Fashion . Lifestyle . Luxury
ĂŠternel
Jan 2012
Fashion . Lifestyle . Luxury
Image curtosy of fashionista blog
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ĂŠternel Editor Louise Domaille Contributors Amy Rennison, Lucy Glover, Jennifer Levenston, Oliver John North, Jessica Stephens, Charlotte Wilson and Camilla Mathhews www.eternelmagazine.co.uk eternel@info.magazine.co.uk Published January 2012
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Editors letter Fashion . Lifestyle . Luxury
Photography courtesy of Simon Jackson
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éternel
éternel Dear Éternel readers, We want to celebrate women with inspirational style this month, from vintage inspired lingerie to out of the box bohemian chic fashion. Such as the Italian inspired fashion designer, Jennifer Levenston to the real women we believe, truly have iconic style. We are going to look into the topic of recycling fur and the ethical issues around that as well as featuring the only fur recycling company in the world. We will let you into a whirl wind of regeneration knowing the ins and outs of how this company is saving thousands of animals worldwide. The issue also features the remarkable RE store from Corbridge Newcastle who have recently been awarded the home and garden retailer of the year. They talk to éternel's very own editor Louise Domaille about the build up of their business and how they have established themselves throughout the years. Éternel also lets you in on this season's most coveted makeup looks. Seeing some extraordinary experimental designs come to life. I'm confident this issue will offer inspiration to everybody........enjoy! Louise Domaille
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Fashion . Lifestyle . Luxury
ĂŠternel Contents 1 Editors page
7 The era of eco luxe. The story behind
the making of Harricana, the worlds only fur recycling company.
13 A brief Encounter. A photo shoot of
the newest vintage underwear collection by designer Charlotte Wilson.
23 Bohemian Soul. A photo shoot on this season’s hot new bohemian chic look.
35 The new girl in town. The rise of Leeds newest fashion designer Jennifer Levenston looking at her most recent collection.
45 Re. An article on the trendiest home accessory store in the northeast right now.
49 Stay Beautiful. A photo shoot on the experiential ways for make up this year.
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Image courtesy of Prodiga by Jennifer Levenston
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PRODIGA By Jennifer Levenston
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Image courtesy of Prodiga by Jennifer Levenston
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Images Courtesy of Harricana
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The
Era
of
Eco-Luxe
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The story behind the making of Harricana. The worlds only fur recycling company. By Louise Domaille
n a mission to prove that fashion can be truly sustainable, designer Mariouche Gagné came up with the concept of turning fine materials into the finest fashion. This thought turned into the empire that it is today Harricana, a high quality fashion house of recycled furs, giving gorgeous materials a second life and transforming them into unique pieces. The theory behind the big idea is that creating these beautiful new garments causes no additional cruelty to the planet and to reuse and recycle the fur can be seen as environmentally sound. The collection caters for all shapes and sizes, male or female, adult or child. The style is edgy, ethical, and extraordinary. Designs sporting the Harricana par Mariouche brand are created with beauty and excellence at the core. From revitalized coats to aviator hats to handbags to skirts and dresses, all creations stem from carefully-chosen fur fabrics to ensure softness, comfort, well-being and chic to every customer who buys from them. Since conserving the environment is top priority, Harricana commissions its manufacturers to produce all their exclusive pieces in Canada under fully ethical conditions. There is no other company like this in Europe. Harricana has created its own very special niche market, putting them in a league of their own. By recycling vintage fur coats Harricana has saved the lives of more than 600,000 animals over the last 15 years. They have also extended the life of more than 60,000 coats. These are items that would never have been worn if they hadn’t been transformed, via Harricana, back to good use. As Mariouche Gagne explains, “I think that everything that is going to be thrown away should be reused even if you don’t believe in the original product” The fur that Harricana uses comes mainly from Quebec. Fittingly, the name of the company originates back to the Harricana River that is also located there. It is over 500 km long, and is the location where
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Fashion . Lifestyle . Luxury the first fur exchange ever took place. It’s said that Racoon, Otter and Beaver are the best quality furs to use when creating a garment as the fur can, under the right conditions, last up to 100 years. When it comes to Harricana fur trading they accept Coyote, Fox, Mink and Musquash as well. A price per square foot of fur is given, from 4 to 22 dollars per square foot, depending on the type of fur. However Harricana offers However as Harricana’s brand is individual, unique and client’s special orders for unique pieces - in other words they can create accessory pieces or ready to wear garments to the clients specification with their existing fur coat. The whole process from receiving the fur coat to the finished product can take up to 10 weeks depending on the demand from the client. Harricana offers a collection of over 100 garment patterns that the client can choose from to create the coat of their choice. The most valuable, and original, element is that you are a part of the process of redesigning a memory-filled heirloom. As Harricana has been recycling furs for 15 years they have become specialists in knowing the preservation and maintenance needed to keep these garments in their finest condition. A fur coat that is well kept can last up to 4 generations depending on the air quality, temperature and humidity. As these factors are hard to control Harricana offers to put your fur coat into storage meaning that 24 hours a day they have full control over the quality of the surroundings. This is a very popular service, particularly over the spring and summer period. The cleaning process of a fur coat can do wonders as it can fully restore a coat to its original beauty. A cleaning service done by Harricana can remove the impurities, odours, and will give your coat back the lustre and softness it originally had. It’s advised to get your fur coat checked out every 5 years to make sure it’s at its highest possible quality as a problem, untreated, can keep progressing. The sheer volume of fur coats that remain unworn and locked away in peoples wardrobes must be huge. Fur is not just a fabric. It’s something far more precious and that is why people do not throw it away. There are always different opinions when it comes to fur - even recycled fur. I managed to get in contact with the founder of Mission Savy Jennifer Miller an eco-boutique that pairs eco fashion with pressing issues in animal welfare. Her opinion is clear, questioning why we even need to wear fur in the first place. “If you live in a heated house, have the privilege of being able to cook yourself a warm meal and snuggle up in a warm bed at night, there’s no real survival purpose to owning a fur coat.” Observes Miller. “Communities outside of true indigenous lifestyles really have no purpose wearing fur. And therefore if you are inclined to wear it, choose your Nordic destination, endure a season of coastal fishing, sheep herding, knitting, hunting and territorial defence and really immerse yourself in the culture of having no choice but to wear fur.” But from a fashion perspective Miller did say to me that she wasn’t naive in knowing that there is a huge fur market and always will be. She agrees that if there must be a fur industry it should most certainly revolve around recycled fur with not a single animal being skinned alive again.
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Mariouche Gagné is all about recycling she has her own feelings about wearing fur. She likes to think further than just the poor animal being killed 100’s of years ago - she thinks of the animals that she is now saving by offering customers the demand of fur coats with recycled fur. Harricana is offering an alternative to going to Harrods, or a Luxury fur boutique to buy a brand new fur coat where animals would have been killed specifically to make it. It’s the message that Harricana gives out that creates the strong eco friendly brand. Harricana’s garments are not sold in the US as they seem to have a different mentality of the whole concept of wearing fur; opinions are taken a lot more seriously. There seems to be a stronger message in the American society that wearing fur any fur recycled or newly bought is simply not acceptable. However as Harricana’s brand is individual, unique and has ethical representation it has gained international presence. Since the inception of Harricana Mariouche Gagné in 1994 the company is thriving and now has two stores in Quebec and Montreal and the products are sold in 15 countries through 200 sales outlets in Asia, United Kingdom and mainly through Europe. “I am not for making with new,” insists Gagne “I recycle thousands of coats, silk scarves and army jackets every year into pieces that will last for another 100 years. I don’t design just for a passing trend.” Harricana also holds a workshop boutique in Montreal and Quebec where they are willing to encourage designers, fashionista’s, fur fanatics or environmentalists to come and have a look at the refurbishment process. This is not only to prove they do exactly what they say they do but because they want to spread the word of replenishing, recycling and refurbishing of fur. The workshop also offers a first-hand glimpse into the world of Harricana: The viewer is able to see the great amount of work and attention to minute detail required for each creation, in addition to the importance of ecological and local consumption. In my eyes Harricana stands for everything Ecologist Jennifer Miller said. Whatever the personal opinion is, there will always be demand for fur. With this in mind, if Harricana are offering people a more ethical choice resulting in animals being saved and coats being reused then I say embrace this approach. Keep heirlooms fresh and relevant. Its green, thoughtful and thrifty. Whether we like it or not, there is – and probably always will be - a demand for fur. This demand has to be filled and I would rather see it filled by an ethical company like Harricana who truly cares about ecology. The Harricana concept is quite simple it’s Eco-Luxe it’s ecological and luxurious.
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Luxury . Lifestyle . Love
Prodiga
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ABrief Fashion . Lifestyle . Luxury
Encounter A new collection of brilliant classics comes together in this love story inspired lingerie shoot of the classic film A Brief Encounter. A film of two loved ones that experience difficulties of being together. The shoot displays this season's most coveted textures of lace, fur, silk and satin bringing couture underwear to the forefront. Each garment made from the most sumptuous fabrics and accessorised with luxury detailing offering you the new forever pieces.
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Desire
“Huge cloudy symbols of a high romance.” Laura Jesson A brief Encounter Underwear set by Charlotte Wilson. Embellished shoes, Zara, £49.99 Snake pendant necklace, Stella & Dot, £65.00. Briefcase, vintage shopp. Fur stole, Zara, £39.99.
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“Romance, I think i’m almost sure it is.” Laura Jesson A Brief Encounter Underwear set by Charlotte Wilson. Fur stole, Zara, £39.99. Chain necklace, Stella & Dot, £45.00. Fur coat, Vintage shop.
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Passion
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Romance
“Thank you for coming back to me.” Laura Jesson A Brief Encounter Underwear set by Charlotte Wilson. Photgraphy by Louise Domaille
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Bohemian Soul Photography by Louise Domaille
Layer fur, feathers and silk this season. The boho vintage looks get an update with bright colours, shorter hemlines and fabfulous footwear. Decorate your eccentric look with layered jewellery, and feathered hair pieces. The prints will speak for themselves!
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éternel Pink buttoned shirt, beyond retro, £25.99. Feather hair piece, Topshop, £8.99. Feather necklace, Topshop, £12.99. Fur stole, Zara, £39.99. Patterned shorts, Blue Rinse, £15.90.
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Fashion . Lifestyle . Luxury Leopard print poncho, Urban Outfitters, £30.00. Black Shoe boots, Urban Outfitters £89.99. Patterned shorts, Blue Rinse, £15.90. Feathered hair piece, Topshop, £8.99.
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éternel White shirt, Topshop, £32.99. Black and gold belt, models own. Camel hat, H&M, £26.99. Burnt orange skirt, Miss Selfridge, £32.99.
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Fashion . Lifestyle . Luxury White shirt, Topshop, £32.99. Camel hat, H&M, £26.99. Feathered hair pieces, Topshop, £8.99.
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Fashion . Lifestyle . Luxury Green and white strip blouse, Topshop, £22.00. Feathered hair pieces, Topshop, £8.99. Black midi-skirt, yayer. com, £25.99. Black shoe boots, Urban Outfitters, £89.99.
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éternel Green and white strip blouse, Topshop, £22.00. Feathered hair pieces, Topshop, £8.99. Black midi-skirt, yayer. com, £25.99. Black shoe boots, Urban Outfitters, £89.99.
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Fashion . Lifestyle . Luxury Pink buttoned shirt, beyond retro, £25.99. Feather hair piece, Topshop, £8.99. Feather necklace, Topshop, £12.99. Fur stole, Zara, £39.99. Patterned shorts, Blue Rinse, £15.90. Jewellery, models own. Black shoe boots , Urban Outfitters, £89.99.
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éternel Black tuxedo jacket, models own. White shirt, Topshop, £32.99. Silk scarf, Accessorize, £12.99. Feathered hair pieces, Topshop, £8.99. Red belt, vintage shop. Orange shorts, Beyond Retro, £32.99. Jewellery, models own.
Photography by Louise Domaille
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Black beaded detailed midi dress, Prodiga, £395.00. Christian Louboutin Daffodile Shoes in black £495.00
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The
new girl in town... Fresh new luxury designer Jennifer Levenston paints the town black and white with her amazing new collection .
Y
Photography by Adam Barouhk
oung entrepreneur and fashion designer Jennifer Levenston left Leeds College of Art at the age of 19 and went straight into setting up her own brand Prodiga. Prodiga designs aim to allow women to embrace their fashion conscious image, whilst retaining ‘the look’ within the workplace. The clothing range uses a mix of fabrics such as laces, alongside ruffled and structural elements. The first collection is made of beautiful fabrics to generate a stunning garment, and practically usable - an everyday garment. “Breaking into the market is a huge challenge, especially in today’s current climate. Much to my surprise, Mintel has reported a rise in high-end designer clothing over the past year.” This new collection can be described as a classic style of blacks and creams with a glamorous essence. The transisition from work wear to evening wear can be seen so easy for those whose work schedule does not allow the time to get changed. Jennifer says she has the enthusiasm and energy to turn Prodiga into a worldwide brand.
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Fashion . Lifestyle . Luxury
“The Italian word for ‘lavish line to reflect, but with a diff to be worn in everyday life. - Jennifer Levenston
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h’ is exactly what I wanted my clothing fference. It needed to have the ability
White shoulder sequinned dress with waist lapelle, Prodiga, £430.00. Christian Louboutin Daffodile Shoes in cream £495.00
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Fashion . Lifestyle . Luxury
Black shoulder sequinned dress with waist lapelle, Prodiga, £430.00. Christian Louboutin Daffodile Shoes in black £495.00
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Flower beaded feather skirt dress, Prodiga, £395.00. Christian Louboutin Daffodile Shoes in black £495.00
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Fashion . Lifestyle . Luxury
Black Fur Embellished Military Jacket, Prodiga, £465.00. Crystal Embellished Leggings, Prodiga, £355.00, Charlotte Olympia Martha sling backs, £565.00
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White Fur Embellished Military Jacket, Prodiga, £465.00. Crystal Embellished Leggings, Prodiga, £355.00, Charlotte Olympia Martha sling backs, £565.00
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e R e R 47
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J
enny Vaughan and Simon Young are the proud owners of RE a small converted workshop gone large that sells innovative and creative recycled, and regenerated home ware products. Recently RE got given the award for home and garden retailer of the year I could soon see why after visiting there ever so cute store in Corbridge. They have been given the opportunity to open a pop up shop in Liberty of London for a couple of months. They sell everything from vintage dominoes to hand knitted tea cosies. They have built up a loyal customer base that repeatedly come buy from them and have started bring customers from further south of the country. As they plan to bring their Aladdin’s cave of home ware treasures to the historic Liberty store in Regent street, London, they are going to have to pick carefully from there cave full of goodies as I’m sure so many things would be big sellers. They are currently designing a mock up of what the shop will look likethey are due to move into a space at the store in April where they will sell their delightful products until August.
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With Liberty hosting the store over the spring and summer months, the pair will be focusing on outdoor products including vintage garden tools, plant pots and watering cans. There will be a number of second hand pieces of furniture and summer dining pieces as well as textiles by way of French stripe cotton fabrics and cushions. Although the shop’s presence at the liberty store won’t create any jobs it is hoped that is will create huge interest in the brand.
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Jenny and Simon hope that a successful display at Liberty will result in them being asked back to the department store next year. Michelle Jones home buyer at Liberty said “I love the way that RE pull together such a variety of products and styles so clever how they all sit so well together.” Louise Domaille
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Photography by Emilie Fife 51
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Stay Beautiful
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Images courtesy of Emilie Fife creative director at fashion soc mag NYC
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ĂŠternel By Louise Domaille
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