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Key Things To Consider When Creating 1st Product/Service
key things to consider when creating your first product or service type
What type of product or service are you offering? For instance, if you are great at designing logos, websites, brochures and also love teaching, which route are you going to take? Will you market and sell your services on freelance sites or you are going to create an online course and sell it on Udemy? Choose what suits you best. The important thing is to pick the option that you are most comfortable with and one that will enable you to reach your audience faster.
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Product or service type. What type of product or service are you offering? For instance, if you are great at designing logos, websites, brochures and also love teaching, which route are you going to take? Will you market and sell your services on freelance sites or you are going to create an online course and sell it on Udemy? Choose what suits you best. The important thing is to pick the option that you are most comfortable with and one that will enable you to reach your audience faster.
Your audience. Next, find your prospective customers. Decide on your target market. Is it students, stay-at-home moms, SMEs, or freelancers? Do your research and find out what their pressing needs are. Offer them solutions that they aren ’t getting elsewhere or make inaccessible ones accessible. For example, if you are targeting stay-at-home moms and realize that they are having challenges carrying out household duties, maintaining their side hustle, and shopping for groceries, build your business around that. Create an app, advertise and sell it to 3 or so supermarkets and explain how it’ s going to benefit their business. Mention how it’ s going to enable them to do door-to-door deliveries, attract more customers, and grow sales. Focus on how the company and its customers are going to benefit from it.
Study Your Competition.
When you know your audience, study your competitors. Know who your competition is, identify their strong points, and learn from them. Similarly, find what they are not doing right and fill in the gap. This will give you a head start and help you to avoid making the common mistakes that most beginners make.
Design and layout.
Next, concentrate on your product or service design and layout. How do you want to present it to your potential customers? What channels are you going to use? You can create a page and promote it on social media platforms. It can be an earlier version of the final product. The goal is to get the word out there and find out how many people are willing to exchange money for that particular product. So, use WordPress or your preferred CMS and create your MVP or Minimum Viable Product. The trial version helps you to gain insight into what your users need. It will help you to make the necessary adjustments and ensure a successful product launch. Your MVP should include the most important features such as the brand name, logo, a detailed description of what your product solves, associated costs, as well as a mission statement (optional).
BUILD YOUR ONLINE REPUTATION
So, you ’ ve discovered your passion and have created the perfect product. The next thing is to create your online presence. The great way to do that is to build your reputation and brand. You want to be the go-to person for that particular product or service and build authority. That is how you are going to succeed!