ELIZABETH L. ARMAS Graphic Design + Photography + Web Design
P O R T F O L I O
PH 956.309.5210 | EM epintos2003@gmail.com | http://epintos2003.wix.com/elizabetharmas
ABOUT ME I am Elizabeth Lorraine Armas, a versatile, passionate and bilingual graphic designer and marketing consultant that is constantly:
PROFICIENT IN/ SOFTWARE SKILLS:
- Creating unique and timeless designs. - Partnering with my clients to help them make their visions a reality. - Improving clients brand image so it is always fresh, marketable and sellable. - Determining the best form of media for a client’s brand or product and helping them achieve a marketing campaign. - Developing creative ideas to best reach the client’s target market.
MY SKILLS I have a natural and instinctive ability to manipulate elements of design and I use good judgment to develop new and fresh visual solutions for all my clients. I am a great listener and love to build and sustain positive relationships with all my clients so I can continually advise them openly and clearly while giving them many design options. I am organized and have meticulous attention to details. I am professionally committed and very adaptable to changes. I possess excellent customer service skills with a multi cultural background.
-Adobe InDesign -Adobe Photoshop -Adobe Illustrator -Acrobat -QuarkXpress -MS Words -MS Power Point -Wordpress CMS -Fluent in English and Spanish 100%
EDUCATION Grad School University of Phoenix 2008 - 2010 Master of Business Administration (MBA) with a Concentration in Marketing. Collage Universidad de Monterrey (UDEM) 1998 - 2003 Bachelor of Arts (BA) in Communications and Broadcasting with a Concentration in Graphic Design and Photography.
PH 956.309.5210 | EM epintos2003@gmail.com | http://epintos2003.wix.com/elizabetharmas
CONTENT BRANDING Logos Business Cards Postcards Rackcards MARKETING MATERIALS Posters Brochures Published ADS Flyers EDITORIAL DESIGN Annual Reports Magazines POTOGRAPHY Children Seniors Lifestyle Maternity Commercial/Advertising WEBSITES Small Businesses Non-Profits
BRAN LOGOS An instant reminder of a company or product. To the client, they’re the point of recognition on which their branding hangs; and to me they represent the challenge of incorporating the clients’ ideologies into one single graphic. It is developing a brand and communicating a position with a graphic that is simple yet strong in communicating the right message. The most important step is to know who the company is, what they do and what their demographic is in order to come up with a powerful image that will last a lifetime.
DING design
TRANSFORM
Build
BRAN BUSINESS CARDS Often the first thing prospects receive from you. It is the first opportunity to make a positive and strong impression about your business or product. A professional business card needs to accurately reflect the brand’s image and it represents a key piece of a collateral package. A business card is designed and created with all the intention to give a lasting positive impression of you resulting in more business.
DING
BRAN POSTCARDS Postcards are one of the most affordable and highly effective direct-mail marketing strategies. Postcards work for every industry, business to business and business to consumer. I always incorporate simple, proven design techniques that attract instant attention, reinforce a message and funnel attention to an offer and call to action.
DING
BRAN RACK CARDS The ultimate goal of a rack card design is to highlight a message to motivate the audience to take the next step in the purchasing process. Incorporating a few graphics and colors is key to capture the tone and style of a brand, making sure the message is the focal point of your piece. When receiving a rack card, individuals should know in seconds why they should consider taking action; and the design and layout are crucial for this output.
DING
MARKETING POSTERS Posters can be a highly effective part of your overall marketing strategy. Like any good marketing piece, posters should attract immediate attention and promote a compelling offer that motivates action. Key in designing poster is to always keep the design simple,with headline, offer and call to action big and bold, making sure it’s easy to read and simple to understand from up close and afar.
G MATERIALS
MARKETING BROCHURES Few other mediums lend the space to present a powerful message in such a succinctly portable manner. when designing a brochure the intention isn’t about what you want to say, rather, a brochure is used to say what you want your audience to do. By creating desire with the design and layout space a customer will clearly see the benefits he/she will enjoy by buying from you. It will tell them how you’ll solve their problems, make life easier or give them an experience they’ll never forget. I like to create good brochure designs that will help closing a deal easier and potential customers will want to buy from you.
G MATERIALS Diagnosis We Manage
NIC DME offers the following home care products and services to our patients:
• Type I And Type II Diabetes • Headaches • Hypertension
• Management of Blood
• Heart Disease
Thinners
• Thyroid Disorders
• Arterial Disease
• Osteoporosis
• Arthritis
Oxigen Concentrators Stationay Oxygen Systems Portable Oxigen Systems
• Anemia
Respiratory Therapy Equipment
New patients are welcomed!
Professional Healthcare Products and Services
Phone: 956.683.0404 Fax: 956.683.0450
E-mail: info@socratesgarrigosmd.com www.socratesgarrigosmd.com www.rgv-adultinternalmedicine.com
Illuminated Furniture
with you to customize
Hospital Beds and Accessories Wheelchairs: Manual, Power, Custom Walker/Walking Aids, Scooters Bathroom Aids and Safety Items Physical Therapy Items/TENS
your your
Complete Orthopedic Brace Service Custom Footware Orthopedic Service Postmastectomy Products
Personalized Care for Each Patient!
(Pre-Paid Services)
Designed By: Alas Creative studio www.alascs.com 956-309-5210
today, we’d love to
3120 Center Pointe Drive Edinburg, Texas 78539
Phone: 956.994.9424
meet with you.
Toll Free: 866.994.9424
FREE Consultation.
Monday - Friday 8:00 am to 5:00 pm 24-Hour Emergency Service
By Appointment Only 711 Nolana Suite 206A, McAllen, Texas 78504
• Patient training and insurance claim filing handled at no additional charge. • Our phone is answered 24 hours a day.
info@backstageproductions.us www.backstageproductions.us www.facebook.com/BackstageLighting
956-776-4318
Special Equipment and Supplies Diabetic Care Ostomy and Incontinence Supplies Compression Therapy Items
Sócrates A. Garrigós M.D. P.A.
Adult Internal Medicine Specialists is an equal opportunity employer (EOE).
3120 Center Pointe Drive Edinburg, Texas 78539
Phone: 956.994.9424
Toll Free: 866.994.9424
Designed By: Alas Creative studio www.alascs.com 956-309-5210
Backstage Productions thanks David Pezzat Photography and Wy Studio for sharing beautiful photos with us. Audio | Lighting | Stages | Ground Support | LED Screens
Preventive Care Is The Key To Good Oral Care
PURCHASE – INSTALLATION – MAINTENANCE – EQUIPMENT
Brush and Floss for a Healthy Smile
Brushing for five minutes after each meal — or at least twice a day — is your best defense against dental decay and disease. This damage is caused by your teeth’s most persistent enemy; plaque. Plaque is a sticky film of harmful bacteria that is brought on by sugary and acidic foods. Correct brushing is essential to maintain your oral health.
If you are looking to purchase new or used equipment we carry a wide variety of the highest quality equipment to meet your needs and budget. We proudly design and implement sound systems, lighting and video installations for clients large and small. Whether you are a school, church, entertainment venue, etc.
Classic Massage (25 min)....................... $45 Classic Massage (50 min)....................... $65 Classic Massage (80 min)....................... $90 Deep Tissue Massage (50 min)................ $80 Deep Tissue Massage (80 min).............. $120 Neck & Shoulder Tension Relief Massage (25 min)...................... $45 Prenatal Massage (50 min).................... $80 Hot Stone Massage (50 min)................. $105 Hot Stone Massage (80 min).................. $155 Body Scrub with Steam Treatment............. $70 Slimming Green Coffee Wrap.............. $145 Lift and Glow Body Wrap...................... $125 Sunless Tanning - Legs............................. $30 Sunless Tanning - Full Body...................... $45
Facial............................................ $55 Spa Facial...................................... $70 Acne Facial................................... $70 Rosacea Facial.............................. $80 Lift and Glow Facial..................... $105 Lift and Glow Eye Treatment..........$25 Back Facial.................................... $65 Microdermabrasion..................... $75 Deluxe Microdermabrasion........ $125 Microdermabrasion Series of 6... $375
NAIL SERVICES Manicure...................................... $20 Shellac Manicure.......................... $30 SPA Manicure............................... $30 Petite Manicure (12 & under).......... $10 Express Mani/Pedi Combo (45 min)... $45 Pedicure........................................ $35 SPA Pedicure.................................. $45 Petite Pedicure (12 & under)............ $25 French Polish (Extra)......................... $5 Polish Change................................ $10 Executive Men’s Manicure.............. $18 Executive Men’s Pedicure............... $35
WAXING SERVICES Underlip............................................. $8 & up Upperlip.......................................... $10 & up Brow Clean-Up................................. $15 & up Brow Shaping................................... $22 & up Forehead......................................... $10 & up Chin................................................. $10 & up Upper Neck..................................... $12 & up Side Burns........................................ $15 & up Full Face........................................... $40 & up Underarms...................................... $20 & up Arms................................................ $35 & up Half Leg............................................ $35 & up Full Leg............................................. $60 & up Bikini............................................... $30 & up Brazilian.......................................... $65 & up Ear & Nose........................................ $15 & up Back................................................ $50 & up Chest............................................... $50 & up Back & Chest..................................... $90 & up
Pro Audio - Lighting - Backline Staging - Support Systems - Video Sales & Rental
Between teeth and below the gumline is where some of the worst decay begins. Only flossing can remove plaque from these places. Make sure to floss at least once a day, preferably before bed, to clean the places where a toothbrush can’t reach. Good dental hygiene practices are important for your daily routine and are just as necessary as regular dental check-ups. Brushing and flossing help protect your teeth from decay.
Rio Grande Valley, with special emphasis on women entrepreneurs, and to provide opportunities that have an impact on the community.
>> WHO WE ARE? (WBC) serves the business community within Hidalgo,
Salon
Services in McAllen Only
HAIR SERVICES Ladies.............................. $25 & up Men’s Haircuts................. $20 & up Children (10 & under)...... $15 & up Haircut & Style................. $40 & up Shampoo & Style............. $20 & up Brazilian Blowout........... $200 & up *Flat Iron Extra
COLOR Full................................... $55 & up Retouch........................... $45 & up Color Correction..... By Consultation *Blow Dry Extra on All Color Services
HIGHLIGHTS Cap.................................... $45 & up Partial Foil........................... $50 & up Foil..................................... $80 & up
EXTRA SERVICES Special Ocassion Up-dos..... $35 & up Eyebrow Tint............................. $10 Intense Hydration Mask......$15&up
The Daily Routine Many oral problems, such as tooth decay and gum disease can be prevented by an easy routine: brushing twice a day, flossing daily, eating a balanced diet and having regular dental checkups.
Cameron, Starr, and Willacy counties. The WBC is an affiliate of the Southwest Community Investment
COVER OUTSIDE
Fluoride Is a beneficial and cost-effective way to prevent tooth decay in children and adults. Use a fluoride toothpaste and mouth wash every day to help maintain and protect your teeth.
We observe an adult-oriented atmosphere for our clients.
running a successful business involves more than just having business sense; that’s why we also offer workshops to help women balance their personal lives along with their business. The Rio Grande Valley Women’s Business Center…
Sealants A thin resin coating that protect the chewing surfaces of teeth from decay. When combined with professional fluoride treatments, they are among the best tools to help children fight tooth decay early in their lives.
Cleanings | Fillings | Root Canal | Crowns | Extractions
Mon 10am - 7pm | Tue - Thu 9am - 6pm |Fri - Sat By Appointment
2nd Piso - BBVA Compass Bank
The Women’s Business Center is partially funded by the U.S. Small Business Administration under cooperative agreement No. SBAHQ-04-W-0053. SBA’s funding is not an endorsement of any product, opinions or services. All SBA funded programs are extended to the public on a non discriminatory basis. Reasonable accommodations for person with disabilities will be made if requested at least two weeks in advance. Call: (956) 380-2800.
Lunch Menu
Monday Fajita Plate (Chicken or Beef) Event illumination is one of the most important factors that need special attention to bring the magical and sophisticated atmosphere to life. Unique concepts of using the different kinds of lighting equipment can transform any empty space to an elegant and visually appealing ballroom. Allow us to personalize your ceremony, cocktail hour and reception space and transform the look of any spots. Whether it is over-the-top or simple, illumination has to be elegant, warm and welcoming. Please contact us and book your FREE Consultation at (956) 776-4318, we would love to meet with you in our office located at 711 Nolana Suite 206-A, McAllen, TX. or visit our website at www.backstageproductions.us and our facebook page at facebook.com/BackstageLighting.
Tuesday Milanesa (Chicken or Beef)
Wednesday Chicken Flautas
Very professional crew... Always at my service and willing to work with me in making my day one to remember ! And let me tell you THEY DID everything was so perfect and breathtaking, THANK YOU GUYS. Gaby Bazaldua
Bridal Trial Run Up-dos........ $65 & up Bridal Up-dos...................... $75 & up Bridal Packages.............See Website
Backstage Productions did an amazing job with the lighting at our wedding! It transformed the venue and even had us dancing on clouds. We couldn’t have been happier and so glad they were a part of our special day. Celina Treviño
www.spalaposada.com
Event Lighting - Monograms - Pinspots - Follow spots
7AM - 8PM 7AM - 8PM 7AM - 8PM
2401 Pecan Blvd. McAllen, TX 78501
(956) 638 2708 (956) 627 5423
y Where Health s! is Deliciou
Chile Relleno (Cheese or Picadillo)
Absolutley breathtaking the ambience the lighting provided brought tears to my eyes. Loved loved everything. Janie
**Prices Subject To Change** Appointments / Walk-Ins Welcome
Hours:
Monday - Friday Saturday Sunday
Thursday
Testimonials
BRIDAL/QUINCEAÑERA SERVICES
YOUR SMALL BUSINESS?
$5.99 Entry & Drink
summit or concert. We are proud to be the pioneers in the Art of Event Illumination from the Rio Grande Valley. We have produced the most sophisticated and over-the-top social events from “Quiero mis Quinces” by MTV Tr3’s to the most exclusive weddings from South Texas. Our company has been featured by the prestigious wedding magazine, Grace Ormonde and have been awarded by WeddingWire, the nation’s leading online wedding marketplace for three consecutive years.
Maricela and all the staff from Backstage are fantastic! The lighting inside and outside were incredible. They listened to all my ideas, took them to heart, and made our wedding even more special. I wholeheartedly recommend their services! Ysa Rodriguez
LOOKING TO START OR EXPAND
WWW.WBC-RGV.ORG
Chipped Tooth Repair | Braces/Orthodontics | Emergencies
Online Booking Available Spa Parties • Spa Packages See Website
JOSE LEAL, BUSINESS COUNSELOR JLEAL@WBC-RGV.ORG ESTHER VILLARREAL, STAFF ACCOUNTANT ESVILLARREAL@WBC-RGV.ORG
2314 W University Drive, Suite 230 Edinburg, Texas 78539
Phone (956) 583-9601 3509 E. Main Ave. Suite 103, Alton, TX 78573
UPTOWN PLAZA 4500 N. 10TH STREET, STE. 120 MCALLEN, TX 78504 (956) 687-7544
MARIA “CHARO” MANN, EXECUTIVE DIRECTOR CMANN@WBC-RGV.ORG
PH (956) 380-2800 FAX (956) 380-1192
Dentures | Partials | Missing Teeth | Whitening
We are unable to provide services to guests accompanied by children.
SUNRISE MALL 2370 N. EXPWY, STE 1470 BROWNSVILLE, TX 78526 (956) 546-1638
business counseling services to women entrepreneurs.
YOUR FIRST STEP TO SUCCESS!
Children 12 and up are welcome in the spa when booked for services.
HARLINGEN LOCATION 1205 EAST TYLER HARLINGEN, TX 78550 (956) 412-6363
Corporation (SCI) and specializes in providing bilingual
>> LOCATION
Backstage Productions LLC is a full service event production company providing Professional Audio, Lighting, Staging, Screens/Projectors and Led Screens Rental for any type and any scale events, from a small party to a large business conference/
menu
Lesson Makeover........................ FREE Special Ocassion Makeover.......... $50 Eye & Lip Makeover..................... FREE Eyelash Application...................... $10 Bridal/Quinceañera Makeover..... $50
FACIAL/MICRODERMABRASION
TREATMENTS/TANNING
TO SUCCESS!
guidance and training to small business owners in the
The Rio Grande Valley’s Women’s Business Center
Did you know that most cavities can be avoided with easy and routine preventive care — including a regular dental health regimen, fluoridation and sealants?
BODY
>>YOUR FIRST STEP
The Center’s Mission is to provide general business
Basics of Preventive Dental Care
MAKEUP SERVICES
Special Lighting | Monograms | Pinspots | Follow Spots
Designed By: Alas Creative Studio www.alascs.com 956-309-5210
>> OUR MISSION
Regular dental care can help you and your family stay healthy and pain-free. • You can get treatment before a problem becomes more serious. • The state of your dental health can affect other health conditions. • Many undetected health conditions have oral symptoms. There are many reasons to have regular dental examinations and cleanings, so make an appointment with Dr. Martinez today.
Combining Technology, Art and Excellence
sales@backstageproductions.us www.backstageproductions.us
and
Hours
Orthotic and Pedorthics
Medicare • Medicaid We accept most insurances. Private Pay
within
needs
appointment with us
Enteral Nutrition/Pumps Nutricional Formulas
We Accept:
event
budget. Schedule an
Nutricional Equipment
956-776-4318
We will gladly work
Home Medical Equipment
APPOINTMENTS TUE - THU 8AM TO 5PM WALK-INS MONDAYS & FRIDAYS
We also implement scheduled maintenance programs for all your installed equipment. 711 Nolana Suite 206-A McAllen, Texas 78504
Coffee Tables | Seats | Columns
We Specialize In Any Type Of Event Production
Aerosol Therapy CPAP Humidifiers Suction Equipment Percussors Tracheostomy Supplies
5111 S. McColl Rd. Edinburg, Texas 78539
WE ATTEND TO OUR OWN PATIENTS IN THE HOSPITAL
Lighting Enhances Everything
Free delivery Mayor Credit cards accepted
Home Oxigen
• Cholesterol Management • “Mystery” Illnesses • Gi Problems
SALES • SERVICE • RENTALS
BEFORE
AFTER
Friday Enchiladas & Entomatadas
Dancing On Clouds - Pattern Projections - Lasers - Searchlights
Food Prepared Daily With Only Fresh Ingredients
2401 Pecan Blvd. McAllen, TX 78501
Design by: Alas Creative Studio | alascs.com | (956) 627-1216
(956) 638 2708
(Chicken or Cheese)
MARKETING PUBLISHED ADS Dedicated design to tell the world about what your business offers. All ads are designed with a goal in mind and the creative process should evolve from this goal. All graphic elements in an AD need to guide a potential customer to the call of action. Ads are also designed with the intention to give a brand presence in a designated media channel, create community engagement or give status to the brand.
G MATERIALS
MARKETING FLYERS The main goal is to captivate attention from the start. Strong, compelling headlines and dazzling design are so vital to successful flyer marketing. It is important to keep in mind that a flyer design must have relevance to how the product or service will benefit the customer in order for it to be successful.
G MATERIALS
EDITORIAL ANNUAL PUBLICATIONS Asthetics in annual presentations are of great importance. Developing ideas and layouts that will narrate a story or showcare valuable information to especific readers is key when designing for these kind of publications. The newer version should be a leap ahead of its former publication and all information needs to be presented in a fresher way to keep readers interested.
AL DESIGN As part of its PRIME Program, the SCI conducted a study to discover just how much impact partnering with community volunteers will help small business owners to overcome barriers, learn to plan and implement basic operating procedures, and give advice (or refer them to additional experts for advice) related to sound business practices.
Executive Summary
6
Keynote Speaker
Award Recipients “Community Advocacy Award”
Beth Ann Kaminkow As President and Chief Executive of TracyLocke, Beth Ann’s role is dedicated to every aspect of the employee and client experience. She is at the heart of a high-performance culture that recognizes that the growth and attraction of top talent is critical to delivering exceptional client service. She believes that the way to truly offer integrated marketing as an agency is to build integrated teams from diverse backgrounds.
Beth Ann Kaminkow
During her two decades in the industry she has touched every aspect of marketing communications across consumer packaged goods, retail, finance, restaurant and technology companies. She is a strong advocate of insights-inspired marketing programs, and was a pioneer in strategic-planning research methodologies. In her view, strategic planning and measurement are fundamental to a true business partnership between client and agency.
President and CEO, TracyLocke, (an Omnicom global agency)
She is a true intrapreneur, growing distinct, thriving professional services brands within Omnicom. She also serves the holding company with her visionary guidance in the areas of digital, shopper marketing as well as talent development. Beth Ann has led TracyLocke’s transformation into what they call Buy Design which has landed them in the top five of shopper marketing agencies for five years running and 2011 Promo Agency of the year. She is a thought leader in this area writing articles, publishing white papers, speaking at conferences and consulting with clients. Dividing her time between TracyLocke offices in Wilton, New York, Dallas and San Francisco, Beth Ann’s past and present clients include such diverse brands as PepsiCo, Gatorade, HP, T-Mobile, IBM, Clorox, Johnson & Johnson, Fidelity, Sony, Gillette, Philips, Research In Motion (Blackberry), YUM Brands, KAO, Sun Products, Mastercard, Playstation, Chase, and Kimberly-Clark. In 2011 Beth Ann was named one of Ad Age’s Women to Watch and a Women of the Year by the Dallas Business Journal. In 2012 she was honored by NAPW. She serves on numerous advisory boards including Google’s Shopper Marketing board, the University of Texas Analytics Board, The PMA, and Downtown Dallas Inc. She is a member of the NY Metro Chapter of YPO. She also devotes considerable amount of time mentoring other female entrepreneurs. Beth Ann is a Baltimore native. Is a graduate of Syracuse University SI Newhouse school and received her MBA from Boston University. She is the first female CEO of TracyLocke and 11th in its 100 year history.
presented to Sergio Contreras from AT&T
AT&T Regional Manager of External Affairs is responsible for the company’s initiatives in the Rio Grande Valley- South Texas border region. Sergio Contreras was raised in the Rio Grande Valley, graduating from PSJA in 1991 and Westmar University in Iowa in 1995. Mr. Contreras is Past-Chair of the Rio Grande Valley Partnership and serves as a Board of Director with the Brownsville, Harlingen Hispanic Chamber of Commerce, Alamo/San Juan Boys and Girls Club and appointed as Parliamentarian for the Texas Association of Mexican American Chambers of Commerce. Mr. Contreras serves on the Business Advisory Board with TMC (formerly Texas Migrant Council) and with Engaging Communities for College Readiness (ENCORE); Mr. Contreras also serves in the Workforce and Education Committee for the Texas Border Coalition.
“Community Partnership Award” presented to Nelda Ramirez from Edinburg EDC
7
As part of its 2nd year PRIME III Program, the SCI carried out a study that sought do discover just how much impact ‘trusted’ community volunteers could have in reaching out and assisting micro-enterprises in ‘formalizing’ their business ventures. As part of the study, the SCI formed two groups of micro-business owners with one group receiving individualized business assistance by the community volunteers for a period of 10 months while the other group didn’t receive such assistance. The Organization created a control group and an experimental group of small business owners (about 20 in each), insuring that these two groups were as similar as possible on all important variables. Both groups were given a pre-test to determine such things as the amount of annual sales, their knowledge of accessing capital, marketing techniques, and their overall knowledge of readily-available business assistance.
Context Setting: The Rio Grande Valley (Deep South Texas) The Rio Grande Valley (the Valley) is a border region consisting of the four, southernmost counties in the State of Texas – which includes Cameron, Hidalgo, Starr, and Willacy Counties. It covers an area of approximately 4,240 square miles and has a population of 1,220,589. Historically, this area has been known for its low socio-economic indicators. According to 2009 U.S. Census Bureau figures, Hispanics are the largest ethnic group in the area and comprise about 89% of the population. Whites of non-Hispanic decent make up about 9% of the population, while Asians and Blacks, each comprise about 1% of the population.
During the following 10 month- period, a group of four community volunteers, locally referred to as promotoras, were chosen to receive in-depth business training. Such training was provided by well-experienced business advisors and with the understanding that they were ‘training the trainer.’ During this same 10 month-period, these promotoras were responsible for meeting with the 20 small business owners who formed part of the experimental group and teaching them their newly acquired business knowledge. Such meetings with the clients were done periodically and at the convenience of the small business owner so as to maximize the impact of the training provided. The ‘curriculum’ consisted of 14 different objectives, ranging from developing a marketing plan, to learning about government contracting and preparing for a loan request (see Appendix A). After the 10 month period, all 40 individuals were once again provided with the business questionnaire (post-test—see Appendix B) to see what kind of variances existed between those who were assisted by the promotoras and those who were not.
Nelda T. Ramírez, a 13-year-veteran with the Edinburg Economic Development Corporation who served as Executive Director since August 2011, helped lead the organization until a permanent executive director, former Edinburg Mayor Pro Tem Agustín “Gus” García, Jr., was selected as Executive Director on May 28, 2013. She remains on the EEDC staff as Assistant Executive Director. The EEDC is the jobs-creation arm of the Edinburg City Council.
Moreover, 2009 U.S. Census figures reflect that over 34% of the population lives below the national poverty level. This compares with about 17.1% for the State of Texas and 14.3% for the U.S. Similarly, the per capita income stands at about $13,000 while the median household income is about $30,500. This compares with the State’s average of $24,318 and $48,280, respectively.
Her leadership positions with the EEDC also includes serving as Assistant Executive Director for about seven years, and Business Manager for the previous four years. Prior to coming to the EEDC, she worked for nine years with the Law Office of James (Jim) Darling, while he was the City Attorney for the City of McAllen. Among its many duties, the EEDC is responsible for collecting and administrating a one-half economic development sales tax that is generated from eligible retail purchases within the city limits.
8 Program for Investment in Micro-Entrepreneurs
Program for Investment in Micro-Entrepreneurs
9
EDITORIAL MAGAZINES Editorial Design introduces the ideas and concepts backing up design that are intended to persuade viewers to consider specific points of view (of writers). It is a part of graphic design, developed to be printed in various applications like magazines, newspaper or books. The core of each publication is the style in which it is based. A key aspect is to keep the style cohesive in a publication making the correct lay outs in each part of it; that, together composes one proyect with one goal.
AL DESIGN SOCIALIFE / M C ALLEN
phOtOgrAphS by gEOrgE rEgINO
ince 1941, the mission of Young Life has been impacting high school students across the nation. As a non-profit organization committed to making an impact on student’s lives and preparing them for the future, Young Life strives to build positive relationships with young people, sharing with them the good news of God’s love.
Saul Sanchez, Gladys Tamez, Carlos Melguizo
Alejandra Ayala, Claudia Tamez
4
S
Tiffany Wieland Annamalai Area Director
Bill Ruppert, Armando Garcia, Linda Garcia, Saul Sanchez, Gladys Tamez, Carlos Melguizo
Some of the major highlights and basic components of Young Life are as follows: Contact Work Young Life is not a facilities based ministry. Young Life leaders go to where students are—from local hangouts, to the university campus, to athletic events—and spend time and build unconditional friendships with them. Leaders meet kids on their turf and serve as positive role models in a culture that often values style over substance. Weekly Group Activities: Club and Campaigners The most common descriptor of our Monday night ‘Club’ meetings is, “You have to experience it to understand it.” The ingredients are a large group of rowdy high schoolers, lively singing, outrageous games, and wacky skits, followed by a brief message given by a Young Life leader. ‘Campaigners’, on the other hand, is small group meeting where a YL leader and a small group of teenagers get together to discuss whatever challenges, pressures, and concerns they face or questions they may have. The result is a safe place where teenagers can drop their masks and consider God’s design for their lives.
Carlos Melguizo, Alejandra Ayala
GLADYS TAMEZ MILLINERY
Cocktail Party Trunk Show Stylish and Fashionable cocktail party to welcome our McAllen native Gladys Tamez now residing in Los Angeles where she has her studio and creates and designs hats for celebrities like Johnny Depp and the Kardashians to name a few. Carats invited their customers and friends to meet Gladys and introduce her amazing hat collection.
Alajandra Cantu, Mafer Villareal, Susana Cortez
Gladys Tamez, Carlos Melguizo
Special Events Magaly Garza De Gonzalez, Analia Deandar De Vargas, Gladys Tamez
One of Young Life’s favorite annual events is a scavenger hunt of sorts, consisting of 2 teams, 2 trucks, and 2 couches. During ‘Coucho-rama,’ teams truck their couches around to reach as many places on the list as possible, documenting their adventures with a team photo on the couch at each designated stop. The students get a few cheers and a lot of strange looks!! RGV–YL’s final event of the year is the ‘Ice Cream Olympics.’ After an hour of various games involving
Saul Sanchez, Lucia Escobar, Gladys Tamez, Carlos Melguizo
Ana D Guerra, Carlos Melguizo
Life’s Crooked Creek in Colorado, when many students ventured out of the Valley for the first time! Past RGV Young Life camp trips include Arizona, Georgia, and North Carolina. This year, high schoolers will be heading to Colorado, and our teen moms will be taking their children with them for a camp experience in the Hill Country of Texas. College students will be taking a service trip to Colorado to help prepare a Young Life camp for the summer camping season.
Congressman Letter
House of Representatives Washington, D.C. 20515 Rubén Hinojosa Fifteenth District, Texas
June 21, 2013 Dear Entrepreneurs, Business Owners and Community Partners: As the Congressman of the 15th Congressional district of Texas, it is my sincere pleasure to extend a special welcome to you and your business to the Women’s business Summit held by the Women’s Business Center (WBC) and the Southwest Community Corporation (SCIC). The Women’s Business Center is a federally funded program that develops leaders of women entrepreneurs and small business owners across the Rio Grande Valley. This year’s theme is “Nurturing Your Passion for Business Success.” In running your business, your passion will help you overcome difficult moments and persuade people to work for you and want to do business with you. Passion can’t be taught but can help you reinvent your business strategy. The summit offers a significant opportunity for small businesses to identify best-used strategies for success, leadership, financial literacy, plus marketing and management resources. The purpose of this summit is to draw attention to the small business sector of South Texas, bring personal investment into our communities and utilize resources appropriately and, more importantly, to expand the capacity of all businesses in the region. The Summit was organized by a planning committee which is being chaired by the Women’s Business Center. The committee and its partners have worked hard to make this event possible.
Ways to get involved Student – Participate in weekly Club meetings, small group discussions, attend summer camp, etc.
Small businesses are truly the backbone of our communities and that is why I join the Women’s Business Center in encouraging you to continue on your path to success. Your participation is important and the Women’s Business Center is here to foster your advancement. As the population of this area exceeds 1 million, South Texas has become an ideal place for upcoming entrepreneurs and small businesses.
Volunteer Leader – Work directly with high school students, teen parents, or college students, help organize weekly ‘Club’ meetings, leader small ‘Campaigner’ groups, attend camp with students.
By attending this summit, you will make the connections to extraordinary organizations and people that will help you achieve your goals. We encourage you to make the best of the Women’s Business Summit. Good luck in your endeavors and thank you for investing in yourself and your community.
Committee – Board of adults in the committee who promote, provide oversight, and support the local Young Life chapter.
Sincerely,
Supporter – Financially support Young Life’s effort to reach high school students.
Rubén Hinojosa Member of Congress
Contact info: Tiffany Wieland Annamalai Area Director (956)536-8917 tiffanywieland@gmail.com
Gladys Tamez
Diane Chapman, Natalie Buentello
SOCIALIFE/ M C ALLEN
ice cream exchange, the Weslaco Fire Department rinses the cold and sticky students with their fire truck shower hose and sends them on their way. Camp Every year, Young Life leaders invite teenagers to camp by promising them “the best week of their lives.” And Young Life’s 21 properties deliver— with excellent facilities, incredible food, creative programming and highadventure activities. Last summer we loaded up a charter bus with students and drove 24 hours to Young
Young Life (YL) is active in all 50 states and more than 45 foreign countries, reaching an estimated 1 million teenagers every year. Young Life RGV began in Harlingen in 2000, and started the McAllen chapter in 2004. Currently, over 100 Valley students are involved on a weekly basis, and more than 200 local students participate in Young Life activities annually. YoungLives is Young Life’s outreach to pregnant and parenting teen moms, focused on building relationships between adults and teens. Our purpose is to be positive adult role models in teen mom’s lives, offering them relief from the isolation and struggle of their daily lives and hope for the future. YoungLives mentors provide parenting advice, educational guidance and encouragement, and help meeting the practical demands of raising a child. Young Life College offers university students a community to be a part of where they can enjoy college and be loved for who they are. As caring adults venture with them, college students are nurtured, guided, and encouraged to become young adults who are committed and productive members of the local community.
phOtOgrAphS by SANdrA vILLArrEAL
The
and abroad. Some of the ministries we fund through
-Baptist Student Ministries
Saul Sanchez and Carlos Guerra
(all over Texas)
W
- Texas Baptist Men
e are a fellowship of transformational churches sacrificially giving ourselves to God’s redemptive purpose. Continually being transformed by the power of the Holy Spirit into the likeness of Christ, we join together to transform our communities and the world. Engaging culture, we reach people where they are for an encounter with Jesus Christ.
- Go Now Missions - International Disaster Relief - Texas Church Planting - and many, many more. Baptist General Convention of Texas 333 N. Washington Ave. Dallas, TX 75246-1798 Toll Free: 888-244-9400 http://texasbaptists.org
We share a vision of the world’s peoples coming to know Jesus Christ and becoming transformed in his image. As a fellowship of diverse churches, we advance the Kingdom in ways individual churches cannot do alone and we celebrate our unity in the larger body of Christ’s church. As local churches we are called to be the presence of Christ in the world.
Linda Garcia, Saul Sanchez and Gaby Garza Brian and Cindy Disque
We accomplish our work through individuals with diverse backgrounds who love Jesus Christ and his church. Lives, families, communities and nations are transformed as ordinary Christians take extraordinary steps of faith in obedience to God. 20
T E X A S
Natalie Buentello, Carlos Melguizo, Jo Fisher
-
We are on mission with God to continue Jesus’ ministry of teaching, sharing the good news and meeting human needs through our churches, institutions and organizations. Our ministries reflect the heart of Jesus.
Yrma Guerra, Hameb Elias
M I S S I O N
As expected “Fiesta Fatal” birthday party for Carlos Melguizo was a blast! Friends and family enjoyed a spectacular tablao flamenco show with plenty of Spanish tapas and tasty paella.
our BGCT support are:
Our Vision
Martha Everhard, Idalia Gastelum, Juan Gastelum and Carlos Melguizo (back)
many
H I S
Birthday Party
offers
cause of Christ here at home
The BGCT encourages, facilitates and connects churches in their work to fulfill god’s mission of reconciling the world to himself.
Carlos Melguizo
BGCT
programs to help further the
BAPTIST GENERAL CONVENTION OF TEXAS
L I V E
WHAT DOES HIS HEART BEAT FOR? Monica Rosseler, Celeste Cantu, Gail Ewing
REACHED WORLD EMPOWERMENT - UNITED STATES
w w w . c b c m o b i l i z a t i o n . o r g
21
Blake Box, John Sigrist, Jerry Box
SOCIALIFE/ M C ALLEN
phOtOgrAphS by LAurA COrCOrAN
IWB Membership Meeting and Presentation of
The New UTPA Academic Performing Arts Center
Christie Cantu, Dr. Peter Dabrowski, Dr. Dahlia Guerra, Katherine Link
Alan Arce, Arlette Hernandez, Danny Diaz, Deyla Lerma
Members of the International Women’s Board of the University of Texas-Pan American Foundation were treated to a special variety show featuring performances by UTPA dance and music majors as well as a piano piece by Dr. Dahlia Guerra, Dean of the College of Arts and Humanities. Ballet, piano and opera performances gave members an opportunity to experience some of the talent that will be on display in the University’s new Academic and Performing Arts Center (APAC), which is scheduled to open in Winter 2014. In addition, IWB members listened to a presentation about the new APAC and partnership opportunities for the facility. Norma Rodriguez, Melissa Garcia, Carmen Yzaguirre
Jerry Talbott, Blandina Cardenas Flores, Farzaneh Razzaghi, Dr. Christina Fernandez De Gonzalez
Jessica Sanchez, Blanca Coronado, Christine Cantu, Melissa Rangel, Connie Rangel
Min Kim, Deyla Lerma, Arlette Hernandez
MENSAJE Por: Dr. José P. Palma
AMOR Y OBEDIENCIA El varón dice que lo más importante es la obediencia……. Y la mujer dice que lo más importante es el amor. El varón dice, necesito que camines en obediencia…….. Y la mujer dice necesito ser amada. Sin pensar ya están poniendo condiciones, pues el dice: Si me obedeces te amo…… y ella dice: Si me amas te obedezco. Aún sabiendo y estando consientes de que Dios nos amó primero. “El no puso condición”, así la respuesta lógica de sus hijos debe ser amarles en obediencia, El nos confirma esto al amarnos primero, luego lo confirma con su palabra mandando a los hombres amar a la esposa, según Efesios 5:25 “Maridos amad a vuestras mujeres, así como Cristo amó a la iglesia, y se entregó a si mismo por ella” después lo repite dos veces más en el verso 28 y 33. Sería suficiente si Dios lo mencionara una sola vez. Él lo recalca varias veces puesto que es sumamente importante para nosotros. Nuestro Padre Celestial hace responsable al esposo por la marcha de su matrimonio y de su hogar. Y cómo un requisito fundamental le exige que ame a la esposa con un amor semejante al amor del Hijo de Dios. Por lo tanto no hay reservas ni límites enumerados amad cómo Cristo amó. ¿Que es amor Ágape? es un amor divino, un amor que se da a si mismo, un amor desinteresado, no es solamente un sentimiento hermoso o una emoción excitante. Cuando Cristo mostró su amor en la cruz no fue solamente un sentimiento her-
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Palabra La
moso sino que fue todo lo contrario, le costó la vida a Nuestro Señor y Salvador Jesucristo. ¿Acaso usted esta practicando Amor Vs. Obediencia? ¿Esta es la realidad en la vida de usted y de su familia? Sí el amor del esposo hacia la esposa se entrega, se niega a si mismo, el verdadero amor busca el bienestar de la persona amada, busca la manera de complacer en todo al cónyuge haciendo a un lado el agradarse a si mismo. Veamos como se manifiesta esta clase de amor:
“
Porque ninguno aborreció jamás a su carne, antes la sustenta y cuida, como también Cristo a la iglesia”
1. En la Santificación. (Efesios 5:26) “Para santificarla limpiándola en el lavacro del agua por la palabra” viene siendo la consagración exclusiva de uno a su amada y de ella a él…. Ella es la única no hay otra mas en su vida, debe ser una entrega enteramente de ambos. Esto quiere decir fidelidad del esposo a la mujer que ama y a la misma vez tiene que ver con la responsabilidad del esposo de conducirla espiritualmente separándola para Él Señor. (1ª. Corintios 7:14) Es deber de él de hacer todo lo posible para que ella no tan solamente sea preservada santa sino que sea confirmada y perfeccionada en la santidad. 2. En la Purificación. Así el Señor en su papel de Salvador, no es que sea Salvador de los pecados sino Salvador del peligro y del riesgo del pecado. Si el esposo ama a la esposa no se expone ni expone a su esposa a situaciones de pecado. El esposo debe tomar con mayor firmeza y suavidad de todo aquello que es bueno, ya que por medio de él Dios iluminará a su esposa, cambiará su mente y la guiará correctamente sin tener que arriesgarse a pecar. 3. En la entrega de si mismo hacia ella. (Efesios 5:27) El pacto de una sola carne, según el verso 31 ella es gloriosa, sin mancha, ni arruga cómo Salomón se expresó de la Sunamita en Cantares 4:7 “Toda tu eres hermosa, y en ti no hay mancha” En Proverbios 31:10,29 se describe a la esposa cómo de más valor que piedras preciosas. Esposo, describa y considera a su esposa cómo un tesoro que le ha sido dado por Dios. Ámela, respétela, hónrela, reconozca sus talentos, aprecie sus esfuerzos, considérela en sus sentimientos. Con ternura y completa sinceridad exprésele su amor de alguna manera cada día, muéstrele el máximo cariño y respeto. Recuerde algo importante y no lo descuide, el matrimonio está basado en la estimulación mutua la cual brota de lo más profundo de su ser.
4. El sustento y el cuidado. (Efesios 5:29) “Porque ninguno aborreció jamás a su carne, antes la sustenta y cuida, como también Cristo a la iglesia” Sustentarla habla de estimularla, apreciarla, en sí es la
Southwest Community Investment Corporation
MENSAJE
“
Maridos amad a vuestras mujeres, así como Cristo amó a la iglesia, y se entregó a si mismo por ella”
manifestación de amor proveyendo para todas las necesidades cómo son el alimento, abrigo, cariño y caricias. Incluyendo lo social, emocional, mental, espiritual y físico. Para esto se precisa de suficiente tiempo, horas, días, años, es cómo hablar de un matrimonio perfecto. Y recuerde que no tan solamente está obligado a sostener a su esposa, debe también estimular y tratar sus sentimientos con delicadeza. Es deber del hombre sustentarle y deleitar diariamente su corazón de ella, renovar día con día los lazos que les unen por medio de su tierna atención y de su noble comportamiento. No permita descuidos porque es ahí donde es importante mostrarle a su amada respeto y cariño. El verbo cuidar describe la escena de una gallina cuidando a sus polluelos con las alas, habla de amor y protección pero a la vez de un trato cariñoso. Ahí no cabe el trato brusco. ¿Porque? Porque somos una sola carne y el trato que usted de a su mujer lo hace a su propio cuerpo, pues son un mismo cuerpo, puesto que nadie en su sano juicio maltrata a su propia carne. Con que facilidad podrá obedecer la mujer a un hombre que la ame de
esta manera. Obedeciendo la mujer ya se esta sujetando al liderazgo del esposo como al Señor. El matrimonio no es un ring de boxeo sino un refugio, una escuela, un recinto donde se suplen todas las necesidades. Es muy necesario el respeto al esposo porque el que más necesita respeto de la mujer, es su propio marido. Ella debe expresar verbalmente su aprecio en privado y en público, es fundamental. Pues el respeto debe ser indiscutiblemente en todas las áreas de su vida, social, emocional, mental y física así cómo espiritual. Por esto es responsabilidad de la mujer obedecer a su esposo ya que cualquier rebelión contra el esposo también es contra El Señor, debe ser una sumisión total, voluntaria y gozosa. El ejemplo mayor en la Sagrada Biblia es el de Sara en Génesis 12:10-20 ahí podemos ver no sólo la obediencia completa sino también la sumisión voluntaria. ¿Hasta que punto debe obedecer la esposa? (Efesios 5:24) en todo, no se deben fijar limites, restricciones ni peros. Un matrimonio éxitoso y feliz necesita ambos elementos: AMOR Y OBEDIENCIA “AMOR DEL HOMBRE, PERO OBEDIENCIA DE LA MUJER”
Acknowledgements
History & Background The Southwest Community Investment Corporation (SCI) is a regional, border non-profit organization that was established in 2001 with the mission of cultivating small business development and that of assisting the entrepreneurs in the region. The Organization serves the four, southern-most counties in Texas, including Hidalgo, Cameron, Starr, and Willacy Counties. Throughout its relatively short time period, our Organization has had the privilege of overseeing three different programs: • • •
The Women’s Business Center (WBC) The Rural Housing and Economic Development Program (RHED) The Program for Investments in Micro-entrepreneurs (PRIME)
The Southwest Community Investment Corporation (SCI) is grateful to the organizations and individuals who made this study possible. Topping the list is the Small Business Administration (SBA) which without its funding, this study would have not been possible. Time and again, the SBA has proven its leadership when it comes to issues affecting the small business community and the SCI is indeed grateful for their continued support. The SCI is also grateful to the South Texas Promotoras Association (STPA) who served as the liaison between our organization and the small business owners who participated in this study. In particular, we would like to acknowledge the assistance of Merida Escobar, Marie Jane Velasquez, Alma Silva, and Elvia Alcalar. Thanks to their tireless efforts, the SCI was able to gain the trust and confidence of 40 small business owners who ultimately served as our study group. Again, for their dedicated efforts, we are truly grateful. The SCI would like to acknowledge the overall guidance and leadership of Dr. Michael Minor, Professor of Marketing at The University of Texas Pan American. Dr. Minor was instrumental in providing a general framework from which to base this study from and also in providing valuable feedback on the findings and the final report. For his assistance, our organization is also grateful.
In 2004, the Organization established a subsidiary called the Women’s Business Center (WBC). The Center’s mission is to promote the growth of women-owned businesses by providing business training and technical assistance, helping with access to credit and capital, and identifying federal contract and trade opportunities, particularly to those who are socially and economically disadvantaged.
Finally, the SCI acknowledges its staff members for diligently seeing this project through and Jenny Chamberlain for her work integrating and editing this report.
More specifically, the Center serves as a catalyst for business and economic development, job creation and income growth through the provision of a broad range of education and technical assistance activities targeting to start-up and existing businesses. Among such services are business plan development, formulating financial projections, and conducting market and product research. In addition, the WBC also assists clients in preparing loan proposals, mentoring programs, and in attaining various certification levels. Over the years the Center has developed an extensive network of partners from local government, chambers of commerce, economic development agencies and community groups such as the South Texas Promotora Association (STPA) and the Coalition for Valley Families (CVF). These partnerships have afforded the WBC opportunities for providing Rio Grande business services through a number of collaborative projects with a strong focus on women-owned businesses. In 2008, the SCI established its Rural Housing and Economic Development Center. This was a program sponsored by the U.S. Department of Housing and Urban Development (HUD) and was intended to identify and train first-time homebuyers, especially those from low-income communities. The Center partnered with local housing authorities, real estate professionals, and local community leaders so as to have a greater impact in extending its services to those who needed them the most. Shortly thereafter, in 2009, our Organization was seeking to expand its services to focus specifically on the lowincome micro-entrepreneurs residing in the Rio Grande Valley – that is, small business owners who have very-low income levels (not more than 150% of the poverty level) and have less than 10 employees. Thanks to a small grant by the Small Business Administration (SBA), our Organization was able to start the PRIME Program.
Palabra La
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Program for Investment in Micro-Entrepreneurs
5
4 Program for Investment in Micro-Entrepreneurs
PHOTOG CHILDREN AND NEWBORN A wonderful way to capture children milestones and blossoming personalities. From quirky smiles to giggles to the whimsy and curiosity of childhood. Childrens sessions are always relaxed and ready to take in child personality in a snap. Newborn photography is with the intention to capture the precious new moments and the sleepy brand-new stage through photos. An intimate and magical momento created with soft lights.
GRAPHY
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SITES
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P O R T F O L I O
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