PUBLISHER’S LETTER

10-Year Anniversary

Time flies when you’re having fun…ten years of fun.

April 1, 2001, was not a joke. After several weeks of discussion, that’s the day we decided to “go for it” and launch LossPrevention magazine. Two short months later, we wrote, photographed, designed, and printed a prototype that we introduced to the industry at the National Retail Federation LP conference in Vancouver in June. Three months later, our official “Premier Issue” hit the streets in the aftermath of September 11th.

Looking Forward

A lot has happened since 2001 with both the magazine and the industry. But a lot is yet to come. The first step in our second decade is a redesign of the magazine.

You’ll notice a major change on our cover. Instead of the LossPrevention masthead, we’ve changed to LP Magazine. After ten years of establishing our “brand,” we decided to call the magazine by the name most of you call us.

Inside the magazine we’ve updated the layout to be more readable as well as more focused.

While we’re looking forward to our next ten years, we’re also looking back at the past ten. On pages 12 – 13 we revisit that premier issue as well as the six issues in 2002. Many of you will likely remember many of those articles. If you weren’t a reader back then, you can read any of these back issues on our web site.

Digital Channels

Speaking of our web site, we are also totally redesigning our site to add additional function and content. The new site should be live by the end of February with text versions of all the articles from the past ten years as well as our PDF version.

The new web site, www.LPportal.com, will be only one of multiple digital channels. We have also launched our LinkedIn group, LP Central; our Facebook page, LP Voices; a Twitter page, @LPmag; and a redesigned e-newsletter, LP Pulse. See page 8 for details.

All of this, plus soon-to-be-available videos, podcasts, and iPad and iPhone apps, are meant to give you access to the magazine content and other LP information in whatever way best suits your preference and lifestyle. Please join in.

Change Is Good

An awful lot has changed in the past ten years, both in the LP and publishing industries. We’re changing, too, as we strive to be “The Voice of Loss Prevention.”

Let us know what you think about our new look and offerings. And especially let us know what you want to see from us now and in the future. Without our loyal readers, retail sponsors, and advertising partners, we never would have made it these past ten years…and certainly not the next ten.

Jack Trlica Editor and Publisher

LossPrevention and LP Magazine are service marks owned by the publishers and their use is restricted. All editorial content is copyrighted. No article may be reproduced by any means without express, written permission from the publisher. Reprints or PDF versions of articles are available by contacting the publisher. Statements of fact or opinion are the responsibility of the authors and do not necessarily represent the opinion of the publishers. Advertising in the publication does not imply endorsement by the publishers. The editor reserves the right to accept or reject any article or advertisement.

MAGAZINE

700 Matthews Mint Hill Rd, Ste C Matthews, NC 28105 704-365-5226 office, 704-365-1026 fax

EDITOR AND PUBLISHER Jack Trlica JackT@LPportal.com

EXECUTIVE EDITOR James Lee JimL@LPportal.com

CONTRIBUTING EDITORS Adrian Beck Walter E. Palmer, CFI, CPP, CFE Amber Virgillo

CONTRIBUTORS William A. Alford, CFE Robert L. DiLonardo Read Hayes, Ph.D., CPP Richard C. Hollinger, Ph.D. Mike Marquis, CFI Gene Smith Shane G. Sturman, CFI, CPP Kelby Woodard David E. Zulawski, CFI, CFE

ONLINE EDITOR Matt Richardson MattR@LPportal.com

CREATIVE DIRECTOR Larry Preslar

ART DIRECTOR Mindy Kuhn

DESIGN & PRODUCTION SPARK Publications info@SPARKpublications.com 704-844-6080

ADVERTISING

ADVERTISING MANAGER Bonnie Dodson 828-479-7472 office, 704-943-5797 fax BonnieD@LPportal.com

WEST COAST REPRESENTATIVE Ben Skidmore 972-587-9064 office, 972-692-8138 fax BenS@LPportal.com

SUBSCRIPTION SERVICES

CIRCULATION MANAGER Kelly Durham, LPQ KellyD@LPportal.com NEW OR CHANGE OF ADDRESS www.myLPmag.com POSTMASTER Send change of address forms to Loss Prevention Magazine P.O. Box 1088 Lowell, MA 01853

LP Magazine is published bimonthly by Loss Prevention Magazine, Inc., 700 Matthews Mint Hill Rd, Ste C, Matthews, NC 28105. Print subscriptions are available free to qualified loss prevention and associated professionals in the U.S. and Canada at www.myLPmag.com. The publisher reserves the right to determine qualification standards. International print subscriptions are available for $99 per year payable in U.S. funds at www.LPportal.com. For questions about subscriptions, contact circulation@LPportal.com. Application to mail at periodicals postage rates is pending at Matthews, NC, and additional entries.