End of Module Student Evaluation BA (Hons) Illustration Module Code: OUIL502 PPP Name: Louis Byrne Student ID: Lb255029 Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms: poor, satisfactory, good, very good, excellent (Note - This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive.) Learning Outcome
Evidenced where? Blog, Visual Journal, Roughs, Final Illustrations, Storyboards, Development Sheets etc. (No more than 75 words)
5A3: Demonstrate an informed understanding of professional context of their practice within the creative industries and cultural environment. (Knowledge & Understanding - Research and Critical Awareness)
This is evidenced on my blog through my consistent good evaluation of my practice and its relation to the wider context of editorial design and illustration. I developed this understanding through researching illustrators and the figures who commission their work and by analyzing my responses to 505, responsive and 504.
5B2: Identify and analyse the challenges and opportunities offered by future developments within individually appropriate areas of creative practice. (Cognitive Skills - Problem Analysis, Problem Solving)
Through the lifes a pitch brief, I investigated and assessed potential avenues of development through group work and collaboration and through the creative report I looked into the area of creative practice I am most interested in fitting, editorial illustration, I used this research to identify potential contracts and work out ways to fit my work more.
Your grade Using words: > poor, satisfactory, good, very good, excellent
good
Evidenced through my presentations and blog 5C2: Develop a body of work in response to a defined brief that effectively demonstrates professional working practices in research, planning and communications. (Practical Skills - Visual Quality and Conceptual Development)
This learning outcome is evidenced through my responses to the creative report and lifes a pitch briefs, in which I researched appropriate practitioners and avenues of development. I also planned and structured presentation that would effectively communicate the research I had learnt. However, my work for this outcome was undermined by my poor planning when it came to contacting a professional, as this was not done in time.
satisfactory
Evidenced on blog and through presentations. 5D2:Employ a range of appropriate professional communication methods to record and present their own creative practice, concerns and ambitions. (Key
I used my blog to consistently evaluate my progress good throughout the modules and across the year in general. I catalogued both positive and negative thoughts about my work, alongside ways of progressing in the future and set out key ambitions for progressing in the future.
Transferable Skills, Organisation, Communication and Evaluation)
Summative Evaluation (See Evaluation Guidance on next page for more information) You are required to write a 750 word Summative Evaluation of this module. Please type up your Summative Evaluation in the box below. Make a PDF of the document and post the PDF as your final post on your OUIL503 blog. Also, please cut and paste the text from this box into the final page(s) of your OUIL502 Project Report. As a whole, I was not fully aware of how this module had informed my development until near the end of the year. It was only after reflecting on my progress and seeing my work together that I realized that during this year, my practice has evolved significantly and has presented me with further opportunities for development in the future. Creating the presentation at the end of the creative strategy brief provided a great opportunity to catalogue my work and to chart my development as an illustrator; allowing me to gain greater insight into the development of my process and the skills I had learnt from each individual module. Furthermore, the creative report brief allowed me to conduct more in depth research into the professional context of my work and its place within the wider illustration industry. This brief was particularly helpful, as it helped to establish why exactly I have been focusing on editorial illustration and reduced my worries about the suitability of my work for the field. Researching a range of professionals for this brief also opened my eyes to the world of art direction and editing and drove me to investigate what these figures look for in prospective editorial illustrators. I feel that this benefitted my practice and development, as it made me more aware of the standards that are in place and the considerations that must be made in the construction of one’s work. I found life’s a pitch useful in that it drove me to place more consideration into how my work will be presented in the future and made me contemplate the professionalism of my current practice and how this could be developed in future. Working as part of a group of like-minded individuals was also beneficial, as this gave me perspective with regards to my individual strengths, what I can bring to a group and the place that my work holds in the broader illustration community. However; there were some aspects of this module that I could have developed further. I feel that the most significant limitation to my submission for this module came from my procrastination around contacting my chosen professionals; although I researched several figures, and met one of them, I did not effectively pursue contacting them further to conduct a more in-depth interview. Although, in the case of Craig Mackie, I was able to find interviews with these figures online, I feel that a personal interview would have allowed me to better direct my route of enquiry and ask questions more pertinent to my individual practice. Furthermore, another factor that limited my work for this module was a lack of cohesion and planning shown across briefs 1 and 2. Although I did evaluate many of the individual areas of my practice, this was not done consistently enough across the year; meaning that there is a chance that I missed some key points of reflection or that I may not have evaluated as effectively as I could have done. Next year, and in the future, I will attempt to approach blogging and evaluation with greater planning and forethought as this will result in a more cohesive general evaluation that I will be able to better use in the development of my practice. Moreover, another factor that may have undermined my submission for this module was the top heavy nature of my submission, by which I mean that my evaluation for this module was focused much more heavily on personal development as opposed to professional understanding. Although the personal aspect of my work is definitely important, at this stage in the course I feel that I should have been placing greater consideration into how I operate as an illustrator who has to interact with clients. If I had conducted more exhaustive evaluation into this aspect of my practice, then I would have been better able to determine my place within the world of illustration industry and, by this point, could potentially have made greater headway in terms of establishing contacts and setting out goals for the future.
However, although these limiting factors are disappointing, the realization of them has allowed me to work out what I need to do next. I feel that my development over the course of this year can be categorized primarily as the development of my individual approach to process and the personal development of my work and my methods of research; this has provided me with a solid foundation upon which to develop the professional side of my practice more next year as, by having greater confidence in my own work, I now feel more capable of developing greater professionalism, refining and specializing my practice ,and carving out my own place within the broader context of illustration.
Evaluation Guidance This should be a reflective summary of your experience across the module. -
How did it go? Where did your journey start, where did it end? I knew very little at the start of this module. At the end of the module I feel that‌
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What learning took place? What was useful to you? Be specific. New skills? New methods? New processes or approaches? Did you use the blog to reflect on your project development?
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What went well and why? What did you enjoy? What were you happy with as an outcome? Be critical and analytical. Why did you enjoy it? Perhaps identify particular sessions? This could be ideas, solutions to problems, studentship or research. How well did you use the studio? Did you invest enough time in the development and testing of your outcomes?
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What could you have done better? What were the problems you faced? What did you do to try to overcome them? This could be in reference to studentship, organization or blogging as much as studio practice.
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How can you apply what you have learned here for future modules and projects? Application and future thinking. Things you would do differently next time? What useful methods, processes and ideas will you take forward into the next module?
You may also want to consider: Self-questioning: How did your thoughts and opinions change as you progressed through the module? Feedback: What other people (tutors and peers) thought of work and how you responded to that feedback?
Research: Did you use contextual research to inform your ideas, ways of thinking or understanding of the challenges set. This may include further research of your subject matter, slides from the presentations or use of the library.