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11/3/2016

Adult Fiction Cover Award

To Kill A Mockingbird by Harper Lee ‘Shoot all the bluejays you want, if you can hit ’em, but remember it’s a sin to kill a mockingbird.’

A lawyer’s advice to his children as he defends the real mockingbird of Harper Lee’s classic novel – a black man charged with the rape of a white girl. Through the young eyes of Scout and Jem Finch, Harper Lee explores with exuberant humour the irrationality of adult attitudes to race and class in the Deep South of the 1930s. The conscience of a town steeped in prejudice, violence and hypocrisy is pricked by the stamina of one man’s struggle for justice. But the weight of history will only tolerate so much.

‘Someone rare has written this very fine novel, a writer with the liveliest sense of life and the warmest, most authentic humour. A touching book; and so funny, so likeable.’ Truman Capote ‘No one ever forgets this book’ Independent The Brief The Prizes The Judges Classic Covers Previous Winners

‘Sitting alongside and being mentored by other talented designers was an invaluable experience, learning from them as well as having the chance to work on live briefs and contribute to the team . . . It's really exciting to see the book cover I designed during my work placement, in print and in bookshops!’ https://www.penguinrandomhouse.co.uk/about-us/design-award/adult-fiction-cover-award/

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Adult Fiction Cover Award

Ellen Rockell – winner of the Penguin Adult Cover Award 2014

The Brief To Kill A Mockingbird is a Pulitzer Prize­winning masterpiece of modern literature and was voted the most loved book of the last sixty years by The Times readers in October 2009. It has been translated into more than forty languages and has sold over thirty million copies worldwide. So no pressure.

We would like you to design a new and classic cover for this book. The trick here will be to come at it from a fresh perspective and to avoid repeating the obvious iconography from the many previous editions in print. If you can get your hands on a copy of the book in order to get a sense of the beautiful writing, this will only help to inspire your design. The cover should feel timeless and confident, and appeal to a whole new generation of readers.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template – B format, 198mm high x 129mm wide, spine width 20 mm, incorporating the ARROW branding and all additional elements such as the barcode.

What the judges are looking for We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye­catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.

The winning design will need to: have an imaginative concept and original interpretation of the brief be competently executed with strong use of typography appeal to a contemporary readership show a good understanding of the marketplace https://www.penguinrandomhouse.co.uk/about-us/design-award/adult-fiction-cover-award/

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Adult Fiction Cover Award

have a point of difference from the many other book covers it is competing against

Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any third party images used. For example: ‘Cover photograph by Joe Bloggs’.

https://www.penguinrandomhouse.co.uk/about-us/design-award/adult-fiction-cover-award/

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11/3/2016

Adult Non-Fiction Cover Award

The Brief We are looking for a cover design which breaks boundaries in the same way that the book did. It should be bold, maybe even shocking, yet remain true to the book, reflecting both its literary merit and its chilling content.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template – B format, 198mm high x 129mm wide, spine width 20mm, incorporating all the PENGUIN branding and all additional elements such as the bar code.

What the judges are looking for We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye­catching within a crowded bookshop setting. It also needs to be able to work onscreen for digital retailers such as Amazon.

The winning design will need to: have an imaginative concept and original interpretation of the brief be competently executed with strong use of typography appeal to a contemporary readership show a good understanding of the marketplace have a point of difference from the many other book covers it is competing against

Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any third party images used. For example: ‘Cover photograph by Joe Bloggs’.

https://www.penguinrandomhouse.co.uk/about-us/design-award/adult-non-fiction-cover-award/

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11/3/2016

Adult Non-Fiction Cover Award

The Judges Penguin Random House Judges

John Hamilton – Art Director, Penguin General John attended the Glasgow School of Art and Design and specialized in illustration. He then became a junior book designer, and has continued on this path ever since.

John came to Penguin in 1997 as Penguin Art Director and was the driving force behind dropping the orange spines from the majority of Penguin fiction. He was also responsible, along with Jim Stoddart, for Penguin’s Seventieth Birthday Campaign, inviting seventy designers, artists and illustrators to create one cover each, designed within seven days for a flat fee of £70.

John is responsible for art­directing Penguin’s hardback imprints, Viking, Hamish Hamilton, Michael Joseph, Fig Tree and Penguin Ireland.

Joanna Prior – Managing Director, Penguin General Books Joanna has had a guiding hand on Penguin’s design for many years.

In her role as Marketing and Publicity Director of Penguin UK (until https://www.penguinrandomhouse.co.uk/about-us/design-award/adult-non-fiction-cover-award/

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Adult Non-Fiction Cover Award

July 2009) she helped to position Penguin’s books for the marketplace through their cover design and through some innovative and award­winning marketing campaigns. For the past sixteen years she has also run Penguin’s art committee, which is responsible for the comprehensive collection of text­based art that adorns the meeting rooms and corridors of Penguin’s offices at 80 Strand. In her current role as Managing Director of Penguin General Books she is responsible for publishing the prize winners and bestsellers, including Nick Hornby, Zadie Smith, Antony Beevor, John le Carré and Colm Tóibín.

Jim Stoddart – Art Director, Penguin Press After graduating in Sheffield, Jim took a placement at Bill Smith Studio in London, which turned into a job designing record and CD covers for such labels as EMI, Virgin, BMG, Mute and Trojan Records. Five years later he joined Penguin, where he worked as a cover designer for eighteen months, and then he went to work with Chris Ashworth under Lewis Blackwell at Getty Images for twelve months. In 2001 he returned to Penguin as Art Director of Penguin Press, where he has overseen the redesign and rebranding of Penguin Classics, Penguin Modern Classics and Pelican Books, as well as designing and art­directing covers for Penguin’s Allen Lane hardback imprint, the Particular Books imprint and Penguin non­ fiction paperbacks.

https://www.penguinrandomhouse.co.uk/about-us/design-award/adult-non-fiction-cover-award/

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11/3/2016

Children's Cover Award

The Secret Diary of Adrian Mole Aged 13¾ by Sue Townsend 'Saturday January 25th 10 a.m. I am ill with all the worry, too weak to write much. Nobody has noticed I haven’t eaten any breakfast.

2 p.m. . . . Perhaps when I’m famous and my diary is discovered people will understand the torment of being a 13¾­year­old undiscovered intellectual.'

Adrian Mole’s painfully honest diary is a hilarious spots­and­all glimpse into the troubled life of a teenager. First published in 1982, it quickly became a best­seller and has since been adapted for radio, television and theatre.

The Brief The Prizes The Judges Classic Covers Previous Winners

‘Winning has led to a lot of people learning about my work. It’s a great thing to discuss with potential employers and gives instant credibility. To this day people contact me for freelance illustration based on my win’

https://www.penguinrandomhouse.co.uk/about-us/design-award/children-s-cover-award/

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11/3/2016

Children's Cover Award

Tim Parker – Winner of the Children’s Cover Award 2012

The Brief You are invited to design a cover look for The Secret Diary of Adrian Mole to bring this much­loved classic to a new generation of readers. The design should ensure that this original and hilariously funny book remains a must­read for every child.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 16.6mm), incorporating the PUFFIN branding and all additional elements such as the barcode.

What the judges are looking for: We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick up the book and buy it for themselves and should also engage adults to want to buy it for them.

While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye­catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

https://www.penguinrandomhouse.co.uk/about-us/design-award/children-s-cover-award/

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Children's Cover Award

https://www.penguinrandomhouse.co.uk/about-us/design-award/children-s-cover-award/

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