Client
Jean Paul Levan
Project
logo & corporate identity
Date
2005
synopsis Logo for Jean Paul Levan (Belgium). Key concepts: high-quality wall paints and finishing products for interior and exterior decorating; colour; Belgium; art. Concept development Proposal 1: Based on a quotation from a truly great artist: RenÊ Magritte. The proposal symbolically merges the world of decoration and the world of high art. Since Magritte was one of the most famous Belgian painters, the quotation underscores the firm’s link with both Belgium and art. Though the logo is content rich, it is immediately accessible with the paint-brushing morphing into a tree, thus reinforcing the ecological message. Proposal 2: The logo breaks through the boundary between brush stroke and canvas, escaping and transcending it to exemplify how a wall is not merely end and limit of decoration but permeates throughout the environment it encloses.
1
JeanPaul
JeanPaul
Levan
Levan
RenĂŠ Magritte - La belle saisone
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 001 | A
2
Jean Paul
LEVAN
RenĂŠ Magritte - La condition humaine I
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 002 | A
Jean Paul
LEVAN
Jean Paul
LEVAN Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 002 | A negative, positive
Jean Paul
LEVAN
Jean Paul
LEVAN Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 002 | B
Jean Paul
LEVAN
3
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 003 | textures
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 003 | textures
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 003 | textures
COORDINATO “colori” BINDER e MAZZETTONE proposta 001-A
JeanPaul
Levan
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 003 | textures
Finto testo indirizzo
BRILLANTI • BRILLANTES • BRIGHT • BRILLANT • BRILLANTES
COORDINATO “colori” BINDER e MAZZETTONE proposta 002-A
VENICE COLORS
PASTA COLORANTE • PATE COLORANTE • ABTONPASTE DYEING PASTE • MASA COLORANTE
VENICE COLORS BRILLANTI BRILLANTES BRIGHT BRILLANT BRILLANTES
VENICE COLORS BRILLANTI BRILLANTES BRIGHT BRILLANT BRILLANTES
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 003 | textures
COORDINATO “colori” BINDER e MAZZETTONE proposta 002-C
VENICE COLORS
PASTA COLORANTE • PATE COLORANTE • ABTONPASTE DYEING PASTE • MASA COLORANTE
VENICE COLORS BRILLANTI BRILLANTES BRIGHT BRILLANT BRILLANTES
VENICE COLORS BRILLANTI BRILLANTES BRIGHT BRILLANT BRILLANTES
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 003 | textures
COORDINATO “colori” BINDER e MAZZETTONE proposta 001-C
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 003 | textures
COORDINATO “colori” BINDER e MAZZETTONE proposta 001-B
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 003 | textures
4
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 004 | venice colors mix
5
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 005 | image
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 005 | image
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 005 | image
6
Jean-Paul Levan nv Neerstraat 18 B-8580 Avelgem T +32 56.64.76.80 F +32 56.64.76.31 info@conceptqu4ttro.be www.conceptqu4ttro.be
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 006 | advertising
www.loryland.it - Photo by I. Schinezos
SPATOLATO DI LUCE METALLO
www.jeanpaul-levan.it | info@jeanpaul-levan.it
Project
Jean Paul Levan - logo & corporate identity
Date
2005
study: 006 | advertising
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