PROJ ECTS FISHAUF DESIGN
P O R T F O L I O
Reactor Art+Design P R O J E C T : Branding CLIENT:
RA+D POSTER, CARL DAIR EVENT
AIGA INSPIRIT 90 CONFERENCE POSTER, BIRMINGHAM ALABAMA
Reactor Art+Design P R O J E C T : Reactor Artwear
CATALOGUE COVER
CLIENT:
APPAREL GRAPHICS
Roots Canada P R O J E C T : Apparel graphics & private label branding CLIENT:
Established in 1973 as a natural footwear company, today Roots is Canada’s leading lifestyle brand. For four formative years, Louis Fishauf directed all of Roots’ visual branding, including advertising, in-store signage, packaging and the creation of several private-label brands. His graphic vision was instrumental in the launch of the Roots Athletics apparel line of printed tees and sweats. The phenomenal success of Roots Athletics propelled Roots out of its footwear niche and set the stage for success in the larger apparel market.
Club Monaco P R O J E C T : Retail branding CLIENT:
SIGNATURE IMAGE For the 1985 launch of the clothing retailer, Louis developed the chain’s signature image, which was based on the Casino in Monte Carlo. The casino became a brand icon, and was reinterpreted in the decor and facades of the retail outlets. Louis also designed hangtags, posters, signage and other miscellaneous items that helped define the retail chain’s graphic style.
S TAG T E CK
JEANS POCKET TAGS
CAFE SIGNAGE
PO
Bata Retail P R O J E C T : In-store graphics CLIENT:
To enliven the retail environment, a fresh graphic theme was created for all Canadian Bata stores every six to eight weeks. The themes were generally seasonal, or tied to a special promotion, and the retail decor consisted of coordinated window signs, wall posters, shelf danglers, cardboard standups and other in-store display items. The award-winning campaign, which lasted for over four years, utilized the talents of many Reactor illustrators working under Louis Fishauf’ direction.
Spring Promotion
POSTER & STANDUP DISPLAY
Bata Retail P R O J E C T : Summer Sale CLIENT:
Summer Promotion
POSTER & STANDUP DISPLAY
Bata in-store promos
CHRISTMAS BOXING DAY
WINTER SUMMER
Seasonal Promotions
Molson Breweries P R O J E C T : Molson Canadian branding CLIENT:
PACKAGING
Molson Canadian is one of Canada’s most popular beer brands. In 1995 Louis Fishauf was hired by MacLaren Advertising to freshen the brand’s visual identity and packaging. He developed the iconic red maple leaf branding that is still in use (in a slightly updated form) more than twenty years later. The new graphic look was applied to all aspects of the brand’s promotion, including ads, signage and delivery trucks. Louis also created graphics for the initial launch of Molson Canadian’s “I Am Online” website.
WEBSITE
FLEET GRAPHICS
Cameron’s Brewing Company P R O J E C T : Branding & packaging CLIENT:
BEER LABELS
FLEET GRAPHICS
WEBSITE
Niagara Vintners P R O J E C T : 20 Bees CLIENT:
BRAND IDENTITY, LABELS, BOTTLE, CARTON
TBWA Chiat Day PROJECT: Window murals CLIENT:
When the Toronto branch of multinational advertising agency TBWA/Chiat Day took over the ground floor space in their building at the foot of Lower Spadina Avenue, they commissioned Louis Fishauf to create a billboard-scale graphic mural to wrap around the exterior. The mural’s imagery playfully combined references
FRONT ELEVATION
to the advertising business, the geographic location of the building and the Frank Gehry-designed office interior. Peekaboo cutouts and varying levels of opacity allowed passers-by to glimpse into the interior, while still providing privacy for agency staff and clients. The graphic panels were digitally output and applied to the street-level plate glass windows.
SIDE ELEVATION
National Business Archives of Canada CLIENT:
Hall of Fame mural PROJECT:
ART INSTALLATION COMMEMORATING MAJOR FIGURES AND KEY EVENTS IN CANADIAN BUSINESS HISTORY BROOKFIELD PLACE TORONTO
Woodbridge Corporation P R O J E C T : Forward > 2001 CLIENT:
WOODBRIDGE CORPORATION ( THE THOMSON FAMILY HOLDING COMPANY ) ANNUAL REVIEW
CLIENT:
Canada Post PROJECT:
Year of the Monkey
STAMPS SOUVENIR SHEET FIRST DAY COVERS STAMP PANE
CLIENT:
Canada Post PROJECT:
Year of the Dragon
STAMPS SOUVENIR SHEET FIRST DAY COVERS STAMP PANE POSTCARDS
Canada Post P R O J E C T : Superheroes CLIENT:
STAMP SERIES & BOOKLET COVER
PROJECT
Supernatural Creatures
STAMP SERIES & FIRST DAY COVER
Alias Systems P R O J E C T : StudioTools CLIENT:
As Alias System’s consulting Creative Director, Fishauf was responsible for the branding, packaging and advertising for all of the Alias software products including the Alias|StudioTools product line, used by automotive and industrial designers.
AD CAMPAIGN
PACKAGING
Alias Systems PROJECT: Product branding & packaging CLIENT:
CLIENT PROJECT:
Alias Maya
Maya is the industry standard software for the creation of 3D animation and special visual effects for film and videogames. It has been used extensively in such big-budget Hollywood productions as Spiderman, Star Wars and Lord of the Rings. As Alias’ Creative Director, Louis Fishauf was responsible for all aspects of the brand’s visual identity, from logo design to packaging and advertising. Working closely with Alias’ in-house design team, Louis guided Maya’s look and feel from its initial product launch in 1998 until the 2006 sale of Alias Systems to US software giant Autodesk.
CLIENT PROJECT:
Toronto Life Art direction
In 2007, Louis Fishauf was invited to become acting Art Director of Toronto Life, the popular city magazine. During his thirteen month tenure, Toronto Life won awards for Best Newsstand Cover and Best Newsstand Issue, and was named 2008 Magazine of the Year at the National Magazine Awards, the highest honour a magazine can achieve in Canadian publishing.
Toronto Life: editorial spreads
CLIENT
Global Brief PROJECT:
Design & Art direction
Launched in 2009, Global Brief is Canada’s answer to The Economist, Foreign Affairs, Le Monde Diplomatique, Foreign Policy, and other international affairs media platforms. Published quarterly by the Institute for 21st Century Questions, Global Brief targets a global readership with articles dealing with world affairs – politics, business, culture, movements and trends.
Global Brief: editorial spreads
Assorted corporate logos
B R A N D I N G E D I T O R I A L ADVERTISING PACKAGING MARKETING