The Frederick News-Post 2018 Media Kit

No one reaches more people in Frederick than The Frederick News-Post.

Print Audience

53,000+

Digital

Our readers 18 to 34 35 to 54 55+

Daily Readers

58,000+ Sunday Readers

Households Reached

32,100 Daily Unique Users

Household incomes Less than $50K $50-99K income

80,000+

Audience

$100 and higher No answer

39,300 Daily User Sessions

75,732 Daily Page views Averages based on 1/1-11/20/2017

The Frederick News-Post | 351 Ballenger Center Drive, Frederick, MD 21703 | FrederickNewsPost.com | 301-662-1163

Audience Profile The Frederick News-Post’s Circulation by Zone program (zip code clusters) allows preprint customers maximum flexibility in targeting households.* Combined with our total market coverage publication, the Frederick County Connector, we deliver to nearly every address in Frederick. Contact your account representative for individualized plans to accommodate your distribution needs.

PENNSYLVANIA

ZONE | ZIP CODE | TOWN 1

2

3

4

5

ADAMS CO.

21701 Frederick City 21702 Frederick City 21762 Libertytown 21765 21770 21771 21774 21797 21157 21158 21776

Lisbon Monrovia Mount Airy New Market Woodbine Westminster Westminster New Windsor

17214 17268 17320 17325 21719 21727 21757 21778 21780 21787 21788 21791 21793 21798

Blue Ridge Summit Waynesboro Fairfield Gettysburg Cascade/Fort Ritchie Emmitsburg Keymar Rocky Ridge Sabillasville Taneytown Thurmont Union Bridge Walkersville Woodsboro

21703 21704 21710 21717 21754 20837 20841 20838 20842 20850 20855 20871 20872 20874 20876 20877 20878 20879 20882

Frederick City Frederick City Adamstown Buckeystown Ijamsville Poolesville Boyds Barnesville Dickerson Rockville Derwood Clarksburg Damascus Germantown Germantown Gaithersburg Gaithersburg Gaithersburg Gaithersburg

20176 20180 21713 21716 21755 21756 21758 21777 21779 21790 25401 25414 25425 25443 21714 21718 21740 21741 21742 21746 21769 21773 21782 21783 21782 21195

Leesburg Lovettsville Boonsboro Brunswick Jefferson Keedysville Knoxville Point of Rocks Rohrersville Tuscarora Martinsburg Charles Town Harpers Ferry Sheperdstown Braddock Heights Burkittsville Hagerstown Hagerstown Hagerstown Hagerstown Middletown Myersville Sharpsburg Smithsburg Sharpsburg Williamsport

Cascade/Fort Ritchie 21719

Sabillasville Sabillasville 21780

Smithsburg 21783

Hagerstown 21740-42, 46

MARYLAND ARYLAND

Boonsboro 21713 Keedysville 21756 Rohersville 21779

Thurmont 21788

WEST VIRGINIA

Union Bridge 21791

Tuscarora 21790

Neww Windsor Winds dsor or 21776

1 New Market 21774

Ijamsville 21754

Buckeystown 21717 Adamstown 21710 Dickerson 20842

Dickerson 20842

Mount Airy 21771

2

Lisbon Li 21765 21

Monrovia 21770

4

LOUDOUN CO.

HOWARD CO. Woodbine Woodb 21797 2179

Damascus 20872

Clarkesburg 20871 Barnesville 20838

Poolesville 20837

Germantown 20876 Boyds 20841

MONTGOMERY CO. Leesburg 20176

CARROLL CO.

Libertytown Libertyyt ytown 21762 217662

Frederick City 21703, 04

VIRGINIA

Gradients indicate circulation outside county zones

Walkersville 21793

Frederick City 21701, 02

M iddletown Middletown 21769

Point of Rocks 21777

Westminster 21157, 58

Rocky Ridge 21788

5

KKnoxville noxville 21758 Brunswick 21716

Lovettsville 20180

Keymar 21757

Woodsboro 21798

Jefferson 21755

JEFFERSON CO.

FREDERICK CO.

M yersville Myersville 21773

Heights Braddock Heig ghts 21714 BBurkittsville urkittsville 21718

Sharpsburg 21782

Taneytown 21787

3

WASHINGTON INGTON CO.

Williamsport 21795

Emmitsburg 21727

Gaithersburg 20877-79, 82 Derwood 20855

Germantown 20874

Rockville 20850

*Zoning Tuesday-Friday. Sunday requires a full run.

Average

75.3% Ownership Rate

86,337 Households

$301,300

Home Value

The Frederick News-Post | 351 Ballenger Center Drive, Frederick, MD 21703 | FrederickNewsPost.com | 301-662-1163

Print Advertising FNP Broadsheet Ad Sizes & Base Rates

Double Truck 13 col x 20 in Mon - Sat $7,020 Sunday $7,488

1/8 Page V 3 col x 5 in Mon - Sat $499.50 Sunday $540

Full Page 6 col x 20 in Mon - Sat $3,240 Sunday $3,672

1/8 Page H 6 col x 2.5 in Mon - Sat $499.50 Sunday $540

3/4 Page 6 col x 15 in Mon - Sat $2,592 Sunday $2,916

1/12 Page 2 col x 5 in Mon - Sat $333 Sunday $360

1/2 Page V 3 col x 20 in Mon - Sat $1,836 Sunday $2,052

1/24 Page V 1 col x 5 in Mon - Sat $171 Sunday $180

1/2 Page H 6 col x 10 in Mon - Sat $1,836 Sunday $2,052

1/24 Page H 2 col x 2.5 in Mon - Sat $171 Sunday $180

1/4 Page V 3 col x 10 in Mon - Sat $972 Sunday $1,026

1/4 Page H 6 col x 5 in Mon - Sat $972 Sunday $1,026

1/48 Page 1 col x 2.5 in Mon - Sat $85.51 Sunday $90

Front Page Banner 6 col x 2 in Mon - Sat $1,333 Sunday $1,500

Mechanicals: 1 Col = 1.57 inches • 2 Col = 3.25 inches • 3 Col = 4.93 inches • 4 Col = 6.61 inches • 5 Col = 8.29 inches • 6 Col = 9.97 inches Rates apply only to broadsheet ad sizes shown. Prices include color. Non-modular advertising is available on a per column inch basis at the open rate of $36 pci for Sunday and $34 pci Monday-Saturday. There is an additional $10.50/ad for a 7 day inclusion in our “Ads on Display” slideshow on FrederickNewsPost.com

Reservation Deadline • 12

noon, two business days prior to rundate.

Ad Approval Deadline • Tues

- Fri, 4 p.m. day prior to rundate

• Sat

- Mon, 4 p.m. Friday

The Frederick News-Post | 351 Ballenger Center Drive, Frederick, MD 21703 | FrederickNewsPost.com | 301-662-1163

Print Advertising Frederick County Connector & 72 Hours Reservation Deadlines •

72 Hours, Monday at noon

•

FCC, Friday at noon

Ad Approval Deadlines

Ad Sizes & Base Rates

•

72 Hours, Tuesday at noon

•

FCC, Tuesday at 2pm

Premium full pages available for FCC for $898 each • 72 Hours: The Nightlife listing: $10 per week •

Full Page 5 col x 11 in FCC $719 72H $1,600

4/5 Page 4 col x 11 in FCC $601 72H $1,350

3/5 Page 3 col x 11 in FCC $470 72H $1,050

1/2 Page 5 col x 5.44 in FCC $396 72H $960

2/5 Page V 2 col x 11 in FCC $326 72H $700

2/5 Page H 5 col x 4 in FCC $323 72H $700

1/3 Page 3 col x 5.44 in FCC $247 72H $550

1/4 Page H 5 col x 2.66 in FCC $203 72H $450

1/5 Page H 2 col x 5.44 in FCC $170 72H $375

1/5 Page V 1 col x 11 in FCC $170 72H $375

1/10 Page V 1 col x 5.44 in FCC $85 72H $185

1/10 Page H 2 col x 2.66 in FCC $85 72H $185

1/20 Page 1 col x 2.66 in FCC $42 72H $90

Page Banner 5 col x 1.5 in FCC $155 72H Front $450 Inside $255

Mechanicals: 1 Col = 1.74 inches • 2 Col = 3.59 inches • 3 Col = 5.45 inches • 4 Col = 7.30 inches • 5 Col = 9.15 inches Rates apply only to tab ad sizes shown. Prices include color. Non-modular advertising is available on a per column inch basis at the open rate of $36 pci for 72 Hours and $18 pci for FCC. There is an additional $10.50/ad for a 7 day inclusion in our “Ads on Display” slideshow on FrederickNewsPost.com The Frederick News-Post | 351 Ballenger Center Drive, Frederick, MD 21703 | FrederickNewsPost.com | 301-662-1163

Ways to save...

Consecutive Week Packages Commitment

Display Frequency Discounts

Discount

Frequency

Discount

6 Weeks

10%

2nd Ad

25%

13 Weeks

20%

3rd Ad

50%

26 Weeks

33%

52 Weeks

50%

FCC & 72 Hours

Frequency

All additional placements 50% OFF.

Signed contract required. Consecutive week packages require that at least one ad be published every week in consecutive weeks for the number of weeks contracted.

No other discounts apply.

Frequency discounts only apply to duplicate ads published within six days of the original ad’s publication.

No other discounts apply.

Annual Spending Levels Dollar Volume

Market Extension Discounts

Discount

6x

10%

13x

20%

26x

33%

52x

50%

Signed contract required. No other discounts apply. Must run within 12 months.

Rate Calculator Base Rate

$

$5,000

5%

$7,500

10%

Consecutive Week Discount

$10,000

15%

Adjusted Ad Price

$

$15,000

20%

$25,000

25%

Base Rate

$

$50,000

30%

Frequency Discount

$75,000

35%

$100,000

40%

$150,000

45%

$200,000

50%

Signed contract required. Annual spending levels must be attained within a 12-month period. No other discounts apply.

% $-

% $-

Adjusted Ad Price

$

Base Rate

$

Dollar Volume Discount

Discount

% $-

Adjusted Ad Price

The Frederick News-Post | 351 Ballenger Center Drive, Frederick, MD 21703 | FrederickNewsPost.com | 301-662-1163

$

Print Advertising Real Estate & Auto Open Inch Rate

$30.00

Auctions

Self-serve classified ads available.

Visit fredericknewspost.com

Contact us for pay-for-performance options. info@fcmsolutions.net

Employment packages available.

Print and/or web.

Contact us for details. recruitment@newspost.com

Open Inch Rate

$25.00

?

?

Preprints

NUMBER OF PAGES

Tab (up to 12” x 10.5”) 4 Standard (over 12” x 10.5”) 2 Full run (cost per 1,000) $46 Single sheet $38 per thousand

8

12

16

20

24

28

32

36

40

44

48

4

6

8

10

12

14

16

18

20

22

24

$54

$55

$57

$59

$61

$63

$66

$69

$73

$77

$80

For larger sizes, add $0.20 for each additional tab page or the equivalent. Specs: min. width 5”, min. height 10”, max. width 15”, max. height 11.75”. 10,000 minimum quantity. All Sunday and holiday papers require a full run. Print & deliver pricing by quote. Zone buys are available with purchase of zone 1 (core market). Contact account executive for pricing and quantities.

Total Market Coverage (TMC) inserts, delivered to an additional 55,000-plus homes, are $38 per thousand for single sheets, $44 per thousand any other size. Contact us for additional quantities needed.

Delivery address:

351 Ballenger Center Drive, Frederick, MD 21703

Receiving hours:

8 a.m. - 5 p.m. Monday through Friday

Sticky Notes Full-Run | Full Color

Deadline: Space reservation: 14 days prior Camera-ready materials: 10 days prior

Quantities: Daily: 22,900 Sunday: 23,500 Print Size: 2.875” x 2.875” Paper Size: 3” x 3”

The Frederick News-Post | 351 Ballenger Center Drive, Frederick, MD 21703 | FrederickNewsPost.com | 301-662-1163

The Premier Building Material Supplier in the 5-State Area.

• Doors • Windows • Countertops • Cabinetry • Stair & Rail • Custom Work

301-695-4041

260 Interstate Circle, Frederick

colonialsnd.com

H ER E

Pricing: Daily: $45 cpm Sunday: $55 cpm Shape and/or back printing: +$5 cpm each

PE EL

Sticky Notes on the front page of the newspaper grab readers’ attention, delivering the highest visibility and immediate impact.

The shelf life of your message extends beyond the paper, as customers save them on computers, refrigerators, dashboards, in office space and more.

Custom Publications From membership directories to annual reports and more, The Frederick News-Post’s creative team and multimedia marketing consultants will work with you to create compelling publications targeted to your audience.

Whether that audience is 1,000 or 100,000, whether you prefer glossy paper or newsprint, and whether you want to distribute through our products, direct mail, or to multiple locations, we deliver.

Bring the

HISTORY BEE 2018

January 24 April 4 • July 18 October 17

February 15

February 23

Partner with us to produce and distribute professional publications for your organization.

Frederick Frederick on the rocks.

Coming in April

Frederick April 21

Holid ay & Craft Bazaar

November 4

December 2

Bottoms up.

The Frederick News-Post | 351 Ballenger Center Drive, Frederick, MD 21703 | FrederickNewsPost.com | 301-662-1163

Digital Advertising

Reach. Engage. Convert.

The Frederick News-Post operates websites dedicated to news, sports, healthcare, entertainment, employment & more, with a combined reach of over 32 K readers every single day.

32.1K

39.3K

75.7K

Unique Users Every Day

User Sessions Every Day

Pageviews Every Day

Digital Display Ads Run-of-Site (ROS) Rates includes desktop, tablet and mobile

Standard Sizes Required Rate Sizes listed are in pixel

up to 99K impressions

Rate

100K+ impressions

Section targeting

Add-on

Add-on

Add-on

728x90, 468x60, 300x250, 320x50

$12 cpm $10 cpm

$10 cpm $8 cpm

+$1 cpm

+$2 cpm

+$2 cpm

w/12-month contract

Expandable 959x300/959x31

Homepage only

Day parting

w/12-month contract

$1750/week

Email Advertising Advertise a 300x250 banner ad in one of our daily or weekly emails. Open rate is approx. 35%

❖ Frederick Foodies - *2,400 subscribers ❖ Family Fun - *1,870 subscribers ❖ Health & Wellness - *1,500 subscribers ❖ Take 5 (members only) - *2,750 subscribers ❖ Obits (members only) -*1,100 subscribers ❖ e-Edition (members only) -*8,000 subscribers Pick 1 - $25/week Pick 2 - $40/week

❖ On the Town - *17,100 subscribers $50/week ❖ Breaking News Sponsor $500/month - *7,200 subscribers Contact us for more information.

Audience Extension and Native Advertising Available Enables advertisers to reach specific audiences based on interest and behaviors anywhere on the web.

* average

The Frederick News-Post | 351 Ballenger Center Drive, Frederick, MD 21703 | FrederickNewsPost.com | 301-662-1163

Digital Display Ad Specs Mechanicals:

Leaderboard 728x90

• All ad sizes are in pixels

468x60

• Preferred file formats: JPEG or GIF

320x50

• Maximum file size: 100kb

Expandable Collapsed 959x31 Expandable Open 959x300

300x250

23%

44%

21%

Age 55+

Age 35-54

Age 18-34

65% College Educated

40% Desktop

60% Mobile

30% Income of 100K+ 33% Income of 50K-99K

Bundle with Print and Save Dollar Volume

Discount

$5,000

5%

$7,500

10%

$10,000

15%

$15,000

20%

$25,000

25%

$50,000

30%

$75,000

35%

$100,000

40%

$150,000

45%

$200,000

50%

Rate Calculator Base CPM Discount

$ % $-

Adjusted CPM

$

Cost per 100K impressions

$

Discounts apply to FrederickNewsPost.com.

Signed contract required. Annual spending levels must be attained within a 12-month period.

No other discounts apply.

The Frederick News-Post | 351 Ballenger Center Drive, Frederick, MD 21703 | FrederickNewsPost.com | 301-662-1163