Adidas Aug-Oct 2012

issue 3 ///

AUG - OCT 2012

FREE COPY

Latest update: adidas Originals by Jeremy Scott 2012 Fall/Winter Preview adidas Originals Spring/Summer 2013 Runway adidas Originals Live Performances.

Part Two. adidas King of the Road 2012

‘‘Nothing is Impossible’’

Adidas Sport Performance:

Adidas Originals:

Adidas Sport Style:

The guiding principle of adidas Sport

Adidas Originals is the authentic, iconic

Adidas Sport Style is defined as the “Future of

Performance is to make athletes better by making

sportswear label for the street, and its philosophy

Sports- wear” and includes the labels Y-3, Porsche

them faster, stronger, smarter, cooler and natural.

is “Celebrate Originality”.

Design Sport, adidas SLVR and adidas NEO.

The main focus is on five key categories: football,

adidas Sport Style’s positioning statement is “Style

basketball, running, training and outdoor.

your Life”.

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Pass Event

Event: adidas - Kuala Lumpur Breathe and Stop

marathon took place in the city, with over 1000

Adidas Rock Stars Sports meets music 10 - 11.8.2012 Porsche-Arena, Stuttgart

runners from 50 countries and 15,000 Israels

Have you ever experienced a top-notch boulder

Called Quest/Lucy Pearl), Shortkut (ISP/Beat

taking part.

competition with world class athletes firsthand,

Junkies/Triple Threat), and Maseo (De La Soul)

talked shop with the pros or been in the spotlight

& the Heavy Boogie Crew along with 3 All Star

as bouldering athlete yourself?

Dance Crews will bring the house down with the

Adidas Sponsored Jerusalem Marathon is not Fair Play On March 16, the second annual Jerusalem

According to the Israeli Ministry of Foreign

For the first time ever, 3 of Hip Hop’s most influential DJs - Ali Shaheed Muhammad (A Tribe

realness at STAGE in Kuala Lumpur.

Affairs website, the marathon is set to become the largest international sporting event in Israel’s

adidas ROCKSTARS, an invitational contest for the

history. Yet for Palestinians, the reality behind this

world’s best bouldering athletes taking place on

Venue: STAGE - Avenue K - KLCC

euphemism has never been more darker.

the 10th and 11th of August in Stuttgart’s Porsche -

Doors open at 9PM till 3AM.

Arena, enables you to do just that.

Limited tickets. Avoid disappointment and get

Adidas has once again sponsored the event, ignoring last year’s Boycott, Divestment,

This top-class climbing competition

your early Advance Tickets Available at adidas

and Sanctions (BDS) statement, which

hosted in one of Europe’s most modern

outlet in Malaysia.

served to raise awareness about whitewashing

sport arenas provides and impressive stage

Israel’s occupation behind its deceptive “feel

for both, pro athletes in terms of the Boulder

This event is restricted to 18 years and older.

good” events.

Invitational Contest “adidas ROCKSTARS”, and

Powered by Pioneer & Steez

amateurs, in the form of the “GORE-TEX Be

Proudly sponsored by adidas Originals.

Palestinians from the West Bank and Gaza Strip

aRockstar” competition.

are forbidden from entering Jerusalem unless they have a special Israeli military-issued permit

The event uniquely connects sports with

that allows them to do so. This, to put it lightly,

live music. A rock band provides the

touches a nerve among Palestinians, as they

intoxicating musical setting for outstanding

witness hundreds of foreigners with no ties to the

sports performances on artificial rock. adidas

land pass unhindered in and out of the city.

ROCKSTARS entertains the audience with an elaborately staged show in front of an

For Palestinians in Jerusalem, the occupation’s

impressive backdrop celebrating the world’s

policy of settlement building, house evictions

best bouldering athletes like ‘rock stars’.

and demolitions, and cutting off services to Arab neighborhoods all points to the evidence that Apartheid is very much the system which governs their lives.

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Inside The Adidas Predator Lz ‘Unleash’ EventAt a top-secret locale in Manchester, UK,

Nani broke out the skills to register 3,

professionals think twice about going

adidas invited Manchester City’s Edin

and Edin Dzeko duly replied with his own

full tilt between the jets. But it was Nani

Dzeko and Manchester United midfield

triple tally, leaving TC 2-0-0.

who saw the opportunity to tie the

duo Nani and Tom Cleverly to take part

lead, as he effortlessly rounded the jets

in a series of challenges based on the

Zone 3. Sweet Spot

to complete the course in under 15

five Lethal Zones on the new Predator.

To test out the real ‘power’ area of the

seconds – narrowly beating team-mate

But who came out on top in this battle of

new Predator LZ , adidas assembled 5

Tom Cleverly to the day’s record time.

Predatory skills? Read on to find out!

dummies out of high-density polystyrene,

So despite derby-day heartbreak it

loaded with a CO2 jet. Hit one in the

was the Red side of Manchester which

Zone 1. Pass

chest and they explode. 40 balls, 2

prevailed in the adidas Predator Lethal

Five pentagons of varying size were

minutes. Who comes out on top?

Zones challenge!

arranged as targets in the first test of

After a respectable four each from Nani

distributionary distinction. Looking like

and Tom Cleverly, Edin Dzeko had to

something from the set of Tron, there

pull something special out of the bag to

was no doubt that this was a serious

snatch his first victory – and he did just

challenge, as some of the targets

that! The frontman showed the striking

were barely big enough to squeeze a

prowess that has seen him bag 18 goals

ball through!

in all competitions this season, destroying all five targets in just over a minute.

Edin Dzeko was the first man up to the plate, but after slotting through the first

Zone 4. Drive

target relatively easily, the Bosnian failed

A double-edged challenge. Hit the

to get any more numbers on the board,

Pentagon in the middle of the goal to

and despite his crossing prowess on the

fill up the meter with red lights – and for

pitch, Nani didn’t fare much better as he

the competitive amongst you, there’s

registered a score of two.

also a radar gun to measure shot speed. Despite being amongst some

Cometh the hour, though – and cometh

of the finest footballers from the biggest

Tom Cleverly! The youngster admirably

clubs in the world, it appeared that

racked up a score of three, displaying

the presence of the radar gun sent this

the passing skills that obviously

challenge wayward! Whilst Dzeko and

impressed Sir Alex enough to peg him as

Cleverly descended into a ‘who can

a future England international.

kick the ball fastest’ competition, Nani hit the target dead-on to fill up the meter

Zone 2. First Touch

for the win.

On a five-a-side pitch with two full sizes nets, the pro’s were tasked with bring

Zone 5. Dribble

a ball down from height with their first

With Cleverly on two points and Nani

touch, and slamming it home with the

and Dzeko holding a point each, it all

second. Oh, and did we mention that

came down to the final challenge. A

the balls were being fired from a high-

typical training ground slalom run with

pressure air cannon? Because that’s

a twist; instead of cones or poles, jets of

important. As victor of round one, Tom

water provided the obstacles!

Cleverly stepped up to the mark, racking

A true test of the grip on the dribble

up four goals. After some initial difficulty,

zone, the watery conditions made the

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Zone 1. Pass

Zone 2. First Touch

Zone 4. Drive

Zone 3. Sweet Spot

Zone 5. Dribble 4

Future Event Adidas Originals Live Performances. Part Two. “Little Dragon makes pop music for folks who think they hate pop

Yukimi says of Little Dragon’s eclectic fan base. “That’s how, if I wished for a

music” – NPR

crowd, I would want it.” And no doubt, if that crowd could invent a band, Little Dragon is what they’d come up with.

On the surface the quiet port city of Gothenburg doesn’t seem like it would harbour much soul music but the dreamy rhythmical shifting moody creature

Tour dates for South Africa:

that is Little Dragon is one of the most interesting, and inspiring, sounds to drift

Cape Town:

over the Atlantic to our shores.

Date:

31st August

Venue:

The Old Biscuit Mill 375 Albert Road Woodstock

As part two of the adidas Originals Live Performances Series brought to you by We-are-awesome Events, the Swedish electro-soul foursome will be

Johannesburg:

performing in Cape Town on the 31st of August and Johannesburg on the 1st

Date:

1st September

of September 2012 with the support of local artists.

Venue:

MOAD 281 Commissioner Street Maboneng Precinct

Close friends since high school, Yukimi Nagano, Fredrik Wallin, Håkan

Tickets

Wirenstrand and Erik Bodin have been making music together for most of

Early Bird

– R200

their lives. In the years since, many industry heavies have recognized the

Pre Sale

– R250

fire. They’ve earned fans in Gorillaz (whose 2010 LP Plastic Beach includes

General Admission

– R350

two songs written and performed with Little Dragon), Raphael Saadiq (who invited Nagano to sing on his new Stone Rollin’ album), Erykah Badu (who calls the band “one of my favorites”), DJ Shadow and US heavyweight Big Boi. And it seems that the rest of the world is starting to catch on to what tastemakers have known for years.

Little Dragon built their name the old-fashioned way: slowly and through word of mouth. They all began making music together as friends in high school. “Our way of spending time together was listening to, or playing music,” Yukimi recalls of those days in the 1990s.

After moving in together at a Gothenburg art collective where they record all their albums, the group took the name Little Dragon—a reference to Yukimi’s fiery countenance during recording sessions.

The impact of Little Dragon’s first release, of which only 1,000 copies were pressed, was felt immediately in England, where it became an underground classic and Rough Trade “single of the week.” Thereafter Little Dragon produced their self-titled debut that offered a distinctive and wondrous visual aesthetic to go with its unique, enchanting sound.

Little Dragon’s second album, Machine Dreams, a more up-tempo set with ‘80s influences like Prince and Depeche Mode working their way into the mix, followed in 2009. Little Dragon went on to do collaborations with Gorillaz and the solo project of Dave Sitek from TV on the Radio.

Little Dragon kicked off 2011 with a headlining tour of the U.S. and a performance on Late Night with Jimmy Fallon in March. Big Boi and DJ Shadow called to invite the group to work on new music. And in July they released Ritual Union, an album that finds futuristic, trance-like rhythms mixed with the soulful vibes of their debut LP plus upfront and danceable sounds of Machine Dreams.

While their recordings are always impressive, it is in the live setting where the Dragon really comes alive. Nearly as striking is the culturally diverse crowd that somehow turns up in every city to see them. “I think that’s kind of ideal,”

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“Little Dragon makes pop music for folks who think they hate pop music” – NPR

Adidas is all in Brand Campaign Continues in 2012 with Newest Chapter “No matter how or why you go all in right this

us all. No matter how or why you go all in right

second someone somewhere in this world is

this second someone somewhere in this world is

going all in with you. “

going all in with you. Available material includes 30’ and 60’ spots as well as shoot b-roll and stills

adidas unveils the newest chapter of its “adidas

featuring Katy Perry, David Beckham, Lionel Messi

is all in” brand campaign and invites the world

and Derrick Rose.

to go all in. Featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, football superstar David Beckham, the NBA’s most valuable player Derrick Rose and pop icon Katy Perry, the campaign concept takes away the boundaries of fame, money, age, gender and geography and showcases that passion unites

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SOFTBALL HAPPENINGS - 2012 adidas Futures National Tournament 2012 ADIDAS FUTURES TO HOST SECOND ANNUAL

event- games will be scheduled from 7:00am to

and it is up to each coach as to how many

NATIONAL TOURNAMENT FEATURING THE NATION’S

noon and will resume from 7:00pm to midnight.

players they decide on taking from their tryout.

SPECIAL EVENTS: adidas and the city of St.George

Tryouts are being scheduled. For contact

will host an opening welcome dinner for all

information on the tryouts and the 2012 coaches

The second annual adidas Futures National

tournament players. In 2011 keynote speakers

go to adidas Futures website.

Softball Tournament will be held in St. George,

included, Hall of Fame Coach and 11-time

Utah July 17-22, 2012 at the Canyons Softball

National Champion Sue Enquist and 4-time NCAA

For additional questions about the tournament or

complex. The event will be comprised of the

All-American and Olympian Monica Abbott.

the mission of the adidas Futures program please

BEST SOFTBALL PLAYERS. First and Only Elite Softball Tournament Featuring Unsigned Players.

best unsigned softball athletes from around the

visit www.adidasfutures.com and/or contact

nation. There will be approximately 480 athletes

In 2011 the event included four adidas Futures

(ages 14-18) on 32 teams competing for the

all-star games on opening night beginning at

National Title. Players are selected by adidas

9:00 p.m. at the Canyons Complex. Each adidas

Futures travel ball coaches via an open tryout

Futures coach selected players from their team,

process in each of the coach’s territories. The

which have been combined to create eight all-

adidas Futures travel ball coaches are selected

star teams that competed against one another.

via an application process.

In order to be selected as an “adidas Futures National Tournament Player” the following criteria

“The tournament was created to better the

must be met:

recruiting process and open up additional

• An athlete is selected by an adidas Futures All-

scholarship opportunities for softball players,” said Michelle Delloso, marketing consultant and event founder. “The adidas Futures National Tournament

Star Coach.

• An athlete must be uncommitted to remain eligible for the tournament.

is the first and only elite softball tournament to feature only unsigned softball players which will

Athletes can attend tryouts being held by any

create a perfect arena for college recruiting.”

of the adidas Futures coaches (the are no geographical restrictions for players) and athlete

The adidas Futures program started as an elite

can attend more than one tryout if the selected

camp in 2006, in which 100 of the best high school

coach allows it. Athlete must be between the

softball athletes were selected from regional

ages of 14-18 and uncommitted (which is they

showcase and national events. These athletes

have not signed a NLI or verbally committed to a

had the ability to showcase their talent in front of

collegiate institution).

college scouts. The camp ran four consecutive years and due to popular demand has grown

NOTE: Athlete must be a minimum of 14 years

into a national tournament in 2011 and will

of age by the start of the school year (September

continue in 2012. Many of the adidas Futures

15, 2012)

camp alumni are now at four year colleges on softball scholarships as a result of the camp.

Coaches typically hold tryouts any time from November 2011 thru March 15, 2012. Coaching

The first year event in 2011 was unique with play

selections for the 2012 adidas Futures National

taking place from 6:00 p.m. to 6:00 a.m. This

Tournament have been made and are posted on

“dusk to dawn” format helped players avoid

the adidas. Futures website as well as their email

the summer daytime heat and is a creative way

contact information.

to utilize some of the best softball venues in the country at a time of the year that they generally

Tryouts are hosted and run by the adidas Futures

would not be used. The tournament format for

travel ball coaches selected for the national

2012 will be a bit different. Instead of an all- night

event. Individual tryouts are run by the coaches

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Michelle Delloso at manager@adidasfutures.com.

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Adidas King of the Road 2012 Adidas King of the Road 2012 is a running

Race Distance

Race Details

championship held across 5 countries - Thailand,

The championship race distance is 16.8km. You

Date : 29th July 2012

Malaysia, Indonesia, Philippines and Singapore.

will be able to complete 2 marathons (84km) over

Time : 4.00 am

5 countries with adidas KOTR 2012. An estimated

Venue : Lumphini Park, Patumwan, Bangkok

Each country is a qualifying leg towards the finals.

The crowning of the adidas King of the Road

total of over 40,000 runners are expected to pound the pavement across Southeast Asia. See

Race Details:

you at adidas KOTR 2012!

Date : 9th September 2012 Time : 6.45 a.m.

Southeast Asia 2012 Only citizens or PRs are eligible for the championship title of the King

Each year, a different event theme will be

of the Road for Southeast Asia. Foreigners are

introduced to spice up the race atmosphere.

Venue : Sunway Pyramid, Petaling Jaya

welcomed to take part and compete for the

In 2012, ‘colours’ will be the theme, and this

Race Details

prizes offered but not the title. 84km in 5 countries!

is represented through a variety of different

Date : 16th September 2012

coloured adidas event tops that will be provided

Time : 5.30 am

in your race pack.

Venue : BSD Green Office Park, BSD City

The multi-colours showcased are meant to

Race Details

demonstrate the vibrancy of the sports scene

Date : 30th September 2012

across Southeast Asia. All KOTR participants are

Time : 4.45 am

encouraged to be involved in ‘colours’!

Venue : Bonifacio Global City, Taguig City, Philippines

Race Dates

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29 July 2012

-Thailand

Race Details

9 September 2012

- Malaysia

Date : 28th October 2012

16 September 2012

- Indonesia

Time : 7.00 am

30 September 2012

- Philippines

Venue : Gardens by the bay, Singapore

28 October 2012

- Singapore

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Latest Product Adidas STYLE Adidas Originals 2012 Fall/Winter “Snakeskin” Pack Adidas Originals preview a new “Snakeskin” Pack for 2012 fall/winter.

The Superstar 80s silhouette acts as a backdrop for this release, with four colorways being offered up from the sportswear label, mixing snake print accents across adidas’ signature three stripes with further additions on the heel. An additional striped pull tab comprises another welcome addition to this release, while availability is set to be provided through Taiwanese retailer INVINCIBLE, amongst other stockists.

Adidas NEO Label 2012 “NEO SUMMIT” The adidas NEO Label is a range of product from the storied label that aims to blend sport and casual into a seamless fusion of apparel and footwear for all occasions. The latest release from the segment sees a special “NEO SUMMIT” footwear model that is mocked up in four unique colorways and constructed from a seamless, molded EVA upper. Styled after traditional hiking silhouettes, the pair is filled on the inside with a neoprene boot that provides a snug fit while the molded upper affords flexibility, comfort and durability against the elements. Each understated iteration is given a contrasting ultralight outsole and is completed with pull tags on the tongue and heel, D-rings eyelets and tonal laces.

Adidas Originals 2012 Fall/Winter “Wine” Pack Following the release of their popular “Mustard” pack, adidas continues with the food and beverage theme for Fall/Winter 2012 with the introduction of their “Wine” pack. Utilizing ubiquitous adidas Originals silhouettes such as the Greenstar, Nizza and Campus, each has been reworked to reflect a colorway that falls in line with the appropriately-titled pack. The Greenstar hits select outlets on August 1 while the Nizza and Campus will follow on September 1.

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Adidas adiZero Primeknit Coinciding with a slew of exclusive 2012 Summer Olympics footwear releases, adidas presents the performance enhancing adiZero Primeknit.

Creating the first of its kind in the brand’s long line of innovative footwear, the adiZero Primeknit features a seamless engineered technology that was digitally knitted together with lightweight, comfortable materials. Limited to just 2,012 individually numbered pairs, this cutting-edge model will be available for purchase from July 27 to August 12 exclusively at the adidas pop-up shop at 10 Newburgh Street in London.

Adidas SLVR 2012 Fall/Winter Footwear Newly available from adidas and its unique SLVR line are the latest footwear offerings for Fall/Winter 2012. Featuring new colorways of the lightweight S-M-L Concept runner, the line also boasts modern interpretations of the classic brogue and desert boot alongside the Outdoor Run Hi, Cupsole Work Boot, and low and high-top versions of both the Vulc and Cupsole silhouettes. Highlighted by premium leathers, nubuck and canvas in addition to OrthoLite sockliners and pigskin leather insoles, the adidas SLVR footwear collection for this fall and winter is now available online and at select retailers.

Adidas 2012 Spring/Summer Ronan “Lab Green” The adidas skate division is renowned for bringing its world-class innovation and European aesthetics to the once untouched market of skate apparel.

Aligned with its founding sensibilities, the German sportswear purveyor offers a look at its latest summer drop dubbed the Ronan “Lab Green.” Complete with a leather and suede upper, lightweight EVA footbed and padded tongue, collar and insole, this slimmed-down Mark Gonzales signature model is currently available.

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Latest Product Adidas ORIGINAL Adidas “all Originals Represent” Video + Lookbook For March’s ClimaCool Seduction debut, adidas released the ‘WE ALL RUN’ video wherein a variety of Three Stripes reppers were depicted running around the world at the same time. UTC plays a major role in this new ‘all Originals Represent’ clip, but this time, instead of a global time sync, we get to see what happens when different parts of the world collide under the Trefoil’s watchful eye. Stars including Jeremy Scott, Big Sean, Derrick Rose and 2NE1 (wearing their JS Wings, of course) all show up to represent their cities in this video set to Nicki Minaj‘s ‘Masquerade’, which you can see in full after the jump below. Let us know how this young and playful casual lean compares to Nike’s recent performance emphasis and stick with Sneaker News for all the latest.

Adidas Originals by Jeremy Scott 2012 Fall/Winter Preview Jeremy Scott once again readies a bold and daring collection with adidas Originals for Fall/ Winter 2012. Juxtaposing elements of technology with nature, the capsule contains Scott’s familiar animal-inspired designs on a variety of different products including an updated JS Wings colorway, JS Hiking Boot in crocodile patent leather, track jackets and varsity jackets. Inspired by the ‘90s, the designer pays attention to one of the most richly colored decades ever and presents a fitting tribute. The collection comprises 31 apparel pieces and 18 footwear styles for men, women and kids, and will hit select adidas retailers beginning in August.

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Street Style: Adidas X Opening Ceremony Celebrating the London 2012 Summer Olympic Games, adidas Originals teams up with New York retailer Opening Ceremony for a playful collection that draws on the prints, shapes and silhouettes of ’90s sportswear.

The collection combines swim and cycling influences with OC attitude, producing a clever, print-heavy range of apparel, bathing suits and footwear. The men’s collection features everything from crisp chambray shirting and French terry polos to oversize neoprene parkas and printed nylon twill bombers. Footwear offerings include unisex jelly sandals and printed neoprene water-socks. Other highlights include Opening Ceremony’s reinterpretation of the classic Samba trainer, as well as a bold new BMX-style high-top sneaker.

Adidas Originals 2012 Summer Beachstar Building upon the strength of its heavyweight Superstar silhouette, adidas Originals advances the latest “BEACHSTAR” sneaker for Summer 2012. Donning an upper that gives nod to the technology and aesthetics of the likes of Crocs and Native Shoes, the BEACHSTAR features a perforated EVA upper that is rounded out by a neoprene constructed sock. The trademark shell toe resides along the front of the shoe while customary Three Stripes, a pure white outsole, and tonal stitching finishes off the summer-ready pairs.

Adidas Originals 2012 Fall/Winter “Mustard” Pack The good folks at adidas Originals present a trio of classics for the brand’s Fall/Winter 2012 collection via the “Mustard” Pack. Featuring the Basket Profi, Superstar 80s and Campus 80s in one cohesive shade, this three-piece collection blends a new hue into some of the most iconic adidas silhouettes to date. The Superstar uses black for contrasting highlights, the hi-top Basket Profi uses white, while the tonal Campus is finished with gorgeous snakeskin accents. Each a classic in their own regard, expect this pack to begin hitting select adidas Originals stockists soon.

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Opening Ceremony x adidas Originals Fall/Winter 2012 Sneaker Lookbook The Opening Ceremony x adidas Originals Collection is currently coming to stores. The New York brand and retailer certainly infused a new look into the adidas brand with this collaborative range. Call it hipster or fashionable, but one thing is for sure – a new type of client is being targeted with the collection and that goal is certainly met.

Jeremy Scott x Swatch Watch Collection Moving on from his frequent collaboration with Adidas, Jeremy Scott will soon be releasing a very small collection of watches which he has collaborated with swiss brand Swatch to bring to life. Currently as the release date for this new collection is unknown but we have a few pictures of the upcoming timepieces for you to feast your eyes on. The Jeremy Scott watch pack consists of his trade mark wings which he has transferred on to a watch, a lightning bolt style watch and a picture frame faced watch. Peep the pic on the flipside.

Adidas Originals Superstar ‘Animal Patterns’ Pack Coming exclusive to ABC-Mart in Japan for Fall 2012 is the adidas Originals Superstar ‘Animal Patterns’ Pack. The pack features the iconic sneaker wrapped in zebra and leopard patterns in overall three colorways. The sneakers will officially release September 2012.

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Adidas Originals adi Navy Boot – Dark Indigo The adidas Originals adi Navy boot casually reintroduces a classic men’s adidas work boot from the ’80s. This time around, it’s been given a longer forefoot profile and an all-suede upper with washed twill on the heel, hikinginspi red details and the classic perforated 3-Stripes. Dark indigo covers the entire upper, while boot shoe laces are applied, along with metal lacing eyelets, as well as D-ring eyelets at the top. Check with your local adidas accounts for availability.

Adidas Originals Spring/Summer 2013 Runway We get a great idea as to what is in store from Jeremy Scott and adidas Originals for Spring/Summer 2013 thanks to these runway images. A really diverse range of product including shorts, tees, pants, lightweight jackets, sweats, and even a kilt are presented here in varying prints and patterns.

The always bold Jeremy Scott makes use of tartan plaids, cheetah, camo, billiard balls and totem pole characters, but there is also a nice blend of more subdued items if wild prints are not your thing. There really is something for everyone in this collection, so be sure to take a look in our gallery above.

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Latest Product Adidas STYLE Adidas 2012 Predator Lethal Zones Soccer Boot Adidas is pulling out all the stops on their aggressive new soccer boot. The 13th iteration of the iconic Predator line, the boot utilizes five distinct rubber and memory foam “Lethal Zones” — Sweet Spot, Drive, Dribble, First Touch and Pass — which give the wearer elevated performance dependent on the role of each zone. This entails everything from ball control and dribbling to power, passing and accuracy. Additionally, adidas incorporates its miCoach functionality so players can track their performance over the course of a session or 90 minutes. The cleat was put to the test by some big name players as shown in the video that discusses the conceptualization and planning phases of the new signature boot.

A Conversation with James Carnes – adidas Creative Director of Sport Performance At the launch of the adidas adiZero Primeknit at a dedicated pop-up store off the famous Carnaby Street in London, we had the chance to have a insightful chat with James Carnes, Head of Design for Sport Performance at adidas (who headed the shoe’s project) and spoke about matters about the comparisons in designing for lifestyle and performance, and footwear and apparel.

Joining us was Alexander Talyor (pictured in the blue polo) — one of the UK’s leading designers and was heavily involved in the adiZero Primeknit project — spoke about the significance of knitting technology in production and the future of it. The adidas adiZero Primeknit is available exclusively at 10 Newburgh Street in London until August 12.

Adidas Top Ten 2000 “South Beach” Dropping now at adidas shops including Miami-based MR. R Sports is this pair of adidas Top Ten 2000, which we saw last month. A shiny mixed-material upper rides on a multicolored molded outsole that keeps you closer to the ground for the ultimate court feel.

A mix of laces and elastic straps ensures a secure, snug fit. This particular version blends black, lab pink, and green tones, making for a really appealing colorway.

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Adidas Samba Golf The adidas Samba made a big impact on soccer and now makes the move to golf. Holding it down as a classic terrace shoe on the fashion front, it’s infused back into the performance side of things. This adidas Samba Golf is constructed of a water-resistant, synthetic leather and textile upper, and keeps the classic Samba’s inspired design. The only real difference is the shoe’s sole, where it has a six-spike configuration with THINTECH low-profile technology for improved traction and stability when wearing this on the golf course. These come in four colorways and are available now from Taylor Made.

Adidas Adipower Howard 3 Men Red Black Basketball Shoes The adidas adiPower lineup will continue on with Dwight Howard’s next signature sneaker. The adidas adiPower Howard 3 will maintain the same high-top silhouette as its predecessors, but it looks to be slimmed down. The design of the side panel is kept simple with just three big stripes running along the lateral and medial sides.

Adipure Trainer M Textile Harness your body’s natural mechanics for optimal training in the adidas adiPURE™ Trainer shoes. The toes are liberated so your foot can move as freely as if you were barefoot, with a rounded outsole in tough rubber for extra protection and traction.

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Store locator in Malaysia Pavillion Adidas Performance Store Malaysia Lot-5.01, Level 5, Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur Tel.: +603 2141 8178

The Gardens Adidas Performance Store Malaysia Lot T-220, Third floor, The Gardens, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur Tel.: +603 2287 4385

KLCC Adidas Performance Store Malaysia Lot 310 & 311, 3rd Floor, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur.

Tel.: +603 2162 3475

Empire Subang Adidas Performance Store Malaysia Lot UG 23 & UG 23A, Upper Ground Floor, Empire Subang Gallery,16/1 Jalan SS 47500 Subang Jaya Tel.: +603 5631 5100

Pavillion Adidas Originals Malaysia Lot. 4.51 & 4.52, Level 4, Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur Tel.: +603 2141 8198

KLCC Adidas Originals Malaysia Lot 312, 3rd Floor, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur Tel.: +603 2382 1050

Lot 10 Adidas Originals Malaysia Lot G18, Ground Floor, Lot 10 Shopping Centre, 50 Jalan Sultan Ismail, 50250 Kulala Lumpur Tel.: +603 2142 3408

Adidas Originals Malaysia Lot G003A, Ground Floor, Mid Valley Megamall, Mid Valley City,Lingkaran Syed Putra, 59200 Kuala Lumpur Tel.: +603 2282 2932

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