Ycn roalddahl

Roald Dahl Literary Estate To illustrate iconic characters and scenes from your favourite Roald Dahl stories

Website — roalddahl.com

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YCN Student Awards 2016/17

Social — @roald_dahl

ycn.org

Roald Dahl Literary Estate

Brief To illustrate iconic characters and scenes from your favourite Roald Dahl children’s stories. The illustrations should appear as if they are part of a published series.

Background Roald Dahl was a spy, ace fighter-pilot, chocolate historian and medical inventor.

He was also the author of Charlie and the Chocolate Factory, Matilda, The BFG and many more brilliant stories. He remains the World’s No.1 storyteller.

The Roald Dahl Literary Estate manages the Roald Dahl brand. Recently, we developed a new brand identity to provide a common bond between the many books, films, musicals, and even digital apps based on Roald Dahl’s stories and characters. If you had to sum us up, we are…

– MASTERS of invention!

– MAKERS of mischief!

– CHAMPIONS of good!

We believe that every child in the world should enjoy Roald Dahl’s stories just as much as we do. If you agree, then we would love to work with you.

Objective This year marks 100 hundred years since Roald Dahl was born. Yet Roald Dahl’s stories are more popular than ever. We want him to stay that way.

The Creative Challenge We invite you to illustrate a series of iconic scenes, featuring at least three iconic characters from Roald Dahl’s inventive, revolting, wicked, or friendly stories in a style of your choosing. None of your illustrations should be boring, safe, or predictable. All styles welcome.

The scenes can be from any of Roald Dahl’s stories for children. You’ll find a list within the project pack as well as a selection of extracts for your inspiration, but you don’t have to stick to these.

2

YCN Student Awards 2016/17

ycn.org

Roald Dahl Literary Estate

Target Audience Our core audience for Roald Dahl’s stories are boys and girls of the future, aged between 5 and 11. They don’t necessarily identify themselves as fans of Roald Dahl – yet! They may prefer YouTube, their games consoles, or messaging their friends on SnapChat. You should aim to make them love Roald Dahl’s stories just as much as you did once upon a time.

Mandatories You can choose to illustrate between one and three scenes. Within this series, you should illustrate at least one child character, one villain character and one fantastical creature — whether this be a witch, a giant, an insect or an oompaloompa!

You can select scenes from a mixture of novels, although the illustrations should appear as if part of a coherent series.

The illustrations should also compliment our logo - you’ll find some copies of this in the project pack.

Deliverables & Additional Information For guidance on how to submit your work, please adhere to the main Deliverables information which can be found at the YCN website.

Any additional information referenced in the brief can be found in the supporting Project Pack at the YCN website.

3

YCN Student Awards 2016/17

ycn.org