City of Martensville

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www.martensville.ca

WESTERN CANADA’S FASTEST GROWING CITY StarPhoenix Special Feature

Martensville: City of Progress will have more opportunity to work closer to home,” by Blair Braitenbach Shewchuk says. for SP Creative Features LIFESTYLE ADVANTAGE As the fastest growing city in western Canada, it’s safe Martenville’s history is relatively short. Founded in to say the secret’s out that big things are happening in 1939, the community wasn’t incorporated as a town until Martensville. 1969 and then became designated a city four decades Originally established as a bedroom community to later in 2009. But with Saskatchewan’s rapid growth over Saskatoon, Martensville in recent years has begun to the past decade, people began looking to Martensville generate a thriving economy and recreational lifestyle for its affordability and peaceful surroundings – with the likes the region has never seen before. According the added benefit of being situated only minutes from to Martensville Mayor Kent Muench, the steady growth Saskatoon. of the local economy has been bolstered by its everUnfortunately, the good old days of bargain basement increasing residential base. With a current population of housing prices are over in Martensville. According to about 9,000 (nearly double from 2006) and a regional Royal LePage, the current average cost to purchase a population hovering around 20,000, Muench said it was home in Martensville is approximately $325,000. As of only a matter of time before business development February, Saskatoon’s average home price was $351,000, progressed as newcomers and long-time residents alike according to The StarPhoenix. However, despite began seeking local amenities within the city’s limits. the closing gap on housing prices between the two “For the size of the community, it was very undermunicipalities, Shewchuk says younger families are still served,” Muench says. “People started noticing inclined to purchase in Martensville as they can upgrade Martensville as a great place to invest, and then it the size of their house at a lower cost. Additionally, started to explode. Smaller franchises began opening Shewchuk says by working with developers, the City in town, and now national chains like Canadian Tire was able early and McDonald’s on to provide are going to be “neo-traditional” opening soon.” (bungalow-style) Recognized housing as an for some of affordable option the lowest to those looking to commercial enter the market. and industry While the strategy tax rates in the led to the initial province – as influx of new well as its strong residents, many of regional ties the homes were with Saskatoon, designed with Warman and secondary suites other nearby allowing for rental centres – Muench units, providing says the city’s cost-saving business growth Martensville’s new City Hall opened earlier this year.The new civic benefits to anyone is building on building is five times larger than the community’s old City Hall, in the market momentum. As more commercial allowing for all of the City’s departments to operate under one roof. today. (Photo: Jeff Lyons/StarPhoenix) Cost advantages operations move aside, Shewchuk into Martensville says the most and area, important reason people choose to make Martensville investors see the city and region’s economic potential, home is due to its “laid back lifestyle,” its family-friendly Muench explains. “It gives confidence to others and that’s when you see community and safe environment. Boasting extensive urban parkland, trail systems and other leisure amenities more development take place,” says Muench. – in addition to the soon-to-be opened Martensville North Prairie Developments’ Black Iron Crossing Athletic Pavilion (MAP) – Shewchuk says the city is also and Sunset Ridge commercial sites are key drivers in ideal for recreation-minded individuals. the city’s business industry expansion. Already situated “For quality of life reasons, Martensville is a very quiet within these sites – visible along Martensville’s busy place – people know their neighbours, it’s peaceful,” Highway 12 corridor – are Tim Horton’s, Pharmasave, Shewchuk says. “You don’t have the density of housing, a Co-op gas bar/convenience store, Dairy Queen, a the pollution or the noise you get in a bigger centre. dental office and Taco Time. An 84-room Canalta Hotel “Until you experience both (living in Saskatoon and at Sunset Ridge as well as an RV automall by TRX RV at Martensville), it’s hard to quantify those differences.You Black Iron Crossing are currently under construction. know it just feels different. It’s really gratifying to see Dillon Shewchuk, Martensville community/economic people interact with one another and it’s very inclusive development manager, is amazed at how far the to new residents.” economy has come in such a short while. For example, LOOKING AHEAD in 2010 when Martensville council rezoned the 41 acres Shewchuk estimates Martensville’s footprint will where Black Iron Crossing is now located, it was unused space with cattle grazing the area. Now the development double in size over the next 20 years, in part due to new contributes to the over 400 businesses registered within subdivisions like Lake Vista that will see new homes built this year. To accommodate the continued population the municipality. growth, Shewchuk says two new elementary schools “In developing these commercial areas there was are slated for the city, with additions to double the size some scepticism, but the City remained confident in of the high school. In addition, Shewchuk says the City their vision and we are pleased with the process to date and hope to see the sites filled up in the future,” he says. is working with the Saskatoon Health Region to bring more health services to the community to add to its Shewchuk adds that having local services available lone medical clinic. He says increased medical services isn’t just about convenience, it means more people will will not only assist local residents, but will alleviate be able to actually work in the place they call home. Though he admits it will be some time yet, if ever, before strains on existing facilities in Saskatoon. By looking to other communities that have Martensville is completely self-sufficient, Shewchuk says experienced similar histories and growth spurts as many residents who originally moved to the municipality Martensville – such as the surrounding municipalities for its various lifestyle and home-buying advantages are of Okotoks and Airdrie outside Calgary – Shewchuk inclined to work locally. is confident Martensville will continue to enjoy a “People have more of an option to live and work prosperous and strong future. here now. As development continues, we’ll look to get Braitenbach is a Saskatoon freelance writer. more professional and white collar jobs here so people

Chaparral Ridge is North Prairie’s newest multi-family development in Martensville.The master planned community offers a unique mix of 106 multiplex units, starting at $204,900. (Photo: Jeff Lyons/StarPhoenix)

North Prairie leading growth in Martensville by Jeannie Armstrong SP Creative Features Editor It wasn’t too long ago that Martensville was dismissed as “Small Town, Saskatchewan,” known more for its close proximity to Saskatoon than its own attributes. John Williams and the management team at North Prairie Developments saw the community’s potential for extraordinary growth and have led the development of new neighbourhoods and commercial sites for close to two decades. North Prairie Developments first established a presence in Martensville in 1996 when they began building a small number of single family homes. Not only was land in Martensville at a lower price point than Saskatoon, developers were able to readily acquire larger blocks of land, says Phil Ratzlaff, land manager with North Prairie Developments. “We then transitioned into land development and created a subdivision called MacCormack Ranch, located at the east end of Main Street. It was a ranch-themed development, featuring 143 single family lots,” says Andrew Williams, vice-president of North Prairie Developments. The subdivision was enhanced by the development of a man-made lake, surrounded by homes on walk-out lots. With the completion of MacCormack Ranch, North Prairie Developments turned its attention to the new neighbourhood of Sunset Ridge, located on the south side of Martensville. “The development at Sunset Ridge was larger in scale, with 237 lots. While MacCormack Ranch was mainly single family housing, with two multi-family sites (Saddle Ridge and Rawhide Flats townhomes), at Sunset Ridge we increased our multi-family position and also added six acres of commercial development,” says Williams. “It’s a mixed use community.” With a higher ratio of multi-family units, Sunset Ridge became popular with first-time home buyers seeking affordable housing options. “We have a lot of young families coming in to Sunset Ridge. It’s not just because of affordability. It’s also because it’s a really nice place to raise a family,” says Ratzlaff. North Prairie’s first multi-unit project in Sunset Ridge was Boulder Ridge, a 52-unit townhome development. “Our current multi-family project in Sunset Ridge is Chaparral Ridge, featuring 106 units. Chaparral Ridge has a unique mix of back-to-back multiplex units, featuring bungalow, two-storey and loft floor plans. Units start at $204,900 plus GST. The price point has really been driving sales,” says Williams. “We always try to create a unique architectural feature in each of our multi-family sites. At Chaparral Ridge, the signature point is the architectural-style gates with cedar logs that go across the entrance, with strong stone accents. It’s an attractive entry,” says Williams. Chaparral Ridge is in close proximity to the commercial site at Sunset Ridge, which fronts onto Highway 12. This prime commercial location has attracted the construction of a new CanAlta Hotel, a Dairy Queen, Taco Time, Second Cup, Little Caesar’s Pizza and a strip mall where a dental clinic has been established. “Every time you add more commercial services and amenities, it makes a community that much more attractive, ensuring continued population growth,” says Ratzlaff. North Prairie Developments is also enjoying great success with its Black Iron Crossing commercial development. The 82-acre site is ideally located, between Continued on page E2


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