VS
VS VS
VS ACTIVITIES & EVENTS: Concerts and Performances Expo, Conference, and Workshops Eco Trail Run SUP Cup (Stand-Up Paddleboarding) Beach Soccer Tournament Yoga Masters
OUR IDEAS: Sports and Music Environmental Education and Awareness People in Motion Healthy Life
THE ENERGY IS YOU DON’T MISS IT!
Announcing the Second Annual Green Fest in Los Cabos, Mexico LOS CABOS GREEN FEST is the first sustainable festival combining entertainment, sports, and outreach on environmental awareness issues.
THE FESTIVAL WHERE THE ENERGY IS YOU! Green Fest provides locals and visitors alike the opportunity to interact with and learn about the environment in a unique, engaging way. Located on the southern tip of the Baja Peninsula, surrounded by the Sea of Cortes and the Pacific Ocean, Los Cabos is a perfect natural setting in which to host The Green Fest. All participants will experience the area’s natural beauty, amazing beaches, and hospitality of its native people. Green Fest will feature conferences and workshops dedicated to sustainability issues, the Green Fest Expo at which local and U.S.-based companies may introduce and offer sustainable products and services. Green Fest will also host concerts and performances by international artists at which participants will help power the stage using Pedal Power energy-generating bikes. Other events include yoga sessions, Eco Trail runs, the first annual SUP Cup paddleboard race, beach soccer tournaments, and many other unforgettable experiences. • A festival in which anyone can participate, a festival full of energy and fun. • A festival combining sports activities, music arts, health, environmental education, promoting the well-being of mankind and the environment. • A unique festival that will give you memories for life • Dates
MAY 14-17, 2015 www.loscabosgreenfest.com (Thursday - Sunday)
2015 LOS CABOS GREEN FEST 2015 GREEN ACTIONS Green actions create awareness about environmental and sustainability issues to benefit our planet.
• EDUCATION IS THE MOST IMPORTANT ASPECT • EDUCATION AND AWARENESS IS THE FIRST STEP TOWARD BUILDING A SUSTAINABLE PLANET. The Green Fest Expo will provide local and international companies the opportunity to showcase their sustainable products and services. The ultimate goal is to make Los Cabos a 100% green destination and serve as an example to the world. Green Fest will also feature conferences and interactive workshops centered around essential sustainability themes and global awareness education. Top names in sustainability issues will participate and lead these conferences, including our keynote speaker Charly Alberti, founder of Revolucion 21 and the classic rock group Soda Stereo. His conference “Climate Change and the Solution” will tackle large-scale climate change issues, while the “Towards a Sustainable World” project will invite local school children and the youth community in Los Cabos to participate in Green Fest by providing an interactive workshop contest centered around environmental themes. ENVIRONMENTAL PLEDGE Together with the State Government, Charly Alberti will unite the entire community of Los Cabos in a pledge to protect and preserve the environment. Together we can help prevent climate change.
2015
THE ENERGY IS YOU Festival attendees and participants will help generate most of the energy needed to power Green Fest’s concerts, conferences, Expo, and beach activities using Pedal Power bikes, which are specially designed to generate energy through pedaling. Participants of all ages and sizes will be able to take part through these fully-adjustable machines. A GREEN FESTIVAL Our philosophy is to produce only memories and lasting environmental awareness during Los Cabos Green Fest. All trash accumulated during the festival will be 100% recycled. One of the festival’s main objectives is to demonstrate how even large-scale productions can be 100% sustainable and help conserve the natural resources of the planet.
HEALTH, SUSTAINABILITY, AND DATA Attendees participating in the Pedal Power program generate energy that can be measured in watts, calories, and carbon footprint (waste). If one person pedals for one hour at an average of 100 watts per hour, that person will burn 360 calories. If 12 bicycles are pedaled for a total of 7 hours during a music concert, participants will burn more than 30,000 calories and generate 8,400 watts of energy, saving 6.2 kilograms of carbon footprint that would otherwise be released into the atmosphere. If we calculate the total energy generated during the festival we could easily generate a total of 19,200 watts, equivalent to 70,000 calories, and reducing 14.5 kilograms of carbon waste ... all without considering the extra calories burned while participating in Green Fest activities, sporting events, and dancing during music festivals.
2015
A FESTIVAL WITH A GOOD CAUSE Our commitment to the community is to give back to the people who need help the most. We hire local labor and purchase local products when possible. Green Fest is working together with local municipal agencies to encourage donations and fundraising for local based charity organizations such as DIF (Desarrollo Intergral de la Familia). FESTIVAL PROMOTION • 90% of the promotional materials created for the festival will use digital advertisement. • All prints created will use 100% recycled paper. • All materials used at the festival will be reusable and made from recyclable materials.
2015 PEDAL POWER Pedal Power connects people with the power of bikes and music‌ We provide an opportunity for the audience to truly engage with the performer. Pedal Power bicycle powered audio / visual system facilitates a truly unique experience, redefining what it means to be at a show. Pedal Power Music is a very unique visual presentation of sustainability and active transportation.
2015 PEDAL POWER (1) Pedal Power Bicycle Generates from
100 to 250 wattz in normal pedaling Generates from
250 to 400 wattz in aggressive pedaling
(10) Pedal Power Bicycles Generates from
4 Speakers JBL
80 wattz
1000 to 2500 wattz
Console & Equipment
in normal pedaling
60 wattz
Generates from
2 Pedal Power Bikes
2500 to 4000 wattz in aggressive pedaling
200 a 500 wattz
If one person is pedaling for one hour, with an average of 100 wattz per hour, that person is burning an equivalent of 360 calories.
2015
MUSIC CONCERTS PEDAL POWER STAGE
VS VS
Programa PROGRAM
2015
LOS CABOS GREEN FEST CONTESTS “TOWARDS A SUSTAINABLE WORLD” JANUARY 2015 - MAY 2105 INVITATION TO ALL SCHOOLS IN THE LOS CABOS AREA TO PARTICIPATE IN THE “TOWARDS A SUSTAINABLE WORLD” CONTEST
GOAL: The winner of the contest will be the team that creates the best sustainable product or service to be judged at Los Cabos Green Fest; with the winner to be announced at the Expo Green Fest CONTEST RULES ,TERMS AND CATEGORIES:
• • • • • • •
The contest is open to all schools in the Los Cabos area. Participating Categories: Elementary School, Junior High School, High School, University Each school may participate with one team per category, with 4 to 8 students per team. Each school will conduct an internal contest to determine the product or service that will represent the school in each category, with all choices submitted before May 1st, 2015. No registration fee required.
The objective of the school contest is to build awareness in students, understanding and addressing the sustainability issues we face today, and be a part of the positive change to a more sustainable environment through their individual actions. Students will have the opportunity to participate in a hands-on, active way to help think about sustainability solutions in a real-world manner. The final contest will take place during the Expo Green Fest on May 15th where our judges will vote and decide which is the best project and idea for each category. Charly Alberti, representing his foundation R21, will give a certificate to the winners of each category.
2015
Concurso +Árboles +Vida ABRIL del 2015
LOS CABOS GREEN FEST CONTESTS “TREES FOR THE FUTURE” APRIL 2015
During the month of April, Los Cabos Green Fest organizers will launch a campaign to invite the community to participate via local schools in planting trees in the Los Cabos area.
OUR OBJECTIVE IS TO PROMOTE ACTIONS THAT BENEFIT THE ENVIRONMENT AND CREATE CONSCIOUSNESS THROUGHOUT THE COMMUNITY TO ENGAGE PARTICIPANTS IN TAKING CARE OF OUR PLANET AND NATURAL RESOURCES.
This contest is open to all schools in the Los Cabos area. Participants will gather donations of trees to be planted where they are most needed in the community. Trees will be planted on Earth Day, June 5th, 2015 in areas assigned by local organizers. The students who donate the most trees will receive front row seats in the VIP Green Section at the Red Wolf concert held during Green Fest.
VS
2015
“BATTLE OF THE BANDS” DATES: MARCH - APRIL 2015 THE BATTLE IS JUST STARTING ...
Send us your demo and participate in the Battle of the Bands. The winning band will open the main concert of the Green Fest.
The first music battle in Los Cabos history is coming soon! RULES: • • • • • •
Open to all bands l in the state of Southern Baja California. Space is limited. Sign up for the music contest before February 15th, 2015. Send us a demo of your favorite song. (www.loscabosgreenfest.com) All musical genres are welcome to participate. If your band is chosen, you will play 3 songs LIVE at a local bar/restaurant in Los Cabos during the elimination phase. • Bands that make it through the elimination phase will play at the final event. • The top three bands will open the main concerts of the Los Cabos Green Fest • The top bands receive special recognition from Charly Alberti, founder of Soda Stereo.
Prizes from our sponsors will be awarded to all bands that participate in the Battle.
Who will be the winner of the first BATTLE OF THE BANDS?
2015
PROGRAM / SCHEDULE
WEDNESDAY / MAY 13, 2015 PRESS CONFERENCE Time: 6:00 pm Location: Esperanza Resort International, National and Local Press Press Accreditations and Registration will begin 5:30 pm Invitation only VIP Cocktail Party Time: Following the Press Conference Location: Esperanza Resort at the Outdoor Terrace For the second year in a row the Esperanza Resort will host our VIP Cocktail Party on their spectacular outdoor terrace. Green Fest performers, speakers, panelists, and sports figures will participate alongside VIP attendees.
2015
2015
LOS CABOS
EXPO GREEN FEST Hotel Sheraton Hacienda Del Mar THURSDAY MAY 14, 2015 EXPO GREEN FEST Expo Hours: 10:00 AM - 4:00 PM Expo Opening Ceremonies: 12:00 PM Conferences and Workshops: 12:00 PM - 6:00 PM Business cocktails at 6:00 PM FRIDAY MAY 15, 2015 ENVIRONMENTAL PLEDGE: 9:00 AM Charly Alberti will lead the community of Los Cabos in an oath to to protect and preserve the environment. Together we can help prevent climate change. EXPO GREEN FEST (continues) Expo Hours: 10:00 AM - 4:00 PM Conferences and Workshops: 12:00 PM - 6:00 PM CONTEST: TOWARDS A SUSTAINABLE FUTURE Presentation and Contest finalists Time: 12:00 PM Business cocktails at 6:00 PM Visit the first Expo Green Fest where you will be able to find the best sustainable and green products and services with participating companies from Mexico and the United States. Participation will include Expo exhibitors, speakers, Hotel Association representatives, the Los Cabos Chamber of Commerce, the Los Cabos Chamber of Restaurants, and special guests.
2015
MUSIC AND CONCERTS
MUSIC AND CONCERTS FRIDAY, MAY 15TH 7:00 – 8:00 PM Battle of the Bands / Third Place 8:00 – 9:00 PM DJ SET by Sony Music 9:00 – 10:00 PM Red Wolf 10:00 – 11:00 PM Savoir Adore SATURDAY, MAY 16TH 7:00 – 8:00 PM Battle of the Bands / Second Place 8:00 – 9:00 PM DJ SET Alex Midi 9:00 – 10:00 PM DJ SET MARV ELLIS 10:00 – 11:00 PM X Ambassadors SUNDAY, MAY 17TH 7:00 – 8:00 PM Battle of the Bands / First Place 8:00 – 9:00 PM Soul Seed 9:00 – 10:00 PM DJ Capri 10:00 – 11:00 PM Moenia TICKET PASS
ONE DAY PASS
ONE DAY PASS
THREE DAY PASS
FULL DAY PASS
2015
MUSIC AND CONCERTS
PRIVATE PARTIES
PRIVATE PARTIES IN DIFFERENT LOCATIONS AROUND LOS CABOS POOL PARTY @ NIKKI BEACH Saturday, May 16th From 1:00 PM
UNTIL DAWN BATTLE OF THE BANDS THE FINAL
REMEMBER...
PRIVATE PARTIES
The top three bands will open the main concerts of the Los Cabos Green Fest
2015
SPORTS SATURDAY MAY 16, 2015 YOGA MASTERS LOCATION: PLAYA EL CHILENO TIME: 7:00 AM - 9:00 AM FREE EVENT (PRE-REGISTRATION REQUIRED) EIGHT YOGA MASTERS WILL PROVIDE INSTRUCTION IN THE MOST SPECTACULAR YOGA EVENT EVER OFFERED IN LOS CABOS. SUP CUP LOCATION: PLAYA EL CHILENO TIME: 9:00 AM - 2:00 PM REGISTRATION FEE PER EVENT/RACE DIVISIONS: MEN / WOMEN / JUNIORS ELITE RACES: 10 MILES / 5 MILES FUN PADDLE: 2 MILES BEACH SOCCER TOURNAMENT LOCATION: PLAYA EL CHILENO TIME: 2:00 PM - 6:00 PM REGISTRATION FEE PER TEAM 3 VS. 3 GAMES, UP TO 8 PLAYERS REGISTERED PER TEAM
2015
SPORTS
SUNDAY MAY 17, 2015 ECOTRAIL RUN LOCATION: PLAYA EL CHILENO TIME: 7:00 PM - 11:00 AM REGISTRATION FEE PER PARTICIPANT DIVISIONS: MEN / WOMEN / JUNIORS EVENTS: 21 K / 10 K / 5 K / 2 K (KIDS) SUP CUP LOCATION: PLAYA EL CHILENO TIME: 10:00 AM - 1:00 PM REGISTRATION FEE PER EVENT/RACE DIVISIONS: TEAM RELAYS, PADDLE BOARD KNOCKOUT BEACH SOCCER TOURNAMENT THE FINALS Location: Playa El Chileno Time: 12:00 PM - 6:00 PM
2015
Playa El Chileno BLUE FLAG CERTIFICATION TORNEO DE FĂšTBOL
YOGA MASTERS
SUP CLASSIC
CARRERA ECO TRAIL
All Green Fest activities and sporting events will take place at Playa El Chileno, a protected bay located in the Sea of Cortes with spectacular ocean conditions and infrastructure for all Green Fest activities. Playa El Chileno is one of the most visited beaches in Los Cabos. El Chileno is recognized with Blue Flag Certification, an international distinction that works toward sustainable development of beaches through strict criteria dealing with water quality, environmental education and information, environmental management, safety, and other services. Playa El Chileno was awarded the Blue Flag based on compliance with 33 criteria relating to clean and sustainable beaches. We are honored to host all activities and sporting events at Playa El Chileno due to its natural beauty, amazing ocean conditions, spectacular setting, and reputation within the Los Cabos community as the ideal setting for unforgettable times.
2015
PLAYA EL CHILENO BEACH SOCCER CUP
YOGA MASTERS
SUP CLASSIC
SUP CLASSIC ECO TRAIL RUN
2015
SHERATON Hacienda del mar LOS CABOS GREEN FEST 2015 EXPO HOST HOTEL Los Cabos is a spectacular tourist destination that takes its name from the union of two cities: San JosÊ del Cabo, where the San Jose Del Cabo International Airport (SJD) is located, and Cabo San Lucas, where the famous rock formation, El Arco is found. The Sheraton Hacienda del Mar Golf & Spa Resort, Los Cabos is conveniently located at the Corredor, the area between both cities, only six miles from downtown Cabo San Lucas. With some of the most sought-after venues in Los Cabos, Sheraton Hacienda del Mar Golf & Spa Resort, Los Cabos is the premier choice for all kinds of meetings and events. You’ll enjoy every moment of your stay at Sheraton Hacienda del Mar Golf & Spa Resort, Los Cabos. The fun begins at our five unique pools that include a swim-up bar and an infinity pool that seems to melt into the Sea of Cortez. Tortuga Beach beckons with activities ranging from beach volleyball to bonfires and seaside dinners. Treat yourself to some personal pampering at Cactus Spa, or keep up with your fitness routine in our state-of-theart fitness center. Keeping the kids entertained has never been easier, thanks to our Sheraton Adventure Kids Club. The resort also offers daily activities that appeal to all age groups, from tequila tastings to Spanish lessons.
VS VS
SPORTS
Kai Lenny - Hawaii
Connor Baxter - Hawaii
Sean Poynter - USA
Justin Holland - Australia
Atletas Profesionales The Stand Up World Series provides a professional platform for the world’s best Stand Up Paddle Racers to determine the legitimate Men’s, Women’s and U16 World Champions. The WQS Series spans the globe, and culminates in the World Championship Finals. RACE FORMATS Each Stand Up World Series event will consist of 2 racing formats: Long Distance: Anywhere from 7 – 20 miles, and either downwind coast run or course race, subject to location and local conditions Sprint Course: Heat elimination format sprint course featuring 10 – 12 minute sprints customized to suit the surrounding environment The overall result from long distance and sprint races combined will provide the qualification points and Final result from each event. EVENT QUALIFICATION Events are classified according to their prize purse, with the following event classifications: Prime: US$20k or more 5 Star: US$15k or more 4 Star: US$10k or more 3 Star: US$5k or more Prime events will garner the most points, with the points calculated relative to the level of the event and final placings.
MEDIA
VS VS
MUSIC CONCERTS
2015
LINEUP
MOENIA
RED WOLF
ALEX MIDI
DJ CAROLINE D´AMORE
SOL SEED
DJ CAPRI
2015
LINEUP
JENNY AND THE MEXICATS
LILA DOWNS
GRUPO CAÑAVERAL
MARV ELLIS
BATALLA DE BANDAS
VS
SAVOIR ADORE
2015 MĹ“nia is often compared to New Order, Erasure, OMD, The Cure, Depeche Mode and Garbage. Popular within the Latin club scene while simultaneously pioneering a darker, more experimental, more poetic side of Spanish-language electronica, MĹ“nia has had more than 20 top-20 hits. Moenia is considered one of the best Synth-Pop groups in all Latin America.
2015
VS VS
OUR PARTNERS
R21 was founded by renowned musician Charly Alberti after realizing the depth of the climate change and the challenges and opportunities this crisis presents for Latin America. Leveraging on Charly´s ability to reach millions of people, R21 looks to spread the message of the global environmental crisis and its solutions. The Executive Team gathers a group of dedicated professional leaders. Each of them shares the positive vision of the Founder for a sustainable Latin America. Together, they work with passion to disseminate and educate about the global environmental crisis and help to craft creative solutions. R21 counts with three Boards of excellence consisting of some of the most prestigious scientists, businesspeople and politicians from Latin America. These professionals provide support and knowledge, helping to design effective strategies. MISSION. By educating about global environmental change, and generating mitigation and adaptation programs, we look to contribute to the sustainable development in Latin America. Leading by example, we will materialize an alternative Latin America whose growth goes hand in hand with the protection and revalorization of its natural resources. VISION. We dream of a Latin America that develops by sustainably utilizing both its human and natural wealth, thus becoming an example of  conscious growth, social inclusion and environmental protection.
CHARLY ALBERTI
Charly Alberti is the founder and drummer of SODA STEREO, the most famous band in Spanish rock history. Known as “The Beatles of Latin America”, Soda’s impact on the Continent’s culture runs deep. Indeed, their musical influence led MTV to design a special award just for them, “MTV Most Important Band of all time in Latin America”, given only once. Besides being a consummate musician, Alberti is also a pioneer in music technology. Through cutting-edge projects during the 90’s (yeyeye.com; Cybrel Digital Entertainment, URL Magazine) and as the inventor of the Internet Time (the concept of Internet time), Charly was recognized by CNN as one of the ten most important Internet personalities in Latin America. His accomplishments led to Steve Jobs naming him the only Spanish- language Apple Master in the history of Apple Computers. After a lifetime of achievements, Charly decided to pursue his passion: environmental causes. So in 2008, he joined Nobel Peace Prize winner Al Gore, in his campaign to raise awareness about global warming. Charly’s participation in Gore’s “Climate Project” was key to spread the message in Latin America to millions of people. After understanding the depth of the global environmental crisis and seeing the challenges and opportunities for Latin America, Charly determined that the region needed solutions tailored to their challenges and possibilities. Thus he launched his own organization, R21, in order to channel Latin America’s creativity, passion and vision for the future. Charly is an unparalleled leader and perfectly suited for this new project, thanks not only to his wide reach but to his vast knowledge about the region, honored after 20 years of touring with Soda Stereo.
RENAULT PRESENTA
Charly Alberti
Fundador de R21 (baterista de Soda Stereo)
FLOCKLER.COM OUR SOCIAL MEDIA PLATFORM Charly Alberti is the founder and drummer of SODA STEREO, the most famous band in Spanish rock history. Known as “The Beatles of Latin America”, Soda’s impact on the Continent’s culture runs deep. Indeed, their musical influence led MTV to design a special award just for them, “MTV Most Important Band of all time in Latin America”, given only once. Besides being a consummate musician, Alberti is also a pioneer in music technology. Through cutting-edge projects during the 90’s (yeyeye.com; Cybrel Digital Entertainment, URL Magazine) and as the inventor of the Internet Time (the concept of Internet time), Charly was recognized by CNN as one of the ten most important Internet personalities in Latin America. His accomplishments led to Steve Jobs naming him the only Spanish- language Apple Master in the history of Apple Computers. After a lifetime of achievements, Charly decided to pursue his passion: environmental causes. So in 2008, he joined Nobel Peace Prize winner Al Gore, in his campaign to raise awareness about global warming. Charly’s participation in Gore’s “Climate Project” was key to spread the message in Latin America to millions of people. After understanding the depth of the global environmental crisis and seeing the challenges and opportunities for Latin America, Charly determined that the region needed solutions tailored to their challenges and possibilities. Thus he launched his own organization, R21, in order to channel Latin America’s creativity, passion and vision for the future. Charly is an unparalleled leader and perfectly suited for this new project, thanks not only to his wide reach but to his vast knowledge about the region, honored after 20 years of touring with Soda Stereo.
GRUPO MUNDO EJECUTIVO
VS VS
TRAVEL PACKAGES
PREFERRED GROUP Affiliates of ALL STAR TRAVEL Member of TZELL TRAVEL GROUP Headquarters in Los Angeles, CA
ANFITRIONES NACIONALES DE MEXICO IATA • Distintivo M • Distintivo H • Sabre
2015
LOS CABOS
2015
NUESTRA AGENCIA ESPECIALIZADA EN VIAJES ESTADOS UNIDOS PREFERRED GROUP Affiliates of ALL STAR TRAVEL Member of TZELL TRAVEL GROUP Headquarters in Los Angeles, CA
Una fuerte alianza comercial con Preferred Group, empresa dedicada desde 1999 a las necesidades de viaje de las personas, nos darรก mucha fuerza al impulsar nuestros paquetes de viaje. Basada en Los Angeles, CA y con afiliados en distintos puntos de Estados Unidos, nuestro festival llegarรก a miles de personas para ofrecer la oportunidad de viajar a Los Cabos y ser parte del festival viviendo todas las experiencias al mรกximo.
2015
INFO ANFITRIONES
30 YEARS OF EXCELLENCE TOWARDS SERVICE ANFITRIONES is our partner to operate the EXPO GREEN FEST Expert in logistics, operation, service, VIP clients and everything related to Conventions and Conferences • • • • • • •
Ticketing Land transportation Hotel reservations Business programs Event production Telemarketing Audiovisual
TRAVEL PACKAGES Sheraton Hacienda del Mar BASIC GREEN FEST PACKAGE $547.00 per person 4 nights - 5 days Deluxe Room VIP GREEN FEST VIP Invitation only Cocktail Party 3 Day VIP Pass / Music Concerts Private Roundtrip Airport transfer includes all taxes and service (based on double occupancy)
Hotel Bahia BASIC GREEN FEST PACKAGE $342.00 per person 4 nights - 5 days Classic Single Queen VIP GREEN FEST VIP Invitation only Cocktail Party 3 Day VIP Pass / Music Concerts Private Roundtrip Airport transfer includes all taxes and service (based on double occupancy)
Green Fest Package Arrival: May 14, 2015 / Departure May 18, 2015 EXPO & Conference Arrival: May 13, 2015 / Departure May 17, 2015 Extra nights available upon request Preferred Group Los Angeles Off: +1 (323) 654-2424 | Fax: +1 (323) 654-2422 www.preferredgroupinc.com vip@preferredgroupinc.com
TRAVEL PACKAGES AUBERGE ESPERANZA BASIC GREEN FEST PACKAGE Basic Green Fest Package $1,963.50 per person 4 nights - 5 days Garden Casita VIP GREEN FEST VIP Invitation only Cocktail Party 3 Day VIP Pass / Music Concerts Private Roundtrip Airport transfer includes all taxes and service (based on double occupancy)
ME Hotel BASIC GREEN FEST PACKAGE $590.00 per person 4 nights - 5 days Vibe Ocean View VIP GREEN FEST VIP Invitation only Cocktail Party 3 Day VIP Pass / Music Concerts Private Roundtrip Airport transfer includes all taxes and service (based on double occupancy) Green Fest Package Arrival: May 14, 2015 / Departure May 18, 2015 EXPO & Conference Arrival: May 13, 2015 / Departure May 17, 2015 Extra nights available upon request Preferred Group Los Angeles Off: +1 (323) 654-2424 | Fax: +1 (323) 654-2422 www.preferredgroupinc.com vip@preferredgroupinc.com
VS VS VS
PROMOTION & MARKETING STRATEGY
2015
PARTICIPANTS
PEOPLE PARTICIPATING IN ALL THE EVENTS OF LOS CABOS GREEN FEST 1 YEAR 2 YEAR 3 YEAR 4 YEAR
Los Cabos Green Fest 2014
2,500 People
Los Cabos Green Fest 2015
18,000 People
Los Cabos Green Fest 2015
21,600 People
Los Cabos Green Fest 2015
25,920 People
* We are considering an increment of 20% in Years 3 and 4.
2014 2015 2016 2017 0 7500 15000 22500 3000 Number of Participants in all events of Los Cabos Green Fest
LOS CABOS
LOS CABOS
2015 2015
2015
PARTICIPANTS • SUSTAINABILITY CONTEST 20 Schools 3,600 Students • BATTLE OF THE BANDS 50 Music Bands / 150 Musicians 1,500 Spectators • TREES FOR THE FUTURE CONTEST 20 Schools 1,000 Students • PRESS CONFERENCE 180 Press & Media Attendees Los Angeles 200 Press & Media Attendees Mexico City 150 Press & Media Attendees Los Cabos
• MUSIC CONCERT FRIDAY 1,500 Attendees • MUSIC CONCERT SATURDAY 2,000 Attendees • MUSIC CONCERT SUNDAY 2,500 Attendees • SUP CLASSIC 100 Participants 300 Spectators • ECOTRAIL RACE 250 Participants 300 Spectators
• EXPO 1,500 Exhibitors and Attendees
• YOGA MASTERS 250 Participants
• CONFERENCE & WORKSHOPS 750 Presenters and Attendees
• BEACH SOCCER TOURNAMENT 300 Participants 1,000 Spectators
• EXPO BUSINESS 500 People (2 days) • ENVIRONMENTAL PLEDGE 500 People
• IN TOTAL MORE THAN MORE THAN 18,000 People WILL PARTICIPATE AT LOS CABOS GREEN FEST
2015
festival value & total reach 2,500
PEOPLE PARTICIPATED IN LOS CABOS GREEN FEST 2014
1,363,233 5,603,261
Total people reached through festival social media
$1,065,000 1,372,690 $1,018,870 3,651,850 $1,150,000 1,054,000
Commercial value in radio and magazines Approximate total people reached Commercial value in press and festival videos Approximate total people reached Commercial value in press publications Approximate total people reached
18,000
PEOPLE WILL PARTICIPATE IN LOS CABOS GREEN FEST 2015
2,726,466 11,206,522
Total People Will Be Reached Through Festival Social Media Total People Will Be Reached Through Partners, Sponsors And Performers Social Media Commercial Value In Radio And Magazines Approximate Number Of People That Will Be Reached Commercial Value In Press And Festival Videos Approximate Number Of People That Will Be Reached Commercial Value In Press Publications Approximate Number Of People That Will Be Reached
$2,130,000 2,745,380 $2,037,740 7,303,700 $2,300,000 2,108,000
Total people reached through partners, sponsors and Performers social media
* Values and total reach for Green Fest 2015 is an estimate considering a conservative panorama considering that the participants, partners and performers will be more than double Green Fest 2014.
2015 social media partners, sponsors and performers green fest 2014
Twitter / Youtube
Turismo de Los Cabos Inglés Turismo de Los Cabos Español Ayuntamiento de Los Cabos
92,420 likes 8,795 Twitter 66,523 4,095 110 Twitter
Principal Alcance México, EU, Canadá México, EU, Canadá México
Me Hotel 24,227 2,272 México, EU, Canadá Nikki Beach 14,443 2,882 México, EU, Canadá Mundo Ejecutivo 4,650 10,497 México Renault 264,425 26,651 México Santander 544,540 45,633 México Baja Outback 20,851 1,228 México, EU, Canadá Cabo Expeditions 4,929 5,004 México, EU, Canadá Baja Waterman 1,125 México, EU, Canadá Artistas del Festival Soda Stereo 4,276,360 50,869 Argentina, Latino América Charly Alberti 228,246 73,366 Argentina, Latino América R21 35,459 6,200 Argentina, Latino América Lafa Taylor 5,872 3,224 soundcloud California, Oregon DJ Laura 14,628 5,359 California, Oregon Marv Ellis 468 906 California, Oregon
Total Estimate Reach Facebook 5,603,261 PEOPLE Total Estiamte Reach Twitter 242,996 PEOPLE
2015
FESTIVAL PROMOTION INTERNACIONAL
PRESS CONFERENCE CALIFORNIA Press Conference, Orange County, CA Press Conference, Los Angeles, CA • Press Conference organized by Mexico Tourism Board, Los Angeles Office • Participation of more than 30 media and press representatives in each event OREGON Press Conference, University of Oregon, OR * Press Conference organized by Pedal Power * Participation of more than 20 media and press representatives NUEVA YORK Press Conference, New York, NY * Press Conference organized by Mexico Tourism Board and CIIC Agency. * Participation of more than 50 media and press representatives
SPECIALIZED TRAVEL AGENCIES PREFERRED GROUP, Los Angeles, CA Promotion of Travel Packages around United States together with TZELL TRAVEL GROUP with more than 700 agents. ALASKA AIRLINES Discount Code when booking flights from USA to Los Cabos. Event promotions and give-aways
EVENTOS GREEN FESTIVAL http://www.greenfestivals.org More than 250 companies as exhibitors BATTLE OF THE PADDLE http://www.battleofthepaddle.com Participation with Mexico Tourism Board in the Expo Booth Target to the biggest SUP Event in California
2015
FESTIVAL PROMOTION MEXICO
PRESS CONFERENCE Mexico City Press Conference, Mexico City, Westin Santa Fe Press Conference organized by Mexico Tourism Board and Gaudelli Agency Participation of more than 30 media and press representatives
SPECIALIZED TRAVEL AGENCIES ANFITRIONES NACIONALES
Promotion of Travel Packages around Mexico together with commercial alliances around Mexico INTERJET / AEROMEXICO Discount Code when booking flights from USA to Los Cabos. Event promotions and give-aways
EVENTS
EPO ENVERDESER WTC http://www.expoenverdeser.com/ More than 250 companies as exhibitors
MEDIA PARTNER MUNDO EJECUTIVO Festival content in Adds & Editorial 10 Specialized Magazines with different targets in Mexico Online exposure Promotion of Travel Packages
NEWSLETTER
OCT 2015
LOS CABOS
2015
COME TO LOS CABOS GREEN FEST
visit los cabos THE ENERGY IS YOU DON’T MISS IT!