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EDITOR’S LETTER
Growing the Magazine Staff
Like most start-ups, when we launched the magazine fifteen years ago, we operated on a shoestring. With just two or three on the payroll, we worked out of our houses, using a select few freelancers to fill the gaps. Over the years we’ve added new staff to keep up with the demands of a growing publication. Here are our newest team members.
Garett Seivold
Garett Seivold is a veteran journalist in the corporate security space. Since 1998 he has been the principal editor of what evolved into the Security Director’s Report (SDR). Last year the magazine acquired the SDR, which Garett Seivold primarily published a subscription-based monthly printed newsletter as well as in-depth reports based on proprietary research.
We are currently transitioning away from the printed newsletter to a digital newsletter that will be made available to the LP Magazine audience. While much of the content is not retail loss prevention specific, it will benefit those in our industry who are responsible for physical security, executive protection, and other corporate security-related activities.
Garett will also write feature articles, such as the one on page 45 titled “Readying Retail for Terrorism’s New Battleground.” He will also assist with surveys and research we do for ourselves or in partnership with others.
Kelsey Seidler
Kelsey Seidler joined our team last summer as our digital managing editor to help us develop our new digital platform that launched in late 2015. She’s a millennial who grew up in today’s digital world with experience editing digital content for BNP Media, a large publisher of business-to-business magazines.
Although millennials sometimes get maligned for their work ethic as Bruce Tulgan’s research has found, Kelsey has shown nothing but diligence and professionalism taking on the task of managing our new website and daily newsletters. At the same time she is completing her master’s degree in technology and communication from the University of North Carolina’s School of Media and Journalism.
Like Garett, who is also a graduate of Chapel Hill, we are extremely happy to have both Kelsey and Garett bring their journalistic skills to the magazine team.
Kelsey Seidler
Digital and EyeOnLP Team
Garett and Kelsey are the newest members of the magazine team. They join Jacque Brittain, LPC, and John Selevitch, who have worked for the magazine for several years supporting our digital, webinar, and social media channels.
Our EyeOnLP video team that includes Kat Houston, LPQ; Justin Kemp, LPQ; and Karen Rondeau are part-time, yet significant, magazine contributors we borrow from their full-time jobs with our sister organization LPM Media Group that produces internal awareness and employee training programs for retail LP organizations and solutions providers.
Working at a small business often requires wearing multiple hats and working long hours. We’ve done that for fifteen years and will continue to do so to provide the best communication products for retail loss prevention professionals—and now a broader security audience.
Jack Trlica Managing Editor
Loss Prevention, LP Magazine, and LP Magazine EU are service marks owned by the publishers and their use is restricted. All editorial content is copyrighted. No article may be reproduced by any means without expressed, written permission from the publisher. Reprints or PDF versions of articles are available by contacting the publisher. Statements of fact or opinion are the responsibility of the authors and do not necessarily represent the opinion of the publishers. Advertising in the publication does not imply endorsement by the publishers. The editor reserves the right to accept or reject any article or advertisement. LOSS PREVENTION MAGAZINE
700 Matthews Mint Hill Rd, Ste C Matthews, NC 28105 704-365-5226 office, 704-365-1026 fax MANAGING EDITOR Jack Trlica JackT@LPportal.com EXECuTIVE EDITOR James Lee, LPC JimL@LPportal.com EDITORIAL DIRECTOR, DIGITAL Jacque Brittain, LPC JacB@LPportal.com MANAGING EDITOR, DIGITAL Kelsey Seidler KelseyS@LPportal.com CONTRIBuTORS Dave DiSilva Read Hayes, PhD, CPP Richard C. Hollinger, PhD Walter Palmer, CFI, CPP, CFE Gene Smith, LPC Shane G. Sturman, CFI, CPP Bill Turner, LPC Claude R. Verville, LPC David E. Zulawski, CFI, CFE CHIEF OPERATING OFFICER Kevin McMenimen, LPC KevinM@LPportal.com DIRECTOR OF MARKETING Merek Bigelow MerekB@LPportal.com DIRECTOR OF DIGITAL OPERATIONS John Selevitch JohnS@LPportal.com SPECIAL PROJECTS MANAGERS Kat Houston, LPQ Justin Kemp, LPQ Karen Rondeau DESIGN & PRODuCTION SPARK Publications info@SPARKpublications.com CREATIVE DIRECTOR Larry Preslar
ADVERTISING MANAGER Ben Skidmore 972-587-9064 office, 972-692-8138 fax BenS@LPportal.com EAST COAST AD REP Kristie Thymes 972-782-9841 office, 972-692-8138 fax KristieT@LPportal.com
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Loss Prevention aka LP Magazine aka LPM (uSPS 000-710) is published bimonthly by Loss Prevention Magazine, Inc., 700 Matthews Mint Hill Rd, Ste C, Matthews, NC 28105. Print subscriptions are available free to qualified loss prevention and associated professionals in the u.S. and Canada at www.myLPmag.com. The publisher reserves the right to determine qualification standards. International print subscriptions are available for $99 per year payable in u.S. funds at circulation@LPportal.com. For questions about subscriptions, contact circulation@LPportal.com or call 888-881-5861. Periodicals postage paid at Matthews, NC, and additional mailing offices.