How to recover abandoned carts with WooCommerce plugins
Tactic #1: Keep the cart notification noticeable Based on an infographic by KISSmetrics, 24% of people who abandon their shopping cart want to save their items for future consideration. So, if you want to have them come back and complete purchasing, it is really important to keep the cart noticeable. Otherwise, it will be out of sight and out of mind. This could be something as simple as making the cart icon on the right corner bigger and catchier with the number of items inside the cart in hot red color. See how Amazon does it right:
How you can do this: Simply use the plugin called WooCommerce Menu Cart. It helps display a customized shopping cart icon with the number of items added and total cost in your navigation bar. It looks like this:
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Tactic #2: Implement the exit-intent popup “I can find it cheaper somewhere else.” This is the most frequently objection that online shoppers usually have when they’re on the fence about buying something. And good news is - it’s also one of the easiest objections to overcome when you can offer them a discount code if they have intend to leave your site. This is where exit-intent popup comes in. Exit-intent popups work by examining online shoppers’ mouse movements and detecting when they are about to leave. It then sends a popup message that encourages them to stay by offering a deal or presenting more information.
How you can do this: Download Beeketing for WooCommerce plugin then activate the built-in Checkout Boost app inside. Checkout Boost will help you: For example, let’s look at how one Beeketing clients uses the exit-intent offer to recover WooCommerce abandoned carts on their site:
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Tactic #3: Enable guest checkout on WooCommerce “Are you new here or a returning customer?” (log in or create a new account?) A lot of checkout processes start with this redundant question. It’s not a good idea to require customers to create an account prior to checkout. In fact, Kissmetrics once pointed out that account creation is one of the most common factors that will “kill conversions”. This not only slows down the checkout process, but also makes customers bounce. The reason is quite easy to understand: you’ve indirectly disconnected the potential customer with their initial goal - buying products on your store.
How you can do this: Just check one box to enable guest checkout in the WooCommerce Dashboard And you’re done!
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