Social Media For the Medical & Health Care Industry At A Medical Symposium
Louisa Chan www.SynergyMarketingPro.com
What You Will Get Today
How To Double Effectiveness of Your Online Presence How You Can Rank On Google Local How You Can Capture The 40% Clients Who Are Leaving Your Competitors Everyday
www.SynergyMarketingPro.com
2
What’s It Got To Do With You?
How Patients, Doctors And Medicals Centers Are Affected By Social Media Why It Is Important To Your Practice Critical Mistakes To Avoid
www.SynergyMarketingPro.com
3
Presentation Outline
www.SynergyMarketingPro.com
4
www.SynergyMarketingPro.com
5
No Information!
www.SynergyMarketingPro.com
6
www.SynergyMarketingPro.com
7
Not Linked To Website
www.SynergyMarketingPro.com 8
www.SynergyMarketingPro.com
9
Flash won’t play on my iPhone, iPad or iPod Touch
www.SynergyMarketingPro.com 10
www.SynergyMarketingPro.com 11
.mobi
www.SynergyMarketingPro.com 12
www.SynergyMarketingPro.com 13
7 Critical Mistakes To Avoid You Want Your Clinic To 1. Show Up On Google Local Search Page 1 2. Link to Website 3. Link to Website [Accurate/Updated] 4. Claim Your Google Place 5. Optimize Google Place 6. Website Be Mobile Friendly 7. Website Be Apple Friendly
www.SynergyMarketingPro.com 14
Fact: Local Searches On The Rise 91% of net users make use of search engines
>50% online purchases preceded by internet search 30% of searches include city, state or zip code [local searchers] Google is giving away 50 Million Free Local Business Page: SEO friendly and Mobile Ready
www.SynergyMarketingPro.com 15
Action: Get Business Listed  http://www.google.com/places/
www.SynergyMarketingPro.com 16
Fact: Mobile Overtake PC Users User of Mobile to surpass PC by 2015 30-40% of online visitors are on mobile 1/3 of these are on iPhone, iPads, iPod Touch Safari does not like Flash files!
www.SynergyMarketingPro.com 17
Action: Get Mobile Ready Google Local Listing Is Mobile Ready
Get A Mobile Site
www.SynergyMarketingPro.com 18
Summary What Was Most Beneficial To You?
Google Gives You An Online Listing? Need To Be Mobile Ready? Have Social Proof?
To Have 2x People Come To You Show Up Fast/Friendly On Searches Claim Google Local Listing Set Up Mobile Friendly Site www.SynergyMarketingPro.com 19
No Time? Too Troublesome? Done For You Services including
Set Up And Optimize Online Presence Rank On Google Local Listing Monthly Reputation Management
www.SynergyMarketingPro.com 20
Compared to Yellow Pages?
www.SynergyMarketingPro.com 21
Yellow Pages Name card size color display ad: 14K/yr on eYellow Pages A Fixed Featured Link Priority ad: 5K/yr. No image, 2 lines A silver button ad: 16K/yr. It’s an inch in size no hyper links
www.SynergyMarketingPro.com
GLL: 1 time set up. 1 page SEO & mobile ready image, video, map, social proof, coupons & you have control 22
Get Your Special Package Get In Touch Here
www.SynergyMarketingPro.com 23
Thank You www.SynergyMarketingPro.com
Complete Report at
www.SynergyMarketingPro.com/socialmedia-for-doctors Louisa Chan www.SynergyMarketingPro.com 24