Taylor Volkswagen Oct 2014

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Grand Opening

36 1 5 E a s t Q ua n c e G a t e • R e g i n a , S K 1-877-811-4006 Congratulations Taylor Volkswagen on your Grand Opening!

“We Wish You Continued Success”

TM

260 Albert Street

306-525-6444 www.novusregina.com

novus@sasktel.net

Specialists in stone chip repair Glass replacement for all domestic and foreign vehicles Pick-up and drop-off service A variety of car care products available, featuring Surf City, Meguiar’s and Mothers.

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Grand Opening What can customers expect at Taylor VW’s new location? n Only exclusive Volkswagen dealership in Southern Saskatchewan n Eight-car, new vehicle showroom n Nine salespeople n Free wheel alignment checks n Customer comforts: free coffee, Wi-Fi, iPads, cable television, ample parking, courtesy cars, and shuttle pick-up and drop-off n Ten mechanical bays and nine factory-trained technicians n State-of-the-art factory diagnostic equipment n New vehicle delivery bay n Complimentary service washes n Dedicated used-car facility on site n Certified pre-owned vehicles reconditioned with genuine VW parts n On-site financing

Quality . Integrity . Commitment . Teamwork Construction Managers – General Contractors – Design/Build

CONGRATULATIONS Taylor Volkswagon on the Grand Opening of your new building. We are proud to have been associated with your project and that you chose Quorex as your General Contractor.

Regina (306) 761-2222 ABOUT THIS CONTENT: These stories were produced by Leader-Post Specialty Products on behalf of Taylor Motors for commercial purposes. The Leader-Post editorial department had no involvement in the creation of this content.

Touareg 2014

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Congratulations It is exciting to see the success and growth of a company, which is filled with professionals who strive for perfection in Customer Service in their daily activities. Have fun in your new facility.

WOULD LIKE TO CONGRATULATE TAYLOR VOLKSWAGEN ON THEIR

GRAND OPENING! We Make & Keep Scheduled

May Your Success Continue!

Appointments Because We Know Your Time Is Valuable REG00195931_1_1

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Grand Opening Setting a standard for green automobiles worldwide Volkswagen is recognized as a leader in environmental responsibility. In 1996, the company was the first automotive manufacturer in the world to implement an environmental management system — broken down into seven environmental goals, which have since been revised twice — into the technical development of its vehicles. As well, VW was the first car manufacturer to apply International Organization for Standardization 14000, a set of standards for environmental management systems. Green Car Journal awarded the Jetta TDI as Green Car of the Year in 2009. In addition, VW has used its Clean Diesel technology since 2003 and is a leading manufacturer of hybrid, diesel and electric vehicles.

The company’s environmental focus is summed up on its website: “It is the declared goal of Volkswagen to keep its impact on the environment as small as possible in all its activities and to work towards solving regional and global environmental problems with its own means.”

“Efficiency and emissions control are top priority for Volkswagen right now,” said Ryan Williams, GM for Taylor Volkswagen, adding that the entire car industry is currently swinging in that direction.

Because of the growing popularity of diesel and hybrid vehicles around the world, and VW’s addressing of that need in its own product, Taylor VW is able to offer diesel engines in almost all of its product lines. n

CONGRATULATIONS ON YOUR GRAND OPENING FROM YOUR FRIENDS AT CASTROL

VOLKSWAGEN RECOMMENDS

CASTROL EDGE PROFESSIONAL EXCLUSIVELY AVAILABLE AT YOUR VOLKSWAGEN DEALERSHIP.

Jetta Turbocharged Hybrid 2014 REG00196450_1_1

Taylor Volkswagen

3615 East Quance Gate Regina, Sask. 306-757-9657 • www.taylorvw.ca DL# 916050 *Lease payments of $175/$323 on the Jetta/Tiguan must be made on a monthly basis and cannot be made bi-weekly. Limited time lease off er available through Volkswagen Finance, on approved credit, based on a new and unregistered 2015 Jetta 2.0L / Tiguan 2.0T base model with 5/6-speed manual transmission with base MSRP of $16,385/$26,600. $1,395/$1,610 freight and PDI included in monthly payment. 48/36-month term at 1.9%/0.5% APR. $0 down payment, $230/$370 security deposit, $4/tire recycling levy, $100 air conditioning levy, $6.25 AMVIC fee and fi rst monthly payment due at lease inception. Total lease obligation: $8,427/$11,755.

64,000/48,000-kilometre allowance; charge of $0.15/km for excess kilometres. PPSA fee, license, insurance, registration, any dealer or other charges, options and applicable taxes are extra. **Limited time discount on cash purchase only of select new and unregistered 2014 models remaining in dealer inventory. Example: $5,000 cash discount available on the 2014 CC 2.0T Highline with 6-speed manual transmission, to be applied against the fi nal negotiated price. Discount varies by model. Dealer may sell or lease for less. Dealer order/trade may be necessary. Off ers end October 31, 2014 and are subject to change or cancellation without notice. †2015 Volkswagen Jetta 4 DR FWD / 2015 Tiguan 4MOTION® received a 5-star overall rating / 5-star side-crash rating. Government star ratings are part of the U.S. National Highway Traffi c Safety Administration (NHTSA) New Car Assessment Program (safercar.gov). Crash performance was based on a U.S.-equipped vehicle. Some features on that model may be optional or not available in Canada. Models shown: 2015 Jetta 1.8T Highline, $27,512 / 2014 Tiguan 2.0T Highline R-Line, $41,927.Vehicles may not be exactly as shown.Visit vw.ca or your Volkswagen dealer for details.“Volkswagen”, the Volkswagen logo,“Volksfest”,“Das Auto & Design”, “CC”, “Jetta” and “Tiguan” are registered trademarks of Volkswagen AG. © 2014 Volkswagen Canada.

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Grand Opening

Taylor VW’s new facility suits every kind of driver A first-time buyer looking for something economical.

A seasoned VW owner seeking an upgrade to a sportier version of their favourite model. A commuter looking for fuel efficiency first and foremost. Regina is full of past, present and future VW drivers, each as unique as the cars they drive — and, with them in mind, Taylor Volkswagen opened the doors of its new 30,000-square-foot facility and stand-alone 2,200-square-foot used-car facility on June 16.

The Taylor Volkswagen dealership had outgrown its previous location, which it shared with Taylor Audi, and a move to an exclusive facility was inevitable, said general manager Ryan Williams. “The two worked well together, but then volumes grew so much that we had to separate the facilities. We were bursting at the seams for so many years.”

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The upgrade has improved the customer experience significantly due to many factors, one of which is the physical location of the new facility — the new building at 3615 East Quance Gate sits directly between residential and commercial areas in Regina’s thriving east end, which is where, explained Williams, the majority of Taylor VW’s customers live.

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CONGRATULATIONS TO The upgrade has improved the customer experience significantly due to many factors, one which is the physical location of the new facility.

on your Grand Opening!

TAYLOR VOLKSWAGEN ON THE

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Tiguan 2014

“Seventy-five to 80 per cent of our customers live in the east and southeast. We did look at other options across the city, but this definitely made the most sense,” he said, adding that the new facility sees much more business in the evenings due to customers stopping in on the way home, whereas at Taylor Volkswagen’s previous location, business tended to dwindle in the late afternoon. “Being located between a commercial and a residential area has worked out very well,” he said.

The location change is just one of the many positive features of the new facility — now dedicated exclusive to Volkswagen — that have vastly improved the experience for local VW owners and buyers. “Customers now have a much better experience bringing their vehicles in for service. Now that we have separated [Volkswagen and Audi], we have a full shop dedicated solely to Volkswagen. Our service capacity has gone up four times because the shop is no longer shared.”

The new shop has 10 mechanical bays and nine technicians.

Also, as would naturally be expected with such a size upgrade, the facility’s inventory of both vehicles and parts has increased, which, according to Williams, has led to a surge in business.

“We are seeing a lot more sales of both new and used vehicles, and more people coming through the service department’s doors,” he said.

“We are one of the few manufacturers who offer both diesel and hybrid cars. And, for people who do a lot of travelling, those are the most economical,” he said. “VW diesel cars get upwards of 1,100 kilometres per tank. Gas prices going up as they have and will continue to do, diesel cars can give people who commute a lot of savings. You do pay a little more for a diesel engine, and maintenance is incrementally higher than what it is on a gas car, but you get that payback if you’re putting on the kilometres.”

Taylor Volkswagen offers diesel engines on almost all of its product line.

Along with the improvements to parts and service, the facility boasts an open, light-filled eight-car showroom, while the previous location could only accommodate three cars in its showroom. There are nine salespeople on hand to meet the needs of any shopper who comes in the door.

“There is something here for everyone, from entry-level cars all the way up to a fully-loaded Touareg,” said Williams. As far who makes up the largest percentage of Taylor VW’s customer base, “our demographic is pretty much split down the middle, male and female, and tends to be made up of younger professionals.”

According to Williams, the typical VW customer tends to arm his or herself with knowledge and understanding by investing time researching models before buying. “They know what they want. They’re tech-savvy and are often drawn to sportier, lessmainstream vehicles.” Iconic sports cars, like the VW GTI, are particularly popular with a large percentage of VW customers, but Williams said that he sees every type of buyer looking for every type of car — new, used, sporty, economical or family-friendly.

VW drivers in Saskatchewan, Williams said, are particularly drawn to the most fuel-efficient vehicles available, often because they live in rural areas and log a lot of mileage commuting into Regina.

Knowing what their customers need, and being able to not only accommodate those needs but to go beyond their customers’ expectations — and grow along with the city’s population — is the company’s primary goal. “We are focusing on customer experience as best we Congratulations Taylor Volkswagen on your grand opening! can,” said Williams. “With its growth, Regina is Mercenary Auto Care deserving more and more Professional Detailing & Paint Restoration facilities like this to better serve its population base.

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