RAW: Re-embrace the Beauty of Letterpress Printing
Brief Produce a piece of communication that explores and celebrates the essence of analogue technology in a digital environment. Consider the limitation of analogue media along side it’s charms, how can the sounds, smell, texture, colour even taste be brought through to digital. You may produce a piece of print, moving image or interactive design, but whatever you create, it needs to convey the love of analogue technology. Letterpress printing and Digital laser printing The main highlight of the letterpress printing is the pressure that applied on the paper that able to create a indentation into the paper. Other than that, colour usage in letterpress printing is limited as it requires to print colour with seperated layer. Compared to the digital printing, colours can easily be printed at split second. RAW: Re-embrace the Beauty of Letterpress Printing RAW is a book that showcase the rawness of letterpress printing and the idea of using raw food replaced paper as the medium to applied force to. This book contents different type of classifications, along with a poem by Edwin W. Shaar that explains different types with different personalities.
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RAW: Re-embrace the Beauty of Letterpress Printing
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RAW: Re-embrace the Beauty of Letterpress Printing
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Type and Signage Design Thean Hou Temple
Brief Design a bespoke typeface for use on the nameplate and signage of an Iconic piece of architecture. The font should be directly linked to the building itself, using details of the shapes, composition, formation or atmosphere as inspiration. THEAN HOU TEMPLE Thean Hou Temple is a building with the richest features of Chinese Architectural beauty in Malaysia. The attractions of the building include balustrades, domed ceiling, decorative beams, column beam angle, murals and calligraphic couplets. Throughout the research and studies of the features and elements of the Thean Hou Temple, such as, the fluorished roof, column and beam are the highlights of the architectural design to construct the THT typeface. The proportions of the temple’s ceiling and beam is higher compared to the normal building are the inspiration to create the font with higher x-height. The interior of the temple and mural art found on the walls are fluorished with strong outline and pattern of the cloud symblises heaven and luck are applied to the typeface design to create a set of decorative typeface design.
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Type and Signage Design Thean Hou Temple
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Type and Signage Design Thean Hou Temple
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Challenges in creating a series of Nameplate and signage design: Preserving Herritage Use of two languages - Chinese & English By creating and redesigning the nameplates and signage of the Thean Hou Temple, the usage of material is important to make the signage more attractive, however, at the same time, it is important to preserve the herritage and the beauty of the temple. Therefore, the use of wood element, isused for the signage and nameplate design, together with two different wood tone, to create the depth for the details to stand out from the background.
Type and Signage Design Thean Hou Temple
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Emerging Asian Identities : Design Conference
Brief A promotional campaign for a design conference held by KBU International College, Malaysia and The Central Academy of Fine Arts (CAFA), Beijing.
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D&AD : MAKE YOUR MARK
My journey in Graphic Design Throughout the years in Graphic Design studies, I’ve been constantly Exploring, Experimenting and Experience different possibilities. My design style changes from time to time, from art and craft to digital illustrations to video productions. I’ve develop my interest in lots of areas and found another interesting area that I could explore, typography. By using fonts as graphics, and study the attitude of each different font to create typography design that speaks more than just words.
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PRINT ISN’T DEAD : THE LORAX by Dr. Seuss
Brief A editorial design that explore the potential for print design and experiment with how it can be used effectively to push the boundaries of the medium. Immerse the user in the format of the book and make it more engaging, going beyond the obvious interpretations and discover how printed techniques can add something new to the experience of reading.
About This project is an early stage of experimenting typography and editorial design, the aim of the project is to break the boundaries of print design. The original copy of The Lorax by Dr. Seuss contains beautifully illustrated and coloured visuals, and it has a strong message about environmentalism and anti-consumerism, which inspired me to recreate this book with just plain types, two shades and printed on recycled paper. The storybook is finished with a twist of style, instead of colourful and illustrative, it is minimal typographic book.
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