BALANCE TREND REPORT S/S19 LOTTI MARTIN-FULLER 201038548
1
BALANCE 2
TABLE OF CONTENTS
11 15 17 MINIMALISTIC MILLENNIALS
CUSTOMER PROFILE
BRAND HISTORY
35 37 41 YARNS & FABRICS
CHOSEN FABRICS
1
BALANCE 9
CHOSEN SILHOUETTES
19 25 27 29 BRAND VALUES
THE NEXT CHAPTER
WHY & OTHER STORIES?
MOOD & COLOUR
43 57 59 61 COMPLETE RANGE PLAN
& OTHER STORIES VISUAL MERHCANDISING AND MARKETING
REFERENCE LIST
1
BALANCE 10
IMAGE REFERENCE LIST
MINIMALISTIC MILLENNIALS ‘Minimalistic
Millennials’
inspired
peaceful
harmless,
people
lifestyle
is
In
an
trend,
simplified order
upheaval
to
lifestyle escape
around
of
the
them.
turning
to
established
a
minimalism
trends
in
revolt
reactive
are
of
and
fulfilled
experiences.
The
lifestyle trend
is
a
when
new
lifestyle
trend,
investigating
micro
Millennials’,
up-to-date
news
Millennials’
lifestyle
in
is
trend
was
a
A/W17.
of
non-
a
disillusioned, uninterested and gender-
filled with a want and need to live a peaceful
and
‘Minimalistic
and
Followers
1,
‘Minimalistic
where the followers are open-minded and are
phase
fluid culture which had emerged out of a
full
continuous state of suffering. The trend
an
is born out of radical change and revolt
equalist movement that accepts each and
against social and political unrest (namely
every member – no discrimination exists.
sexual harassment claims rising, and BREXIT).
1
BALANCE 11
1
BALANCE 13
CUSTOMER PROFILE NAME: Alexandra Stedman GENDER: Female AGE: 24 JOB: Freelance Fashion Stylist LOCATION: London INCOME: £35,000+, disposable income. ASPIRATIONS & EMOTIONS: Wants to learn new skills and continuously better herself.
Striving for new experiences, and lives life to the full. Environmentally conscious.
SOCIAL MEDIA: Enjoys scrolling through social media such as Instagram and Facebook to connect with like-minded people in order to share life experiences.
INTERESTS: Enjoys clean lines, no frills and minimalistic spaces. Runs a fashion and
lifestyle blog in her spare time. Likes art, music, travel and spending time with other people.
PURCHASING DECISIONS: Fashion conscious and sophisticated, yet doesn’t follow ‘trends’.
Purchases key staples for her wardrobe, and makes occasional impulse purchases of more
expensive pieces that stay in her wardrobe for a long time. Tries to buy sustainably sourced products.
1
BALANCE 15
1
BALANCE 16
BRAND HISTORY
“
One-stop styling destination filled with collections from three design ateliers in Paris, Stockholm and Los Angeles
”
(& Other Stories, 2018)
& Other Stories is part of the H&M group,
Behnaz
creatives” who “wish to give women the
“they mix and match, and buy high and
founded in 2010 by a “small group of
Stockholm
freedom of expression through one brand”
and
idiosyncratic
that
be creative today – and that was the idea
with the different directions” (Walker,
decided to bring clothing into the mix.
2013).
& Other Stories isn’t trend driven, and
Creative
uses little to no marketing tools to bring in their consumers.
director Samuel Fernstorm said
the brand is “about focusing on the whole
look. We believe shoes, bags, accesso-
brand aims to be shoppable by all
ries, jewellery, lingerie and beauty are
– age, style and price, it aims to be
key for styling, and just as important as
affordable where all the value is in the
clothing” (Walker, 2013).
product rather than the packaging (Fumo, 2014).
women
wardrobe. We felt that customers want to
lifestyle concept” (Walker, 2013) that they
The
of
more for things that will stay in their
it was only after “the label blossomed innovative
said
a hairclip, but they’re okay with paying
inally focused on beauty products only, an
atelier,
low. They don’t want to pay too much for
(& Other Stories, 2018). The brand orig-
into
Aram, head of design in their
1
BALANCE 18
BRAND VALUES
&
“Being
Other Stories (AOS) are
environmentally
comes with a lot of
conscious,
who are “committed to caring
Their
a global brand
responsibility. We take
for both the present and the
this responsibility very
the quality of their products
our processes, in all of
future” without compromising (& Other Stories, 2018).
seriously, within all of our markets.
”
As the fashion industry is the
A
world, AOS and the H&M group
requirements on environmental
second biggest industry in the
feel that they have a large responsibility
to
prevent
climate change (H&M, 2018). Due
to
[being]
one
challenges the
brand
interest
“Climate of
of
has
in
the
our
an
taking
change major
time”,
invested
action
against it (& Other Stories, 2018).
code
of
conduct
is
followed by the brand which has practices
conditions –
this
and
for
helps
to
working
employees make
the
“supply chain more sustainable”
(&
Other
Stories,
training,
education
2018). Furthermore, the brand provide reward
good
performance
of
the suppliers, so to make it
an equally important priority.
1
BALANCE 22
reduce
brand the
ethos
is
“to
environmental
footprint in the fashion world” by
having
recycling
in-store
schemes
(&
beauty Other
Stories, 2018). In 2015, AOS
introduced textile recycling
into particular stores, which
entails consumers bringing in old textiles from any brand
to be recycled into products such
as
geofleece,
stuffed
toys and shoe insoles. AOS declare that each item is “a valuable
source
of
raw
material – a treasure ready to embark on its next chapter” which is sorted into one of four
categories; Upcycling, Recycling, Reuse, and Rewear (& Other Stories, 2018).
THE NEXT CHAPTER
Through
thorough
style
trend
Summer
2019
found
research in
into
phase
the
1,
life-
Minimalistic
Millennials, a fashion trend concept for Spring/ has
emerged
–
Balance.
Balance
is
born out of a response to the perpetual state of suffering creating an upheaval in society and a turn to a lagom lifestyle which celebrates minimalism. Consumers anxiety
therefore
are
and
all-consumed
a
feeling
they
are
with
of
wanting
increased
losing
control,
to
turn
to
nature to bring serenity, as WGSN said “In a world increasingly lived through our screens, our urge to connect with nature is becoming more visceral” (2015).
The Balance trend concept intertwines the needs of
the
consumers
(turn
to
nature
to
combat
social and political unrest) and & Other Stories’
brand values. & Other Stories pride themselves on sustainability themselves product creates reflects design
Angeles.
yet
into
range.
a
the
have an
The
sustainable
all
Balance
consumers
ateliers;
not
of
1
BALANCE
the
immersed
sustainable
trend
clothing
Paris,
25
fully
package
range
brands
Stockholm
and
that
three
Los
1
BALANCE 26
1
BALANCE 27
WHY & OTHER STORIES?
A weakness of & Other Stories is that they are
not driven, however, this trend concept allows
the brand to eliminate this whilst tapping into new markets. Although this trend concept is aimed
at drawing in existing loyal customers seeking peace and serenity and a turn to nature, it will
also attract a new consumer market of people who love outdoor sports such as hiking, but also want
to remain fashionable. Key competitors such as Patagonia
will
be
blown
out
of
the
water
and & Other Stories will be the new go to for sustainable, nature-supporting fashion.
1
BALANCE 28
MOOD & COLOUR
VIBRANT
Freedom | Explore | Youth | Serenity | Travel | Peace | Change | Abeyance
1
2
3
12
11
10
1
BALANCE 29
5
9
8
1
BALANCE 30
EARTH
4
6 7
MOOD & COLOUR
The Balance trend concept can be split into
two colour palettes – vibrants and earth tones.
The
vibrant
colours
(red,
pink,
electric blue, orange etc.) represent the youthful consumer profile of the brand whilst the
earth
tones
(khaki,
brown,
beige,
forest green etc.) represents their adaptation
to nature. The colour palette is versatile
however, as a customer may choose to stay within the earth tones and use one colour from the vibrant tones as a pop of colour – the palette delivers to consumers who are either unadventurous or daring.
1
BALANCE 31
YARNS & FABRICS
Fashion leaves an enormous carbon footprint, and it is evergrowing.
The
demand
for
man-made
fibres
such
as
polyester
has doubled in the past 15 years (Technical Textile Markets cited
in
Claudio,
2007).
It
is
these
man-made
fibres
that
require large amounts of energy-intensive processing and use culpable
amounts
of
fossil
fuels
in
their
manufacturing.
& Other Stories pride themselves on sustainable living and their mission statement is to care for both the present and the future.
Due to all of the above reasons, the fabric selection for the balance trend package was the most important decision. It is vital that all the fabrics used are sustainably produced, and above
all environmentally conscious. Other strategic reasons for the
selection of fabrics include: price, weight, durability and comfort. As it is a Spring/Summer collection, only lightweight fabrics have been chosen.
1
BALANCE 36
CHOSEN FABRICS
HEMP SILK
Luxurious,
silky,
BAMBOO
satin
fabric. 70% Hemp, 30% Silk. Hemp gives the fabric durability
and
strength
(Offset Warehouse, 2018a). Hemp
“doesn’t
wear
out,
it wears in and with time gets softer still” (Thought Clothing, 2018).
Bamboo
has
some
ORGANIC LINEN
great
Organic Linen is a natural
properties,
It is breathable and cool.
properties such as: natural antimicrobial
natural ability to protect
against UV radiation, smooth surfaces
absorbancy
and
and
high
water
durability
(Vivify Textiles, 2018b).
1
BALANCE 37
fibre made out of flax plant. It is made using certified methods are
and
used
in
no
chemicals
the
process
(Vivify Textiles, 2018a).
ORGANIC COTTON
100%
Organic
grown use or
Cotton
is
Strong,
durable
fertilisers
recyled
polyester
naturally,
synthetic
RECYCLED POLYESTER
pesticides.
doesn’t
Organic
cotton feels the same as normal
benefical social
factors
cotton
and
in
yet
qualities
has
to
fabric
mde
and
from
TENCEL BLEND
soft
100%
(RPet).
Started as a plastic bottle, now
recyled
and
reworked
(Offset Warehouse, 2018c).
environmental
49%
Organic
Tencel,
Cotton,
5%
Wool.
breathable.
Wool
46%
Smooth
and silky to touch, very self-regulating
is
fibre
a
-
keeps you warm on cold days and cool on hot days. Tencel is a man-made fibre sourced
manufacturing
from sustainable tree farms
(Thought Clothing, 2018).
and
has
incredible
mois-
ture absorbing properties perfect wear
BALANCE 38
spring/summer
(Offset
2018b).
1
for
Warehouse,
CHOSEN SILHOUETTES [3]
[2]
[1]
[4]
[5]
[6]
[7]
1
BALANCE 41
[9] [8]
The Spring/Summer 2019 key silhouettes for
The key silhouettes are:
angelic flowy silhouettes of & Other Stories’
•
the balance trend package intertwine the
existing products with a fresh new twist
of nature and escapism. The collection is fairly casual with loose shapes which is
in line with the core consumer and can be
described as ethereal due to the frills and asymmetric lines (not uncommon in the brands past designs).
•
Asymmetric Pleat Skirt
•
Woven Asymmetric Strappy Top
•
• • • • •
1
BALANCE 42
Elasticated Tank Crop
Long Sleeve Extreme Crop
Slouch Wide Tapered Trousers Cargo Tie Gilet
Prairie Frill Dress
Backless Hooded Culotte Jumpsuit Asymmetric Tent Wrap Maxi Dress
COMPLETE RANGE PLAN
ASYMEMETRIC PLEAT SKIRT
•
Pleated and panelled mini skirt with waistband detail
•
Hemp silk tie belt
• •
Silver hardware d-ring buckle
Concealed hook and side zipper
Composition: 100% Recycled Polyester
Colour: Light Blue, Red, Peach, Khaki and Beige Fabric care: Machine wash 30°C gentle cycle Selling price: £49
1
BALANCE 43
ELASTICATED TANK CROP
•
High neck sleeveless crop with elasticated waistband
•
Triangle open back detail
•
Organic Linen back
Composition: Tencel Blend - 49% Organic Cotton, 46% Tencel, 5% Wool Colour: Red, Orange, Mustard Yellow, Cool Grey and Khaki Fabric care: Machine wash 30°C gentle cycle Selling price: £25
1
BALANCE 44
WOVEN ASYMMETRIC STRAPPY TOP
•
4 Strap detail tie side crop top
•
Two thick straps, two thin straps
• • •
Asymmetric neck line
Concealed back zipper Contrast stitching
Composition: Hemp Silk - 70% Hemp, 30% Silk
Colour: Electric Blue, Bright Fuschia, Khaki Fabric care: Machine wash 30°C gentle cycle Selling price: £45
1
BALANCE 45
PRAIRIE FRILL DRESS
•
Frilly high neck prairie dress
•
Concealed back zipper
• •
3 Tiered skirt Frill Hem
Composition: 100% Bamboo Twill
Colour: Peach, Mustard Yellow, Light Blue, Beige Fabric care: Machine wash 30°C gentle cycle Selling price: £49
1
BALANCE 46
CARGO TIE GILET
•
Crop tie waist military gilet
•
4 Pocket detail
• • •
Hemp silk tie belt Balloon Hem
Silver hardware buttons
Composition: 100% Organic Cotton
Colour: Forest Green, Khaki, Brown, Beige Fabric care: Machine wash 40°C Selling price: £79
1
BALANCE 47
SLOUCH WIDE TAPERED TROUSERS
•
Super high waist slouchy wide tapered trouser
•
Tailored waistband
• • •
Oversized fit
Sophisticated creases
Slanted side pockets, welt pockets on bum
Composition: Organic Linen
Colour: Beige, Mustard Yellow, Light Blue, Cool Fabric care: Machine wash 30°C gentle wash Selling price: £79
1
BALANCE 48
Grey, Peach, Red, Khaki
BACKLESS HOODED CULOTTE JUMPSUIT
•
Hooded zip-down culotte jumpsuit
•
Open shin split hem
• •
Open back detail
Recycled polyester cross back detail
Composition: Tencel Blend - 49% Organic Cotton, 46% Tencel, 5% Wool Colour: Electric Blue, Mustard Yellow, Orange, Red, Beige Fabric care: Machine wash 30°C gentle wash Selling price: £69
1
BALANCE 49
ASYMMETRIC TENT WRAP MAXI DRESS
•
Asymmetric Halterneck flowy midi dress
•
Hemp Silk belt in contrasting colour
• • •
Low back
Silver hardware belt Contrast stitching
Composition: Hemp Silk - 70% Hemp, 30% Silk
Colour: Red, Fuschia, Electric Blue, Light Blue, Beige, Khaki Fabric care: Machine wash 30°C gentle wash Selling price: £89
1
BALANCE 50
LONG SLEEVE EXTREME CROP
•
Soft, thick material
•
Extreme crop
• •
Open back detail
Can be worn as an oversized jumper or a fitted top
Composition: Tencel Blend - 49% Organic Cotton, 46% Tencel, 5% Wool
Colour: Orange, Mustard Yellow, Electric Blue, Fuschia, Forest Green, Khaki, Brown
Fabric care: Machine wash 30°C gentle wash Selling price: £69
1
BALANCE 51
1
BALANCE 52
& OTHER STORIES VISUAL MERCHANDISING & MARKET The
BALANCE
situated
by
collection the
front
will
be
doors
of
the shop, so as to catch the eyes and
attention
straight
away.
collection with
of
will
even
more
the
consumer
Furthermore, be
the
surrounded
plants
than
the
store already uses in their visual merchandising, this shows the link between
the
products
and
their
sustainable make-up. On the wall behind the products there will be polaroids of the products being produced and the materials being grown. Next to the polaroids will be a timeline of the products lifecycle thus far, showing how this collection embraces ‘slow fashion’ rather than ‘fast fashion’. Lastly,
there
will
be
an
interactive virtual reality screen and headphones that the consumer can put on and watch mini films of the materials being produced in
their
respectable
countries.
This creates a strong bond with the target consumer as it helps them
to
holds
realise
the
same
that
the
ethical
brand values
as they do. As the target consumers
are
millennials
who
are
technology-driven, virtual reality is a great experiential marketing tool that catches their attention.
1
BALANCE 57
TING
1
BALANCE 58
REFERENCE LIST Claudio, L. 2007. Waste Couture: Environmental Impact of the Clothing Industry. Environmental Health Perspectives. 115(9), A449-A454.
Fumo, N. 2014. Six Crucial Things to Know About & Other Stories. RACKED. [Online]. [Accessed 10th February 2018]. Available from: https://www.racked.com/2014/10/15/7573427/ other-stories
H&M. 2018. Sustainable Fashion. [Online]. [Accessed 12th February 2018]. Available from: http://about.hm.com/en/sustainability/sustainable-fashion.html
Offset Warehouse. 2018a. Champagne Hemp Silk Charmeuse. [Online]. [Accessed 30th
March 2018]. Available from: https://www.offsetwarehouse.com/products/nude-hemp-silkcharmeuse-1
Offset Warehouse. 2018b. White Wool and Tencel Blend. [Online]. [Accessed 30th March
2018]. Available from: https://www.offsetwarehouse.com/products/white-wool-tencel-blend Offset Warehouse. 2018c. Recycled Polyester Satin. [Online]. [Accessed 30th March
2018]. Available from: https://www.offsetwarehouse.com/products/recycled-polyester-satin
Thought Clothing. 2018. Our Natural Sustainable Fabrics. [Online]. [Accessed 30th March 2018]. Available from: https://www.wearethought.com/sustainable-fabrics/
Vivify Textiles. 2018a. Organic Linen Plain. [Online]. [Accessed 30th March 2018].
Available from: https://www.vivifytextiles.com/collections/organic/products/organic-linen-plain
Vivify Textiles. 2018b. Bamboo Twill Green.
[Online]. [Accessed 30th March 2018].
Available from: https://www.vivifytextiles.com/collections/bamboo/products/bambootwill-green
Walker, H. 2013. H&M & Other Stories: A new chapter for the British high street. The
Independent. [Online]. [Accessed 12th February 2018]. Available from: http://www.independent.co.uk/arts-entertainment/art/features/hm-other-stories-a-new-chapter-for-thebritish-high-street-8529924.html
1
BALANCE 59
WGSN. 2015. The Vision A/W 17/18: Earthed. [Online]. [Accessed 14th February 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/62979/page/2
& Other Stories. 2018. About. [Online]. [Accessed 15th February 2018]. Available from: https://www.stories.com/gb/About
1
BALANCE 60
IMAGE REFERENCE LIST
In order of appearance: Dawnson-Hoff, V. 2015. & Other Stories’ Newest Campaign Features Transgender Models. Elle. [Online]. [Accessed 12th February 2018]. Available from: https://www.elle.com/ fashion/news/a29864/other-stories-launches-transgender-campaign/
H&M. 2018. & Other Stories. [Online]. [Accessed 12th February 2018]. Available from: https://about.hm.com/en/brands/stories.html
Fashion Gone Rogue. 2018. Everyday Heroes: New season essentials from & Other Stories. [Online]. [Accessed 13th February 2018]. Available from: https://www.fashiongonerogue. com/other-stories-spring-2018-essentials-shop/
& Other Stories. 2018a. Home. [Online]. [Accessed 13th February 2018]. Available from: https://www.stories.com/en_gbp/index.html
Hege In France. 2018a. 5 Favourite outfits from & Other Stories. [Online]. [Accessed
13th February 2018]. Available from: http://www.hegeinfrance.com/5-favourite-outfitsfrom-and-other-stories/
Hege In France. 2018b. 5 Favourite outfits from & Other Stories. [Online]. [Accessed
13th February 2018]. Available from: http://www.hegeinfrance.com/5-favourite-outfitsfrom-and-other-stories/
WGSN. 2017a. The Message 2019: Part 1 - Action/Reaction. [Online]. Accessed 14th February 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/72017/page/6
WGSN. 2017. The Vision 2019: Part 1 – In Touch. [Online]. Accessed 14th February 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/72205/page/1
TEETH. 2017. A strange way of breathing. [Online]. [Accessed 17th February 2018].
Available from: http://www.teethmag.net/maddalena-arcelloni-strange-way-breathing/ WGSN. 2017. Women’s forecast S/S 19: In touch. [Online]. [Accessed 2nd March 2018]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/content/reports/#/Future+Trends/w/Forecast/26709
1
BALANCE 61
Stedman, A. 2018a. The Frugality. [Online]. [Accessed 3rd March 2018]. Available from: http://www.the-frugality.com
Stedman, A. 2018b. The Frugality. [Online]. [Accessed 3rd March 2018]. Available from: http://www.the-frugality.com
Stedman, A. 2018c. The Frugality. [Online]. [Accessed 3rd March 2018]. Available from: http://www.the-frugality.com
Stedman, A. 2018d. The Frugality. [Online]. [Accessed 3rd March 2018]. Available from: http://www.the-frugality.com
Stedman, A. 2018e. The Frugality. [Online]. [Accessed 3rd March 2018]. Available from: http://www.the-frugality.com
Ashtaryeh, S. 2015. Vans and & Other Stories Team Up for a Killer Collab. Elle. [Online]. [Accessed 3rd March 2018]. Available from: https://www.elle.com/fashion/news/ a27846/vans-other-stories-collaboration/
WGSN. 2017b. The Message 2019: Part 1 - Action/Reaction. [Online]. Accessed 3rd March 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/72017/page/6
Pinterest. 2018a. Recycling & Other Stories. [Online]. [Accessed 4th March 2018]. Available from: https://www.pinterest.co.uk/pin/529173024948815588/
Baldi, E. 2016. Blue is in fashion this year. [Online]. [Accessed 5th March 2018]. Available from: http://blueisinfashionthisyear.com/2016/05/16/blueweekly-18-19/
The Street Pie. 2016. & Other Stories recycling program. [Online]. [Accessed 5th March 2018]. Available from: http://thestreetpie.com/en/2016/07/11/other-stories-recycling-program/
Pinterest. 2018b. Recycling & Other Stories. [Online]. [Accessed 5th March 2018]. Available from: https://www.pinterest.co.uk/pin/529173024948026495/
1
BALANCE 62
IMAGE REFERENCE LIST
Ethical Gear. 2017. Beaumont Organic – an ethical source of quality fashion. [Online]. [Accessed 20th March 2018]. Available from: https://ethicalgear.com/sources/beaumont-organic-an-ethical-source-of-quality-fashion All Pantone Shades: WGSN. 2017a. Woman’s Colour S/S19: In Touch. [Online]. [Accessed 30th March 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/73434/page/9 Pictures 1, 2, 3, 4 ,10 and 12: Craggs, H. 2017. Europe Colour S/S19: In Touch. WGSN. [Online]. [Accessed 2nd April 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/73153/page/7 Pictures 8 and 11: Varga, C., and Kostiak, Y. 2017. Active Colour S/S19: Common Ground. WGSN. [Online]. [Accessed 2nd April 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/72679/page/9
Pictures 5, 6, 7 and 9: WGSN. 2015a. The Vision A/W17/18: Earthed. [Online]. [Accessed 3rd April 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/62979/page/17
WGSN. 2017b. Woman’s Colour S/S19: In Touch. [Online]. [Accessed 3rd April 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/73434/page/9
Pinterest. 2018. Zaha hadid completes messner mountain museum. [Online]. [Accessed 10th April 2018]. Available from: https://www.pinterest.co.uk/pin/460704236859517590/
WGSN. 2015b. The Vision A/W17/18: Earthed. [Online]. [Accessed 10th April 2018]. Available from: https://www.wgsn.com/content/board_viewer/#/62979/page/17
Offset Warehouse. 2018. Champagne Hemp Silk Charmeuse. [Online]. [Accessed 10th
April 2018]. Available from: https://www.offsetwarehouse.com/products/nude-hemp-silkcharmeuse-1
1
BALANCE 63
Vivify Textiles. 2018. Bamboo Twill Green. [Online]. [Accessed 10th April 2018]. Available from: https://www.vivifytextiles.com/products/bamboo-twill-green
Vivify Textiles. 2018. Organic Linen Plain. [Online]. [Accessed 10th April 2018].
Available from: https://www.vivifytextiles.com/collections/organic/products/organic-linen-plain
Vivify Textiles. 2018. Organic Cotton Twill Beige 230gsm. [Online]. [Accessed 10th April 2018]. Available from: https://www.vivifytextiles.com/products/organic-cotton-twill-beige-230
Offset Warehouse. 2018. Recycled Polyester Satin. [Online]. [Accessed 10th April 2018]. Available from: https://www.offsetwarehouse.com/products/recycled-polyester-satin Offset Warehouse. 2018. White Wool & Tencel Blend. [Online]. [Accessed 10th April
2018]. Available from: https://www.offsetwarehouse.com/products/white-wool-tencel-blend Vivify Textiles. 2018. Bamboo. [Online]. [Accessed 10th April 2018]. Available from: https://www.vivifytextiles.com/collections/bamboo All Sillhouettes: WGSN. 2018. Image & Design Library. [Online]. [Accessed 18th April 2018]. Available from: https://www.wgsn.com/library/results/a63dc2f4021d0701a53767bd81d8a341
& Other Stories. 2018b. Home. [Online]. [Accessed 19th April 2018]. Available from: https://www.stories.com/en_gbp/index.html
& Other Stories. 2018c. Home. [Online]. [Accessed 19th April 2018]. Available from: https://www.stories.com/en_gbp/index.html
& Other Stories. 2018d. Home. [Online]. [Accessed 19th April 2018]. Available from: https://www.stories.com/en_gbp/index.html
1
BALANCE 64
BALANCE S/S19