Communications
Manchester Community College Style Guide | Updated 2016
Marketing &
BRAND STYLE GUIDE
1 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu INTRODUCTION 2 What is a Style Guide? About Us Logos ............................................................................................................................................. 3 Primary Logos Secondary Logos Official College Seal Typography .................................................................................................................................... 6 Recommended College Fonts Colors 7 Official Colors Unofficial Colors Usage Examples ........................................................................................................................... 8 Email Signature ............................................................................................................................ 10 MCC-Specific Grammar Rules ..................................................................................................... 11 Contact Information 13 Advice and Approval Table
Contents
of
What is a Style Guide?
A style guide is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization, or field. A style guide establishes and enforces style to improve communication.
About Us
Manchester Community College is a fully accredited comprehensive community college offering associate degrees and certificates in more than 60 degree and certificate programs, including art and design, automotive technology, business, construction technologies, education, healthcare and liberal arts.
Whether you’re just out of high school, changing your career, re-starting the degree you began years ago, or just taking a course, Manchester Community College has a place for you! With the most affordable tuition in New Hampshire, flexible schedules to meet the needs of working students, and located right on the Manchester bus line, we’re ready to help you achieve your educational goals.
As a comprehensive community college, MCC’s courses transfer to four-year colleges and universities in NH and across the U.S. Through our many articulation agreements with four-year colleges, you can plot the path to your bachelor degree before you complete your associate degree at MCC!
Since our beginning in 1945 as a school for returning veterans, MCC has also created partnerships with the businesses and nonprofits in the Greater Manchester area that have opened opportunities for experiential learning for our students. Every year, MCC students participate in internships (paid and unpaid), co-ops, clinical rotations and service-learning projects that allow them to put their newly acquired skills to work.
Being responsive to the diverse communities we serve, our mission at MCC is to be an accessible, student-centered, comprehensive community college that promotes and fosters the intellectual, cultural, and economic vibrancy of our region. Our vision is to be the leading community college that empowers students and inspires their success through exceptional and innovative education.
2 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
Introduction
Primary Logo
MCC Stacked Logo
The MCC Stacked Logo is the Manchester skyline with Manchester Community College underneath. It is the primary logo and is preferred to be used on most marketing pieces if space available.
One Color: PMS 561
For use on official school documents
White logo in dark gray (c71m65y64k67) ‘tag’
For full bleed applications or on top of bars (see above for example)
One Color: Black Logo
For use on all light backgrounds
Reversed-out Logo (White)
For use on black or dark backgrounds
File Formats
.ai Adobe Illustrator File professional, desktop / print usage (scalable)
.pdf Portable Document Format professional, desktop / print usage (scalable)
.jpg Universal Image File desktop publishing / web usage (not scalable)
3 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
with 2pt border in white
Secondary Logo
MCC Horizontal Logo
The MCC Horizontal Logo is the secondary logo and is used when space is unavailable for the Stacked Logo. It is also used for outside signage.
One Color: PMS 561
For use on official school documents when space is unavailable for MCC Stacked Logo.
One Color: Black
For use when space is unavailable for MCC Stacked Logo.
Reversed-out Logo (White)
For use on black or dark backgrounds
Manchester Community College
MCC Logo Typed Out (as one line only - do not break text) Typed with initial caps.
Copperplate Gothic Bold, Regular | 10pt Tracking
For use when room for stacked logo or horizontal logo is unavailable. Preferred placement on either top or bottom of item
File Formats
.ai Adobe Illustrator File
professional, desktop / print usage (scalable)
.pdf Portable Document Format
professional, desktop / print usage (scalable)
.jpg
Universal Image File
desktop publishing / web usage (not scalable)
4 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
College Seal
Official College Seal
The College Seal is only used on official Manchester Community College materials. Examples include: awards, certificates, graduation materials, and formal letterhead.
One Color: PMS 561
For use on official school documents
One Color: Black Logo
For use on all light backgrounds
Reversed-out Logo (White)
For use on black or dark backgrounds
File Formats
.ai Adobe Illustrator File
professional, desktop / print usage (scalable)
.pdf Portable Document Format
professional, desktop / print usage (scalable)
.jpg Universal Image File
desktop publishing / web usage (not scalable)
5 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
Typography
Typeface Recommendations
TYPEFACE USE WHERE
Copperplate Gothic Bold, Regular
Patua One, Regular
Used to type out “Manchester Community College” logo ONLY
*This font should never be used as a headline or body font. It’s only to be used in the MCC logo.
Headline font
Printed materials when there is no room for stacked logo
Spelling out ‘Manchester Community College’
Web and printed materials
Montserrat, Regular
Montserrat, Bold
Arial Narrow, Regular
Arial Narrow, Italic
Arial Narrow, Bold
Arial Narrow, Bold Italic
Body font when room is available
Web, printed materials such as flyers, posters, etc.
Heavy body font for most documents
Printed materials mostly, where there is a lot of text. Used on forms, documents, schedulers, etc.
6 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
Colors
Official - Primary College Colors
These are the official college colors, used on official documents and marketing materials. The official color is MCC Green and white. Examples include: official college awards, graduation materials, and formal letterhead.
MCC Green
PMS 561 U
Print: C=85 M=0 Y=54 K=52
Web: HEX: 105E55
Web: R=0 G=86 B=69
White
Unofficial - Secondary College Colors
These are the unofficial college colors, used on most marketing materials that advertise to students. Examples include: the website, MMM, flyers, posters, print ads and web ads.
Primary Color
Print: C=40 M=0 Y=90 K=0
Web: HEX: A4CE4C
Web: R=153 G=198 B=51
Secondary Color
Print: C=67 M=60 Y=58 K=43
Web: HEX: 454545
Web: R=53 G=53 B=54
Accent Color
Print: C=100 M=40 Y=2 K=0
Web: HEX: 007DC1
Web: R=0 G=106 B=182
Accent Color
Print: C=71 M=65 Y=64 K=67
Web: HEX: 282828
Web: R=30 G=30 B=30
Background Color
Print: C=10 M=9 Y=9 K=3
Web: HEX: D6D6D6
Web: R=210 G=206 B=205
7 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
Monday
CAFÉ SPECIALS
Mon. - Thurs. 7:30am-6pm Fridays 7:30am-2pm
MONDAY
Strawberry Spinach Salad: Strawberries, Spinach, Tomato, Cucumber, Walnuts tossed in Balsamic Vinaigrette
Soup: Chicken Noodle
Pizza: Buffalo Chicken
TUESDAY
Chicken Cordon Bleu Melt: Chicken, Ham, Spinach, Swiss and Honey Mustard
Soup Beef Barley
Pizza: Hawaiian
WEDNESDAY
Thursday the MCC Student Senate opened their year with a welcome address by President Susan Huard, followed by the swearing in of senators, and the election of officers. Joining Senate President, Deion Ninivaggi (elected last spring) are the following officers: Vice President, Ashley Northrup; Secretary Nykita Emery, Treasurer, Jordan White, and Public Relations, G. Lyndon Wells. Senate formed three subcommittees: the Constitution and structure review committee; the Thanksgiving Feast Planning Committee and the Finance Committee. New senators, representing majors and clubs are still welcome. The next Senate Meeting is Oct 13, 12:30 in room 246.
Submitted by Aileen Clay
True Colors Workshop postponed
The True Colors Workshop listed in last week’s MMM is postponed until a later date. More time is needed to get the word out to student leaders. Sorry for any inconvenience.
Submitted by Aileen Clay
Congrats Dr. Reina Eckhardt!
Thursday, September 29, 2016, Reina Eckhardt successfully defended her dissertation entitled: A Program Evaluation of a Redesigned Developmental Mathematics Program at Manchester Community College.
If you see her please congratulate Dr. Eckhardt, who has earned all rights and privileges thereunto appertaining to her doctorate.
Submitted by Rick Underbakke, Ph.D.
Chicken Chimichanga: Chicken, Peppers,
Purpose
Academic
Benefits
How
8 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
MCC ENROLLMENT NUMBERS AS OF THIS MORNING Term (Without RS) HEADCOUNT F/T EQUIVALENT CREDITS SOLD % TO GOAL CREDIT GOAL 2016 FALL TERM 3,093 2,061.42 24,737 86.55% 28,581* October 3, 2016
Printed Flyers Usage Examples
SNA Coat Drive Kicks Off this Week The MCC Student Nurses Association is running a coat drive from today, Oct. 3rd through Friday, Oct 21st to benefit Manchester school district schools (grades K-5). We will be accepting new or gently used warm weather outerwear (winter coats, snow pants, boots/ shoes, hats, mittens, scarves). Drop offs can be made to the collection box within the Nursing faculty area. Questions, contact Simone Phelps, in Nursing. Submitted by Samantha Warren Are You Interested in Local History? MCC is currently an organizational member of the Manchester Historic Association and the New Hampshire Historical Society in Concord. The Manchester Historic Association operates the Millyard Museum and the Research Center. The NH Historical Society offers exhibitions and access to online database of local archives, artifacts and images. Come by the Library Services Desk to borrow the Membership Pass for the Association or the Historical Society for your next historical outing! Submitted by Vandana Dhakar Senate Officers Elected Last
Morning Memo
Onions, Rice, cheddar cheese deep fried. Soup: Thai Chicken Pizza: Veggie- Peppers, Onions, Mushrooms, Spinach THURSDAY Eggplant Parm Sandwich: Eggplant, Mozzarella, Provolone, Marinara sauce Soup: Thai Chicken Pizza: Chicken, Bacon, Ranch FRIDAY Chefs choice *Revised credit sold goal to 28,581 effective 9/7/16 at 3:53pm
of Academic Advising
Advising at Manchester Community College is an interactive, on-going partnership between the student and the Academic Advisor, dedicated to the goal of the student’s academic success.
to Working With Your Advisor Your Academic Advisor is a faculty member in your major who Helps you define realistic educational and career goals • Monitors your progress toward your graduation and educational goals • Helps you select classes for a balance of work and college life • Serves as a resource for resolving academic difficulties • Refers you to campus support services as needed
Do I find My Academic Advisor? Academic Advisors are assigned to students by program. The name and contact information for your academic advisor is sent to students in their Admissions acceptance letter. A list of all Academic Advisors is available on the MCC website at: www.mccnh.edu/academics/advisors or stop in the Learning Commons in Room 268. ADVISING MATTERS MCC Academic Advising 1066 Front St, Manchester, NH 03102 (603) 206-8015 www.mccnh.edu/academics/advising Take the next steps... 1. Set up an appointment to meet your academic advisor. Bring your Accuplacer Placement report Bring a copy of your college transcripts 2. Talk with your advisor about your educational goals. 3. Get help choosing the right course load. Balance college and work. 4. Register for classes. 5. Check in with your advisor to stay on track with your goals. Your Success Starts Here! Copperplate Gothic Bold, should be used in the MCC logo ONLY.
9 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu Printed, TV and Web Advertisement Examples Usage Examples Thursday, Feb. 19 • 4-7pm OPEN HOUSE 1066 Front St., Manchester, NH | (603) 206-8100 | mccnh.edu Apply that night and your $20 application fee will be waived! Need Childcare? MCC’s Child Development Center is ready to help! Part of MCC’s Early Childhood Education program, the lab school offers: • Part-time, full-time and drop-in options • Fully degreed teachers in Early Childhood Education • Developmentally appropriate and individualized curriculum • Low student to teacher ratios • Supervised student interns • A NEW Outdoor Classroom Accredited by NAEYC Hours of Operation: Monday - Friday 7:30am - 5:30pm Enrollment is limited. For more info, contact Debbie at 206-8098 dbooker@ccsnh.edu Manchester Community College Child Development Center 1066 Front St., Manchester, NH www.mccnh.edu/cdc | (603) 206-8098 1066 Front Street, Manchester, NH (603) 206-8100 www.mccnh.edu 1066 Front Street, Manchester, NH (603) 206-8100 www.mccnh.edu OPEN HOUSE Thursday, Feb. 19 • 4-7pm Learn more at our next 2nd term starts March 23, 2015 There’s still time to REGISTER for Spring Classes! Apply that night and your $20 application fee will be waived! Affordable, Quality Education. ENROLL NOW! 1066 Front St., Manchester, NH | (603) 206-8100 | mccnh.edu MCC just LOWERED tuition! There’s no better time to enroll. Photo Ed Wonsek
Email Signature
Adding a signature to your email
You can use email signatures to automatically insert text into the messages that you send. Here’s how to include your MCC Email Signature into outgoing emails and replies.
1. Copy the MCC email signature provided (to the right)
2. Open Microsoft Outlook
3. On the Outlook menu, click Preferences
4. Under E-mail, click Signatures
5. Click Add
6. A new signature appears under Signature name with the name Untitled.
7. Double-click ‘Untitled’, and then type a name for the signature. (This name does not appear in the signature in your messages; it is only for your reference.)
8. In the right pane, paste the provided signature.
9. Update the sample signature with your information.
10. Update your email hyperlink
Position the cursor in the signature where you want to update the link, and then on the Format menu, click Hyperlink. Type mailto:youremail@ccsnh.edu
11. Close the Signatures dialog box.
Arial, Bold 10.5pt
Your Name
Your Title, Department (603) 206-XXXX | your-email@ccsnh.edu
*Copperplate Gothic Bold 10.5pt
Arial, Regular 9pt Arial, Regular 9pt
Manchester Community College 1066 Front Street, Manchester, NH 03102 (603) 206-8000 | www.mccnh.edu
*Manchester Community College text is our dark green, with CMYK values of: C=85, M=0, Y=54, K=52
10 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
MCC-Specific Grammar Rules
Manchester Community College
• Our formal and official name is Manchester Community College. In less formal references and when space is an issue, MCC is used.
Academic Degrees
• associate degree, bachelor’s degree, master’s degree, professional certificate
• AA, AS, BS, BA, MA, MS, PhD (The CCSNH style is to not use periods)
• Associate of Arts, Associate of Science, Bachelor of Arts, Bachelor of Science
• AA degree, AS degree in Accounting, Associate of Applied Science degree in Automotive Technology, Associate of Arts in Psychology, Associate of Science with a major in Business Administration (NHTI), Associate of Science in Computer Engineering Technology (NHTI)
• He earned a master’s in English.
• John Smith, PhD, specializes in conducting marketing research. (A degree credential that follows a name should be set off by commas.)
‘and’ vs. ‘&’
• An ampersand (&) should be used only in business or organization names that include it and not as a substitute word for ‘and’ in running text. A CCSNH accepted use of an ampersand includes Advanced Technology & Academic Center. An incorrect usage is business & industry. *Ampersands are sometimes used when space is an issue.
Course Names
Course names should be capitalized:
• Introduction to Automotive Service will be offered fall semester. College Composition is a General Education course required of all students.
Program Names
• Use ‘Cybersecurity’ not ‘Cyber Security’
The AP Stylebook recommends using the closed form: cybersecurity.
• Use ‘Healthcare’ not ‘Health Care’ MCC recommends Healthcare, using the closed form.
Dates
• Registration is held on the first Monday of the month.
• When a month and year are listed together, do not separate them with a comma. September 2016
• When a month, day and year are listed together, separate the day and year with a comma. Classes begin on September 3, 2016.
• Place year before term: 2016 Spring Classes, 2016 Fall Classes, 2016 Spring Term
• Abbreviate months, rather than days, when they are part of complete date. He was hired Aug. 15, 2016
• Always add the day of week before dates for reference, unless there is limited space. Thursday, Sept. 20, 2016
• When writing out time on the hour, drop the :00. From 7-8pm and 10am-2pm
• Use Noon instead of 12:00pm
• Always use lowercase am/pm not AM/PM
Degree Programs
• Capitalize the names of degree programs and programs of study:
- Associate of Science in Business Administration
- Business Administration Program
- Associate of Science in Computer Engineering Technology
- Advanced Manufacturing Technology Program
• NOTE: when referring generically to a course of study, use lower case: Computer science remains one of the fastest growing fields.
11 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
The following are MCC specific rules to keep consistency in grammar and writing.
MCC-Specific Grammar Rules Cont.
Department Names
• The CCSNH style is to capitalize the names of departments: “Department of Business Studies, Criminal Justice Department”
Misc.
• Flyers vs. fliers: MCC recommends flyers.
• (603) 206-8000 vs. 603-206-8000: MCC uses (603) in parenthesis
• Email vs. e-mail - MCC uses email as one word with no dash.
Website/URLs
• Web addresses should be kept on one line whenever possible.
• When typing out www.mccnh.edu it is safe to drop the http:// In places where there is limited space, mccnh.edu is permissible.
12 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
The following are institution-specific rules to keep consistency in grammar and writing.
Contact Information
Advice and Approvals
Our Marketing Department can assist in guiding the design of publications to assure compliance with the MCC Style Guide. For questions or special approvals, please contact:
Director of Marketing
Vicky Jaffe
(603) 206-8115
vjaffe@ccsnh.edu
Graphic Designer
Lori Sargent (603) 206-816
lsargent@ccsnh.edu
Webmaster
TBD
13 Last Updated November 30, 2016 Manchester Community College Style Guide | 1066 Front Street, Manchester, NH 03102 | www.mccnh.edu
