EDITION 3, JUNE 2015
STAND
OUT
F
rom when she rises before the
sun in the morning to when she
meditates in the evening, Active
rituals runs through each and every
ESSENTIAL PICKS Buy now... wear forever
aspect of her day. Motivating her every move, her activewear sees no boundaries and the three icons are her reminder
TRIPLE PLAY RUN SHORT
to move, nourish, believe every single day. She knows that it’s no longer a faux pas to be seen in her activewear 24/7, because this is no compromise to her style. This is no love affair; she has felt the difference, she trusts in the technology and she embraces her stance on fashionable activewear. She is one beautiful rebel, confidently living her best active life from AM to PM.
JUNGLE FEVER SPORTS BRA
STAND OUT S/SLV T-SHIRT
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TOMBOY
CHIC
in the pursuit of what sets your soul on fire. Lorna Jane lives at the three-way intersection of fashion, fitness & lifestyle. Our pieces are made to meet the demands of even the busiest active woman.
HOT DAMN 3/4 PANT
BODYLICIOUS TANK CECILIA CORE F/L TIGHT
BECOME A
VERY. IMPORTANT. WOMAN. INTRODUCING THE LORNA JANE V.I.W. PROGRAM
As a V.I.W. member, you will receive: • 10% OFF* all full priced styles in-store and online • Exclusive access to V.I.W. ONLY SHOPPING EVENTS • PRIORITY ACCESS to exclusive promotions & sales • Notifications and priority WAITLISTING on new active arrivals • Exclusive in-store personal styling sessions • Invitations to EXCLUSIVE V.I.W. parties and events • Receive our seasonal Active Living MAGAZINES & LOOKBOOKS
Qualify with an $300 purchase in-store and at lornajane.com
learn more here
WHY FIT GIRLS are the IT GIRLS Cast your mind back to a time when Hollywood’s rich and fabulous were the benchmark of cool… do you remember what I’m talking about? The Paris Hilton’s and Lindsey Lohan’s of the world who filled our social media feeds with snaps of the most exclusive new nightclub openings and were always seen with the latest designer handbag slung from their arm, while clutching their signature Venti Starbucks cup. We scrolled through pictures of their seemingly perfect lives and aspired to lead ours just like theirs… but that was then and this is now, and now there’s a new muse in town – The Fit Girl and she’s proven once and for all that she is the new It Girl!
At first the shift was subtle. You may not have even noticed, but now there is absolutely no denying just how influential (or should I say ‘fit’fluential) the Fit Girl really is. She’s the girl who takes it easy on Friday night so she’s rested for her early Saturday morning boxing class. She’s the girl who wears her activewear from AM to PM. She’s the girl who blends her own nut milk for her smoothie to ensure she’s filling her body with the cleanest fuel. And she’s the girl who never forgets her daily gratitude, believing just how much she has to be thankful for. She is the modern woman who has embraced Active Living, reaping all of its benefits, and has made the ultimate investment in herself and her future. She is the girl we now all aspire to be like and at long last the new ‘It’ girl is finally the perfect role model.
Unlike It Girls gone by who invested their all into the latest Celine Trapeze Tote, there is a much greater return rate on investing in your health and wellness. As beautiful as an intricately hand-crafted piece of Italian leather may be, can it enhance your quality of life, give you bucket loads of energy and leave you filled with confidence and self-love? Don’t get me wrong, there’s absolutely nothing wrong with purchasing luxury items – if that’s what brings you happiness – but the shift in what and who we are aspiring to is all thanks to the new ‘It’ Girls. Your health is the most lucrative investment you will ever make.
While some may see it as nothing more than a fleeting trend that comes and goes quicker than you can say froyo, it’s about so much more. It’s a complete way of life and it’s one that’s here to stay! Fit Girls don’t strive to be skinny, they strive to be strong. Their aim is not to lose weight, it’s to gain confidence. And last but certainly not least, the active rituals that they post on Instagram aren’t about acquiring popularity, they’re about cultivating a deep sense of self love.
Health is the one thing we can all invest in – no matter your earnings, age, gender, race or size. So remember, the most reliable way to predict the future is to create it… what does yours look like?
MNB here
LORNA JANE’S EXCEL TIGHTS ARE UNPARALLELED IN FABRICATION, CONSTRUCTION, FIT AND FASHION. YOU HAVE TO TRY A PAIR TO
FEEL THE DIFFERENCE. Made from our trademarked LJ Excel – Their implied excellence speaks for itself. LJ Excel offers 8-way stretch, is anti-piling and moisture-wicking and is thick and durable but feels light and breathable. Functionality aside, we believe LJ Excel’s true power is found in its inherent ability to make you want to MOVE.
FASHION THAT MOVES YOU: WHAT OUR CUSTOMERS SAY
“When I first put on a pair of LJ EXCEL tights, the incredible support of the fabric made me feel instantly toned and eager to work-out.” READ TESTIMONIALS AT LORNAJANE.COM
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it’s time to get FIT