Color Finder Proposal for new Product and Service

New colours, new strategy!

In this summary we are presenting the perfect color for you to place your new product.

Copyright 2013 by Name of Agency

Table of contents New colours for product-placing and additional service. . . . . . . . . . . . . . . . . . . 3 Briefing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Archievements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Placement of colours of contestants and their summary. . . . . . . . . . . . . . . . . . 8 Placement of colours of contestants and their summary. . . . . . . . . . . . . . . . . . 9 Summary of competitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Already used and still available colourrange . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Choosing the colourrange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 New primary color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 New colours. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Explanation of the new colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Additional Colourrange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Colour contract. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Competitors notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Copyright 2013 by Name of Agency

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New colours for product-placing and additional service Being announced by Firmenname, we proudly present the coloursheme of your product MagicProduct

Colour-Conzept fom: Created on: by: Mail: Phone:

Name of company / Freelancer 24.08.2013 Max Mustermann (Art-Director) mail@agency.com +49 (0) 40 - 12346 888

Copyright 2013 by Name of Agency

Short briefing from customers Archievements, marketing strategies and for customers care

Copyright 2013 by Name of Agency

Briefing

5

Company profile and commitments

Client: referfence person: Mail: Phone:

Company name Max Mustermann (CEO) name@firma.de +49 (0) 40 - 987654 321

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resediament ma accum et aceari as comnis nos verum la velessimet volorest, ut alitiaestem evelibus cone esequatur si doles sequam et andi omnisit fugit estiatias ma volorro ilita necati rendae comnihi taspel ipid ut qui doluptat. Ciis ipsam ex et verorro quam represt iaerro debit unti toriost vid qui quia sequunt everis rerchit pa quam, consed utem re pe es quatur, sam fugite volorerum a des auditaerio. Tur, alit ad quis sus alignatem re dolupta tenist ilique estrum ipsundi quas expera dis nulluptus reicium quae ipsa niam re ea comnihit volor aliquat.

Uciam sundandelis sunto culpa que vel mos rendigenis exerum veruptate es estis serit, susapictorat verspe peri conecta turessuntur accus, cus nisit, si tem ut optiand igendia ecatatiant, simus ma ne assus re molorep reptas as aut volor sit quodia perum nonsed qui consequi istis duci Copyright 2013 by Name of Agency

Archievements

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Customers gains

»» »» »» »»

Our primary aspect is to create a modern visual form of conversation to also catch younger people.

It should be kept inside everyones mind stronger than ever before.

Our new appearance manifests constancy, security, humanity, nature and sociality.

The new CI was meant to establish a new everlasting communication.

Copyright 2013 by Name of Agency

Opponents colours in a summary - Analysis What has already been placed on the market?

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Placement of colours of contestants and their summary

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Overview - Example page #1 1

2

CYMK: 100, 70, 0, 70 RBG: 255, 255, 255 Pantone: 298

CYMK: 100, 70, 0, 70 RBG: 255, 255, 255 Pantone: 298

Productname: Lorem Ipsum

Productname: Lorem Ipsum

Description:

Description:

Um haritas utet repelli quiaecatur aditibus deles consenis eosti. www.product-company.com

3

Um haritas utet repelli quiaecatur aditibus deles consenis eosti. www.product-company.com

4

CYMK: 100, 70, 0, 70 RBG: 255, 255, 255 Pantone: 298

CYMK: 100, 70, 0, 70 RBG: 255, 255, 255 Pantone: 298

Productname: Lorem Ipsum

Productname: Lorem Ipsum

Description:

Description:

Um haritas utet repelli quiaecatur aditibus deles consenis eosti. www.product-company.com

5

Um haritas utet repelli quiaecatur aditibus deles consenis eosti. www.product-company.com

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CYMK: 100, 70, 0, 70 RBG: 255, 255, 255 Pantone: 298

CYMK: 100, 70, 0, 70 RBG: 255, 255, 255 Pantone: 298

Productname: Lorem Ipsum

Productname: Lorem Ipsum

Description:

Description:

Um haritas utet repelli quiaecatur aditibus deles consenis eosti. www.product-company.com

Um haritas utet repelli quiaecatur aditibus deles consenis eosti. www.product-company.com

Copyright 2013 by Name of Agency

Placement of colours of contestants and their summary

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Overview - Example page #2 1

2

3

4

Productname: Lorem Ipsum

Productname: Lorem Ipsum

Productname: Lorem Ipsum

Productname: Lorem Ipsum

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

www: product-company.com

www: product-company.com

www: product-company.com

www: product-company.com

5

6

7

8

Productname: Lorem Ipsum

Productname: Lorem Ipsum

Productname: Lorem Ipsum

Productname: Lorem Ipsum

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

www: product-company.com

www: product-company.com

www: product-company.com

www: product-company.com Copyright 2013 by Name of Agency

Summary of competitors

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Already used and still available colourrange

Infobox The coloursheme as well as its markings can easily be changed by Photoshop.

Alternatively you’re about to create a blank colour-circle and add their values here in InDesign.

An overview of the occupied colors of their competitors

1

Company name / Product

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Company name / Product

7

Company name / Product

8

Company name / Product

Infobox 2

Company name / Product

3

Company name / Product

4

Company name / Product

9

Company name / Product

5

Company name / Product

10

Company name / Product

Who of your contestant takes which colour?

Here you can get a list of already taken colours.

Copyright 2013 by Name of Agency

Already used and still available colourrange

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Options to change it manually

Infobox In here, the layer colorscale is locked. Any colors of competing firms are shown in here with a protection buffer. In this area no new colour should be taken.

Free space of colours

On the graphic on the right hand side you’ll see which colours have not already been taken by contestants.

The free colourranges are a great advantage to place your product perfectly along the others.

In a protected buffer (transparency in circles) no new colour should be defined.

Copyright 2013 by Name of Agency

Getting a new colour Some suggestions for your new product

Copyright 2013 by Name of Agency

Choosing the colourrange

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Primary colour

Infobox Currently the layer colourrange is locked.

To get the desired clip, just turn the transparent circle in InDesign.

Considering the facts, here’s what came out after having matched

»» companys history »» Detachment from the market »» Modernisation

Copyright 2013 by Name of Agency

New primary color

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Blue

Distance, Home

Inhaling, left loose

Calmness and silence

»» How we are getting impressed by colours? »» What part have colors?

»» What emotions trigger colors?

Copyright 2013 by Name of Agency

New colours

15

Our proposal

Primary colour

CYMK: 100, 35, 0, 0 RBG: 0, 131, 202 Pantone: 3005

Secondary colour 1

CYMK: 90, 25, 100, 0 RBG: 0, 142, 73 Pantone: 356

Secondary colour 2

CYMK: 70, 75 100, 20 RBG: 93, 73, 46 Pantone: 476

The primary colour is the major one, dominating 70/30 to the background colours.

A text is simply presented in black.

In a logo all colours are featured, while in addition the highlighted text is shown in primary colour.

Copyright 2013 by Name of Agency

Explanation of the new colors

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Overview and significance of colors

Blue Associations

Symbolism

• • • • • •

In artists paintings, blue always had a greater sugnificance compared to red.

Loyalty Royality Peacefull Restless Calming Healing

Green Associations

Symbolism

• • • • • •

What’s lifes colour?

It’s green and it’s the colour of fertility and prosperity.

Fertility Alive Sprouting Relaxed Fresh Fit and comfortable

Brown Associations

Symbolism

• • • • • •

Brown is our origin, the summary of our past until nowadays.

Social earthy-brown laziness kindness reliability hardness

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Additional Colourrange

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Primary colours linked to secondary colours

Primary colour Infobox If desired, you are welcome to edit the coloursheme in Photoshop.

The scale can also be changed.

Free space of colours

The maintaining color is the major one and that is what it keeps it special and how it gets separated from the current market.

Secondary colours are linked one in another what offers a widespread colourrange for new products or services.

Copyright 2013 by Name of Agency

Colour contract

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Contract for matching colours and keeping them

Primary colour CYMK: 100, 35, 0, 0 RBG: 0, 131, 202 Pantone: 3005

Secondary colour 1

Secondary colour 2

CYMK: 90, 25, 100, 0 RBG: 0, 142, 73 Pantone: 356

CYMK: 70, 75 100, 20 RBG: 93, 73, 46 Pantone: 476

By signing this contract you assure to have read and agreed to all of our conditions.

The values of the colours (as shown above) are locked and can’t be changed later on, because the logo and product are based on Corporate Design and your personal needs.

I do NOT agree to these conditions I’ve got another proposal I agree with the proposal

city, date

customer, signature

Copyright 2013 by Name of Agency

Competitors notes

19

Copyright 2013 by Name of Agency

Thank you!

Copyright 2013 by Name of Agency