6 key things to consider when creating your first product or service type What type of product or service are you offering? For instance, if you are great at designing logos, websites, brochures and also love teaching, which route are you going to take? Will you market and sell your services on freelance sites or you are going to create an online course and sell it on Udemy? Choose what suits you best. The important thing is to pick the option that you are most comfortable with and one that will enable you to reach your audience faster.
Product or service type. What type of product or service are you offering? For instance, if you are great at designing logos, websites, brochures and also love teaching, which route are you going to take? Will you market and sell your services on freelance sites or you are going to create an online course and sell it on Udemy? Choose what suits you best. The important thing is to pick the option that you are most comfortable with and one that will enable you to reach your audience faster.
Your audience. Next, find your prospective customers. Decide on your target market. Is it students, stay-at-home moms, SMEs, or freelancers? Do your research and find out what their pressing needs are. Offer them solutions that they aren’t getting elsewhere or make inaccessible ones accessible. For example, if you are targeting stay-at-home moms and realize that they are having challenges carrying out household duties, maintaining their side hustle, and shopping for groceries, build your business around that. Create an app, advertise and sell it to 3 or so supermarkets and explain how it’s going to benefit their business. Mention how it’s going to enable them to do door-to-door deliveries, attract more customers, and grow sales. Focus on how the company and its customers are going to benefit from it.
