Color Finder Proposal for new Product and Service by Lost Mighty

New colours, new strategy! In this summary we are presenting the perfect color for you to place your new product.

Table of contents New colours for product-placing and additional service. . . . . . . . . . . . . . . . . . . 3 Briefing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Archievements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Placement of colours of contestants and their summary. . . . . . . . . . . . . . . . . . 8 Placement of colours of contestants and their summary. . . . . . . . . . . . . . . . . . 9 Summary of competitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Already used and still available colourrange . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Choosing the colourrange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 New primary color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 New colours. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Explanation of the new colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Additional Colourrange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Colour contract. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Competitors notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

New colours for product-placing and additional service Being announced by Firmenname, we proudly present the coloursheme of your product MagicProduct

Colour-Conzept fom: Created on: by: Mail: Phone:

Name of company / Freelancer 24.08.2013 Max Mustermann (Art-Director) mail@agency.com +49 (0) 40 - 12346 888

Short briefing from customers Archievements, marketing strategies and for customers care

Briefing

Company profile and commitments

Client: referfence person: Mail: Phone:

Company name Max Mustermann (CEO) name@firma.de +49 (0) 40 - 987654 321

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Archievements

Customers gains

»» »» »» »»

Our primary aspect is to create a modern visual form of conversation to also catch younger people. It should be kept inside everyones mind stronger than ever before. Our new appearance manifests constancy, security, humanity, nature and sociality. The new CI was meant to establish a new everlasting communication.

Opponents colours in a summary - Analysis What has already been placed on the market?

Placement of colours of contestants and their summary

Overview - Example page #1 1

CYMK: 100, 70, 0, 70 RBG: 255, 255, 255 Pantone: 298

Productname: Lorem Ipsum

Description:

Um haritas utet repelli quiaecatur aditibus deles consenis eosti. www.product-company.com

CYMK: 100, 70, 0, 70 RBG: 255, 255, 255 Pantone: 298

Productname: Lorem Ipsum

Description:

Um haritas utet repelli quiaecatur aditibus deles consenis eosti. www.product-company.com

CYMK: 100, 70, 0, 70 RBG: 255, 255, 255 Pantone: 298

Productname: Lorem Ipsum

Description:

Um haritas utet repelli quiaecatur aditibus deles consenis eosti. www.product-company.com

Placement of colours of contestants and their summary

Overview - Example page #2 1

Productname: Lorem Ipsum

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

www: product-company.com

Productname: Lorem Ipsum

Description: Um haritas utet repelli quiaecatur aditibus deles consenis eosti cuptate quae.

www: product-company.com

Summary of competitors

Already used and still available colourrange

Infobox The coloursheme as well as its markings can easily be changed by Photoshop. Alternatively youâ&#x20AC;&#x2122;re about to create a blank colour-circle and add their values here in InDesign.

An overview of the occupied colors of their competitors

Company name / Product

Infobox 2

Company name / Product

Who of your contestant takes which colour? Here you can get a list of already taken colours.

Already used and still available colourrange

Options to change it manually

Infobox In here, the layer colorscale is locked. Any colors of competing firms are shown in here with a protection buffer. In this area no new colour should be taken.

Free space of colours

On the graphic on the right hand side youâ&#x20AC;&#x2122;ll see which colours have not already been taken by contestants. The free colourranges are a great advantage to place your product perfectly along the others.

In a protected buffer (transparency in circles) no new colour should be defined.

Getting a new colour Some suggestions for your new product

Choosing the colourrange

Primary colour

Infobox Currently the layer colourrange is locked. To get the desired clip, just turn the transparent circle in InDesign.

Considering the facts, here’s what came out after having matched

»» companys history »» Detachment from the market »» Modernisation

New primary color

Blue

Distance, Home

Inhaling, left loose

Calmness and silence

»» How we are getting impressed by colours? »» What part have colors?

»» What emotions trigger colors?

New colours

Our proposal

Primary colour

CYMK: 100, 35, 0, 0 RBG: 0, 131, 202 Pantone: 3005

Secondary colour 1

CYMK: 90, 25, 100, 0 RBG: 0, 142, 73 Pantone: 356

Secondary colour 2

CYMK: 70, 75 100, 20 RBG: 93, 73, 46 Pantone: 476

The primary colour is the major one, dominating 70/30 to the background colours. A text is simply presented in black. In a logo all colours are featured, while in addition the highlighted text is shown in primary colour.

Explanation of the new colors

Overview and significance of colors

Blue Associations

Symbolism

• • • • • •

In artists paintings, blue always had a greater sugnificance compared to red.

Loyalty Royality Peacefull Restless Calming Healing

Green Associations

Symbolism

• • • • • •

What’s lifes colour? It’s green and it’s the colour of fertility and prosperity.

Fertility Alive Sprouting Relaxed Fresh Fit and comfortable

Brown Associations

Symbolism

• • • • • •

Brown is our origin, the summary of our past until nowadays.

Social earthy-brown laziness kindness reliability hardness

Additional Colourrange

Primary colours linked to secondary colours

Primary colour Infobox If desired, you are welcome to edit the coloursheme in Photoshop. The scale can also be changed.

Free space of colours

The maintaining color is the major one and that is what it keeps it special and how it gets separated from the current market.

Secondary colours are linked one in another what offers a widespread colourrange for new products or services.

Colour contract

Contract for matching colours and keeping them

Primary colour CYMK: 100, 35, 0, 0 RBG: 0, 131, 202 Pantone: 3005

Secondary colour 1

Secondary colour 2

CYMK: 90, 25, 100, 0 RBG: 0, 142, 73 Pantone: 356

CYMK: 70, 75 100, 20 RBG: 93, 73, 46 Pantone: 476

By signing this contract you assure to have read and agreed to all of our conditions. The values of the colours (as shown above) are locked and canâ&#x20AC;&#x2122;t be changed later on, because the logo and product are based on Corporate Design and your personal needs.

I do NOT agree to these conditions Iâ&#x20AC;&#x2122;ve got another proposal I agree with the proposal

city, date

customer, signature

Competitors notes

Thank you!