A GREEN & SUSTAINABLE FESTIVAL Our GREEN FEST will bring the first sustainable event to Los Cabos that will include human power activities, music & entertainment. Our three day festival will give the tourist and local people the opportunity to experience and interact in a unique way helping the environment, having fun in a truly engaging way.
After the Green Fest, Pedal Power will be available to all event organizers and hotels in Los Cabos. Los Cabos will be the first state of Mexico offering a truly interactive, sustainable option for future events.
WHEN Los Cabos is the perfect setting to host the first Green Fest in Mexico powered by human energy. Located on the southern tip of the Baja Peninsula surrounded by the Sea of Cortes and the Pacific Ocean, all participants will experience its natural beauty, amazing beaches & the hospitality of the people. Los Cabos community is always looking for innovative and sustainable solutions to be leaders in ways to make our planet greener.
March 27, 28 & 29, 2014 (Thursday, Friday and Saturday)
GREEN All the music for the activities and the events will be human powered, generated by pedaling bikes making a sustainable & green event.
PEDAL POWER Pedal Power connects people with the power of bikes and music‌ We provide an opportunity for the audience to truly engage with the performer. Pedal Power bicycle powered audio / visual system facilitates a truly unique experience, redefining what it means to be at a show. Pedal Power Music is a very unique visual presentation of sustainability and active transportation.
PEDAL POWER (1) Pedal Power Bicycle
(10) Pedal Power Bicycles
Generates from
Se pueden generar de
100 to 250 wattz in normal pedaling Generates from
250 to 400 wattz in aggressive pedaling
1000 to 2500 wattz in normal pedaling Generates from
2500 to 4000 wattz in aggressive pedaling
4 Speakers JBL
80 wattz
Console & Equipment
60 wattz
2 Pedal Power Bikes
200 a 500 wattz
If one person is pedaling for one hour, with an average of 100 wattz per hour, that person is burning an equivalent of 360 calories.
ACTIVITIES & EVENTS SCHEDULE
LINEUP
DJ LAURA LOW
www.lauralowandlemurr.com
MARV ELLIS www.marvellis.com
GIL CEREZO
www.kinkymusic.com
LAFA TAYLOR
www.lafataylor.com
CAPRI
www.caprimusic.com.ar
CHARLY ALBERTI
www.revolucion21.org
DJ LAURA LOW
Sexy, BASS! BOOM!! Hip, Hiphy, Crunk, Dubstep, Hop Shaping her sound during what is arguably the most important and prominent period in San Francisco’s history of hybrid electronic music culture, she has already shared the national stage with Bassnectar, Glitch Mob, Mimosa, Marty Party, Panty Raid, Eskmo and the likes. DJ Laura has been in festivals as Coachella, Shambahala Music Fest, WTF Fetival and many more.
LAFA TAYLOR
Singer, DJ & music producer. Lafa’s live show is energetic, dynamic and unique. He has a great talent for connecting with his audience. His collage of infectiously harmonic, bass heavy, multi tempo music quickly heats up the dance floor. Lafa became a part of the multi platinum Japanese band “Def Tech” and played a 26 city tour. Played in Coachella festival, Kaleidoscope and Burning Man.
MARV ELLIS
Singer, producer & writer.
Pionner for NW HIP HOP MUSIC He has put out 12 albums: 5 solo full-length albums, 2 with his group Genus Pro, 1 album with Lafa Taylor, 1 with Keegan Smith, 1 with Papa’s Soul kitchen, 1 with the Raging Family, and another Mix Tape.
CAPRI
Classical musician, Artist Producer, singer and DJ Fusing together the sounds of a grand piano, synths, instruments of all kinds, computers and a vocoder, with the precision of a scientist and sensitivity of an artist. HOST & DJ of MTV Millennial Awards
GIL CEREZO
Dj & Singer of the band Kinky rock, dance, samba, electronic, funk & techno. Participating in worldwide festivals as VIVE Latino & Coachella. Guest in the MTV Music Awards His band Kinky has 7 albums
CHARLY ALBERTI
Founder Revolucion 21, founder and drummer of SODA STEREO, the most famous band in Spanish rock history.
Known as “The Beatles of Latin America” MTV to design a special award just for them, “MTV Most Important Band of all time in Latin America”, given only once. R21 was founded after realizing the depth of the climate change and the challenges and opportunities this crisis presents for Latin America. Leveraging on Charly´s ability to reach millions of people, R21 looks to spread the message of the global environmental crisis and its solutions.
CONCERTS, EVENTS & ACTIVITIES
PRESS CONFERENCE
!
Cabo San Lucas, BCS 20 de Marzo de 2014.
RUEDA DE PRENSA
Por este medio, queremos invitarlos a que nos acompañen a la Rueda de Prensa de Los Cabos Green Fest, que tendrá lugar en Esperanza Resort el día 26 de Marzo a las 6:00 p.m. Tendremos la presencia de Autoridades Municipales y de Turismo, así como de los Artistas participantes del Festival: Charly Alberti de Soda Estéreo, DJ Laura, Lafa Taylor y Marv Ellis. Les pedimos de la manera más atenta que por favor confirmen su asistencia y nos indiquen los nombres completos de quienes estarán cubriendo los tres días del evento, ya que allí les estaremos entregando sus acreditaciones para Los Cabos Green Fest. Agradecemos de antemano su atención saludarlos en esta ocasión tan especial.
y esperamos tener la oportunidad de
Atentamente
Alejandro Vidal Director Los Cabos Green Fest
PRESS RELEASE
INTERNATIONAL PRESS GREEN FEST FOR IMMEDIATE RELEASE CONTACT: Rose Capasso Carolyn Izzo Integrated Communications rcapasso@ciicnews.com 845/358-3920 x12 LOS CABOS GREENFEST AIMS TO RAISE AWARENESS AND PROMOTE SUSTAINABILITY Mexico’s First Environmentally-Friendly Festival Will Take Place in the Destination March 27-29 Los Cabos, Mexico (February 5th, 2014) – To add to its existing plethora of eco-friendly activities and offerings, Los Cabos is welcoming travelers to partake in the conservation of resources and the environment in the most interactive, green and sustainable event to ever take place in the destination; the Los Cabos Greenfest. This unique event combines music, natural resources, fitness, wellness elements all set against the dramatically beautiful natural landscape of Los Cabos for a truly unforgettable experience. Taking place from March 27-29, the three-day event will feature concerts, beach activities, water sports and pool parties. All power required for the concerts and events will be generated 100% by attendees using bicycles. Additionally, all of the waste from the three-day event will be recycled and repurposed to reduce the event’s carbon footprint. A portion of the proceeds will go to non-profit organizations to support sustainability and active transportation. Concerts will be held at the internationally renowned Nikki Beach, located at the ME Cabo hotel, and will feature artists such as Lafa Taylor, DJ Laura Low, Marv Ellis and We Tribe. The event seeks to raise awareness about saving the planet and to create consciousness about conserving the Earth’s natural resources. Other activities available to festival attendees during the event include yoga, sea kayaking, stand-up paddle boarding and a beach soccer tournament. “We are very proud to host the first ever Los Cabos Greenfest and hope this event demonstrates our commitment to the environment and positions Los Cabos as one of the most eco- friendly destinations in Mexico,” said Eduardo Segura, Managing Director of the Los Cabos Tourism Board. “This festival is unique in that it aims to increase the global community by bringing together locals as well as visitors to create memories through music and sustainable practices.” “There is better place than Los Cabos to showcase nature’s wonders through the activities highlighted in this festival,” said Alejandro Vidal, founder and organizer of the Los Cabos Greenfest. “Every participant and attendee will leave Los Cabos Greenfest knowing they contributed to creating a more responsible and sustainable society.” For more information on Los Cabos Greenfest please visit http://www.loscabosgreenfest.com Los Cabos, located at the tip of the 1,000-mile long Baja Peninsula, is home to award-winning hotels, resorts, championship golf courses, rejuvenating spas, world-class sport fishing, and was the host city for the G20 Summit of global leaders in 2012. With a unique landscape of dramatic desert and white sand beaches, Los Cabos is an exotic escape within easy reach of most U.S. and Canadian cities. For more information, images and videos from Los Cabos, please visit www.visitloscabos.travel, follow us on Twitter @LOSCABOSTOURISM and visit us on Facebook, YouTube, Pinterest and Instagram.
TRAVEL PACKAGES
SOCIAL MEDIA
SOCIAL MEDIA join & participate in our social media FACEBOOK LOS CABOS GREEN FEST YOUTUBE LOS CABOS GREEN FEST CHANNEL INSTAGRAM LOSCABOSGREENFEST TWITTER CABOGREENFEST Website WWW.LOSCABOSGREENFEST.COM www
LOS CABOS / Hashtags
#Cabo #LosCabos #VisitLosCabos #LosCabosGreenFest
FACEBOOK: LOS CABOS GREEN FEST
LOS CABOS
YOUTUBE: LOS CABOS GREEN FEST CHANNEL
LOS CABOS
INSTAGRAM: LOSCABOSGREENFEST
TWITTER: CABOGREENFEST
FACEBOOK CAMPAIGN
ADVERTISING & MARKETING
SODA STEREO SOCIAL MEDIA
Official facebook page
4,1m LIKES
3428 LIKES 206 SHARES
CHARLY ALBERTI SOCIAL MEDIA
Official facebook page
216,172 FOLLOWERS
1753 LIKES 388 SHARES
R21 SOCIAL MEDIA
Official facebook page
34,679 FOLLOWERS
1753 LIKES 388 SHARES
NIKKI BEACH
Official Instagram page
1,576 FOLLOWERS
Official facebook page
13,698 FOLLOWERS Official Twitter page
2,795 FOLLOWERS
ME CABO
Official Facebook page
21,100 SHARES
Official Instagram page
3,553 SHARES
Official Twitter page
2,107 SHARES
TURISMO DE LOS CABOS
Pagina oficial Facebook
373 FOLLOWERS
Pagina oficial Instagram
3,283 SHARES
Pagina oficial Twitter
13.7k FOLLOWERS
LAFA TAYLOR
DJ LAURA
MARV ELLIS
HATS
GREEN FEST HATS AND SPONSOR BW
GREEN FEST HATS AND SPONSOR BW
TSHIRTS
LOS CABOS
LOS CABOS
GREEN FEST
2014
GREEN FEST
2014
LOS CABOS
MARCH
MARCH
LOS CABOS
PHOTO FUN
OUR SPONSORS
BACK DE PRENSA
BANDERAS
PRESS
GREEN FEST VIDEO
TELEVISA ARMANDO FIGAREDO / JOAQUIN LOPEZ-DORIGA
TRIBUNA - INICIÓ LOS CABOS GREEN FEST 2014 EL PRIMER FESTIVAL SUSTENTABLE
TRIBUNA - CON TORNEO DE FUTBOL, KAYAK Y SUP CONCLUYE LOS CABOS GREEN
MÉXICO NEWS NETWORKS
FORMULA BCS
TELEVISA
GREEN TRAVEL GUIDES
PLANETA AZUL
LOS CABOS GUIDE
RADAR POLITICO
PERIODICO SUDCALIFORNIANO
24 HORAS
MI AMBIENTE
DIARIO23
CABOVISION
CABOVISION
PROYECTA TU IMAGEN
MEGANOTICIAS
MEGANOTICIAS
GREEN TV
EMAG.CO.OK ENTERTAINMENT NEWS LEADER
ONENEWSPAGE
CABOS NEWS TODAY
CABOVISION
CABO FACES
CABO FACES
KVAL OREGON NEWS
GOBIERNO DE LOS CABOS
REUTERS
OUR FESTIVAL IN NUMBERS
PRESS CONFERENCE
55
People / 30 Press & Media Companies: 100% attendance
VIP COCKTAIL
150 People / 30 Press & Media Companies / plus festival Performers
POOL PARTY
350 - 450 People
21 - 25 years old (30%) / 26 - 45 years (55%) / 45 and up (15%)
GREEN NIGHT
600 People
21 - 25 years old (25%) / 26 - 45 years old (60%) / 45 and up (15%)
CONFERENCE CHARLY ALBERTI
430 People
21 - 25 years old (60%) / 26 - 45 years old (25%) / 45 and up (15%)
STAND UP PADDLE BOARD EVENT
45 Participants / 80 Spectators
18 - 25 years old (25%) / 26 - 45 years old (60%) / 46 and up (15%)
KAYAKING EVENT
35 Participants / 120 Spectators
18 - 25 years old (10%) / 26 - 45 years old (60%) / 46 and up (30%)
YOGA MASTER CLASS EVENT
120 Participants 18 - 25 years old (25%) / 26 - 45 years old (60%) / 46 and up (15%)
BEACH SOCCER TOURNAMENT
14 Teams / 300 - 350 Spectators
18 - 25 years old (40%) / 26 - 45 years old (50%) / 46 and up (10%)
PARTICIPANTS 2,500 PEOPLE APROX. PARTICIPATED IN ALL THE FESTIVAL EVENTS & ACTIVITIES ORIGIN Mexico: Los Cabos, La Paz, D.F., Guadalajara, Monterrey, Mazatlan USA: San Diego, Los Angeles, San Francisco, Washington, Oregon, Nevada, Arizona Canadá: Vancouver, Victoria
PARTICIPANTS GREEN FEST 2014 México US Canada
PARTICIPANTS FROM MÉXICO Los Cabos DF La Paz Guadalajara Otros PARTICIPANTS FROM EU California Oregon Washington Otros
FESTIVAL SOCIAL MEDIA Página Web / Facebook / Youtube / Instagram / Twitter FACEBOOK PROMOTIONAL CAMPAIGN Total Reach (number of people that engage with any content associated with the festival social media)
1,363,233
People from December 15th to April 15th, 2014. ORIGIN México: Los Cabos, La Paz, D.F., Guadalajara, Monterrey, Mazatlán Estados Unidos: California, Oregon, Washington, Nevada, Arizona Otros países: Argentina y Canadá March
Difference Feb - March
ROI
1,062
2,048
986
92.84
Publish Posts
21
103
82
390.48
People Interacting (average per week)
332
742
410
Engagement
31
37
6
New Likes [average per day]
12
33
21
175
11,007
43,079
32,072
291.38
6,265
16,045
9,780
156.11
Closing Total Fans
March
Difference Feb - March
1,062
2,048
986
Publish Posts
21
103
82
People Interacting (average per week)
332
742
410
Closing Total Fans
Engagement
Total Prints [average per week] Reach [average per week]
Total Prints [average per week] 92.84 Reach [average per week] 390.48
123.49
37
6
19.35
12
33
21
175
11,007
43,079
32,072
291.38
6,265
16,045
9,780
156.11
Comunidad
100
Alcance Interacción
10
Engagement Impresiones
1 Word of Mouth
1000
100
19.35
1000
31
New Likes [average per day]
ROI
123.49
Comunidad Alcance Interacción
Top of Mind
SOCIAL MEDIA PARTNERS, SPONSORS AND FESTIVAL PERFORMERS
Twitter / Youtube
Los Cabos Tourism Turismo de Los Cabos Español Ayuntamiento de Los Cabos
92,420 likes 8,795 Twitter 66,523 4,095 110 Twitter
Country México, EU, Canadá México, EU, Canadá México
Me Hotel 24,227 2,272 México, EU, Canadá Nikki Beach 14,443 2,882 México, EU, Canadá Mundo Ejecutivo 4,650 10,497 México Renault 264,425 26,651 México Santander 544,540 45,633 México Baja Outback 20,851 1,228 México, EU, Canadá Cabo Expeditions 4,929 5,004 México, EU, Canadá Baja Waterman 1,125 México, EU, Canadá Festival Performers Soda Stereo 4,276,360 50,869 Argentina, Latino América Charly Alberti 228,246 73,366 Argentina, Latino América R21 35,459 6,200 Argentina, Latino América Lafa Taylor 5,872 3,224 soundcloud California, Oregon DJ Laura 14,628 5,359 California, Oregon Marv Ellis 468 906 California, Oregon
Estimate Reach Facebook 5,603,261 people Estimate Reach Twitter 242,996 personas MAGAZINES -MUNDO EJECUTIVO MAGAZINE Monthly Print 51,000 copies/ 162,690 people Festival Article February / Commercial Value $ 498,000 -MUNDO EJECUTIVO EXPRESS Weekly Print 50,000 copies / 200,000 people Festival Promo / February and March / Commercial Value $ 332,000 -REVISTA TENDENCIA EL ARTE DE VIAJAR Article and Festival ADD / March / Commercial Value $ 120,000 -REVISTA AQUÍ EN LOS CABOS Artículo del Festival / Mes de Abril / Valor Comercial $ 35,000
RADIO Cabo Mil People listening to the radio in Los Cabos: 200,000 people 85% people listen to Cabo Mil: 170,000 people 60% audience listen to Green Fest promotional campaign Reach: 102,000 people Dailly Reach 80,000 People / 2 weeks campaign Total Reach 960,000 people
VIDEOS Festival Promotional Video Official Los Cabos Green Fest 2014 Vimeo Aluzinarte Green Fest Commercial Value $345,000 pesos Video Renault Music www.youtube.com/watch?v=eXhoQU34vSY Video Renault Conference / Charly Alberti www.youtube.com/watch?v=zYiMeUY_sUE Vimeo Aluzinarte Valor Comercial $ 288,500 pesos PRESS VIDEO Green TV Los Cabos Green Fest LIVE April 4th, 2014 www.greentv.com.mx
Cabovisión Conferencia Charly Alberti Cabovisión Festival Green Fest Televisa Armando Figaredo Noticieros Televisa Masarik TV Tribuna Inicia Festival Tribuna Inicia Futbol Mexico News Network Fórmula BCS Cabo News Channel Total Reach 3,651,850 People Estimate Value $ 730,370 pesos
PRESS ARTICLES NoticierosTelevisa Grupo Medios blue & blanc Planeta Azul Tribuna Los Cabos Milenio / Tendencias Masarik TV / Los Cabos Sede del primer festival Municipio de Los Cabos Boletines Los Cabos Web Eventos Radar Político Los Cabos se viste de verde Periódico Sudcaliforniano 24 Horas Vida 24 Horas Festival Sustentable Mi Ambiente Proyecta Tu Imágen Meganoticias Los Cabos Cabo News Today Cabo Faces PRESS ARTICLES / INTERNATIONAL Green Travel Guides KVAL Oregon News Los Cabos Guide PR Press Wire ONE News Page LONDON Entertainment News Leader LONDON Total Reach 1,054,000 People Estimate Value 23 publications $ 1,150,000 pesos
TOTAL NUMBERS
2,500
PEOPLE PARTICIPATED IN ALL EVENTS & ACTIVITIES
1,363,233
PEOPLE / TOTAL REACH FROM THE FESTIVAL SOCIAL MEDIA
5,603,261
PEOPLE / TOTAL REACH FROM PARTNERS, SPONSORS AND FESTIVAL PERFORMERS SOCIAL MEDIA
$1,065,000 1,372,690 $1,018,870 3,651,850 $1,150,000 1,054,000
COMMERCIAL VALUE / MAGAZINES & RADIO
TOTAL PEOPLE REACH / MAGAZINES AND RADIO
COMMERCIAL VALUE / FESTIVAL VIDEO AND PRESS VIDEO
TOTAL PEOPLE REACH / FESTIVAL VIDEO AND PRESS VIDEO
COMMERCIAL VALUE / PRESS ARTICLES
TOTAL PEOPLE REACH / PRESS ARTICLES
SPONSORS
PLATINUM
GOLD
SILVER
ACTIVITIES
GREEN NIGHT
2015 CONCERTS CONFERENCES ACTIVITIES
SPORTS
EXPO CULTURE