”
AFL
CALEB MITCHELL
CAIDEN CLEARY
KIARA HILLIER
HOLLY COOPER
SARAH GRUNDEN
LARA HAUSEGGER
Mitchell made his AFL debut in the Round 3 match against Richmond at the MCG. He collected 10 disposals in the narrow loss to the Tigers and went on to play one more match for the season against the West Coast Eagles in Round 4. Mitchell will be looking to press his claims for a more permanent spot in the AFL side with a solid pre-season.
Cleary, a QBE Sydney Swans Academy graduate, made his AFL debut against cross town rivals GWS Giants in Round 15. He proved to be a solid contributor kicking a goal in his first game. Cleary went on to play five games for the season, capped off with a 16-disposal match against Adelaide in Round 24.
After a couple of seasons on the Brisbane list Kiara made her AFLW debut in Round 1 against Collingwood. Kiara’s slick ball use and her run off half-back were on show in the 3 games she played for us this season. We can’t wait to see what Kiara can bring in 2025.
Holly made her debut up at Coffs Harbour against Richmond and went on to play eight games in her first season. Holly earned herself a contract extension mid-season after displaying the explosive traits that we value in the team. Playing a mix of midfield and forward line, Holly showed that she was AFLW ready as a result of her spending her formative years in the QBE Sydney Swans Academy.
Sarah made our Round 1 team, and her debut was a win against Collingwood at North Sydney Oval. She gained valuable experience by playing 10 of the 11 games and showed that she can play forward and up the ground as well. Her kicking to advantage and decision making were a highlight of her season. With another preseason and some more opportunities up the ground we see Sarah growing into a true utility who can impact in different lines.
Lara made her debut in Round 2 against the Saints at RESA Park and played six games in her first season at the club. Lara grew in confidence as the season went on and we can’t wait to see her develop next season into a damaging rebounding defender.
OPENING NIGHT V HAWTHORN
FRI MAR 07
7:40PM - SCG
ROUND 01 V BRISBANE LIONS
4:15PM - SCG SAT MAR 15
ROUND 02 V FREMANTLE SUN MAR 23
3:10PM - OPTUS STADIUM
ROUND 03
ROUND 04 V NORTH MELBOURNE
7:35PM - MARVEL STADIUM SAT APR 05
ROUND 05 V COLLINGWOOD
7:10PM - ADELAIDE OVAL
ROUND 13 V RICHMOND
1:20PM - MCG
ROUND 14 SAT JUN 07
ROUND 15 V PORT ADELAIDE
SAT JUN 21
3:45PM - ADELAIDE OVAL
ROUND 16 V WESTERN BULLDOGS
TBC | JUN 26-29
TIME TBC - SCG
ROUND 17 V FREMANTLE
TBC | JUL 3-6
TIME TBC - SCG
ROUND 18 V ST KILDA
ROUND 06 V PORT ADELAIDE
SUN APR 20
3:20PM - SCG
ROUND 07 V GOLD COAST SUNS
1:10PM - PEOPLE FIRST STADIUM SUN APR 27
ROUND 08 V GWS GIANTS
SUN MAY 04
1:10PM - SCG
ROUND 09 V ESSENDON
4:15PM - MARVEL STADIUM SAT MAY 10
FRI MAY 16
7:40PM - SCG
ROUND 11 V MELBOURNE FRI APR 11
ROUND 10 V CARLTON SUN MAY 25
3:20PM - MCG
ROUND 12 V ADELAIDE CROWS *ALL TIMES ARE LOCAL TO GROUND
