Holm healthcare uk

Healthcare DENMARK

Healthcare on the agenda The healthcare industry is currently getting massive attention from the media, decision-makers and the general public. The industry also faces significant transformations which will change the way businesses and organisations act in the future:

• We expect to see a clamp-down on the regulations concerning experts’ competences to act when they are also members of specialist committees. The industry’s donations to hospital research projects are furthermore a hot issue.

• Healthcare issues and treatments get extensive coverage in newspapers and on television.

Meanwhile, cost reductions in the media industry mean that there are fewer journalists to produce more. This means that contact with journalists has to be more accurate and effective.

• Restrictions are also expected to be applied on the industry’s donations to patient organisations.

The European Commission announced in 2013 that this will also apply to the regulations concerning the approval of medical equipment.

• Politically there are clear objectives to get more and better healthcare for our money. This brings pressure to bear on health companies to create revenue and if companies are to be able to market their products and make their opinion known to the decision-makers, an understanding of the political context is imperative. At Holm Kommunikation we know how the media and the politicians work. We can help you to get your message through and contribute constructively to the healthcare debate.

• Collaboration between the healthcare industry and medical researchers is currently the subject of hefty debate, which is expected to continue in 2014.

A dedicated healthcare team At Holm Kommunikation we have a dedicated healthcare team that assists clients in handling a variety of assignments. For example, we help our clients to put important disease and treatment areas on the political agenda, we develop information campaigns and we provide introductions to the Danish healthcare system.

We can assist you with: • • • • • • •

Strategy and scheduling Corporate PR, market communication and campaigns Crisis management and communication Public affairs and agenda-setting communication Monitoring and counselling in the media and on the social media Ideas for and creation of information videos, texts, folders, websites and apps Media and presentation training for employees

Holm Kommunikation has more than 12 years of experience with healthcare communication. During these years, we have worked with various disease areas, including:

ADHD Allergy Alzheimer’s Disease Arthritis and pain Asthma Cancer

Cartaract Cardiac diseases COPD Depression Diabetes II Epilepsy

Gastroenterology Hepatitis MS Ophthalmology Rheumatology Smoke cessation and COPD

Schizophrenia Vaccines Various OTC products

For further information, please contact one of our healthcare consultants:

DIRECTOR Poul Noer

SENIOR CONSULTANT Ditte Clausen

SENIOR CONSULTANT Mathias Holm Pedersen

pn@holm.dk +45 36 92 52 60

dhc@holm.dk +45 36 92 52 69

mhp@holm.dk +45 36 92 52 40

Poul has been with Holm Kommunikation since 2006 and works with communication strategy, public affairs and issues management in the healthcare sector.

Ditte has been with Holm Kommunikation since 2007. She has extended experience of working with communications strategies, campaigns, PR and stakeholder relations in the healthcare sector.

Mathias has been with Holm Kommunikation since 2011. He works with digital and marcom communication, public affairs and stakeholder relations in the healthcare sector.

Grønningen 23, 1 floor 1270 Copenhagen K Denmark Tel.: (+45) 33 93 23 33